ベトナムの家電製品市場

2024年のベトナムの家電製品は様様な実績をみせています。全体の小売販売台数は増加しましたが、これは小型家電製品によるもので、大型家電製品は減少しました。経済と個人消費全体が回復しているにもかかわらず、高額商品の需要は、高い普及率、場合によっては予算への懸念、アップグレードの延期によって減衰しました。目玉のひとつは空気処理製品の業績で、猛暑の影響で需要が急増しました。

当レポートでは、ベトナムの家電製品市場について調査し、2020年～2024年の最新の小売販売データを提供しており、成長を牽引するセクターを特定しています。また、主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、フォーマット動向、流通問題など）の戦略的分析を提供しています。2029年までの予測は、市場がどのように変化するかを示しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場指標

市場データ

免責事項

情報源

ベトナムの冷蔵機器

主なデータ結果

2024年の発展

• 新しい冷蔵機器の需要は、冷蔵庫・冷凍庫の飽和と生鮮食品の嗜好の高まりにより低下
• スマートな電子機器の省エネ機能と新しいデザインに重点を置いた激しい競合
• 持続可能なトレンドが選手のアプローチに影響を与える

展望と機会

• 小売販売量を押し上げる若い家族中心のインセンティブと機能
• 持続可能で健康・ウェルネスを前面に押し出した
• eコマースの勢いを後押しするプロモーションプログラム

カテゴリーデータ

ベトナムの家庭用洗濯機

主なデータ結果

2024年の発展

• 成熟と経済的な懸念が全自動洗濯機の購入を阻害
• メーカー各社は新モデルを発売し、競合情勢を激化させている
• 持続可能性やその他の節約を実現する技術が普及

展望と機会

• ニッチな顧客層が全自動洗濯機の小売販売量の回復を後押し
• 持続可能性、コスト、効率、衛生は家庭用洗濯機の重要なテーマ
• eコマースはさらなる開発と成長の余地を残している

カテゴリーデータ

ベトナムの食洗機

主なデータ結果

2024年の発展

• 手洗いの好みと予算上の懸念から、消費者は食洗機に関心を寄せていない
• 参入企業は製品の提供範囲を広げることで競合情勢を激化させる
• 専門小売業者が食洗機の取り扱いを拡大

展望と機会

• 食洗機の需要は、文化の変化と革新的かつ衛生関連の機能の恩恵を受けることになる
• 消費者を獲得するための持続可能な機能とマーケティングとプロモーション
• オムニチャネルアプローチで勢いを増す

カテゴリーデータ

ベトナムの大型調理器具

主なデータ結果

2024年の発展

• 消費者はキッチンの改装や大型調理器具の購入を延期し続けている
• プロモーションや製品の改善により競合情勢は激化している
• 消費者にとって、大型調理器具を選ぶ際には安全性と持続可能な機能が依然として重要です。

展望と機会

• 都市化と現代生活の動向により、ビルトインコンロやレンジフードの需要が高まっている
• 若い世代の消費者を納得させるスマートな機能と素材
• 大型調理家電はオムニチャネル小売業の開発から利益を得る

カテゴリーデータ

ベトナムの電子レンジ

主なデータ結果

2024年の発展

• 電子レンジは消費者とメーカーの関心を維持するのに苦労している
• コンパクトで省スペースなアパートのデザインは明るいスポットを提供
• 自動機能と複数の調理モードが、この製品にダイナミックさを加えている

展望と機会

• 予測期間中、電子レンジは引き続き衰退する見込み
• 環境の持続可能性とユーザーエクスペリエンスの向上
• よりカスタマイズ可能で見た目にも美しい電子レンジが登場

カテゴリーデータ

ベトナムの食品調理機器

主なデータ結果

2024年の発展

• 健康と利便性のための多機能家電
• ソーシャルメディアでの露出により、食品調理器具の認知度が高まり、売上が伸びる
• eコマースの開発消費者の選択肢が広がる

展望と機会

• スマートテクノロジーを統合した食品調理機器
• 子供やペットに優しい調理器具が注目を集める
• 調理器具が流行の道具になる

カテゴリーデータ

ベトナムの小型調理器具

主なデータ結果

2024年の発展

• 多機能家電が主流に
• 企業が革新的な機能とプレミアムなエアフライヤーを発売
• 健康的な調理と便利な機能は引き続き重要な焦点領域です

展望と機会

• 西洋、健康、流通の動向に乗る小型調理家電
• ソーシャルメディアは小型調理家電の牽引役
• 若者がeコマースへの移行を推進

カテゴリーデータ

ベトナムの掃除機

主なデータ結果

2024年の発展

• 掃除機は2024年も消費者の支持を獲得し続ける
• メーカーは新製品開発に積極的に投資している
• アドバンテージ機能とスマート接続が標準になりつつある

展望と機会

• 掃除機の適用範囲と用途が拡大
• ロボット掃除機の魅力を広げるための投資
• ブランドショールームは高級掃除機の消費者にとって引き続き重要な魅力となる

カテゴリーデータ

ベトナムのパーソナルケア機器

主なデータ結果

2024年の発展

• パーソナルケア家電は若い世代の需要により進化
• 次世代ヘアドライヤーの最先端を行くDyson Supersonic
• 同様の機能を提供する低価格モデルと高級モデル間の激しい競合

展望と機会

• 健康と美容の動向からパーソナルケア家電が勢いづく
• プロフェッショナルなパフォーマンス、携帯性、ペットに優しいイノベーション
• 強力なソーシャルメディアマーケティングと競争上の優位性がeコマースを支える

カテゴリーデータ

ベトナムの空気治療製品

主なデータ結果

2024年の発展

• 暑い気候と家庭内のきれいな空気への要望により、空気治療製品の需要が高まっている
• このカテゴリーでは、重要な新製品開発が行われている
• エアコン所有者にとって節電は重要な関心事となる

展望と機会

• 暑い気候とエネルギー効率が需要を形作る
• 幅広いデザイン、自然な体験、持続可能性の動向が消費者を魅了
• 空気治療製品におけるオムニチャネル小売業の展開

カテゴリーデータ

Consumer appliances in Vietnam saw a mixed performance in 2024. While overall retail volume sales rose during the year, this was due to small appliances, with major appliances seeing declines. Despite a recovery in the economy and overall consumer spending, the demand for big-ticket items was dampened by high penetration, in some cases, budget concerns and the delaying of upgrades. One highlight was the performance of air treatment products, with demand spiked by extremely hot weather and strate...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The demand for new refrigeration appliances suffers from saturation in terms of fridge freezers and a preference for fresh food
• Strong competition with a focus on smart electronic energy-saving features and new designs
• Sustainable trend informs players' approaches

PROSPECTS AND OPPORTUNITIES

• Young family-centred incentives and features to push retail volume sales
• Sustainable and health and wellness features to the fore
• Promotional programmes to push the momentum of e-commerce

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Maturity and economic concerns undermine purchases of automatic washing machines
• Manufacturers release new models to intensify the competitive landscape
• Technologies offering sustainability and other savings gain traction

PROSPECTS AND OPPORTUNITIES

• Niche audiences to help automatic washing machines return to retail volume growth
• Sustainability, cost, efficiency and hygiene represent key themes in home laundry appliances
• E-commerce retains the scope for further development and growth

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Preference for hand dishwashing and budget concerns limit consumer interest in dishwashers
• Players intensify the competitive landscape by widening the product offer
• Specialist retailers expand coverage for dishwashers

PROSPECTS AND OPPORTUNITIES

• The demand for dishwashers is set to benefit from cultural change and innovative and hygiene-related features
• Sustainable features and marketing and promotions to win over consumers
• Omnichannel approach to gain momentum

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers continue to delay kitchen renovations and purchases of large cooking appliances
• The competitive landscape intensifies through promotions and product improvements
• Safety and sustainable features remain important for consumers when choosing large cooking appliances

PROSPECTS AND OPPORTUNITIES

• Urbanisation and modern living trends to push the demand for built-in hobs and cooker hoods
• Smart features and materials to convince young adult consumers
• Large cooking appliances to gain from omnichannel retailing development

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Microwaves struggle to retain the interest of consumers and manufacturers
• Compact and space-saving designs for flats offer bright spots
• Automatic features and multiple cooking modes add some dynamism to the offer

PROSPECTS AND OPPORTUNITIES

• Microwaves is set to continue to lose ground in the forecast period
• Enhancing environmental sustainability and the user experience
• More customised or aesthetically-pleasing microwaves on the horizon

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multifunction appliances for health and convenience
• Social media exposure heightens awareness and boosts sales of food preparation appliances
• E-commerce development expands options for consumers

PROSPECTS AND OPPORTUNITIES

• Food preparation equipment to integrate smart technology
• Child- and pet-friendly food preparation appliances gain attention
• Food preparation appliances become trendy tools

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multifunctional appliances to the fore
• Companies launch innovative features and premium air fryers
• Healthy cooking and convenience features remain key areas of focus

PROSPECTS AND OPPORTUNITIES

• Small cooking appliances to ride Western, health and distribution trends
• Social media is a driver for small cooking appliances
• Young adults to drive a shift to e-commerce

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vacuum cleaners continue to win over consumers in 2024
• Manufacturers invest strongly in new product developments
• Advantage features and smart connection are becoming standards

PROSPECTS AND OPPORTUNITIES

• Vacuum cleaners set to expand coverage and tasks
• Investments to widen the appeal of robotic vacuum cleaners
• Brand showrooms to remain a key attraction for consumers of premium vacuum cleaners

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Personal care appliances evolve through demand among young generations
• Dyson Supersonic at the forefront of next-generation hair dryers
• Strong competition between low-cost and high-end models offering similar functions

PROSPECTS AND OPPORTUNITIES

• Personal care appliances to gain momentum from health and beauty trends
• Professional performance, portability and pet-friendly innovations
• Strong social media marketing and competitive advantages support e-commerce

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A hot climate and a desire for clean air in the home spur the demand for air treatment products
• The category sees significant new product development
• Electricity-saving becomes the key concern for owners of air conditioners

PROSPECTS AND OPPORTUNITIES

• Hot climate and energy-efficiency to shape demand
• Wider designs, natural experience and sustainability trends to lure consumers
• Omnichannel retailing to develop in air treatment products

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029