市場調査レポート

商品コード

1618326

フィリピンの家電製品市場

Consumer Appliances in the Philippines

出版日: 2024年12月13日
発行: Euromonitor International
ページ情報: 英文 126 Pages
納期: 即日から翌営業日

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概要

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2024年、フィリピンでは家電製品の小売販売台数が増加します。主要家電製品は、普及率の低さとGDPの力強い伸びの中で、1桁台前半の成長しか見込めず、この1年間はやや苦戦を強いられました。市場は、インフレの長期化した影響と消費マインドの低下という課題に直面しています。インフレ率は徐々に低下しているもの、消費者は依然として将来に不安を抱いています。

当レポートでは、フィリピンの家電製品市場について調査し、2019年～2023年の最新の小売販売データを提供しており、成長を牽引するセクターを特定しています。また、主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、フォーマット動向、流通問題など）の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。

Retail volume sales of consumer appliances are set to rise in the Philippines in 2024. Major appliances have struggled somewhat during the year, with such products only expected to see low single-digit growth amidst low penetration and strong GDP growth. The market has been challenged by the prolonged impact of inflation, as well as lower consumer confidence. Although the rate of inflation has gradually decreased, consumers remain worried about the future. High food inflation and rising consumer...

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 11 Sales of Small Appliances by Category: Volume 2019-2024
Table 12 Sales of Small Appliances by Category: Value 2019-2024
Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Continued economic uncertainty and changing priorities
Growing awareness of energy efficiency and smart features
Panasonic and LG remain top of mind amidst cheaper alternatives

PROSPECTS AND OPPORTUNITIES

Fast-growing economy is expected to drive strong sales growth
E-commerce growth remains moderate while online engagement can drive awareness
Aggressive expansion from Chinese brands to change market landscape

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 37 Sales of Freezers by Format: % Volume 2019-2024
Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Home laundry appliances experiences strong growth amidst economic uncertainties
Automatic washing machines becomes more affordable and innovative
Sharp maintains its lead, while Panasonic closes the gap with its automatic washing machine

PROSPECTS AND OPPORTUNITIES

Affordability, convenience, and energy efficiency will drive new washing machine sales
E-commerce will become more important for home laundry appliances purchases
Local and Chinese brands to disrupt top players

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Dishwashers continues to experience growth, driven by affordable tabletop and freestanding formats
E-commerce continues to expand the market
Maximus and AVA's aggressive discounts reinforce strong positions

PROSPECTS AND OPPORTUNITIES

Affordability will drive future growth
Competition will intensify as new brands look to enter

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2019-2024
Table 72 Sales of Dishwashers by Category: Value 2019-2024
Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
Table 80 Production of Dishwashers: Total Volume 2019-2024
Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Built-in hobs experiences strong growth due to growing awareness
Growing interest in home design and aesthetic qualities
La Germania strengthens its lead through active online campaigns

PROSPECTS AND OPPORTUNITIES

Affordability and aesthetic design likely to be key to growth
Increasing sales to come from retail channels
Cookers and ovens growth likely to be hindered by price sensitivity

CATEGORY DATA

Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Strong growth in 2024 driven by shift towards convenience
Growing demand for multi-functional microwaves and innovation
Whirlpool retains its lead with energy efficiency

PROSPECTS AND OPPORTUNITIES

Aesthetic design and larger size will be increasingly important
E-commerce to drive future growth in microwaves
Chinese brands to expand aggressively in the market

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2019-2024
Table 107 Sales of Microwaves by Category: Value 2019-2024
Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
Table 114 Production of Microwaves: Total Volume 2019-2024
Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Food preparation appliances sees slower growth due to consumers' busy schedules
Blenders and slow juicers remain growth areas
Low-end e-commerce brands are gaining traction in the market

PROSPECTS AND OPPORTUNITIES

Slower growth forecast as younger consumers shift towards basic cooking
Growing health awareness to sustain food preparation appliances
E-commerce will be key for brands to maintain share

CATEGORY DATA

Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Air fryers continues to see strong growth in 2024
Growing coffee culture brings demand for new espresso machines
Local brands, Imarflex and Hanabishi, maintain comfortable lead

PROSPECTS AND OPPORTUNITIES

Growing awareness of health and convenience to boost upgrades of air fryers and rice cookers
D2C brands to take off following e-commerce growth
Freestanding hobs remains the preferred format

CATEGORY DATA

Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Stick vacuum cleaners records the highest growth in consumer appliances
Robotic vacuum cleaners experiences rapid expansion in 2024
Deerma retains a strong lead in standard vacuum cleaners, while Xiaomi remains the go-to option for robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Stick vacuum cleaners and robotic vacuum cleaners to see continued strong expansion over the forecast period
Demand for innovation and all-in-one products amongst higher income households will drive growth
E-commerce brands will still dominate the market through affordability

CATEGORY DATA

Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Hair care appliances continues its strong growth momentum due to low penetration
Oral care appliances slowly gains traction as brands release affordable ranges
Philips continues to lead the market comfortably

PROSPECTS AND OPPORTUNITIES

Affordability will drive market expansion
Supplementary products such as hair straighteners and hair curlers will drive growth with growing consumer awareness
Body shavers to continue to expand its presence to smaller cities

CATEGORY DATA

Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Record summer heat translates to strong growth for air conditioners
Energy efficiency is a big purchase consideration
Carrier and Panasonic continue to lead air conditioners, while local brands dominate cooling fans

PROSPECTS AND OPPORTUNITIES

Strong demand will be driven by "premium economy" products
Chinese brands to maintain growth momentum
Air purifiers will continue to see growing demand driven by urbanisation

CATEGORY DATA

Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 175 Production of Air Conditioners: Total Volume 2019-2024
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029

フィリピンの家電製品市場

Consumer Appliances in the Philippines

目次

エグゼクティブサマリー

市場指標

市場データ

免責事項

情報源

フィリピンの冷蔵機器

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの家庭用洗濯機

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの食器洗い機

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの大型調理器具

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの電子レンジ

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの食品調理器具

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの小型調理器具

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの掃除機

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンのパーソナルケア機器

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

フィリピンの空気治療製品

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES