マーケティング分析市場：タイプ、コンポーネント、アプリケーション、展開、エンドユーザー別-2025-2030年の世界予測

マーケティング分析市場の2023年の市場規模は543億2,000万米ドルで、2024年には602億6,000万米ドルに達すると予測され、CAGR 9.06%で成長し、2030年には997億2,000万米ドルに達すると予測されています。

360iResearchのマーケットリサーチアナリストとして、あなたの役割はマーケティング分析に関連するデータの体系的な収集、分析、解釈を行うことです。マーケティング分析は、様々なチャネルからのデータを活用して消費者行動や市場動向を理解し、より多くの情報に基づいた意思決定を促進する能力によって定義されます。マーケティング分析の必要性は、消費者エンゲージメントを強化し、キャンペーンを最適化し、投資収益率（ROI）を向上させる能力にあります。その用途は、デジタルマーケティング、顧客関係管理、商品開発、市場開拓など多岐にわたります。最終用途には、小売、金融、ヘルスケア、テクノロジーなどの業界が含まれ、データ主導の洞察がビジネス戦略に大きな影響を与えます。現在の市場の洞察によると、主な成長要因には、ビッグデータとAI技術の採用の増加、パーソナライズされた顧客体験への焦点のシフトなどがあります。潜在的なビジネスチャンスは、予測モデリングとリアルタイムデータ処理を組み込んだアナリティクス機能の拡張にあり、これによって企業は競争優位に立つことができます。こうした機会を捉えるために、企業は堅牢なデータインフラと熟練した分析人材に投資する必要があります。しかし、データプライバシー規制、データ統合の複雑さ、アナリティクス・ソリューションの高コストといった課題は、大きなハードルとなっています。研究開発では、既存のインフラとシームレスに統合し、データ保護基準の遵守を維持する高度なアナリティクス・ツールの開発に注力すべきです。さらに、組織レベルでのデータ活用を民主化する、ユーザーフレンドリーで自動化されたシステムの強化に努めるべきです。マーケティング分析市場は本質的にダイナミックであり、急速な技術進歩に後押しされています。したがって、成長を維持し、戦略的進歩を達成するためには、最先端技術への継続的な適応と投資が不可欠です。また、戦略的パートナーシップやコラボレーションに参加することで、この進化し続ける市場環境の中で新たな成長の道を切り開くことができます。

市場力学：急速に進化するマーケティング分析市場の主要市場インサイトを公開

マーケティング分析市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消費者インサイトをよりよく理解し、ROIを生み出すための採用の増加
  • ハイブリッドおよびマルチクラウドアーキテクチャの利用の増加
  • BFSIと小売部門による採用の急増
• 市場抑制要因
  • マーケティング分析の誤訳による懸念
• 市場機会
  • 高度なマーケティング分析のための最新技術の統合
  • 中小企業におけるクラウドベースの技術採用の可能性
• 市場の課題
  • 熟練した経験豊富な専門家の不足

ポーターのファイブフォース：マーケティング分析市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マーケティング分析市場における外部からの影響の把握

外部マクロ環境要因は、マーケティング分析市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マーケティング分析市場における競合情勢の把握

マーケティング分析市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマーケティング分析市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マーケティング分析市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マーケティング分析市場における成功への道筋を描く

マーケティング分析市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の洞察をより深く理解し、ROIを生み出すための採用の増加
    • ハイブリッドおよびマルチクラウドアーキテクチャの利用の増加
    • BFSIと小売業による採用が急増
  • 抑制要因
    • マーケティング分析の誤解に関連する懸念
  • 機会
    • 高度なマーケティング分析のための最新技術の統合
    • 中小企業におけるクラウドベース技術の導入の可能性
  • 課題
    • 熟練した経験豊富な専門家の不足
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マーケティング分析市場：タイプ別

• 記述的分析
• 診断分析
• 予測分析
• 処方的分析

第7章 マーケティング分析市場：コンポーネント別

• ソフトウェア
• ツール

第8章 マーケティング分析市場：用途別

• コンテンツマーケティング
• 電子メールマーケティング
• オンラインマーケティング
• ソーシャルメディアマーケティング

第9章 マーケティング分析市場：展開別

• クラウド上
• オンプレミス

第10章 マーケティング分析市場：エンドユーザー別

• BFSI
• 教育
• ヘルスケア
• 製造業
• 小売り
• 旅行・ホスピタリティ

第11章 南北アメリカのマーケティング分析市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のマーケティング分析市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのマーケティング分析市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Accenture PLC
• Adobe Inc.
• AgencyAnalytics Inc.
• CallRail
• CleverTap
• Funnel.io
• Google LLC by Alphabet Inc.
• HubSpot, Inc.
• International Business Machines Corporation
• Invoca,Inc.
• Mailchimp
• Microsoft Corporation
• MoEngage
• Neustar, Inc.
• Oracle Corporation
• OWOX, Inc.
• Pegasystems Inc.
• Salesforce, Inc.
• SAS Institute Inc.
• Semrush
• Singular Labs, Inc.
• SproutLoud
• Supermetrics
• Teradata Corporation
• Whatconverts by Icon Digital LLC

LIST OF FIGURES

• FIGURE 1. MARKETING ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 2. MARKETING ANALYTICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MARKETING ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MARKETING ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PRESCRIPTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TOOLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY E-MAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ONLINE MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. CANADA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 47. CANADA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 48. CANADA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. CANADA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 50. CANADA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 53. MEXICO MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 55. MEXICO MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 61. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 70. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. AUSTRALIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 73. CHINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 74. CHINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 75. CHINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. CHINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 77. CHINA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 78. INDIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 79. INDIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 80. INDIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. INDIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 82. INDIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 85. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 87. INDONESIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 90. JAPAN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. JAPAN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 92. JAPAN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 97. MALAYSIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 100. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 102. PHILIPPINES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 105. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 107. SINGAPORE MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 110. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. SOUTH KOREA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 115. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 117. TAIWAN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 120. THAILAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. THAILAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 122. THAILAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 125. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 127. VIETNAM MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 136. DENMARK MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. DENMARK MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 138. DENMARK MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 141. EGYPT MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. EGYPT MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 143. EGYPT MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 146. FINLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. FINLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. FINLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 151. FRANCE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 152. FRANCE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 153. FRANCE MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 156. GERMANY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 157. GERMANY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 158. GERMANY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 161. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 162. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 163. ISRAEL MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 164. ITALY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 165. ITALY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 166. ITALY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 167. ITALY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 168. ITALY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 171. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 172. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 173. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 176. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 177. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 178. NIGERIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 181. NORWAY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 182. NORWAY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 183. NORWAY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 184. POLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 185. POLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 186. POLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 187. POLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 188. POLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 189. QATAR MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 190. QATAR MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 191. QATAR MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. QATAR MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 193. QATAR MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 196. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 197. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 198. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 201. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 202. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 203. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 206. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 211. SPAIN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 212. SPAIN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 213. SPAIN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 216. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 217. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 218. SWEDEN MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 221. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 222. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 223. SWITZERLAND MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 226. TURKEY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 227. TURKEY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 228. TURKEY MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 231. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 232. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 233. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 236. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 237. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 238. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 239. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 240. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

The Marketing Analytics Market was valued at USD 54.32 billion in 2023, expected to reach USD 60.26 billion in 2024, and is projected to grow at a CAGR of 9.06%, to USD 99.72 billion by 2030.

As a Market Research Analyst at 360iResearch, your role encompasses the systematic collection, analysis, and interpretation of data related to marketing analytics, a crucial field that uses data-driven insights to drive marketing strategies and optimize performance. Marketing analytics is defined by its ability to utilize data from various channels to understand consumer behavior and market trends, thereby facilitating more informed decision-making. The necessity of marketing analytics lies in its ability to enhance consumer engagement, optimize campaigns, and improve return on investment (ROI). Its application spans across digital marketing, customer relationship management, product development, and market development. The end-use scope includes industries such as retail, finance, healthcare, and technology, where data-driven insights can significantly impact business strategies. Current market insights reveal that key growth factors include the increasing adoption of big data and AI technologies, and the shifting focus towards personalized customer experiences. Potential opportunities lie in expanding analytics capabilities to incorporate predictive modeling and real-time data processing, which can provide businesses with a competitive edge. To capture these opportunities, companies should invest in robust data infrastructure and skilled analytical talent. However, challenges such as data privacy regulations, data integration complexities, and the high cost of analytics solutions pose significant hurdles. Innovation and research should focus on developing advanced analytics tools that seamlessly integrate with existing infrastructures and maintain compliance with data protection norms. Furthermore, efforts should be made to enhance user-friendly, automated systems that democratize data utilization across organizational levels. The marketing analytics market is inherently dynamic, driven by rapid technological advancements. Therefore, continuous adaptation and investment in cutting-edge technologies are crucial for sustaining growth and achieving strategic advancements. Engaging in strategic partnerships and collaborations could also unlock new avenues for growth in this ever-evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Analytics Market

The Marketing Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption to better understand consumer insights and generate ROI
  • Increasing usage of hybrid and multi-cloud architectures
  • Surging adoption by BFSI and retail sector
• Market Restraints
  • Concern associated with misinterpretation of marketing analytics
• Market Opportunities
  • Integration of modern technologies for advanced marketing analytics
  • Potential adoption of cloud-based technology among SMEs
• Market Challenges
  • Dearth of skilled and experienced professionals

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Analytics Market

A detailed market share analysis in the Marketing Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Analytics Market

A strategic analysis of the Marketing Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Descriptive analytics, Diagnostic Analytics, Predictive analytics, and Prescriptive analytics.
• Based on Component, market is studied across Software and Tools.
• Based on Application, market is studied across Content Marketing, E-mail Marketing, Online Marketing, and Social Media Marketing.
• Based on Deployment, market is studied across On-Cloud and On-premises.
• Based on End-User, market is studied across BFSI, Education, Healthcare, Manufacturing, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption to better understand consumer insights and generate ROI
    • 5.1.1.2. Increasing usage of hybrid and multi-cloud architectures
    • 5.1.1.3. Surging adoption by BFSI and retail sector
  • 5.1.2. Restraints
    • 5.1.2.1. Concern associated with misinterpretation of marketing analytics
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of modern technologies for advanced marketing analytics
    • 5.1.3.2. Potential adoption of cloud-based technology among SMEs
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced professionals
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Analytics Market, by Types

• 6.1. Introduction
• 6.2. Descriptive analytics
• 6.3. Diagnostic Analytics
• 6.4. Predictive analytics
• 6.5. Prescriptive analytics

7. Marketing Analytics Market, by Component

• 7.1. Introduction
• 7.2. Software
• 7.3. Tools

8. Marketing Analytics Market, by Application

• 8.1. Introduction
• 8.2. Content Marketing
• 8.3. E-mail Marketing
• 8.4. Online Marketing
• 8.5. Social Media Marketing

9. Marketing Analytics Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-premises

10. Marketing Analytics Market, by End-User

• 10.1. Introduction
• 10.2. BFSI
• 10.3. Education
• 10.4. Healthcare
• 10.5. Manufacturing
• 10.6. Retail
• 10.7. Travel & Hospitality

11. Americas Marketing Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Marketing Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Marketing Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Adobe Inc.
• 3. AgencyAnalytics Inc.
• 4. CallRail
• 5. CleverTap
• 6. Funnel.io
• 7. Google LLC by Alphabet Inc.
• 8. HubSpot, Inc.
• 9. International Business Machines Corporation
• 10. Invoca,Inc.
• 11. Mailchimp
• 12. Microsoft Corporation
• 13. MoEngage
• 14. Neustar, Inc.
• 15. Oracle Corporation
• 16. OWOX, Inc.
• 17. Pegasystems Inc.
• 18. Salesforce, Inc.
• 19. SAS Institute Inc.
• 20. Semrush
• 21. Singular Labs, Inc.
• 22. SproutLoud
• 23. Supermetrics
• 24. Teradata Corporation
• 25. Whatconverts by Icon Digital LLC