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リアルタイム入札の市場規模、シェア、動向分析レポート：オークションタイプ別、広告フォーマット別、デバイス別、用途別、地域別、セグメント予測、2024年～2030年

Real-time Bidding Market Size, Share & Trends Analysis Report By Auction Type (Open Auction, Private Auction), By Advertisement Format (Display Ads), By Device, By Application, By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 120 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
リアルタイム入札の市場規模、シェア、動向分析レポート：オークションタイプ別、広告フォーマット別、デバイス別、用途別、地域別、セグメント予測、2024年～2030年
出版日: 2024年08月06日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

リアルタイム入札の市場規模と動向：

世界のリアルタイム入札市場は、2023年に143億7,000万米ドルと推定され、2024年から2030年にかけてCAGR 16.0％で成長すると予測されています。

ターゲティング広告に対する需要の高まりは、市場成長を促進する重要な要因の1つです。広告主はパーソナライズされたメッセージで特定のオーディエンスにリーチしようとしており、リアルタイム入札（RTB）はユーザーデータを活用することで正確なターゲティングを可能にします。この精度が広告の関連性を高め、エンゲージメント率と投資収益率（ROI）を向上させる。

デジタルメディア消費の急増がRTBの成長に拍車をかけています。様々なデバイスを利用してオンラインで時間を過ごす消費者が増えたことで、広告主は従来のメディアからデジタル・チャネルへと予算をシフトしています。この移行は、パフォーマンスデータに基づいて広告キャンペーンをリアルタイムで調整できるRTBの拡張性と効率性によって促進されています。第三に、プログラマティック広告の技術的進歩がRTB市場を後押ししています。人工知能（AI）と機械学習（ML）アルゴリズムの革新は、入札戦略を強化し、広告配置を最適化し、キャンペーン全体の効果を向上させる。これらのテクノロジーにより、広告主は膨大な量のデータを迅速に分析し、より良い結果を導くための情報に基づいた意思決定を行うことができます。

モバイル広告の台頭は、スマートフォンとモバイルアプリの普及に後押しされた顕著な動向です。モバイルデバイスはデジタルコンテンツにアクセスする主要な媒体となり、広告主はモバイルRTB戦略を優先するようになっています。さらに、動画広告の人気の高まりは、RTBを取り巻く状況を一変させています。動画広告はエンゲージメント率が高く、ストーリー性が高いため、ブランドにとって好ましいフォーマットとなっています。プログラマティック動画RTBは、広告主がターゲットを絞った動画コンテンツを複数のプラットフォームに配信することを可能にし、人気を集めています。もう一つの大きな動向は、データプライバシーとコンプライアンスへの注目の高まりです。一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などの規制がRTB慣行に影響を与え、透明性とユーザー同意の必要性が強調されています。広告主は、プライバシーに準拠したデータ戦略を実施し、RTB活動が法的基準を遵守するようにすることで適応しています。

コネクテッドTV（CTV）やデジタル・アウト・オブ・ホーム広告（DOOH）といった新しいチャネルへのプログラマティック広告の拡大は、注目すべき市場機会要因の一つです。これらのチャネルは、高品質な在庫や異なる環境の視聴者にリーチできる能力など、独自の利点を提供します。スマートTVやデジタル看板の普及が進むにつれ、RTBは広告の配置を最適化し、リーチを最大化する上で重要な役割を果たします。もう一つのチャンスは、高度なアナリティクスとAI主導のインサイトをRTBプラットフォームに統合することです。AIを活用することで、広告主は入札戦略を強化し、ユーザーの行動を予測し、よりパーソナライズされた広告体験を提供することができます。さらに、新興市場の成長はRTB拡大の大きな機会となっています。アジア太平洋やラテンアメリカのような地域は、急速なデジタル変革を経験しており、RTB導入のための肥沃な土壌を提供しています。これらの市場ではインターネットの普及とデジタル広告費の増加が続いているため、RTBは広告主が新しいオーディエンスを開拓し、ビジネスの成長を促進するのに役立ちます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因の影響分析
    • 市場抑制要因の影響分析
    • 市場機会の影響分析
  • 業界分析ツール
    • ポーターのファイブフォース分析
    • PESTEL分析

第4章 リアルタイム入札市場：オークションタイプ別推定・動向分析

  • オークションタイプ別変動分析と市場シェア、2023年と2030年
  • オークションタイプ別市場推計・予測

第5章 リアルタイム入札市場：広告フォーマット別推定・動向分析

  • 広告フォーマット別変動分析と市場シェア、2023年と2030年
  • 広告フォーマット別市場推計・予測

第6章 リアルタイム入札市場：デバイス別推定・動向分析

  • デバイス別変動分析と市場シェア、2023年と2030年
  • デバイス別市場推計・予測

第7章 リアルタイム入札市場：用途別推定・動向分析

  • 用途別変動分析と市場シェア、2023年と2030年
  • 用途別市場推計・予測
    • メディアとエンターテイメント
    • 小売業とeコマース
    • ゲーム
    • 旅行とラグジュアリー
    • モバイルアプリケーション
    • その他

第8章 リアルタイム入札市場：地域別推定・動向分析

  • リアルタイム入札市場：地域別展望
  • 北米
    • 北米のリアルタイム入札市場の推定と予測、2018年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 欧州のリアルタイム入札市場の推定と予測、2018年-2030年
    • ドイツ
    • 英国
    • フランス
  • アジア太平洋
    • アジア太平洋地域のリアルタイム入札市場の推定と予測、2018年-2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカのリアルタイム入札市場の推定と予測、2018年-2030年
    • ブラジル
  • 中東・アフリカ
    • 中東・アフリカリアルタイム入札市場の推定と予測、2018年-2030年
    • アラブ首長国連邦
    • サウジアラビア王国（KSA）
    • 南アフリカ

第9章 競合情勢

  • 企業分類
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2023年
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • コラボレーション
    • 合併と買収
    • 新デバイスの発売
    • パートナーシップ
    • その他
  • 企業リスト
    • Google
    • The Trade Desk
    • AppNexus
    • MediaMath
    • Rubicon Project
    • Criteo
    • PubMatic
    • OpenX
    • Adobe Inc
    • SpotX
    • Amazon Advertising
    • Meta
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Real-Time Bidding Market - Industry snapshot & key buying criteria, 2017 - 2030
  • Table 3 Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 4 Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 5 Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 6 Auction Type Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 7 Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 8 Advertisement Format Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 9 Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 10 Device Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 11 Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 12 Application Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 13 North America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 14 North America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 15 North America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 16 North America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 17 North America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 18 U.S. Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 19 U.S. Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 20 U.S. Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 21 U.S. Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 22 U.S. Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 23 Canada Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 24 Canada Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 25 Canada Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 26 Canada Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 27 Canada Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 28 Mexico Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 29 Mexico Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 30 Mexico Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 31 Mexico Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 32 Mexico Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 33 Europe Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 34 Europe Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 35 Europe Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 36 Europe Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 37 Europe Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 38 UK Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 39 UK Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 40 UK Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 41 UK Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 42 UK Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 43 Germany Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 44 Germany Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 45 Germany Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 46 Germany Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 47 Germany Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 48 France Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 49 France Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 50 France Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 51 France Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 52 France Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 53 Asia Pacific Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 54 Asia Pacific Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 55 Asia Pacific Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 56 Asia Pacific Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 57 Asia Pacific Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 58 China Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 59 China Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 60 China Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 61 China Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 62 China Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 63 Japan Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 64 Japan Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 65 Japan Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 66 Japan Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 67 Japan Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 68 India Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 69 India Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 70 India Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 71 India Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 72 India Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 73 South Korea Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 74 South Korea Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 75 South Korea Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 76 South Korea Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 77 South Korea Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 78 Australia Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 79 Australia Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 80 Australia Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 81 Australia Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 82 Australia Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 83 Latin America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 84 Latin America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 85 Latin America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 86 Latin America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 87 Latin America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 88 Brazil Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 89 Brazil Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 90 Brazil Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 91 Brazil Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 92 Brazil Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 93 Middle East & Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 94 Middle East & Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 95 Middle East & Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 96 Middle East & Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 97 Middle East & Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 98 KSA Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 99 KSA Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 100 KSA Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 101 KSA Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 102 KSA Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 103 UAE Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 104 UAE Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 105 UAE Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 106 UAE Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 107 UAE Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 108 South Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 109 South Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 110 South Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 111 South Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 112 South Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 113 Participant's Overview
  • Table 114 Financial Performance
  • Table 115 Advertisement Format Benchmarking
  • Table 116 Key companies undergoing expansion
  • Table 117 Key companies involved in mergers & acquisitions
  • Table 118 Key companies undertaking partnerships and collaboration
  • Table 119 Key companies launching new product/service launches

List of Figures

  • Fig. 1 Real-Time Bidding Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by Auction Type and Application
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Real-Time Bidding Market value, 2017 - 2030 (USD Million)
  • Fig. 10 Real-Time Bidding Market - Industry value chain analysis
  • Fig. 11 Real-Time Bidding Market - Market trends
  • Fig. 12 Real-Time Bidding Market: Porter's Five Forces analysis
  • Fig. 13 Real-Time Bidding Market: PESTEL analysis
  • Fig. 14 Real-Time Bidding Market, by Auction Type: Key takeaways
  • Fig. 15 Real-Time Bidding Market, by Auction Type: Market share, 2023 & 2030
  • Fig. 16 Open Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 17 Private Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 18 Preferred Deals Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 19 Programmatic GuaranteedReal-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 20 Real-Time Bidding Market, by Advertisement Format: Key takeaways
  • Fig. 21 Real-Time Bidding Market, by Advertisement Format: Market share, 2023 & 2030
  • Fig. 22 Display Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 23 Video Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 24 Mobile Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 25 Social Media Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 26 Native Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 27 Real-Time Bidding Market, by Device: Key takeaways
  • Fig. 28 Real-Time Bidding Market, by Device: Market share, 2023 & 2030
  • Fig. 29 Mobile Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 30 Desktop Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Smart TV Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 32 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 33 Real-Time Bidding Market, by Application: Key takeaways
  • Fig. 34 Real-Time Bidding Market, by Application: Market share, 2023 & 2030
  • Fig. 35 Media & Entertainment Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 36 Retail and E-commerce Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 37 Games Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 38 Travel & Luxury Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 39 Mobile Applications Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Global Real-Time Bidding Market revenue, by region, 2023 & 2030 (USD Million)
  • Fig. 42 North America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 U.S. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Canada Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Europe Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 U.K. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Germany Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 France Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Asia Pacific Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 China Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 India Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Japan Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 South Korea Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Australia Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Latin America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Brazil Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Middle East & Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 KSA Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 UAE Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 South Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 Key company categorization
  • Fig. 62 Real-Time Bidding Market - Key company market share analysis, 2023
  • Fig. 63 Strategic framework
目次
Product Code: GVR-4-68040-396-2

Real-time Bidding Market Size & Trends:

The global real-time bidding market was estimated at USD 14.37 billion in 2023 and is expected to grow at a CAGR of 16.0% from 2024 to 2030. The increasing demand for targeted advertising is one of the significant factor driving the market growth. Advertisers seek to reach specific audiences with personalized messages, and real-time bidding (RTB) enables precise targeting by leveraging user data. This precision enhances ad relevance, improving engagement rates and return on investment (ROI).

The proliferation of digital media consumption is fueling RTB growth. With more consumers spending time online across various devices, advertisers are shifting their budgets from traditional media to digital channels. This transition is facilitated by the scalability and efficiency of RTB, which allows for real-time adjustments to ad campaigns based on performance data. Third, technological advancements in programmatic advertising are propelling the RTB market. Innovations in artificial intelligence (AI) and machine learning (ML) algorithms enhance bidding strategies, optimize ad placements, and improve overall campaign effectiveness. These technologies enable advertisers to analyze vast amounts of data quickly, making informed decisions that drive better outcomes.

The rise of mobile advertising is a prominent trend, driven by the widespread adoption of smartphones and mobile apps. Mobile devices have become the primary medium for accessing digital content, leading advertisers to prioritize mobile RTB strategies. Additionally, the growing popularity of video advertising is transforming the RTB landscape. Video ads offer high engagement rates and better storytelling capabilities, making them a preferred format for brands. Programmatic video RTB is gaining traction, allowing advertisers to deliver targeted video content across multiple platforms. Another significant trend is the increasing focus on data privacy and compliance. Regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are influencing RTB practices, emphasizing the need for transparency and user consent. Advertisers are adapting by implementing privacy-compliant data strategies and ensuring that their RTB activities adhere to legal standards.

The expansion of programmatic advertising to new channels, such as connected TV (CTV) and digital out-of-home (DOOH) advertising is one of the notable market opportunity factors. These channels offer unique advantages, such as high-quality inventory and the ability to reach audiences in different environments. As the adoption of smart TVs and digital billboards increases, RTB can play a crucial role in optimizing ad placements and maximizing reach. Another opportunity is the integration of advanced analytics and AI-driven insights into RTB platforms. By leveraging AI, advertisers can enhance their bidding strategies, predict user behavior, and deliver more personalized ad experiences. Furthermore, the growth of emerging markets presents a significant opportunity for RTB expansion. Regions like Asia Pacific and Latin America are experiencing rapid digital transformation, providing a fertile ground for RTB adoption. As internet penetration and digital ad spending continue to rise in these markets, RTB can help advertisers tap into new audiences and drive business growth.

Global Real-time Bidding Market Report Segmentation

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global real-time bidding market based on auction type, advertisement format, device, application, and region:

  • Auction Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Open Auction
  • Private Auction
  • Preferred Deals
  • Programmatic Guaranteed
  • Advertisement Format Outlook (Revenue, USD Million, 2018 - 2030)
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Social Media Ads
  • Native Ads
  • Device Outlook (Revenue, USD Million, 2018 - 2030)
  • Mobile
  • Desktop
  • Smart TV
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
  • 1.4. Information Analysis
    • 1.4.1. Market Formulation & Data Visualization
    • 1.4.2. Data Validation & Publishing
  • 1.5. Research Scope and Assumptions
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Impact Analysis
    • 3.3.2. Market Restraint Impact Analysis
    • 3.3.3. Market Opportunity Impact Analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. PESTEL Analysis

Chapter 4. Real-Time Bidding Market: Auction Type Estimates & Trend Analysis

  • 4.1. Auction Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Real-Time Bidding Market Estimates & Forecast, By Auction Type
    • 4.2.1. Open Auction
    • 4.2.2. Private Auction
    • 4.2.3. Preferred Deals
    • 4.2.4. Programmatic Guaranteed

Chapter 5. Real-Time Bidding Market: Advertisement Format Estimates & Trend Analysis

  • 5.1. Advertisement Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Real-Time Bidding Market Estimates & Forecast, By Advertisement Format
    • 5.2.1. Display Ads
    • 5.2.2. Video Ads
    • 5.2.3. Mobile Ads
    • 5.2.4. Social Media Ads
    • 5.2.5. Native Ads

Chapter 6. Real-Time Bidding Market: Device Estimates & Trend Analysis

  • 6.1. Device Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Real-Time Bidding Market Estimates & Forecast, By Device
    • 6.2.1. Mobile
    • 6.2.2. Desktop
    • 6.2.3. Smart TV
    • 6.2.4. Others

Chapter 7. Real-Time Bidding Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Real-Time Bidding Market Estimates & Forecast, By Application
    • 7.2.1. Media & Entertainment
    • 7.2.2. Retail and E-commerce
    • 7.2.3. Games
    • 7.2.4. Travel & Luxury
    • 7.2.5. Mobile Applications
    • 7.2.6. Others

Chapter 8. Real-Time Bidding Market: Regional Estimates & Trend Analysis

  • 8.1. Real-Time Bidding Market: Regional Outlook
  • 8.2. North America
    • 8.2.1. North America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. Germany
      • 8.3.2.1. Germany Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. U.K.
      • 8.3.3.1. U.K. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. India
      • 8.4.3.1. India Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. Japan
      • 8.4.4.1. Japan Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.6. MEA
    • 8.6.1. MEA Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. Kingdom of Saudi Arabia (KSA)
      • 8.6.3.1. Kingdom of Saudi Arabia (KSA) Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Financial Performance
  • 9.3. Product Benchmarking
  • 9.4. Company Market Share Analysis, 2023
  • 9.5. Company Heat Map Analysis
  • 9.6. Strategy Mapping
    • 9.6.1. Expansion
    • 9.6.2. Collaborations
    • 9.6.3. Mergers & Acquisitions
    • 9.6.4. New Device Launches
    • 9.6.5. Partnerships
    • 9.6.6. Others
  • 9.7. Company List
    • 9.7.1. Google
    • 9.7.2. The Trade Desk
    • 9.7.3. AppNexus
    • 9.7.4. MediaMath
    • 9.7.5. Rubicon Project
    • 9.7.6. Criteo
    • 9.7.7. PubMatic
    • 9.7.8. OpenX
    • 9.7.9. Adobe Inc
    • 9.7.10. SpotX
    • 9.7.11. Amazon Advertising
    • 9.7.12. Meta