Product Code: GVR-4-68040-360-0
Plant-based Butter Market Growth & Trends:
The global plant-based butter market is expected to reach USD 3.72 billion by 2030, exhibiting a CAGR of 6.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about the health risks associated with excessive consumption of animal fats has led many consumers to seek healthier alternatives, with plant-based butter seen as a more heart-friendly option. Environmental consciousness plays a significant role, as consumers increasingly recognize the lower carbon footprint and reduced resource consumption of plant-based products compared to their dairy counterparts. The growing prevalence of lactose intolerance and dairy allergies worldwide has expanded the market for dairy alternatives, including plant-based butter. Technological innovations in food science have dramatically improved the taste, texture, and functionality of plant-based butter, making it more appealing to a broader consumer base.
There's a growing demand for clean-label products, with consumers seeking options made from simple, recognizable ingredients. Manufacturers are responding by developing products with shorter ingredient lists and avoiding artificial additives. Another trend is the focus on functional ingredients, with plant-based butter incorporating nutrients like omega-3 fatty acids, vitamins, and minerals to appeal to health-conscious consumers. The market is also seeing a rise in premium and artisanal plant-based butter offerings, catering to consumers looking for gourmet experiences. Additionally, there's an increasing emphasis on sustainable packaging, with brands exploring eco-friendly alternatives to traditional plastic containers.
Recent developments in the market include significant product innovations and strategic moves by key players. Major food companies have been entering the market through acquisitions or launching their own plant-based lines, bringing substantial resources for research, development, and marketing. There's been a surge in new product launches featuring unique ingredient combinations, such as blends of different plant oils to achieve optimal taste and texture profiles. Some brands have introduced cultured plant-based butter, using fermentation processes to replicate the tangy flavor of traditional dairy butter.
For instance, in February 2022, Miyoko's Creamery, known for its plant-based dairy products, introduced its Organic Cultured Oat Milk Butter to Walmart stores across the U.S. This 12 oz. butter is crafted from whole-grain oat milk, sunflower oil, and coconut oil, providing an allergen-friendly spread. It is free from soy, cashews, gluten, lactose, and palm oil, meeting the needs of consumers with diverse dietary preferences. Moreover, it holds USDA Certified Organic status and is made without artificial colors or preservatives, emphasizing its commitment to natural ingredients.
On the technological front, advancements in food processing techniques have led to improved mouthfeel and meltability of plant-based butter, making them more comparable to dairy butter in cooking and baking applications. Some companies have also been exploring novel ingredients like algae or fermented oils to create more sustainable and nutritionally enhanced products.
Plant-based Butter Market Report Highlights:
- Coconut butter represented 35.50% of revenue in 2023, favored for its creamy texture and mild flavor similar to traditional butter. Health benefits like medium-chain triglycerides (MCTs) enhance its appeal among health-conscious consumers, contributing to its market dominance.
- Non-flavored plant-based butter held a 64.96% revenue share in 2023, prized for its versatility and ability to replicate the neutral, creamy taste of dairy butter. Its appeal lies in simplicity and authenticity, making it a preferred choice for cooking, baking, and spreading without altering dish flavors.
- B2C sales accounted for 67.62% of revenue in 2023, driven by widespread availability in retail outlets like supermarkets and online platforms. Direct consumer access aligns with growing health consciousness, ethical considerations, and dietary preferences such as veganism, cementing B2C channels as the primary distribution choice.
- North America dominated the market with over 34.58% revenue share in 2023, fueled by strong consumer demand for health-conscious and vegan options. Early adoption of food trends, established manufacturers, extensive retail networks, and supportive regulatory frameworks contribute to the region's market leadership.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Source Outlook
- 2.3. Nature Outlook
- 2.4. Flavor Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Competitive Landscape Outlook
Chapter 3. Plant-based Butter Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Plant-based Food Market Size, 2018 - 2030 (USD Million)
- 3.1.2. Plant-based Butter Market Size, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Plant-based Butter Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Plant-based Butter Market: Source Estimates & Trend Analysis
- 5.1. Plant-based Butter Market, by Source: Key Takeaways
- 5.2. Source Movement Analysis & Market Share, 2023 & 2030
- 5.3. Market Estimates & Forecasts, by Source, 2018 - 2030 (USD Million)
- 5.3.1. Almond
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Oat
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Soy
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- v5.3.4. Coconut
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Plant-based Butter Market: Nature Estimates & Trend Analysis
- 6.1. Plant-based Butter Market, by Nature: Key Takeaways
- 6.2. Nature Movement Analysis & Market Share, 2023 & 2030
- 6.3. Market Estimates & Forecasts, by Nature, 2018 - 2030 (USD Million)
- 6.3.1. Organic
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Conventional
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Plant-based Butter Market: Flavor Estimates & Trend Analysis
- 7.1. Plant-based Butter Market, by Flavor: Key Takeaways
- 7.2. Flavor Movement Analysis & Market Share, 2023 & 2030
- 7.3. Market Estimates & Forecasts, by Flavor, 2018 - 2030 (USD Million)
- 7.3.1. Flavored Butter
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Non-Flavored Butter
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Plant-based Butter Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Plant-based Butter Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 8.3. Market Estimates & Forecasts, by Flavor, 2018 - 2030 (USD Million)
- 8.3.1. B2B
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. B2C
- 8.3.2.1. Hypermarkets & Supermarkets
- 8.3.2.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.2. Specialty Stores
- 8.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.3. Online
- 8.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.4. Others
- 8.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Plant-based Butter Market: Regional Estimates & Trend Analysis
- 9.1. Plant-based Butter Market: Regional Outlook
- 9.2. Regional Movement Analysis & Market Share, 2023 & 2030
- 9.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 9.3.1. North America
- 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.2. U.S.
- 9.3.1.2.1. Key country dynamics
- 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.3. Canada
- 9.3.1.3.1. Key country dynamics
- 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1.4. Mexico
- 9.3.1.4.1. Key country dynamics
- 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2. Europe
- 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.2. Germany
- 9.3.2.2.1. Key country dynamics
- 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.3. UK
- 9.3.2.3.1. Key country dynamics
- 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.4. France
- 9.3.2.4.1. Key country dynamics
- 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.5. Italy
- 9.3.2.5.1. Key country dynamics
- 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2.6. Spain
- 9.3.2.6.1. Key country dynamics
- 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3. Asia Pacific
- 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.2. China
- 9.3.3.2.1. Key country dynamics
- 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.3. India
- 9.3.3.3.1. Key country dynamics
- 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.4. Japan
- 9.3.3.4.1. Key country dynamics
- 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.5. Australia & New Zealand
- 9.3.3.5.1. Key country dynamics
- 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3.6. South Korea
- 9.3.3.6.1. Key country dynamics
- 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4. Central & South America
- 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4.2. Brazil
- 9.3.4.2.1. Key country dynamics
- 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5. Middle East & Africa
- 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.5.2. South Africa
- 9.3.5.2.1. Key country dynamics
- 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
- 10.1. Recent Developments & Impact Analysis, by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.5. Product Benchmarking
- 10.6. Company Market Share Analysis, 2023 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Upfield
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Miyoko's Creamery
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Conagra, Inc.
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Califia Farms, LLC
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. Kite Hill
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Ripple Foods, PBC
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Elmhurst Buttered Direct, LLC
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. Milkadamia
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Fora Foods
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Naturli' Foods A/S
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives