スマート玩具市場規模、シェア、成長分析：玩具タイプ別、接続性別、流通チャネル別、年齢層別、地域別 - 産業予測 2025～2032年

スマート玩具の世界市場規模は2023年に117億米ドルと評価され、2024年の138億5,000万米ドルから2032年には535億米ドルに成長し、予測期間（2025-2032年）のCAGRは18.4％で成長する見通しです。

スマート玩具市場は、人工知能（AI）およびモノのインターネット（IoT）の導入の高まりに後押しされ、大きな成長を遂げています。エンターテインメントと教育が融合した玩具を好む親が増えており、幼児期の発達を促す知育玩具の需要が高まっています。スマート玩具におけるゲーミフィケーションの動向は、遊びの体験を強化し、子どもたちがインタラクティブに楽しく学べるようにします。教育の進化に伴い、批判的思考や問題解決能力を養う玩具の需要が高まっています。拡張現実（AR）やインタラクティブなストーリーテリングといった機能は、こうした玩具の魅力をさらに豊かにしています。さまざまな年齢層に対応するため、メーカーは年齢に応じたデザインに注力し、スマート玩具が発達のニーズや嗜好を効果的に満たすようにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析

スマート玩具市場規模：玩具タイプ別& CAGR（2025-2032）

• 市場概要
• インタラクティブ玩具
• STEM（科学技術工学数学）玩具
• 拡張現実（AR）玩具
• ロボット玩具
• ウェアラブルスマート玩具

スマート玩具市場規模：接続性別& CAGR（2025-2032）

• 市場概要
• Wi-Fi
• Bluetooth
• RFIDまたはNFC
• その他

スマート玩具市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン/Eコマースストア
• 専門店
• 玩具店

スマート玩具市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 5歳まで
• 6歳～8歳
• 9歳～12歳
• 13歳～18歳
• 18歳以上

スマート玩具市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Spin Master（Canada）
• Bandai（Japan）
• Sphero（USA）
• Zuru（Hong Kong）
• Jakks Pacific（USA）
• PlayMonster（USA）
• Fuhu（USA）
• Hasbro（USA）
• Mattel（USA）
• Lego（Denmark）
• VTech（Hong Kong）
• LeapFrog Enterprises（USA）
• WowWee（Canada）
• Anki（USA）
• Ubtech Robotics（China）
• Makeblock（China）
• Wonder Workshop（USA）
• RoboTerra（USA）
• Cognitoys（USA）
• Digital Dream Labs（USA）

結論と提言

Global Smart Toys Market size was valued at USD 11.7 billion in 2023 and is poised to grow from USD 13.85 billion in 2024 to USD 53.5 billion by 2032, growing at a CAGR of 18.4% during the forecast period (2025-2032).

The smart toys market is witnessing significant growth, fueled by the rising adoption of artificial intelligence (AI) and the Internet of Things (IoT). Parents increasingly prefer toys that blend entertainment with education, leading to an uptick in demand for educational toys that promote early childhood development. The trend toward gamification in smart toys enhances play experiences, making learning interactive and enjoyable for children. As the landscape of education evolves, there's a strong demand for toys that develop critical thinking and problem-solving skills. Features like augmented reality (AR) and interactive storytelling further enrich the appeal of these toys. Catering to various age groups, manufacturers are focusing on age-appropriate designs, ensuring that smart toys meet developmental needs and preferences effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Toys Market Segments Analysis

Global Smart Toys Market is segmented by Toy Type, Connectivity, Distribution Channel, Age Group and region. Based on Toy Type, the market is segmented into Interactive Toys, STEM (Science, Technology, Engineering, Math) Toys, Augmented Reality (AR) Toys, Robotics Toys, Wearable Smart Toys. Based on Connectivity, the market is segmented into Wi-Fi, Bluetooth, RFID or NFC and Others. Based on Distribution Channel, the market is segmented into Online/Ecommerce Stores, Specialty Stores and Toy Shops. Based on Age Group, the market is segmented into Up to Age of 5, Age of 6 to Age of 8, Age of 9 to Age of 12, Age of 13 to Age of 18, Above Age of 18. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Toys Market

The significant rise in the working women demographic in recent years is anticipated to greatly fuel the growth of the global smart toys market over the upcoming forecast period. As more parents from this working-class population seek innovative solutions, the demand for smart toys is likely to increase, enabling them to engage their children even when they are not present. Furthermore, the growing enthusiasm for smart technology will further enhance the market for smart toys, as these advanced products appeal to modern parents looking for more interactive and educational play options for their children during their absence.

Restraints in the Global Smart Toys Market

A notable obstacle for the Global Smart Toys market is the prevailing lack of consumer awareness, which is expected to hinder growth in the upcoming years. Many potential customers remain uninformed about the advantages that smart toys offer, while others express concerns regarding their safety and security features. This apprehension stems, in part, from media coverage highlighting instances of data breaches and privacy issues, leading to skepticism and hesitance to embrace these innovative products. As a result, addressing these misconceptions and informing consumers about the functionalities and safeguards of smart toys will be essential for stimulating market expansion.

Market Trends of the Global Smart Toys Market

The Global Smart Toys market is experiencing significant growth driven by rising awareness of technology-led education, particularly as middle-class households expand and smartphone penetration increases. This trend is further fueled by the proliferation of social media platforms, which encourage families to embrace innovative learning tools. Smart toys, equipped with interactive features, not only engage children but also enhance cognitive, social, and emotional development. As parents seek enriching educational experiences for their children, the demand for these interactive toys continues to soar, creating vast opportunities for market expansion and innovation within the smart toys sector through advanced technological integration.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Smart Toys Market Size by Toy Type & CAGR (2025-2032)

• Market Overview
• Interactive Toys
• STEM (Science, Technology, Engineering, Math) Toys
• Augmented Reality (AR) Toys
• Robotics Toys
• Wearable Smart Toys

Global Smart Toys Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• RFID or NFC
• Others

Global Smart Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online/Ecommerce Stores
• Specialty Stores
• Toy Shops

Global Smart Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Up to Age of 5
• Age of 6 to Age of 8
• Age of 9 to Age of 12
• Age of 13 to Age of 18
• Above Age of 18

Global Smart Toys Market Size & CAGR (2025-2032)

• North America (Toy Type, Connectivity, Distribution Channel, Age Group)
  • US
  • Canada
• Europe (Toy Type, Connectivity, Distribution Channel, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Toy Type, Connectivity, Distribution Channel, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Toy Type, Connectivity, Distribution Channel, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Toy Type, Connectivity, Distribution Channel, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Spin Master (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphero (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuru (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jakks Pacific (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlayMonster (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuhu (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lego (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeapFrog Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anki (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubtech Robotics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makeblock (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Workshop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RoboTerra (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitoys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Dream Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations