マーケティングアナリティクスの世界市場レポート 2025

マーケティングアナリティクス市場規模は、今後数年で急成長が見込まれます。2029年にはCAGR16.8％で116億1,000万米ドルに成長します。予測期間の成長は、高度な分析技術の採用、デジタルマーケティングチャネルの拡大、パーソナライゼーションと顧客体験の重視、IoTとビッグデータの拡大、規制遵守とプライバシーへの懸念に起因すると考えられます。予測期間における主な動向としては、AIと機械学習の統合強化、予測分析へのシフト、リアルタイム分析の重視、カスタマージャーニー分析の台頭、クロスチャネルアトリビューションの拡大などが挙げられます。

マーケティングアナリティクス市場は、Eコマースとオンライン小売の拡大が成長の原動力になると予測されます。eコマースやオンライン小売は、インターネットを介した商品やサービスの売買を伴うものであり、インターネットの普及率の上昇、利便性の向上、消費者のショッピング嗜好の進化などがその要因となっています。eコマースやオンライン小売業はマーケティングアナリティクスを活用することで、消費者の行動を分析し、デジタル広告戦略を最適化し、パーソナライズされた顧客体験を向上させ、より効果的なターゲティングとエンゲージメントを実現しています。米国国勢調査局によると、eコマースの総売上高は2023年に1兆1,187億米ドルに達し、2022年から7.6%増加しました。そのため、eコマースとオンライン小売の成長は、マーケティングアナリティクス市場拡大の重要な促進要因となっています。

マーケティングアナリティクス市場の主要企業は、データ主導の意思決定を後押しし、マーケティング戦略を最適化する先進的ソリューションを積極的に開発しています。シンガポールを拠点とするマーケティングアナリティクスソリューション・プロバイダーのAnalytic Edge社は、2024年1月にAnalytic Edge Qubeを発表しました。このSaaS（Software as a Service）プラットフォームは、継続的なマーケティング・ミックス・モデリング（MMM）のためのデマンドドライバー、AI主導のテストと学習のためのSynTest、価格設定とプロモーション分析のためのPriceSense、分析の可視化のためのPowerViewなど、さまざまなソリューションを統合しています。Analytic Edge Qubeは、合理化されたデータ分析のためのスケーラブルでアクセスしやすいツールをマーケティング担当者に提供し、マーケティングアナリティクスの効率性と洞察力を高めます。高度に自動化されたユーザーフレンドリーでコード不要のインターフェースにより、企業やブランドは社内にデータサイエンティストや統計専門家を置くことなく、マーケティングアナリティクスを内製化することができます。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場- 金利、インフレ、地政学、コロナ、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界マーケティングアナリティクス PESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のマーケティングアナリティクス市場：成長率分析
• 世界マーケティングアナリティクス市場規模実績と成長, 2019-2024
• 世界マーケティングアナリティクス市場規模と成長予測, 2024-2029, 2034F
• 世界マーケティングアナリティクス総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のマーケティングアナリティクス市場：展開別、実績と予測, 2019-2024, 2024-2029F, 2034F
• クラウド
• オンプレミス
• 世界のマーケティングアナリティクス市場：用途別、実績と予測, 2019-2024, 2024-2029F, 2034F
• オンラインマーケティング
• コンテンツマーケティング
• Eメールマーケティング
• その他の用途
• 世界のマーケティングアナリティクス市場：エンドユーザー別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 小売および消費財
• 銀行、金融サービス、保険（BFSI）
• ヘルスケア
• 小売り
• メディアとコミュニケーション
• 産業
• その他のエンドユーザー
• 世界のマーケティングアナリティクス市場、クラウドのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• パブリッククラウド
• プライベートクラウド
• ハイブリッドクラウド
• 世界のマーケティングアナリティクス市場オンプレミスのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• シングルテナントシステム
• マルチテナントシステム

第7章 地域別・国別分析

• 世界のマーケティングアナリティクス市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界のマーケティングアナリティクス市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• マーケティングアナリティクス市場：競合情勢
• マーケティングアナリティクス市場：企業プロファイル
  • Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • International Business Machines Corporation（IBM）Overview, Products and Services, Strategy and Financial Analysis
  • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • SAP SE Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Salesforce Inc.
• Adobe Inc.
• Nielsen Holdings plc
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Pegasystems Inc.
• Neustar Inc.
• Mailchimp
• Zoho Corporation
• Hootsuite Inc.
• SEMrush Inc.
• Sprout Social Inc.
• Brandwatch
• Iterable Inc.

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• マーケティングアナリティクス市場2029：新たな機会を提供する国
• マーケティングアナリティクス市場2029：新たな機会を提供するセグメント
• マーケティングアナリティクス市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Marketing analytics is the systematic approach of measuring, managing, and analyzing marketing performance to optimize the efficacy and efficiency of marketing campaigns and activities. It encompasses a range of quantitative and qualitative techniques aimed at evaluating marketing campaigns, channels, and strategies. Key areas of focus within marketing analytics include customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. The goal is to derive actionable insights that enable data-driven decision-making and enhance overall marketing effectiveness.

The primary deployment types for marketing analytics are cloud and on-premises. Cloud-based deployment entails hosting and accessing marketing data and tools on remote servers, facilitating scalable and collaborative analysis for more efficient real-time decision-making. Applications of cloud-based marketing analytics include online marketing, content marketing, email marketing, and others, catering to end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, media and communication, industrial sectors, among others.

The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing analytics market size has grown rapidly in recent years. It will grow from $5.35 billion in 2024 to $6.23 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $11.61 billion in 2029 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.

The marketing analytics market is anticipated to experience growth, driven by the expanding landscape of e-commerce and online retailing. E-commerce and online retailing involve the buying and selling of goods and services over the Internet, fueled by increased internet penetration, convenience, and evolving consumer shopping preferences. Leveraging marketing analytics, e-commerce and online retailing entities analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for more effective targeting and engagement. According to the United States Census Bureau, total e-commerce sales reached $1,118.7 billion in 2023, marking a 7.6% increase from 2022. Therefore, the growth of e-commerce and online retailing is a key driver behind the expansion of the marketing analytics market.

Leading companies in the marketing analytics market are actively developing advanced solutions to boost data-driven decision-making and optimize marketing strategies. Analytic Edge, a Singapore-based marketing analytics solution provider, introduced Analytic Edge Qube in January 2024. This Software as a Service (SaaS) platform integrates various solutions, including demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. Analytic Edge Qube equips marketers with scalable and accessible tools for streamlined data analysis, enhancing marketing analytics efficiency and insights. The platform's highly automated, user-friendly, and no-code interfaces allow companies and brands to internalize marketing analytics without the need for in-house data scientists or statistics experts.

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, successfully acquired Solistic Decision Sciences for an undisclosed amount. This strategic acquisition has strengthened Spaulding Ridge's capabilities in utilizing top-of-the-funnel marketing intelligence to drive customer insights and actions, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences, the acquired company, is a US-based marketing analytics and data cloud specialist, focusing on data-informed marketing intelligence.

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

North America was the largest region in the marketing analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Deployment: Cloud; On-Premises
• 2) By Application: Online Marketing; Content Marketing; E-Mail Marketing; Other Applications
• 3) By End User: Retail And Consumer Goods; Banking, Financial Services, And Insurance (BFSI); Healthcare; Retail; Media And Communication; Industrial; Other End Users
• Subsegments:
• 1) By Cloud: Public Cloud; Private Cloud; Hybrid Cloud
• 2) By On-Premises: Single-Tenant Systems; Multi-Tenant Systems
• Companies Mentioned: Alphabet Inc.; Microsoft Corporation; International Business Machines Corporation (IBM); Oracle Corporation; SAP SE
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Analytics Market Characteristics

3. Marketing Analytics Market Trends And Strategies

4. Marketing Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Marketing Analytics Growth Analysis And Strategic Analysis Framework

• 5.1. Global Marketing Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Marketing Analytics Market Growth Rate Analysis
• 5.4. Global Marketing Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Marketing Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Marketing Analytics Total Addressable Market (TAM)

6. Marketing Analytics Market Segmentation

• 6.1. Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Cloud
• On-Premises
• 6.2. Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Online Marketing
• Content Marketing
• E-Mail Marketing
• Other Applications
• 6.3. Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Retail And Consumer Goods
• Banking, Financial Services, And Insurance (BFSI)
• Healthcare
• Retail
• Media And Communication
• Industrial
• Other End Users
• 6.4. Global Marketing Analytics Market, Sub-Segmentation Of Cloud, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Public Cloud
• Private Cloud
• Hybrid Cloud
• 6.5. Global Marketing Analytics Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Single-Tenant Systems
• Multi-Tenant Systems

7. Marketing Analytics Market Regional And Country Analysis

• 7.1. Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Analytics Market

• 8.1. Asia-Pacific Marketing Analytics Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Analytics Market

• 9.1. China Marketing Analytics Market Overview
• 9.2. China Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Analytics Market

• 10.1. India Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Analytics Market

• 11.1. Japan Marketing Analytics Market Overview
• 11.2. Japan Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Analytics Market

• 12.1. Australia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Analytics Market

• 13.1. Indonesia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Analytics Market

• 14.1. South Korea Marketing Analytics Market Overview
• 14.2. South Korea Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Analytics Market

• 15.1. Western Europe Marketing Analytics Market Overview
• 15.2. Western Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Analytics Market

• 16.1. UK Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Analytics Market

• 17.1. Germany Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Analytics Market

• 18.1. France Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Analytics Market

• 19.1. Italy Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Analytics Market

• 20.1. Spain Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Analytics Market

• 21.1. Eastern Europe Marketing Analytics Market Overview
• 21.2. Eastern Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Analytics Market

• 22.1. Russia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Analytics Market

• 23.1. North America Marketing Analytics Market Overview
• 23.2. North America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Analytics Market

• 24.1. USA Marketing Analytics Market Overview
• 24.2. USA Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Analytics Market

• 25.1. Canada Marketing Analytics Market Overview
• 25.2. Canada Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Analytics Market

• 26.1. South America Marketing Analytics Market Overview
• 26.2. South America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Analytics Market

• 27.1. Brazil Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Analytics Market

• 28.1. Middle East Marketing Analytics Market Overview
• 28.2. Middle East Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Analytics Market

• 29.1. Africa Marketing Analytics Market Overview
• 29.2. Africa Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Analytics Market Competitive Landscape And Company Profiles

• 30.1. Marketing Analytics Market Competitive Landscape
• 30.2. Marketing Analytics Market Company Profiles
  • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Analytics Market Other Major And Innovative Companies

• 31.1. Salesforce Inc.
• 31.2. Adobe Inc.
• 31.3. Nielsen Holdings plc
• 31.4. SAS Institute Inc.
• 31.5. Teradata Corporation
• 31.6. HubSpot Inc.
• 31.7. Pegasystems Inc.
• 31.8. Neustar Inc.
• 31.9. Mailchimp
• 31.10. Zoho Corporation
• 31.11. Hootsuite Inc.
• 31.12. SEMrush Inc.
• 31.13. Sprout Social Inc.
• 31.14. Brandwatch
• 31.15. Iterable Inc.

32. Global Marketing Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Analytics Market

34. Recent Developments In The Marketing Analytics Market

35. Marketing Analytics Market High Potential Countries, Segments and Strategies

• 35.1 Marketing Analytics Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Marketing Analytics Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Marketing Analytics Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer