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スマートトイ（スマート玩具）の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Smart Toys Market Size, Share & Trend Analysis Report By Product (Interactive Games, Robots, Educational Robots), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 84 Pages | 納期: 2～10営業日

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スマートトイ（スマート玩具）の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年
出版日: 2024年04月30日
発行: Grand View Research
ページ情報: 英文 84 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

スマートトイ（スマート玩具）市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のスマートトイ市場規模は2024年から2030年にかけてCAGR 11.5％を記録し、2030年には255億4,000万米ドルに達すると予測されています。

同市場は、進化する親のニーズや嗜好に応える様々な要因が重なり、急速に拡大しています。教育が重視される時代において、親は子供を楽しませるだけでなく、認知の発達にも寄与する玩具を求めるようになっています。テクノロジーと学習を融合させたスマートトイは、問題解決能力や批判的思考を高めるという点で、好まれる選択肢となっています。拡張現実（AR）や音声認識などの技術を活用したこれらの玩具のインタラクティブで魅力的な性質は、遊びの時間をさらに楽しくしてくれます。

デジタルの未来を意識する親は、スマートトイが早くからテクノロジーに触れさせ、デジタルリテラシーに不可欠なスキルを育むことを高く評価しています。オンライン小売の台頭とデジタルショッピング体験への嗜好の高まりにより、eコマースプラットフォームは消費者にリーチするための重要なチャネルとなっています。新規参入企業は、デジタルマーケティング手法、ソーシャルメディアキャンペーン、オンラインマーケットプレースを活用することで、ブランド認知度を高め、潜在顧客を獲得し、売上を伸ばすことができます。オンラインでの存在感を高めることは、消費者の購買習慣の変化に対応し、新規参入企業がスマートトイを世界中の消費者にアピールするための費用対効果の高い方法となります。ローカライゼーションと文化的適応は、この業界の多様な市場に参入する上で極めて重要な要素です。

嗜好、教育水準、文化的ニュアンスが世界的に異なることを認識し、新規参入企業は製品を特定の地域や国に合わせることができます。そのためには、現地の言語を理解し、関連するコンテンツを盛り込み、教育的側面を地域のカリキュラム基準に合わせる必要があります。ローカライゼーションは、多様な消費者層へのスマートトイのアピールを強化し、製品が異なる市場の文化的背景と共鳴することを保証します。市場参入には、政府の規制と政策が重要な役割を果たします。新規参入者は、玩具の安全性、データ保護、国際貿易規制を十分に理解し、遵守しなければならないです。これらの規制を遵守することで、法令遵守が保証され、消費者の信頼が築かれ、特に規制の枠組みが厳しい地域では、市場参入が円滑に進みます。

世界市場での足場固めを目指す新規参入企業にとって、業界を超えたパートナーシップは不可欠です。テクノロジー企業やコンテンツクリエイターと協力することで、イノベーションと製品開発の道を開くことができます。こうしたパートナーシップは、ユニークで多様な機能を提供する包括的なスマートトイのエコシステムの構築につながり、消費者への全体的な価値提案を強化します。例えば、2024年2月、FoloToyはYomiplanetと提携し、AIを強化した独自のコンパニオントイ、Frank Murphyを開発しました。このユニークな多言語対話型フィギュリンは、英語、中国語、日本語など6ヶ国語で会話することができます。

スマートトイ市場レポートハイライト

  • 2023年の教育用ロボット分野のシェアは14.3%。多くの教育用ロボットは、子供一人ひとりのニーズや学習進度に合わせ、パーソナライズされた学習体験を提供します。このカスタマイズにより、教育コンテンツが子供のペースや学習スタイルに沿うようになり、知識の習得に合わせたアプローチが提供されます。
  • スマートトイのオンライン販売は、2024年から2030年にかけてCAGR 14.7％で成長すると予想されています。eコマースプラットフォームには、多様なスマートトイの選択肢があります。
  • オンライン小売業者は多くの場合、複数のブランド、スタイル、価格帯を在庫しており、さまざまな嗜好や予算に対応しています。この多様性は、異なる嗜好、年齢層、技術的要件に対応しています。
  • 欧州は、2024年から2030年にかけてCAGR 11.7％の成長が見込まれます。同地域は著しい経済成長を遂げており、購買力の増した中産階級の人口増加をもたらしています。
  • 可処分所得が増加するにつれて、親は革新的で技術的に高度な玩具に投資する傾向が強まり、子供たちの間でスマートトイの人気が高まり、この地域の市場成長を支えています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 スマートトイ市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界バリューチェーン分析
    • 販売/小売チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 スマートトイ市場：消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購買行動に影響を与える要因
  • 消費者向けサービスの採用動向
  • 主な観察と発見

第5章 スマートトイ市場：製品の推定・動向分析

  • 製品の変動分析と市場シェア、2023年と2030年
  • インタラクティブゲーム
  • ロボット
  • 教育用ロボット

第6章 スマートトイ市場：流通チャネルの推定・動向分析

  • 流通チャネルの変動分析と市場シェア、2023年と2030年
  • オンライン
  • オフライン

第7章 スマートトイ市場：地域の推定・動向分析

  • 地域の変動分析と市場シェア、2023年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • スペイン
    • イタリア
    • フランス
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
  • 中南米
    • ブラジル
  • 中東・アフリカ
    • 市場推計・予測、2018年-2030年
    • 南アフリカ

第8章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • エンドユーザーベンチマーク
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Playmobil
    • Pillar Learning
    • Sega Toys Co. Ltd.
    • LeapFrog Enterprises Inc.（Vtech Holdings Ltd.）
    • Mattel, Inc.
    • LEGO System A/S
    • Hasbro
    • MindWare, Inc.
    • Sphero, Inc.
図表

List of Tables

  • 1. Smart toys market - Key market driver analysis
  • 2. Smart toys market - Key market restraint analysis
  • 3. Smart toys market estimates and forecast, by interactive games, 2018 - 2030 (USD Million)
  • 4. Smart toys market estimates and forecast, by robots, 2018 - 2030 (USD Million)
  • 5. Smart toys market estimates and forecast, by educational robots, 2018 - 2030 (USD Million)
  • 6. Smart toys market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 7. Smart toys market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 8. North America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. North America smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 10. North America smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 11. U.S. macro-economic outlay
  • 12. U.S. smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 13. U.S. smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 14. U.S. smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 15. Canada macro-economic outlay
  • 16. Canada smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 17. Canada smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 18. Canada smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 19. Mexico macro-economic outlay
  • 20. Mexico smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 21. Mexico smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 22. Mexico smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 23. Europe smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 24. Europe smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 25. Europe smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 26. Germany macro-economic outlay
  • 27. Germany smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 28. Germany smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 29. Germany smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 30. UK macro-economic outlay
  • 31. UK smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 32. UK smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 33. UK smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 34. Spain macro-economic outlay
  • 35. Spain smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 36. Spain smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 37. Spain smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 38. Italy macro-economic outlay
  • 39. Italy smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 40. Italy smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 41. Italy smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 42. France macro-economic outlay
  • 43. France smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 44. France smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 45. France smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 46. Asia Pacific smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 47. Asia Pacific smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 48. Asia Pacific smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 49. China macro-economic outlay
  • 50. China smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 51. China smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 52. China smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 53. India macro-economic outlay
  • 54. India smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 55. India smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 56. India smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 57. Japan macro-economic outlay
  • 58. Japan smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 59. Japan smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 60. Japan smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 61. South Korea macro-economic outlay
  • 62. South Korea smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 63. South Korea smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 64. South Korea smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 65. Australia macro-economic outlay
  • 66. Australia smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 67. Australia smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 68. Australia smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 69. Central & South America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 70. Central & South America smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 71. Central & South America smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 72. Brazil macro-economic outlay
  • 73. Brazil smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 74. Brazil smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 75. Brazil smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 76. Middle East & Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 77. Middle East & Africa smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 78. Middle East & Africa smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 79. South Africa macro-economic outlay
  • 80. South Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 81. South Africa smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
  • 82. South Africa smart toys market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • 1. Smart toys market snapshot
  • 2. Smart toys market segmentation & scope
  • 3. Smart toys market penetration & growth prospect mapping
  • 4. Smart toys market value chain analysis
  • 5. Smart toys market dynamics
  • 6. Smart toys market Porter's Five Forces analysis
  • 7. Smart toys market: Product movement analysis, 2023 & 2030 (%)
  • 8. Smart toys market estimates and forecast, by interactive games, 2018 - 2030 (USD Million)
  • 9. Smart toys market estimates and forecast, by robots, 2018 - 2030 (USD Million)
  • 10. Smart toys market estimates and forecast, by educational robots, 2018 - 2030 (USD Million)
  • 11. Smart toys market: Distribution channel movement analysis, 2023 & 2030 (%)
  • 12. Smart toys market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 13. Smart toys market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 14. Smart toys market: Regional movement analysis, 2023 & 2030 (%)
  • 15. North America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 16. U.S. smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 17. Canada smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 18. Mexico smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 19. Europe smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 20. Germany smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 21. UK smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 22. Spain smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 23. Italy smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 24. France smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 25. Asia Pacific smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. China smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 27. India smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 28. Japan smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 29. South Korea smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 30. Australia smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 31. Central & South America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 32. Brazil smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 33. Argentina smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 34. Middle East & Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
  • 35. South Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
目次
Product Code: GVR-4-68039-906-6

Smart Toys Market Growth & Trends:

The global smart toys market size is expected to reach USD 25.54 billion by 2030, registering a CAGR of 11.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is expanding rapidly, driven by a confluence of factors that cater to the evolving needs and preferences of parents. In an era marked by an emphasis on education, parents are increasingly seeking toys that not only entertain but also contribute to their children's cognitive development. Smart toys, integrating technology and learning, have become a favored choice for their ability to enhance problem-solving skills and critical thinking. The interactive and engaging nature of these toys, leveraging technologies like augmented reality (AR) and voice recognition, adds an extra layer of enjoyment to playtime.

Parents, aware of the digital future, appreciate smart toys for introducing their children to technology early on, fostering essential digital literacy skills. The rise of online retail and increasing preference for digital shopping experiences make e-commerce platforms a critical channel for reaching consumers. New entrants can leverage digital marketing techniques, social media campaigns, and online marketplaces to create brand awareness, engage with potential customers, and drive sales. Embracing a strong online presence aligns with the changing consumer shopping habits and provides a cost-effective way for new entrants to showcase their smart toys to a global audience. Localization and cultural adaptation are crucial factors for entering diverse markets within the industry.

Recognizing that preferences, educational standards, and cultural nuances vary globally, new entrants can tailor their products to specific regions or countries. It involves understanding local languages, incorporating relevant content, and adapting educational aspects to align with regional curriculum standards. Localization enhances the appeal of smart toys to diverse consumer demographics, ensuring that the products resonate with the cultural contexts of different markets. Government regulations and trade policies play a significant role in market entry. New entrants must thoroughly understand and comply with toy safety, data protection, and international trade regulations. Adherence to these regulations ensures legal compliance, builds consumer trust, and facilitates smoother market entry, particularly in regions with stringent regulatory frameworks.

Cross-industry partnerships are critical for new entrants aiming to establish a foothold in the global market. Collaborating with technology companies and content creators can open innovation and product development avenues. These partnerships can lead to the creation of comprehensive smart toy ecosystems that offer unique and diversified features, enhancing the overall value proposition for consumers. For instance, in February 2024, FoloToy collaborated with Yomiplanet to develop an exclusive AI-enhanced companion toy, Frank Murphy. This unique, multilingual interactive figurine can engage in conversations in six languages, such as English, Chinese, and Japanese.

Smart Toys Market Report Highlights:

  • The educational robots segment accounted for a share of 14.3% in 2023. Many educational robots offer personalized learning experiences, adapting to the individual needs and progress of each child. This customization ensures that the educational content aligns with a child's pace and learning style, providing a tailored approach to knowledge acquisition
  • The online sales of smart toys are expected to grow at a CAGR of 14.7% from 2024 to 2030. E-commerce platforms showcase a diverse selection of smart toy options
  • Online retailers often stock multiple brands, styles, and price points, catering to different preferences and budgets. This diversity caters to different preferences, age groups, and technological requirements
  • Europe is expected to grow at a CAGR of 11.7% from 2024 to 2030. The region has witnessed significant economic growth, leading to a rising middle-class population with increased purchasing power
  • As disposable incomes grow, parents are more inclined to invest in innovative and technologically advanced toys, contributing to the popularity of smart toys among kids, supporting regional market growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Smart Toys Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales/ Retail Channel Analysis
    • 3.2.2. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Smart Toys Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Service Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. Smart Toys Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Interactive Games
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3. Robots
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.4. Educational Robots
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Smart Toys Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Online
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3. Offline
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Smart Toys Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. Key country dynamics
      • 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Key country dynamics
      • 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Key country dynamics
      • 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2. Germany
      • 7.3.2.1. Key country dynamics
      • 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3. UK
      • 7.3.3.1. Key country dynamics
      • 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.4. Spain
      • 7.3.4.1. Key country dynamics
      • 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.5. Italy
      • 7.3.5.1. Key country dynamics
      • 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Key country dynamics
      • 7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. Key country dynamics
      • 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.3. India
      • 7.4.3.1. Key country dynamics
      • 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.4. Japan
      • 7.4.4.1. Key country dynamics
      • 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. Key country dynamics
      • 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Key country dynamics
      • 7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Key country dynamics
      • 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.6.2. South Africa
      • 7.6.2.1. Key country dynamics
      • 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. End User Benchmarking
  • 8.6. Company Market Share Analysis, 2023 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Playmobil
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. End User Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Pillar Learning
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. End User Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Sega Toys Co. Ltd.
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. End User Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. LeapFrog Enterprises Inc. (Vtech Holdings Ltd.)
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. End User Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Mattel, Inc.
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. End User Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. LEGO System A/S
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. End User Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Hasbro
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. End User Portfolios
    • 8.9.8. MindWare, Inc.
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. End User Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Sphero, Inc.
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. End User Portfolios
      • 8.9.9.4. Strategic Initiatives