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マーケティングデータの世界市場

Marketing Data

出版日
ページ情報
英文 158 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
マーケティングデータの世界市場
出版日: 2025年07月09日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 158 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

マーケティングデータの世界市場は2030年までに2,022億米ドルに到達

2024年に1,209億米ドルと推定されるマーケティングデータの世界市場は、2024年から2030年にかけてCAGR 8.9%で成長し、2030年には2,022億米ドルに達すると予測されます。

米国市場は308億米ドル、中国はCAGR16.2%で成長予測

米国のマーケティングデータ市場は2024年に308億米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024年から2030年にかけてCAGR16.2％を辿り、2030年には予測市場規模601億米ドルに達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ5.6%と8.6%と予測されています。欧州では、ドイツのCAGRが約-0.8%と予測されています。

世界のマーケティングデータ市場- 主要動向と市場促進要因を探る

なぜマーケティングデータはデジタル時代の戦略的意思決定に不可欠なのか？

マーケティングデータは、競合情勢が激化し、データが重視される中で、効果的なビジネス戦略の要として浮上してきました。しかし、今日の組織にとってマーケティングデータが必要不可欠である理由は何でしょうか？マーケティングデータとは、消費者行動、市場動向、マーケティング・キャンペーンの効果に関連する情報の収集、分析、活用を指します。このデータには、顧客のデモグラフィック、購買履歴、オンラインインタラクション、ソーシャルメディアエンゲージメント、アンケート回答など、さまざまなソースが含まれます。マーケティングデータを活用することで、企業は顧客の嗜好に関する貴重な洞察を得て、マーケティング活動を最適化し、全体的な意思決定プロセスを強化することができます。その結果、企業はオーディエンスを効果的に絞り込み、顧客エンゲージメントを向上させ、売上を伸ばすことができるようになります。

マーケティングデータの需要は、パーソナライズされたターゲットを絞ったマーケティング戦略を構築する上で重要であることを企業が認識するにつれ、急増しています。消費者が様々なブランドからのメッセージに惑わされる状況において、特定のオーディエンスに何が響くのかを理解することは非常に重要になってきています。マーケティングデータによって、企業はオーディエンスをセグメント化し、メッセージングを調整し、キャンペーンの効果を測定することができます。データ分析ツールを活用することで、企業は消費者の行動を追跡し、マーケティング戦略をリアルタイムで調整することができます。企業が顧客中心のアプローチとデータ主導の意思決定を重視し続ける中、マーケティングデータはマーケティング戦略にとって不可欠な存在になりつつあります。

技術の進歩は、マーケティングデータの能力をどのように高めているのでしょうか？

マーケティングデータ市場は、マーケティング目的のデータ収集、分析、活用を強化する大きな技術的進歩を目の当たりにしてきました。しかし、これらの開発を推進する主なイノベーションとは何でしょうか？最もインパクトのある進歩の1つは、ビッグデータ分析の台頭です。企業が様々なソースから膨大な量のデータを生成・収集する中、ビッグデータ分析ツールは、これらの情報を効率的に処理・分析することを可能にします。これらのツールは、高度なアルゴリズムと機械学習技術を活用し、マーケティング戦略に役立つパターン、動向、洞察を特定します。ビッグデータ分析を活用することで、企業は顧客行動をより深く洞察し、マーケティング・キャンペーンを最適化し、成長を促すデータに基づいた意思決定を行うことができます。

もう一つの重要なイノベーションは、人工知能（AI）と機械学習（ML）技術のマーケティングデータソリューションへの統合です。AIを搭載したアナリティクス・プラットフォームは、消費者データをリアルタイムで分析し、マーケティング担当者に顧客の行動に関する実用的な洞察や予測を提供することができます。例えば、これらのプラットフォームは、顧客の閲覧履歴や嗜好に基づいて、顧客がどの商品を購入する可能性が高いかを予測し、パーソナライズされたレコメンデーションやターゲットを絞ったマーケティング活動を可能にします。さらに、AIはデータ分析プロセスを自動化できるため、マーケターがインサイトを得るために必要な時間を短縮し、戦略的な意思決定に集中できるようになります。AIとMLをマーケティングデータソリューションに組み込むことで、マーケティング戦略の精度と効果が高まり、最終的にROIが向上します。

顧客関係管理（CRM）システムやマーケティングオートメーションツールの普及も、市場情勢を一変させました。これらのシステムにより、企業は顧客データをより効率的に収集、保存、分析できるようになり、様々なタッチポイントにおける顧客とのやり取りを包括的に把握できるようになりました。マーケティングデータをCRMシステムと統合することで、企業はカスタマージャーニーを追跡し、キャンペーンの効果を測定し、クロスセルやアップセルの機会を特定することができます。さらに、マーケティングオートメーションツールを使用することで、データドリブンのインサイトに基づいてターゲットを絞ったキャンペーンをシームレスに実行することができ、適切なタイミングで適切なメッセージで顧客をエンゲージする能力が強化されます。このように、マーケティングデータとCRMやオートメーション・テクノロジーとの統合は、マーケティング活動の効率と効果を促進し、企業が顧客とのより強い関係を構築することを可能にします。

様々な分野でマーケティングデータの導入を促進する市場動向とは？

デジタル時代における企業や消費者のニーズの進化を反映し、様々な分野でマーケティングデータの採用が進んでいます。最も顕著な動向の1つは、データプライバシーとコンプライアンスへの重点の高まりです。一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などの規制が施行されたことで、企業は責任あるデータ収集と使用方法を優先するようになっています。その結果、企業はこれらの規制へのコンプライアンスをサポートしながら、マーケティング活動に価値あるインサイトを提供するマーケティングデータソリューションに投資しています。この動向は、金融、ヘルスケア、eコマースなど、機密性の高い顧客データの取り扱いでプライバシー規制の厳守が求められる業界において特に顕著です。

マーケティングデータの採用を促進するもう一つの重要な動向は、パーソナライズされたマーケティング体験への注目の高まりです。消費者はブランドに対して、自分の好みを理解し、それに合ったコンテンツやオファーを提供することをますます期待するようになっています。マーケティングデータによって、企業は効果的にオーディエンスをセグメント化し、特定の顧客グループと共鳴するターゲットキャンペーンを作成することができます。この動向は、パーソナライゼーションが顧客満足度やロイヤルティに大きな影響を与える小売、旅行、ホスピタリティなどの分野で特に顕著です。企業がカスタマーエクスペリエンスの向上とエンゲージメントの促進を目指す中、パーソナライゼーションをサポートするマーケティングデータソリューションの需要は高まることが予想されます。

マーケティングデータの採用は、オムニチャネル・マーケティング戦略の台頭にも影響されています。ソーシャルメディア、Eメール、ウェブサイト、店舗など、複数のチャネルで消費者がブランドと関わるようになり、企業は顧客とのやり取りを統合的に把握する必要性を認識しています。マーケティングデータソリューションは、様々なチャネルにおける顧客の行動を把握することで、ブランドの一貫性と顧客体験を高める一貫したマーケティング戦略を実現します。この傾向は、様々なソースからのデータを統合し、カスタマージャーニーを包括的に理解できるマーケティングデータプラットフォームへの需要を促進しています。マーケティングデータを活用してシームレスなオムニチャネル体験を実現する企業は、顧客の期待に応え、売上を促進する上で有利な立場にあります。

世界のマーケティングデータ市場の成長を促進する要因は？

世界のマーケティングデータ市場の成長は、ビジネスのデジタル変革の増加、データ分析技術の進歩、パーソナライズされたマーケティングに対する需要の高まりなど、いくつかの要因によって牽引されています。主な成長要因の1つは、事業運営のデジタル化が進み、さまざまな情報源から膨大な量のデータが生成されるようになったことです。組織は、マーケティング戦略や意思決定プロセスに情報を提供する上で、こうしたデータの価値をますます認識するようになっています。データ主導のマーケティング手法が重視されるようになったことで、企業はデータの収集、分析、効果的な活用を支援するマーケティングデータソリューションへの投資を進めています。この動向は、デジタルマーケットプレースでの競争やマーケティング活動の強化を目指す中小企業で特に顕著です。

もう一つの重要な成長要因は、企業がマーケティングデータから実用的な洞察を導き出すことを可能にするデータ分析技術の急速な進歩です。ビッグデータ分析、AI、機械学習の普及は、企業がマーケティングにアプローチする方法を変革しています。これらのテクノロジーは、企業が大規模なデータセットを効率的に処理・分析し、パターンを特定し、消費者の行動を予測することを可能にします。データ分析機能が進化し続ける中、企業はキャンペーンを最適化しROIを向上させるために、これらのテクノロジーを組み込んだマーケティングデータソリューションの採用を増やしています。変化し続ける市場情勢の中で競争力を維持しようとする企業にとって、データに基づいた意思決定を行う能力は不可欠なものとなっています。

また、世界のマーケティングデータ市場は、顧客体験とエンゲージメントへの注目の高まりからも恩恵を受けています。消費者の目が肥え、ブランドとのパーソナライズされたインタラクションを期待するようになるにつれ、企業はマーケティングデータを使用して顧客をより深く理解することを優先するようになっています。顧客のセグメンテーション、ジャーニーマッピング、キャンペーンの最適化を促進するソリューションへの需要が、マーケティングデータ市場の成長を促進しています。マーケティングデータを効果的に活用して顧客体験を向上させる企業は、ブランドロイヤリティの構築やリピートビジネスの推進に有利な立場にあります。企業が顧客中心のマーケティング戦略の重要性を認識し続けるにつれて、マーケティングデータソリューションの採用は増加し続けるでしょう。

データ分析技術の継続的な進歩、ビジネス慣行のデジタル化の進展、パーソナライズされたマーケティングの重視の高まりにより、世界のマーケティングデータ市場は持続的な成長を遂げる態勢が整っています。技術革新、市場の需要、進化する消費者の期待のダイナミックな相互作用が市場の将来を形成し、企業にマーケティング戦略の強化、パフォーマンスの最適化、顧客満足度の向上を実現する新たな機会を提供します。企業がデータ主導の意思決定と顧客エンゲージメントを優先し続ける中、マーケティングデータはデジタル時代のマーケティング施策を成功に導く重要な要素であり続けるでしょう。

セグメント

セグメント（マーケティングデータ）

調査対象企業の例

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革します。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP17033

Global Marketing Data Market to Reach US$202.2 Billion by 2030

The global market for Marketing Data estimated at US$120.9 Billion in the year 2024, is expected to reach US$202.2 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$30.8 Billion While China is Forecast to Grow at 16.2% CAGR

The Marketing Data market in the U.S. is estimated at US$30.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$60.1 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.6% and 8.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately -0.8% CAGR.

Global Marketing Data Market - Key Trends & Growth Drivers Explored

Why Is Marketing Data Critical for Strategic Decision-Making in the Digital Age?

Marketing data has emerged as a cornerstone of effective business strategies in an increasingly competitive and data-driven landscape. But what exactly makes marketing data so essential for organizations today? Marketing data refers to the collection, analysis, and application of information related to consumer behavior, market trends, and the effectiveness of marketing campaigns. This data encompasses various sources, including customer demographics, purchase history, online interactions, social media engagement, and survey responses. By leveraging marketing data, businesses can gain valuable insights into customer preferences, optimize their marketing efforts, and enhance overall decision-making processes. As a result, organizations are better equipped to target their audiences effectively, improve customer engagement, and drive sales growth.

The demand for marketing data has surged as businesses increasingly recognize its importance in creating personalized and targeted marketing strategies. In a landscape where consumers are bombarded with messages from various brands, understanding what resonates with specific audiences has become crucial. Marketing data enables organizations to segment their audiences, tailor their messaging, and measure the effectiveness of their campaigns. By utilizing data analytics tools, businesses can track consumer behavior and adjust their marketing strategies in real time, enhancing their ability to respond to market dynamics and consumer needs. As companies continue to focus on customer-centric approaches and data-driven decision-making, marketing data is becoming an integral part of their marketing strategies.

How Are Technological Advancements Elevating the Capabilities of Marketing Data?

The marketing data market has witnessed significant technological advancements that have enhanced the collection, analysis, and utilization of data for marketing purposes. But what are the key innovations driving these developments? One of the most impactful advancements is the rise of big data analytics. As businesses generate and collect vast amounts of data from various sources, big data analytics tools enable them to process and analyze this information efficiently. These tools utilize advanced algorithms and machine learning techniques to identify patterns, trends, and insights that can inform marketing strategies. By harnessing big data analytics, organizations can gain deeper insights into customer behavior, optimize their marketing campaigns, and make data-informed decisions that drive growth.

Another critical innovation is the integration of artificial intelligence (AI) and machine learning (ML) technologies into marketing data solutions. AI-powered analytics platforms can analyze consumer data in real time, providing marketers with actionable insights and predictions about customer behavior. For instance, these platforms can predict which products a customer is likely to purchase based on their browsing history and preferences, allowing for personalized recommendations and targeted marketing efforts. Additionally, AI can automate data analysis processes, reducing the time required for marketers to gain insights and enabling them to focus on strategic decision-making. The incorporation of AI and ML into marketing data solutions enhances the accuracy and effectiveness of marketing strategies, ultimately improving ROI.

The proliferation of customer relationship management (CRM) systems and marketing automation tools has also transformed the landscape of marketing data. These systems enable organizations to collect, store, and analyze customer data more effectively, providing a comprehensive view of customer interactions across various touchpoints. By integrating marketing data with CRM systems, businesses can track customer journeys, measure campaign effectiveness, and identify opportunities for cross-selling and upselling. Furthermore, marketing automation tools allow for the seamless execution of targeted campaigns based on data-driven insights, enhancing the ability to engage customers at the right time and with the right message. This integration of marketing data with CRM and automation technologies is driving efficiency and effectiveness in marketing efforts, allowing organizations to build stronger relationships with their customers.

What Market Trends Are Driving the Adoption of Marketing Data Across Various Sectors?

Several key market trends are shaping the adoption of marketing data across various sectors, reflecting the evolving needs of businesses and consumers in the digital age. One of the most prominent trends is the increasing emphasis on data privacy and compliance. With the implementation of regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizations are prioritizing responsible data collection and usage practices. As a result, businesses are investing in marketing data solutions that support compliance with these regulations while still providing valuable insights for their marketing efforts. This trend is particularly relevant in industries such as finance, healthcare, and e-commerce, where the handling of sensitive customer data requires strict adherence to privacy regulations.

Another key trend driving the adoption of marketing data is the growing focus on personalized marketing experiences. Consumers increasingly expect brands to understand their preferences and deliver tailored content and offers. Marketing data enables organizations to segment their audiences effectively and create targeted campaigns that resonate with specific customer groups. This trend is particularly strong in sectors such as retail, travel, and hospitality, where personalization can significantly impact customer satisfaction and loyalty. As businesses seek to enhance the customer experience and drive engagement, the demand for marketing data solutions that support personalization efforts is expected to rise.

The adoption of marketing data is also being influenced by the rise of omnichannel marketing strategies. As consumers engage with brands across multiple channels-such as social media, email, websites, and in-store-organizations are recognizing the need for a unified view of customer interactions. Marketing data solutions that provide insights into customer behavior across various channels enable businesses to create cohesive marketing strategies that enhance brand consistency and customer experience. This trend is driving demand for marketing data platforms that can integrate data from various sources and provide a comprehensive understanding of customer journeys. Companies that leverage marketing data to create seamless omnichannel experiences are better positioned to meet customer expectations and drive sales.

What Factors Are Driving the Growth of the Global Marketing Data Market?

The growth in the global marketing data market is driven by several factors, including the increasing digital transformation of businesses, advancements in data analytics technologies, and the rising demand for personalized marketing. One of the primary growth drivers is the ongoing digitalization of business operations, leading to the generation of vast amounts of data from various sources. Organizations are increasingly recognizing the value of this data in informing marketing strategies and decision-making processes. The growing emphasis on data-driven marketing practices is pushing businesses to invest in marketing data solutions that can help them collect, analyze, and leverage their data effectively. This trend is particularly strong among small and medium-sized enterprises (SMEs) seeking to compete in digital marketplaces and enhance their marketing efforts.

Another key growth driver is the rapid advancement of data analytics technologies that enable organizations to derive actionable insights from their marketing data. The proliferation of big data analytics, AI, and machine learning is transforming how businesses approach marketing. These technologies allow organizations to process and analyze large datasets efficiently, identify patterns, and predict consumer behavior. As data analytics capabilities continue to evolve, businesses are increasingly adopting marketing data solutions that incorporate these technologies to optimize their campaigns and improve ROI. The ability to make data-informed decisions is becoming essential for organizations looking to stay competitive in an ever-changing market landscape.

The global marketing data market is also benefiting from the increasing focus on customer experience and engagement. As consumers become more discerning and expect personalized interactions with brands, organizations are prioritizing the use of marketing data to understand their customers better. The demand for solutions that facilitate customer segmentation, journey mapping, and campaign optimization is driving growth in the marketing data market. Companies that effectively leverage marketing data to enhance customer experiences are better positioned to build brand loyalty and drive repeat business. As organizations continue to recognize the importance of customer-centric marketing strategies, the adoption of marketing data solutions will continue to rise.

With ongoing advancements in data analytics technologies, the increasing digitalization of business practices, and the growing emphasis on personalized marketing, the global marketing data market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer expectations is set to shape the future of the market, offering businesses new opportunities to enhance their marketing strategies, optimize performance, and achieve greater customer satisfaction. As companies continue to prioritize data-driven decision-making and customer engagement, marketing data will remain a critical component of successful marketing initiatives in the digital age.

SCOPE OF STUDY:

The report analyzes the Marketing Data market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Marketing Data)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 12 Featured) -

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Marketing Data - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Demand for Marketing Data in Customer Segmentation and Targeting Fuels Market Growth
    • Technological Advancements in Marketing Data Platforms for Real-Time Analytics and Insights Propel Market Expansion
    • Growing Focus on Implementing Marketing Data for Personalization and Customer Experience Optimization Strengthens Business Case
    • Rising Adoption of Marketing Data in E-Commerce and Retail for Campaign Optimization Sets the Stage for Market Growth
    • Technological Innovations in Marketing Data Platforms for AI-Based Predictive Modeling and Forecasting Propel Market Growth
    • Growing Demand for Marketing Data in Financial Services for Customer Acquisition and Retention Strengthens Business Case
    • Rising Focus on Implementing Marketing Data for Compliance and Data Privacy Management Fuels Market Demand
    • Surge in Adoption of Marketing Data in Healthcare for Patient Engagement and Marketing Expands Market Opportunities
    • Rising Use of Marketing Data in Travel and Hospitality for Dynamic Pricing and Personalized Offers Fuels Market Demand
    • Surge in Demand for Marketing Data Solutions for Audience Building and Look-Alike Modeling Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Marketing Data Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • JAPAN
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CHINA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: China Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • EUROPE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: Europe 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: France Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • GERMANY
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED KINGDOM
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SPAIN
    • TABLE 24: Spain Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Spain Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • RUSSIA
    • TABLE 26: Russia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Russia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Rest of Europe Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ASIA-PACIFIC
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific Historic Review for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 32: Asia-Pacific 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
  • AUSTRALIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 33: Australia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 34: Australia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • INDIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 35: India Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: India Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SOUTH KOREA
    • TABLE 37: South Korea Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 38: South Korea Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 40: Rest of Asia-Pacific Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • LATIN AMERICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 41: Latin America Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 42: Latin America Historic Review for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Latin America 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 44: Argentina Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Argentina Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • BRAZIL
    • TABLE 46: Brazil Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Brazil Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MEXICO
    • TABLE 48: Mexico Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Mexico Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Latin America Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MIDDLE EAST
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 52: Middle East Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 53: Middle East Historic Review for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 54: Middle East 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
  • IRAN
    • TABLE 55: Iran Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 56: Iran Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ISRAEL
    • TABLE 57: Israel Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 58: Israel Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SAUDI ARABIA
    • TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Saudi Arabia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 61: UAE Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 62: UAE Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 64: Rest of Middle East Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • AFRICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 65: Africa Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Africa Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION