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生ビールの市場規模、シェア、動向分析レポート：タイプ別、カテゴリー別、最終用途別、生産別、地域別、セグメント別予測、2024年～2030年

Draught Beer Market Size, Share & Trend Analysis Report By Type (Keg Beer, Cask Beer), By Category (Super Premium, Premium, Regular), By End Use, By Production, By Region, And Segment Forecasts, 2024 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 107 Pages | 納期: 2～10営業日

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生ビールの市場規模、シェア、動向分析レポート：タイプ別、カテゴリー別、最終用途別、生産別、地域別、セグメント別予測、2024年～2030年
出版日: 2024年07月02日
発行: Grand View Research
ページ情報: 英文 107 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

生ビール市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の生ビール市場規模は2030年までに593億9,000万に達すると予測され、2024～2030年のCAGRは5.3％です。

消費者は、ユニークな味覚体験やクラフトビールタイプを求めるようになっており、市場の成長に寄与しています。この動向に拍車をかけているのが、特に若い世代を中心とした購買力の拡大で、生ビールが人気のパブやバーへの来店頻度が高まっています。

もうひとつの大きな推進力は、社交や外食の傾向が強まっていることです。生ビールは、社交的な集まりやスポーツ・イベント、レジャーと結びつけられることが多く、その魅力を高めています。また、コレステロール値の低下や腎臓の健康増進など、適度なビール消費による潜在的な健康効果に対する認識も高まっており、これが生ビールの需要を押し上げています。

クラフトビールへの関心の高まりとビール通の動向は、特殊でユニークな種類の生ビールの需要を促進しています。消費者は斬新な味覚体験を求め、このセグメントの成長を牽引しています。さらに、パンデミック後のホスピタリティ産業と観光産業の復活は、バー、パブ、レストラン、娯楽施設での生ビールの自家消費の増加につながり、市場をさらに活性化しています。

メーカー各社は、品質、持続可能性、消費者体験に焦点を当てた革新的技術で生ビールに革命を起こしています。ナイトロ技術はより滑らかなテクスチャーを生み出し、スマートタップとデジタル注出システムはビールの流量と鮮度を正確にコントロールします。カスタマイズオプションにより、消費者は炭酸や風味を調整することができ、環境に優しい樽は環境への影響を低減します。

2023年3月、ハイネケンUSA社は炭水化物とカロリーを抑えたライトラガー、ハイネケンシルバーを発表しました。このビールの特長はアルコール度数（ABV）4％で、12オンス（約1.5リットル）当たり炭水化物はわずか3.2グラム、カロリーは95キロカロリーです。麦芽、水、そして同社独自のA酵母で作られています。他のラガーにありがちな苦味のない、フルボディの味わいを実現するために醸造されています。

生ビール市場レポートハイライト

  • 樽生ビールは2023年の世界売上高の63.82%以上を占める。樽生ビールは、瓶や缶のような他の包装形態に比べて優れた品質管理を記載しています。醸造所は醸造機構を重視し、醸造所から蛇口まで、ビールが温度や圧力など最適な条件に保たれるようにします。さらに、標準化されたケグサイズは、保管、輸送、既存のタップシステムでの使用を容易にし、業務効率を高め、無駄を省きます。このような品質保持、利便性、費用対効果の組み合わせが、生ビール市場で樽生ビールが好まれる要因となっています。
  • スーパープレミアムドラフトビールは、2024～2030年にかけてCAGR 6.9％で成長すると予想されます。ガストロパブや高級カジュアル・ダイニングの台頭が市場の成長に大きく寄与しています。これらの施設では、グルメ料理を引き立てる厳選された生ビールを提供することが優先されることが多く、全体的な食事体験が向上します。このような施設の雰囲気とサービスの質は、適切な環境で提供される優れた製品に割高な対価を支払うことを厭わないスーパープレミアムビール消費者の期待によく合致しています。
  • 生ビールの商用は、生ビールが定番のバー、パブ、レストランでの存在感が大きいため、2023年の世界売上高の87％以上を占めました。その主要要因は、バー、レストラン、娯楽施設などの商業環境において、プレミアムで差別化された飲料体験を求めるニーズです。生ビールは、瓶ビールや缶ビールに比べ、より新鮮で風味豊かな選択肢を提供し、高品質な飲料を求める顧客を惹きつけ、維持する上で、競争優位性を店舗にもたらします。
  • 地ビール工場で製造される生ビールは、2024～2030年にかけてCAGR 6.3％で成長すると予想されます。地ビール醸造所は、多様な嗜好にアピールするため、幅広いビールスタイルとフレーバーを頻繁に記載しています。生ビールは、提供する商品の入れ替えを容易にし、顧客にとって新鮮でエキサイティングな品揃えを維持することができます。
  • 欧州市場は、2023年には世界市場の44.56％のシェアを占めました。欧州にはビール消費の長い伝統があり、多くの国が独自のビール文化を持っています。生ビールは、特にドイツ、ベルギー、英国といった国々で、その新鮮さと味わいから好まれることが多いです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブ概要

第3章 ドラフトビールの変数、動向、範囲

  • 市場系統の展望
  • 業界バリューチェーン分析
    • 流通チャネルの展望
    • 製造業と技術の展望
    • 利益率分析
  • 市場力学
    • 市場ドライバー分析
    • 市場抑制要因分析
    • 市場機会
    • 市場課題
  • 業界分析-ポーターのファイブフォース分析
  • 市場参入戦略

第4章 生ビール：消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購買行動に影響を与える要因
  • 消費者向けサービス導入動向
  • 主要観察と発見

第5章 生ビール：タイプ、推定・動向分析

  • タイプの変動分析と市場シェア、2023年と2030年
  • ケグビール
    • 市場推定・予測、2018～2030年
  • カスクビール
    • 市場推定・予測、2018～2030年

第6章 生ビール：カテゴリー推定・動向分析

  • カテゴリーの変動分析と市場シェア、2023年と2030年
  • スーパープレミアム
    • 市場推定・予測、2018～2030年
  • プレミアム
    • 市場推定・予測、2018～2030年
  • 通常
    • 市場推定・予測、2018～2030年

第7章 生ビール：最終用途、推定・動向分析

  • 最終用途の変動分析と市場シェア、2023年と2030年
  • 商用
    • 市場推定・予測、2018～2030年
  • 家庭用
    • 市場推定・予測、2018～2030年

第8章 生ビール：生産、推定・動向分析

  • 生産の変動分析と市場シェア、2023年と2030年
  • 大手ビール会社
    • 市場推定・予測、2018～2030年
  • 地ビール醸造所
    • 市場推定・予測、2018～2030年

第9章 生ビール：地域推定・動向分析

  • 地域変動分析と市場シェア、2023年と2030年
  • 北米
    • 市場推定・予測、2018～2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 市場推定・予測、2018～2030年
    • ドイツ
    • 英国
    • スペイン
    • イタリア
    • フランス
    • アイルランド
  • アジア太平洋
    • 市場推定・予測、2018～2030年
    • 中国
    • インド
    • 日本
    • 韓国。
    • オーストラリアとニュージーランド
  • 中南米
    • 市場推定・予測、2018～2030年
    • ブラジル
  • 中東・アフリカ
    • 市場推定・予測、2018～2030年
    • 南アフリカ

第10章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • 製品ベンチマーク
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Anheuser-Busch InBev
    • Boston Beer Company
    • Heineken International BV
    • Anadolu Efes
    • Asahi Group Holdings, Ltd.
    • Molson Coors Beverage Company
    • China Resources Snow Breweries
    • Carlsberg
    • New Belgium Brewing Company
    • Castel Freres
    • Constellation Brands, Inc.
図表

List of Tables

  • 1. Draught beer market - Key market driver analysis
  • 2. Draught beer market - Key market restraint analysis
  • 3. Keg beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 4. Cask beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 5. Super premium draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 6. Regular draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 7. Commercial draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 8. Home use draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. Draught beer market estimates and forecast, manufactured by macro breweries, 2018 - 2030 (USD Million)
  • 10. Draught beer market estimates and forecast, manufactured by microbreweries, 2018 - 2030 (USD Million)
  • 11. North America draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 12. North America draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 13. North America draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 14. North America draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 15. North America draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 16. U.S. macro-economic outlay
  • 17. U.S. draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 18. U.S. draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 19. U.S. draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 20. U.S. draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 21. U.S. draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 22. Canada macro-economic outlay
  • 23. Canada draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 24. Canada draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 25. Canada draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 26. Canada draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 27. Canada draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 28. Mexico macro-economic outlay
  • 29. Mexico draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 30. Mexico draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 31. Mexico draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 32. Mexico draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 33. Mexico draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 34. Europe draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 35. Europe draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 36. Europe draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 37. Europe draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 38. Europe draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 39. Germany macro-economic outlay
  • 40. Germany draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 41. Germany draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 42. Germany draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 43. Germany draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 44. UK macro-economic outlay
  • 45. UK draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 46. UK draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 47. UK draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 48. UK draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 49. UK draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 50. Spain macro-economic outlay
  • 51. Spain draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 52. Spain draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 53. Spain draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 54. Spain draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 55. Spain draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 56. Italy macro-economic outlay
  • 57. Italy draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 58. Italy draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 59. Italy draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 60. Italy draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 61. Italy draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 62. France macro-economic outlay
  • 63. France draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 64. France draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 65. France draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 66. France draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 67. France draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 68. Ireland draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 69. Ireland draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 70. Ireland draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 71. Ireland draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 72. Ireland draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 73. Asia Pacific draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 74. Asia Pacific draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 75. Asia Pacific draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 76. Asia Pacific draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 77. Asia Pacific draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 78. China macro-economic outlay
  • 79. China draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 80. China draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 81. China draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 82. China draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 83. China draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 84. India macro-economic outlay
  • 85. India draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 86. India draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 87. India draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 88. India draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 89. India draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 90. Japan macro-economic outlay
  • 91. Japan draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 92. Japan draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 93. Japan draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 94. Japan draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 95. Japan draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 96. South Korea macro-economic outlay
  • 97. South Korea draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 98. South Korea draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 99. South Korea draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 100. South Korea draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 101. South Korea draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 102. Australia & New Zealand macro-economic outlay
  • 103. Australia & New Zealand draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 104. Australia & New Zealand draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 105. Australia & New Zealand draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 106. Australia & New Zealand draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 107. Australia & New Zealand draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 108. Central & South America draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 109. Central & South America draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 110. Central & South America draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 111. Central & South America draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 112. Central & South America draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 113. Brazil macro-economic outlay
  • 114. Brazil draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 115. Brazil draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 116. Brazil draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 117. Brazil draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 118. Brazil draught beer market revenue estimates and forecast, by production, 2018 - 2030 (USD Million)
  • 119. Middle East & Africa draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 120. Middle East & Africa draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 121. Middle East & Africa draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 122. Middle East & Africa draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 123. Middle East & Africa draught beer market revenue estimates and forecast, by production, 2018 - 2030 South Africa macro-economic outlay
  • 124. South Africa draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 125. South Africa draught beer market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 126. South Africa draught beer market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
  • 127. South Africa draught beer market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
  • 128. South Africa draught beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)

List of Figures

  • 1. Draught beer market snapshot
  • 2. Draught beer market segmentation & scope
  • 3. Draught beer market penetration & growth prospect mapping
  • 4. Draught beer market value chain analysis
  • 5. Draught beer market dynamics
  • 6. Draught beer market Porter's Five Forces analysis
  • 7. Draught beer market: Type movement analysis, 2023 & 2030 (%)
  • 8. Keg draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. Cask draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 10. Draught beer market: Category movement analysis, 2023 & 2030 (%)
  • 11. Super premium draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 12. Premium draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 13. Regular draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 14. Draught beer market: End-use movement analysis, 2023 & 2030 (%)
  • 15. Commercial use draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 16. Home use draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 17. Draught beer market: Production movement analysis, 2023 & 2030 (%)
  • 18. Draught beer market estimates and forecast, manufactured by macro breweries, 2018 - 2030 (USD Million)
  • 19. Draught beer market estimates and forecast, manufactured by microbreweries, 2018 - 2030 (USD Million)
  • 20. Draught beer market: Regional movement analysis, 2023 & 2030 (%)
  • 21. North America draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 22. U.S. draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 23. Canada draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 24. Mexico draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 25. Europe draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. Germany draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 27. UK draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 28. Spain draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 29. Italy draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 30. France draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 31. Ireland draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 32. Asia Pacific draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 33. China draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 34. India draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 35. Japan draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 36. South Korea draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 37. Australia & New Zealand draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 38. Central & South America draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 39. Brazil draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 40. Middle East & Africa draught beer market estimates and forecast, 2018 - 2030 (USD Million)
  • 41. South Africa draught beer market estimates and forecast, 2018 - 2030 (USD Million)
目次
Product Code: GVR-4-68040-326-6

Draught Beer Market Growth & Trends:

The global draught beer market size is anticipated to reach 59.39 billion by 2030, exhibiting a CAGR of 5.3% from 2024 to 2030, according to a new report by Grand View Research, Inc.The global market is driven by a rising demand for flavorful and lower alcohol beverages. Consumers are increasingly seeking unique taste experiences and craft beer varieties, contributing to the market's growth. This trend is fueled by broadening purchasing power, especially among younger generations, leading to more frequent visits to pubs and bars where draught beer is a popular choice.

Another significant driver is the growing trend of socializing and dining out. Draught beer is often associated with social gatherings, sports events, and leisure activities, enhancing its appeal. There is also increasing awareness about the potential health benefits of moderate beer consumption, such as reducing cholesterol levels and improving kidney health, which is driving the demand for draught beer.

The rising interest in craft beers and the trend of beer connoisseurship have propelled the demand for specialty and unique draught beer varieties. Consumers are seeking novel taste experiences, driving growth in this segment. Additionally, the resurgence of the hospitality and tourism industries post-pandemic has led to an increase in on-premise consumption of draught beer in bars, pubs, restaurants, and entertainment venues, further fueling the market.

Manufacturers are revolutionizing draught beer with innovations focused on quality, sustainability, and consumer experience. Nitro technology creates smoother textures, while smart taps and digital pour systems ensure precise control over beer flow and freshness. Customization options allow consumers to adjust carbonation and flavor, while eco-friendly kegs reduce environmental impact.

In March 2023, HEINEKEN USA Inc. unveiled Heineken Silver, a light lager with low carbs and calories. This beer features 4% alcohol by volume (ABV), with each 12-ounce serving containing just 3.2 grams of carbs and 95 calories. It is made with malted barley, water, and the company's proprietary A Yeast. It is brewed to deliver a full-bodied flavor without the bitterness often associated with other lagers.

Draught Beer Market Report Highlights:

  • Keg draught beer accounted for a share of over 63.82% of the global revenues in 2023. Keg draft beer offers superior quality control compared to other packaging formats like bottles or cans. Breweries place importance on their brewing mechanism and ensure that the beer is kept under optimal conditions, such as temperature and pressure, from the brewery to the tap. Additionally, the standardized keg sizes facilitate easy storage, transportation, and use with existing tap systems, thereby enhancing operational efficiency and reducing waste. This combination of quality preservation, convenience, and cost-effectiveness drives the preference for keg beer in the draught market.
  • Super premium draught beer is anticipated to grow at a CAGR of 6.9% from 2024 to 2030. The rise of the gastropub and upscale casual dining sectors has significantly contributed to the market's growth. These establishments often prioritize offering a curated selection of draught beers that complement their gourmet food offerings, enhancing the overall dining experience. The ambiance and service quality in such venues aligns well with the expectations of super-premium beer consumers, who are willing to pay a premium for a superior product served in an appropriate setting.
  • Commercial use of draught beer accounted for a share of over 87% of the global revenues in 2023 due to its significant presence in bars, pubs, and restaurants, where draught beer is a staple offering. The primary driver is the desire for a premium and differentiated beverage experience in commercial settings such as bars, restaurants, and entertainment venues. Draught beer offers a fresher and more flavorful option compared to bottled or canned beer, providing establishments with a competitive edge in attracting and retaining customers who seek high-quality beverages.
  • Draught beer manufactured through microbreweries is anticipated to grow at a CAGR of 6.3% from 2024 to 2030. Microbreweries frequently offer a wide range of beer styles and flavors, appealing to diverse tastes. Draught beer allows them to rotate their offerings more easily, keeping their selection fresh and exciting for customers.
  • Europe market held a share of 44.56% of the global market in 2023. Europe has a long-standing tradition of beer consumption, with many countries having their own unique beer cultures. Draught beer is often preferred for its freshness and taste, especially in countries like Germany, Belgium, and the UK.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Draught Beer Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Distribution Channel Outlook
    • 3.2.2. Manufacturing & Technology Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Draught Beer: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Service Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. Draught Beer: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Keg Beer
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3. Cask Beer
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Draught Beer: Category Estimates & Trend Analysis

  • 6.1. Category Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Super Premium
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3. Premium
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.4. Regular
    • 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Draught Beer: End Use Estimates & Trend Analysis

  • 7.1. End User Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Commercial Use
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3. Home Use
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Draught Beer: Production Estimates & Trend Analysis

  • 8.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Macro Breweries
    • 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3. Microbreweries
    • 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Draught Beer: Regional Estimates & Trend Analysis

  • 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 9.2. North America
    • 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1 Key country dynamics
      • 9.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1 Key country dynamics
      • 9.2.3.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.2.4. Mexico
      • 9.2.4.1 Key country dynamics
      • 9.2.4.2 Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2. Germany
      • 9.3.2.1 Key country dynamics
      • 9.3.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3. UK
      • 9.3.3.1 Key country dynamics
      • 9.3.3.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4. Spain
      • 9.3.4.1 Key country dynamics
      • 9.3.4.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5. Italy
      • 9.3.5.1 Key country dynamics
      • 9.3.5.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.6. France
      • 9.3.6.1 Key country dynamics
      • 9.3.6.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.7. Ireland
      • 9.3.7.1 Key country dynamics
      • 9.3.7.2 Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1 Key country dynamics
      • 9.4.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.4.3. India
      • 9.4.3.1 Key country dynamics
      • 9.4.3.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.4.4. Japan
      • 9.4.4.1 Key country dynamics
      • 9.4.4.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea.
      • 9.4.5.1 Key country dynamics
      • 9.4.5.2 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.4.6. Australia & New Zealand
      • 9.4.6.1 Key country dynamics
      • 9.4.6.2 Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.5. Central & South America
    • 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1 Key country dynamics
      • 9.5.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.6. Middle East & Africa
    • 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.6.2. South Africa
      • 9.6.2.1 Key country dynamics
      • 9.6.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Competitive Analysis

  • 10.1. Recent developments & impact analysis, by key market participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Share Analysis, 2023 (%)
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
  • 10.9. Company Profiles
    • 10.9.1. Anheuser-Busch InBev
      • 10.9.1.1. Company Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Strategic Initiatives
    • 10.9.2. Boston Beer Company
      • 10.9.2.1 Company Overview
      • 10.9.2.2 Financial Performance
      • 10.9.2.3 Product Benchmarking
      • 10.9.2.4 Strategic Initiatives
    • 10.9.3. Heineken International B.V.
      • 10.9.3.1 Company Overview
      • 10.9.3.2 Financial Performance
      • 10.9.3.3 End User Portfolios
      • 10.9.3.4 Strategic Initiatives
    • 10.9.4. Anadolu Efes
      • 10.9.4.1 Company Overview
      • 10.9.4.2 Financial Performance
      • 10.9.4.3 Product Benchmarking
      • 10.9.4.4 Strategic Initiatives
    • 10.9.5. Asahi Group Holdings, Ltd.
      • 10.9.5.1 Company Overview
      • 10.9.5.2 Financial Performance
      • 10.9.5.3 Product Benchmarking
      • 10.9.5.4 Strategic Initiatives
    • 10.9.6. Molson Coors Beverage Company
      • 10.9.6.1 Company Overview
      • 10.9.6.2 Financial Performance
      • 10.9.6.3 Product Benchmarking
      • 10.9.6.4 Strategic Initiatives
    • 10.9.7. China Resources Snow Breweries
      • 10.9.7.1 Company Overview
      • 10.9.7.2 Financial Performance
      • 10.9.7.3 End User Portfolios
    • 10.9.8. Carlsberg
      • 10.9.8.1 Company Overview
      • 10.9.8.2 Financial Performance
      • 10.9.8.3 Product Benchmarking
      • 10.9.8.4 Strategic Initiatives
    • 10.9.9. New Belgium Brewing Company
      • 10.9.9.1 Company Overview
      • 10.9.9.2 Financial Performance
      • 10.9.9.3 Product Benchmarking
      • 10.9.9.4 Strategic Initiatives
    • 10.9.10. Castel Freres
      • 10.9.10.1 Company Overview
      • 10.9.10.2 Financial Performance
      • 10.9.10.3 Product Benchmarking
      • 10.9.10.4 Strategic Initiatives
    • 10.9.11. Constellation Brands, Inc.
      • 10.9.11.1 Company Overview
      • 10.9.11.2 Financial Performance
      • 10.9.11.3 Product Benchmarking
      • 10.9.11.4 Strategic Initiatives