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市場調査レポート
商品コード
1598303
中国の家電市場Consumer Appliances in China |
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| 中国の家電市場 |
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出版日: 2024年11月19日
発行: Euromonitor International
ページ情報: 英文 133 Pages
納期: 即日から翌営業日
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全表示
- 概要
- 目次
2024年、中国の家電市場は、小幅な小売現在価値1%増が予想される一方で、小売数量ベースでは1%減という、微妙な動きを示しています。このシナリオは、消費者需要の減退、デフレ圧力、コスト上昇、国際市場への戦略的軸足を含むいくつかの動向によって形成されています。
当レポートでは、中国の家電製品市場について調査し、家庭内、ポータブル、車載の家電製品市場の規模や形態について国レベルで包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因(新製品開発、流通、価格問題など)を戦略的に分析しています。
目次
エグゼクティブサマリー
市場指標
市場データ
免責事項
情報源
中国の冷蔵機器
主なデータ結果
2024年の発展
- 景気低迷と政府の優遇策で冷蔵機器の動きは鈍い
- コスト上昇と企業戦略の変化別プレミアム化
- 国内需要の縮小とコスト上昇による競争戦略
展望と機会
- 継続的な成長と、消費者の要求の変化に応じてさまざまな機能を提供
- 冷蔵機器へのAIの導入
- 交換インセンティブと循環型冷蔵機器
カテゴリーデータ
中国の家庭用洗濯機
主なデータ結果
2024年の発展
- 家庭用洗濯機の売上が小幅増加
- 大型洗濯機や小型洗濯機の台頭別消費者の嗜好の変化
- 自動洗濯機の競争動向
展望と機会
- 統合、革新、曖昧な定義で家庭用洗濯機を革新
- 機能的セグメンテーションとコラボレーション戦略
- テーラーメイドAIとスタイリッシュな外観デザイン別パーソナライズされた製品
カテゴリーデータ
中国の食洗機
主なデータ結果
2024年の発展
- 不動産業界の圧力にもかかわらず、食洗機は堅調に成長
- 大容量食洗機に対する消費者の好みが売上を牽引
- 競合とインフレによる価格上昇の鈍化
展望と機会
- 低い浸透率と地元ブランドの技術革新が着実な成長を牽引
- 集中化と技術力で食洗機の競合を牽引
- 食器洗浄機における戦略的パートナーシップとサービス化
カテゴリーデータ
中国の大型調理器具
主なデータ結果
2024年の発展
- レンジフードやビルトインコンロの再生により回復への道が続く
- 不動産市場の低迷と消費者の無関心の中でのレンジクッカーの苦戦
- 大型調理家電における品質と価格のバランスを探る
展望と機会
- 教育は大型調理家電の利点を消費者に伝える
- 大型調理家電における健康志向技術の進歩
- よりスマートなアルゴリズムと強力な出力を備えたビルトインコンロ
カテゴリーデータ
中国の電子レンジ
主なデータ結果
2024年の発展
- 電子レンジは競合と価格への敏感さを継続的に経験している
- 消費パターンの変化と製品のプレミアム化
- 電子レンジはMideaとGalanzが独占
展望と機会
- 電子レンジではインテリジェンスと多機能性がますます重要になる
- しかし、シンプルさは一部の消費者に魅力的かもしれない
- 消費者の美的ニーズを満たすパーソナライズされたデザイン
カテゴリーデータ
中国の食品調理機器
主なデータ結果
2024年の発展
- 食品調理機器は2024年に販売量と単価が減少すると予測
- Joyoung、調理家電で首位を維持
- 食品調理器具の集中化が進む
展望と機会
- 食品調理機器は減少傾向を維持すると予想される
- スマートで小型な調理器具が将来の調理器具になる可能性
- eコマース別販売数量シェアは引き続き増加すると予想
カテゴリーデータ
中国の小型調理器具
主なデータ結果
2024年の発展
- 全体的な販売量は減少したが、カテゴリー別パフォーマンスは異なる
- 健康的で便利な調理が主流
- 地元ブランドはエスプレッソコーヒーマシンで好調
展望と機会
- 一部のカテゴリーでは販売数量を増やすために単価が下がる見込みだが、全体的な販売数量は減少すると予想
- ロボットフライヤーは開発の初期段階にあり、長期的な観察が必要です
- 上位3ブランドが引き続き優位に立つ可能性が高いが、小規模ブランドにも機会がある
カテゴリーデータ
中国の掃除機
主なデータ結果
2024年の発展
- 直立型掃除機とロボット掃除機は2024年に好調な業績を見せる見込み
- 掃除機の継続的な革新
- エコバックスは引き続きロボット掃除機のトップを走っているが、2024年にはシェアが減少すると予想
展望と機会
- 掃除機は着実に成長し、普及率も向上すると見込まれる
- ペットの人気は掃除機に新たなチャンスをもたらすかもしれない
- 多機能製品の増加が予想されるが、洗浄効果を優先すべき
カテゴリーデータ
中国のパーソナルケア家電
主なデータ結果
2024年の発展
- パーソナルケア家電の販売量は2024年に再び減少に転じる
- 高速ヘアドライヤーの人気と製品開発がヘアケア家電の堅調な成長を支えている
- その他のパーソナルケア機器は2桁の減少を経験
展望と機会
- パーソナルケア用品は再び販売量増加に転じると予想
- 小型調理家電や食品調理家電のブランドがパーソナルケア家電に参入
- パーソナルケア機器のインテリジェント化が進む可能性
カテゴリーデータ
中国の空気処理製品
主なデータ結果
2024年の発展
- 需要低迷でエアコンの価格競争激化
- 加湿器・除湿器は安定的に緩やかな成長、空気清浄機は減少
- エアコンの競争戦略とイノベーション
展望と機会
- AIは利益増大の機会を創出する
- シナリオベースの空気治療製品の人気の高まり
- 中国エアコンブランドの世界展開
カテゴリーデータ
In 2024, consumer appliances in China has been experiencing nuanced dynamics, characterised by an expected modest retail current value increase of 1%, juxtaposed with a 1% decline in retail volume terms. This scenario has been shaped by several trends, including diminished consumer demand, deflationary pressures, escalating costs, and a strategic pivot towards international markets.
Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer appliances in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
- Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
- Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
- Table 11 Sales of Small Appliances by Category: Volume 2019-2024
- Table 12 Sales of Small Appliances by Category: Value 2019-2024
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
- Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
- Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
- Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
- Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
- Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
- Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Little movement for refrigeration appliances amidst economic downturn and government incentives
- Premiumisation due to rising costs and shifting corporate strategies
- Competitive strategies due to shrinking domestic demand and rising costs
PROSPECTS AND OPPORTUNITIES
- Continued growth, and offering different features as consumer requirements change
- Incorporation of AI in refrigeration appliances
- Replacement incentives and circular refrigeration appliances
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
- Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
- Table 37 Sales of Freezers by Format: % Volume 2019-2024
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
- Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
- Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Small rise in sales for home laundry appliances
- Shifting consumer preference, with the rise of large and mini washing machines
- Competitive dynamics in automatic washing machines
PROSPECTS AND OPPORTUNITIES
- Revolutionising home laundry appliances with integration, innovation, and blurred definitions
- Functional segmentation and collaborative strategies
- Personalised products through tailor-made AI and stylish exterior design
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
- Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
- Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
- Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
- Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
- Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
- Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
DISHWASHERS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Resilient growth of dishwashers despite real estate pressures
- Consumer preference for large capacity dishwashers drives sales
- Slow price growth due competition and inflation
PROSPECTS AND OPPORTUNITIES
- Low penetration rate and technological innovation by local brands to fuel steady growth
- Centralisation and technological prowess to drive the competition in dishwashers
- Strategic partnerships and servitisation in dishwashers
CATEGORY DATA
- Table 71 Sales of Dishwashers by Category: Volume 2019-2024
- Table 72 Sales of Dishwashers by Category: Value 2019-2024
- Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
- Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
- Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
- Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
- Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
- Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
- Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
- Table 80 Production of Dishwashers: Total Volume 2019-2024
- Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
- Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
- Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
- Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
LARGE COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Continued path to recovery thanks to the revitalisation of cooker hoods and built-in hobs
- Struggle of range cookers amidst property market slump and consumer apathy
- Exploring the quality-price balance in large cooking appliances
PROSPECTS AND OPPORTUNITIES
- Education will communicate the benefits of large cooking appliances to consumers
- Advances in health-oriented technologies in large cooking appliances
- Built-in hobs with smarter algorithms and stronger output
CATEGORY DATA
- Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
- Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
- Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
- Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
- Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
- Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
- Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
- Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
- Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
- Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
- Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
- Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
- Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
- Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
- Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
- Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
- Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
- Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
- Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
MICROWAVES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Microwaves continues to experience competition and price sensitivity
- Shifts in consumption patterns and product premiumisation
- Microwaves dominated by Midea and Galanz
PROSPECTS AND OPPORTUNITIES
- Intelligence and multifunctionality will be increasingly important in microwaves
- However, simplicity may appeal to some consumers
- Personalised designs to meet consumers' aesthetic needs
CATEGORY DATA
- Table 106 Sales of Microwaves by Category: Volume 2019-2024
- Table 107 Sales of Microwaves by Category: Value 2019-2024
- Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
- Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
- Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
- Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
- Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
- Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
- Table 114 Production of Microwaves: Total Volume 2019-2024
- Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
- Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
- Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
- Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Food preparation appliances sees a drop in volume sales and unit price in 2024
- Joyoung maintains its lead in food preparation appliances
- Food preparation appliances sees increasing concentration
PROSPECTS AND OPPORTUNITIES
- Food preparation appliances expected to maintain its declining trend
- Smart and small likely to be the future of food preparation appliances
- Share of volume sales via e-commerce expected to continue rising
CATEGORY DATA
- Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
- Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
- Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
- Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
- Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
- Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
- Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
- Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
- Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
- Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
- Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Overall volume decline, with varying performances across categories
- Healthy and convenient cooking is the leading trend
- Local brands perform well in espresso coffee machines
PROSPECTS AND OPPORTUNITIES
- Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
- Robot stir fryers in the very early stages of development and require long-term observation
- Top three brands likely to continue to dominate, but opportunities will remain for smaller brands
CATEGORY DATA
- Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
- Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
- Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
- Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
- Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
- Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
- Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
- Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
- Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
- Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
VACUUM CLEANERS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Upright and robotic vacuum cleaners set to perform well in 2024
- Continuous innovation in vacuum cleaners
- Ecovacs continues to lead robotic vacuum cleaners, but its share is expected to decline in 2024
PROSPECTS AND OPPORTUNITIES
- Steady growth in vacuum cleaners, with increased penetration expected
- The popularity of pets may provide new opportunities for vacuum cleaners
- Rising number of multifunctional products expected, but cleaning efficacy should be the priority
CATEGORY DATA
- Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
- Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
- Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
- Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
- Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
- Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
- Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
- Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
- Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
- Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
- Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
- Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Volume sales of personal care appliances return to decline in 2024
- The popularity of high-speed hair dryers and product development support the strong growth of hair care appliances
- Other personal care appliances experiences a double-digit decline
PROSPECTS AND OPPORTUNITIES
- Personal care appliances expected to return to volume growth
- Brands from small cooking appliances and food preparation appliances enter personal care appliances
- More personal care appliances likely to be intelligent
CATEGORY DATA
- Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
- Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
- Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
- Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
- Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
- Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
- Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
- Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
- Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
- Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
- Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
- Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
- Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
AIR TREATMENT PRODUCTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Intensified price war in air conditioners due to weak demand
- Stable slow growth for humidifiers and dehumidifiers, and decline for air purifiers
- Competitive strategies and innovations in air conditioners
PROSPECTS AND OPPORTUNITIES
- AI creates opportunities for profit enhancement
- Growing popularity of scenario-based air treatment products
- Global expansion of Chinese air conditioner brands
CATEGORY DATA
- Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
- Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
- Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
- Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
- Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
- Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
- Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
- Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
- Table 175 Production of Air Conditioners: Total Volume 2019-2024
- Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
- Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
- Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
- Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029


