マレーシアの家電市場

2024年5月のインフレ率は、公共料金の上昇を背景に上昇し、過去8ヵ月で最高となっています。2023年のインフレで特に大きな打撃を受けたのは食品とノンアルコール飲料の価格であり、2024年も主食の価格は高止まりしました。人件費や光熱費の高騰、原材料価格の変動といった経営課題が続く中、小売業者は値引きに消極的となっています。2024年6月のディーゼル補助金廃止もインフレ率に影響を与えました。

当レポートでは、マレーシアの家電製品市場について調査し、家庭内、ポータブル、車載の家電製品市場の規模や形態について国レベルで包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、流通、価格問題など）を戦略的に分析しています。

目次

エグゼクティブサマリー

市場指標

市場データ

免責事項

情報源

マレーシアの冷蔵機器

主なデータ結果

2024年の発展

• 付加価値機能が若い消費者の売上を牽引
• 慎重ながらも楽観的な不動産市場がカテゴリーの成長を支えている
• SAVE 4.0プログラムは、消費者にエネルギー効率の高いモデルへの買い替えを奨励する一方で、流通は引き続き家電製品や電子機器の専門業者に重点を置く

展望と機会

• Haier は新製品の開発とマーケティングを通じて市場での存在感を高めようとしている
• Haier は革新的なインスタスイッチ直立型冷凍庫を発売し、市場に新たな機会をもたらす
• セールイベントのおかげでeコマースのシェアが拡大すると予想されるが、店舗型小売業者が引き続き優位に立つ可能性が高い

カテゴリーデータ

マレーシアの家庭用洗濯機

主なデータ結果

2024年の発展

• フロントローディング式全自動洗濯機は人気があるが、家庭用洗濯機器の成長には障害が残っている
• 若い働く大人に魅力的な付加価値機能
• サムスンは革新的な製品でリードを拡大、一方、新しいスカイワースブランドは2024年に市場に投入

展望と機会

• Haier の革新的な自動投入とスマートコントロールの洗濯機は洗濯の利便性を高める
• BNPLと無利子分割払いにより家庭用洗濯機がより手に入りやすくなる
• 家庭用洗濯機の所有をより手頃なものにするレンタルサービス

カテゴリーデータ

マレーシアの食洗機

主なデータ結果

2024年の発展

• 消費者にとって長期的な懸念事項である電気料金
• SSTとエネルギー価格の上昇により、食洗機の苦境がさらに深刻化
• 若い消費者の食品のデリバリー/テイクアウトへの依存と食品の調理習慣がカテゴリーの成長を鈍化させている

展望と機会

• 支払い計画によりマレーシアでの食洗機のアクセスが改善される可能性
• 家庭に利便性をもたらすことは、消費者の獲得を目指す参入企業にとってマーケティングの重要な焦点となる可能性がある
• イノベーションとテーブルトップ形式が成長の鍵となる可能性がある

カテゴリーデータ

マレーシアの大型調理器具

主なデータ結果

2024年の発展

• 経済的なプレッシャーにより、消費者はより多くの食事を自宅で調理するようになり、支払い計画は大型調理器具への支出を支援
• 不動産市場は慎重ながらも楽観的であり、この分野にいくらかのプラスをもたらす
• 家庭での調理文化が売上を支え、新たなイノベーションがRinnaとElbaの市場における主導的地位を支えている

展望と機会

• 実店舗の強力な地位にもかかわらず、eコマースは引き続き潜在力を示している
• BNPLと無利子分割払いは成長を後押しする可能性が高い一方、国内住宅市場の回復は新たな機会をもたらす
• 食品宅配サービスへの依存と単身世帯の増加は、カテゴリーの成長に対する潜在的な脅威となる

カテゴリーデータ

マレーシアの電子レンジ

主なデータ結果

2024年の発展

• 不動産市場は慎重ながらも楽観的、電子レンジに歓迎すべき後押し
• 誤解が電子レンジの成長を妨げ、エネルギーコストの上昇が購入の決定に影響
• eコマースの売上は増加しているが、実店舗が依然として優勢

展望と機会

• 食品配達サービスへの依存はカテゴリーに対する永続的な脅威である
• 若い消費者の食事準備習慣がカテゴリーの成長を後押し
• エアフライヤーは電子レンジにとって大きな脅威となる

カテゴリーデータ

マレーシアの食品調理器具

主なデータ結果

2024年の発展

• 経済的なプレッシャーにより、より多くの消費者が自宅で料理や食事の準備をするようになっている
• eコマース、地元の消費者にとって食品加工業者がより手頃な価格になり、母親や働く女性の間で需要が高まっている
• 健康的な食習慣がジュース抽出器やミキサーの需要を押し上げる

展望と機会

• 食品配達サービスへの依存はカテゴリーに対する永続的な脅威
• eコマースの売上は増加しているが、家電・電子機器専門店が依然として優勢
• 地元の消費者にとって、お得な取引と手頃な価格は今後も重要であり続ける

カテゴリーデータ

マレーシアの小型調理器具

主なデータ結果

2024年の発展

• 新製品の発売とサブスクリプションサービスがポッドコーヒーマシンの需要を刺激
• 消費者は節約のため自宅で料理をしたりコーヒーを飲んだりするようになり、一方でエアフライヤーは健康的な食事への注目の恩恵を受けている
• ブランドに対するボイコットの影響で、家庭でのコーヒー需要が増加

展望と機会

• コーヒーマシンはまだ可能性に満ちている
• 食品配達サービスへの依存はカテゴリーに対する永続的な脅威である
• 多機能調理器具と地域の伝統がカテゴリーの成長を牽引

カテゴリーデータ

マレーシアの掃除機

主なデータ結果

2024年の発展

• 衛生面への懸念とペット飼育の増加により掃除機の需要が増加
• eコマースブランドがスティック掃除機とロボット掃除機の導入を促進
• オムニチャネル販売モデルを採用する企業が増え、eコマースが盛んに

展望と機会

• ブランドは市場での地位と人気を強化するためにインフルエンサーやデジタルコンテンツクリエイターを活用する可能性が高い
• BNPLと無利子分割払いプランは掃除機をより手頃な価格にすることで成長を促進する可能性が高い
• PerySmithは、新しいウェット＆ドライEvobot T1ロボット掃除機を発売し、業界をリード

カテゴリーデータ

マレーシアのパーソナルケア機器

主なデータ結果

2024年の発展

• ヘアケア家電で波を起こすDreame
• 付加価値ヘアケア製品が消費者の財布に届く
• Laifen Malaysiaは、新発売のライフェンウェーブ電動歯ブラシでブランドの存在感を拡大

展望と機会

• 衛生と美容意識がパーソナルケア家電の成長機会をもたらす
• eコマースの売上は増加しているが、実店舗は依然として重要である
• インフルエンサーとデジタルコンテンツクリエイターは、パーソナルケア家電の将来に大きな影響を与える可能性が高い

カテゴリーデータ

マレーシアの空気治療製品

主なデータ結果

2024年の発展

• エネルギー料金の上昇に伴い、省エネインバータエアコンの人気が高まっている
• 熱波と空気質への懸念により、2024年に空気治療製品の需要が増加
• SAVE 4.0が省エネエアコンの販売を促進

展望と機会

• エアコンのカテゴリーは参入企業の増加により混雑が増加
• 付加価値が高く、美しくデザインされた冷却ファンの需要が新たな開発の機会を生み出している
• レンタルサブスクリプションサービスにより、空気治療製品がより身近になる可能性がある

カテゴリーデータ

Inflation rates rose in May 2024 on the back of higher utility charges - the highest in eight months. Prices of food and non-alcoholic drinks were particularly hard hit by inflation in 2023, with the prices of staple foods remaining elevated in 2024. Retailers were reluctant to offer discounts as operating challenges persisted, in the form of higher labour and utility costs, and fluctuations in the prices of raw materials. The removal of the diesel subsidy in June 2024 also impacted inflation ac...

Euromonitor International's Consumer Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value-added features attract sales from younger consumers
• Cautiously optimistic property market supports category growth
• SAVE 4.0 programme encourages consumers to trade up to energy efficient models while distribution remains focused on appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Haier looking to build a stronger presence in the market through new product development and marketing
• Haier launches innovative Instaswitch Upright Freezers presenting new opportunities for the market
• E-commerce expected to pick up share thanks to sales events but store-based retailers will likely continue to dominate

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Front loading automatic washing machines find favour but obstacles remain to the growth of home laundry appliances
• Value-added features appealing to young working adults
• Samsung extends its lead with innovative offering while new Skyworth brand hits the market in 2024

PROSPECTS AND OPPORTUNITIES

• Haier's innovative auto-dosing and smart-control washing machines bring greater convenience to laundry
• BNPL and zero-interest-instalments making home laundry appliances more accessible
• Rental services making ownership of home laundry appliances more affordable

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electricity cost, the long-term concern for consumers
• Increase in SST and energy prices adds further woes for dishwashers
• Young consumers' reliance on food deliveries/take-out and food preparation habits dampening category growth

PROSPECTS AND OPPORTUNITIES

• Payment plans could improve access to dishwashers in Malaysia
• Bringing convenience to the home could be a key focus of marketing as players look to win over consumers
• Innovation and table-top formats could be key to growth

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Financial pressures push consumers to cook more meals at home while payment plans support spending on large cooking appliances
• Cautiously optimistic property market brings some positivity to the category
• At-home cooking culture supports sales while new innovations support Rinnai and Elba's leading positions in the market

PROSPECTS AND OPPORTUNITIES

• E-commerce continues to show potential despite the strong position held by physical retailers
• BNPL and zero-interest-instalment likely to boost growth while recovery in the local housing market presents new opportunities
• Reliance on food delivery services and the growth in single-person households a potential threat to category growth

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cautiously optimistic property market provides a welcome boost to microwaves
• Misconceptions hamper the growth of microwaves while purchasing decisions influenced by rising energy costs
• E-commerce sales on the rise but physical stores remain dominant

PROSPECTS AND OPPORTUNITIES

• Reliance on food deliveries services a persistent threat to category
• Young consumers' food preparation habits to aid category growth
• Air fryers present a significant threat to microwaves

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Financial pressures pushing more consumers to cook and prepare meals at home
• E-commerce making food processors more affordable for local consumers while demand grows among mothers and working women
• Healthy eating habits boosting demand for juice extractors and blenders

PROSPECTS AND OPPORTUNITIES

• Reliance on food deliveries services a persistent threat to category
• E-commerce sales on the rise but appliances and electronics specialists remain dominant
• Value deals and affordability likely to remain important for local consumers

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product launches and subscription services fuelling demand for pod coffee machines
• Consumers switch to cooking and drinking coffee at home to save money, while air fryers benefit from focus on healthy eating
• Effects of boycott on brands aided demand for coffee at home

PROSPECTS AND OPPORTUNITIES

• Coffee machines still full of potential
• Reliance on food deliveries services a persistent threat to category
• Multi-functionality cooking appliances and local traditions set to fuel category growth

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hygiene concerns and an increase in pet ownership boosts demand for vacuum cleaners
• E-commerce brands aids adoption of stick vacuum cleaners and robotic vacuum cleaners
• E-commerce thriving with more players adopting an omnichannel sales model

PROSPECTS AND OPPORTUNITIES

• Influencers and digital content creators likely to be used by brands to strengthen their market position and popularity
• BNPL and zero-interest-instalment plans likely to boost growth by making vacuum cleaners more affordable
• PerySmith leads the way with it launching its new wet and dry Evobot T1 robotic vacuum cleaners

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dreame making waves in hair care appliances
• Value-added hair care products the way to consumers' pockets
• Laifen Malaysia extends its brand presence with its newly launch, Laifen Wave electric toothbrush

PROSPECTS AND OPPORTUNITIES

• Hygiene and beauty awareness offers growth opportunities for personal care appliances
• E-commerce sales on the rise but physical stores still remain relevant
• Influencers and digital content creators likely to play an influential role in the future of personal care appliances

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Energy-saving inverter air conditioners increase in popularity as energy tariffs rise
• Heatwaves and concerns around air quality boost demand for air treatment products in 2024
• SAVE 4.0 boosts sales of energy efficient air conditioners

PROSPECTS AND OPPORTUNITIES

• Air conditioners category becoming crowded as more players enter the market
• Demand for value-added and aesthetically-designed cooling fans presents new opportunities for development
• Rental subscription services could make air treatment products more accessible

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029