表紙
市場調査レポート

中国の家庭電化製品市場

Consumer Appliances in China

発行 Euromonitor International 商品コード 201260
出版日 ページ情報 英文 141 Pages
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中国の家庭電化製品市場 Consumer Appliances in China
出版日: 2016年01月11日 ページ情報: 英文 141 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、中国における家電製品市場の最新動向について調査し、産業全体の構造と発展動向、主要企業のプロファイル、また主な製品分野の市場規模の実績値・予測値や競争構造などについて分析・推計しています。

中国の家庭電化製品産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

中国の家電メーカーのプロファイル

  • Gome Electrical Appliances Holding Ltd
  • Hisense Kelon Electrical Holdings Co Ltd
  • Joyoung Co Ltd
  • Suning Appliance Co Ltd
  • Zhejiang Supor Cookware Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗浄機
  • 洗濯機
  • 大型調理器具(レンジフード・オーブンレンジなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調機器(加湿器・除湿機・空気清浄機など)
  • 食品調理器具(フードプロセッサー・ハンドミキサー等)
  • 暖房器具
  • アイロン
  • パーソナルケア用品
  • 小型調理器具(炊飯器・トースターなど)
  • 小型キッチン器具(非調理用、コーヒーミル・スライサーなど)
  • 掃除機

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: WGCN

With the depressing national economy in China, growth of consumer appliances witnessed a weak performance in 2015. In addition, the real estate industry continued to stagnate. The slowdown in growth of new property purchases led to sluggish demand for new consumer appliances, especially major appliances. The cancellation of subsidiaries for green consumer appliances from the government represented another negative factor contributing to the weak performance seen in 2015.

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumer Appliances Suffer Slowdown Due To China's Weak Economy
  • Intelligence Represents Main Trend for Consumer Appliances in 2015
  • Domestic Players Maintain Leading Positions
  • Internet Retailing Keeps Growing Significantly in 2015
  • Consumer Appliances Expected To See Recovery Over Forecast Period

Key Trends and Developments

  • End of Green Household Appliances Subsidy Causes High Inventory Rate
  • Internet Retailing Keeps Growing in 2015 With Increasing Popularity of Low-priced Products
  • Consumers' Desire for Premium Life Quality Accelerates Product Upgrades
  • the Popularity of TV Shows Delivers A New Advertising Format for Manufacturers

Market Indicators

  • Table 1. Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 2. Replacement Cycles of Consumer Appliances by Category 2010-2015

Market Data

  • Table 3. Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 4. Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 5. Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 6. Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 7. Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 8. Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 9. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 10. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 11. Sales of Small Appliances by Category: Volume 2010-2015
  • Table 12. Sales of Small Appliances by Category: Value 2010-2015
  • Table 13. Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 14. Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 15. NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 16. LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 17. NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 18. LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 19. Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 20. Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 21. Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 22. Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 23. Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 24. Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 25. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 26. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 27. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 28. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 29. Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 30. Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 31. Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 32. Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Gome Electrical Appliances Holding Ltd in Consumer Appliances (china)

  • Strategic Direction
  • Key Facts
    • Summary 2. GOME Electrical Appliances Holding Ltd: Key Facts
    • Summary 3. GOME Electrical Appliances Holding Ltd: Operational Indicators
  • Company Background
    • Chart 1. Gome Electrical Appliance Holding Ltd: GOME in Shanghai
  • Internet Strategy

Private Label

    • Summary 4. GOME Electrical Appliances Holding Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 5. GOME Electrical Appliances Holding Ltd: Competitive Position 2015

Hisense Kelon Electrical Holdings Co Ltd in Consumer Appliances (china)

  • Strategic Direction
  • Key Facts
    • Summary 6. Hisense Kelon Electrical Holdings Co Ltd: Key Facts
    • Summary 7. Hisense Kelon Electrical Holdings Co Ltd: Operational Indicators
  • Production
    • Summary 8. Hisense Kelon Electrical Holdings Co Ltd: Production Statistics 2013-2015
    • Summary 9. Hisense Kelon Electrical Holdings Co Ltd: Production Statistics 2015
  • Competitive Positioning
    • Summary 10. Hisense Kelon Electrical Holdings Co Ltd: Competitive Position 2015

Joyoung Co Ltd in Consumer Appliances (china)

  • Strategic Direction
  • Key Facts
    • Summary 11. Joyoung Co Ltd: Key Facts
    • Summary 12. Joyoung Co Ltd: Operational Indicators
  • Production
    • Summary 13. Joyoung Co Ltd: Production Statistics 2013-2015
    • Summary 14. Joyoung Co Ltd: Production Statistics 2015
  • Competitive Positioning
    • Summary 15. Joyoung Co Ltd: Competitive Position 2015

Suning Commerce Group Co Ltd in Consumer Appliances (china)

  • Strategic Direction
  • Key Facts
    • Summary 16. Suning Commerce Group Co Ltd: Key Facts
    • Summary 17. Suning Commerce Group Co Ltd: Operational Indicators
  • Company Background
    • Chart 2. Suning Commerce Group Co Ltd: Suning in Shanghai
  • Internet Strategy

Private Label

    • Summary 18. Suning Commerce Group Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 19. Suning Commerce Group Co Ltd: Competitive Position 2015

Zhejiang Supor Cookware Co Ltd in Consumer Appliances (china)

  • Strategic Direction
  • Key Facts
    • Summary 20. Zhejiang Supor Cookware Co Ltd: Key Facts
    • Summary 21. Zhejiang Supor Cookware Co Ltd: Operational Indicators
  • Production
    • Summary 22. Zhejiang Supor Cookware Co Ltd: Production Statistics 2015
  • Competitive Positioning
    • Summary 23. Zhejiang Supor Cookware Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Dishwashers by Category: Volume 2010-2015
  • Table 34. Sales of Dishwashers by Category: Value 2010-2015
  • Table 35. Sales of Dishwashers by Category: % Volume Growth 2010-2015
  • Table 36. Sales of Dishwashers by Category: % Value Growth 2010-2015
  • Table 37. Sales of Dishwashers by Format: % Volume 2010-2015
  • Table 38. NBO Company Shares of Dishwashers: % Volume 2011-2015
  • Table 39. LBN Brand Shares of Dishwashers: % Volume 2012-2015
  • Table 40. Forecast Sales of Dishwashers by Category: Volume 2015-2020
  • Table 41. Forecast Sales of Dishwashers by Category: Value 2015-2020
  • Table 42. Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Home Laundry Appliances by Category: Volume 2010-2015
  • Table 45. Sales of Home Laundry Appliances by Category: Value 2010-2015
  • Table 46. Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  • Table 47. Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  • Table 48. Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  • Table 49. Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  • Table 50. Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  • Table 51. NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  • Table 52. LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  • Table 53. Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 54. Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 55. Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 56. Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57. Sales of Large Cooking Appliances by Category: Volume 2010-2015
  • Table 58. Sales of Large Cooking Appliances by Category: Value 2010-2015
  • Table 59. Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 60. Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 61. Sales of Built-in Hobs by Format: % Volume 2010-2015
  • Table 62. Sales of Ovens by Format: % Volume 2010-2015
  • Table 63. NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
  • Table 64. LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
  • Table 65. NBO Company Shares of Built-in Hobs: % Volume 2011-2015
  • Table 66. NBO Company Shares of Ovens: % Volume 2011-2015
  • Table 67. NBO Company Shares of Cooker Hoods: % Volume 2011-2015
  • Table 68. NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
  • Table 69. NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
  • Table 70. Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 71. Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 72. Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 73. Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 74. Sales of Microwaves by Category: Volume 2010-2015
  • Table 75. Sales of Microwaves by Category: Value 2010-2015
  • Table 76. Sales of Microwaves by Category: % Volume Growth 2010-2015
  • Table 77. Sales of Microwaves by Category: % Value Growth 2010-2015
  • Table 78. Sales of Microwaves by Type: % Volume 2011-2015
  • Table 79. NBO Company Shares of Microwaves: % Volume 2011-2015
  • Table 80. LBN Brand Shares of Microwaves: % Volume 2012-2015
  • Table 81. Microwaves by Distribution Format: % Volume 2010-2015
  • Table 82. Forecast Sales of Microwaves by Category: Volume 2015-2020
  • Table 83. Forecast Sales of Microwaves by Category: Value 2015-2020
  • Table 84. Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 85. Forecast Sales of Microwaves by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 86. Sales of Refrigeration Appliances by Category: Volume 2010-2015
  • Table 87. Sales of Refrigeration Appliances by Category: Value 2010-2015
  • Table 88. Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
  • Table 89. Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
  • Table 90. Sales of Freezers by Format: % Volume 2010-2015
  • Table 91. Sales of Freezers by Volume Capacity: % Volume 2010-2015
  • Table 92. Sales of Fridge Freezers by Format: % Volume 2010-2015
  • Table 93. Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
  • Table 94. Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
  • Table 95. Sales of Fridges by Format: % Volume 2010-2015
  • Table 96. Sales of Fridges by Volume Capacity: % Volume 2010-2015
  • Table 97. NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
  • Table 98. LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
  • Table 99. NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
  • Table 100. NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
  • Table 101. NBO Company Shares of Built-in Fridges: % Volume 2011-2015
  • Table 102. NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
  • Table 103. Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 104. Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 105. Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 106. Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 107. Sales of Air Treatment Products by Category: Volume 2010-2015
  • Table 108. Sales of Air Treatment Products by Category: Value 2010-2015
  • Table 109. Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
  • Table 110. Sales of Air Treatment Products by Category: % Value Growth 2010-2015
  • Table 111. NBO Company Shares of Air Treatment Products: % Volume 2011-2015
  • Table 112. LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
  • Table 113. Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 114. Forecast Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 115. Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 116. Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 117. Sales of Food Preparation Appliances by Category: Volume 2010-2015
  • Table 118. Sales of Food Preparation Appliances by Category: Value 2010-2015
  • Table 119. Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
  • Table 120. Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
  • Table 121. NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
  • Table 122. LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
  • Table 123. Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 124. Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 125. Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 126. Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 127. Sales of Heating Appliances: Volume 2010-2015
  • Table 128. Sales of Heating Appliances: Value 2010-2015
  • Table 129. Sales of Heating Appliances: % Volume Growth 2010-2015
  • Table 130. Sales of Heating Appliances: % Value Growth 2010-2015
  • Table 131. NBO Company Shares of Heating Appliances: % Volume 2011-2015
  • Table 132. LBN Brand Shares of Heating Appliances: % Volume 2012-2015
  • Table 133. Forecast Sales of Heating Appliances: Volume 2015-2020
  • Table 134. Forecast Sales of Heating Appliances: Value 2015-2020
  • Table 135. Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
  • Table 136. Forecast Sales of Heating Appliances: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 137. Sales of Irons: Volume 2010-2015
  • Table 138. Sales of Irons: Value 2010-2015
  • Table 139. Sales of Irons: % Volume Growth 2010-2015
  • Table 140. Sales of Irons: % Value Growth 2010-2015
  • Table 141. Sales of Irons by Format: % Volume 2010-2015
  • Table 142. NBO Company Shares of Irons: % Volume 2011-2015
  • Table 143. LBN Brand Shares of Irons: % Volume 2012-2015
  • Table 144. Forecast Sales of Irons: Volume 2015-2020
  • Table 145. Forecast Sales of Irons: Value 2015-2020
  • Table 146. Forecast Sales of Irons: % Volume Growth 2015-2020
  • Table 147. Forecast Sales of Irons: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 148. Sales of Personal Care Appliances by Category: Volume 2010-2015
  • Table 149. Sales of Personal Care Appliances by Category: Value 2010-2015
  • Table 150. Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
  • Table 151. Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
  • Table 152. Sales of Body Shavers by Format: % Volume 2010-2015
  • Table 153. Sales of Body Shavers by Power Source: % Volume 2011-2015
  • Table 154. Sales of Hair Care Appliances by Format: % Volume 2010-2015
  • Table 155. NBO Company Shares of Personal Care Appliances 2011-2015
  • Table 156. LBN Brand Shares of Personal Care Appliances 2012-2015
  • Table 157. Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 158. Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 159. Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 160. Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 161. Sales of Small Cooking Appliances by Category: Volume 2010-2015
  • Table 162. Sales of Small Cooking Appliances by Category: Value 2010-2015
  • Table 163. Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 164. Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 165. NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
  • Table 166. LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
  • Table 167. Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 168. Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 169. Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 170. Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 171. Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  • Table 172. Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  • Table 173. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  • Table 174. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  • Table 175. NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  • Table 176. LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  • Table 177. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  • Table 178. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  • Table 179. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  • Table 180. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 181. Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 182. Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 183. Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 184. Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 185. NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 186. LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 187. Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 188. Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 189. Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 190. Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
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