フィリピンのアルコール飲料市場

フィリピンのアルコール飲料の市場規模は、個人消費に好影響を与えた景気の緩やかな改善に支えられ、2024年も引き続き堅調な販売数量の伸びを示しました。アルコール飲料の販売数量増加ペースは前年からわずかに回復しましたが、総販売数量は依然として大流行前の水準を下回っています。San Miguel Brewery、Ginebra San Miguelなどの大手企業によるマーケティングと販売努力により、ビール、RTD、スピリッツの売上が伸びています。

この調査レポートはフィリピンのアルコール飲料を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2020年～2024年）を提供しており、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因（法律、流通、価格問題など）を戦略的に分析しています。2029年までの予測では、市場がどのように変化するかを示しています。

対象製品：ビール、サイダー／ベリー、RTD、スピリッツ、ワイン

データ範囲：市場規模（実績と予測）、企業シェア、ブランドシェア、流通データ

本レポートを購入する理由

• アルコール飲料市場の詳細な把握
• 成長分野を特定し、変化を促す要因を特定
• 競合環境、市場の主要プレーヤー、主要ブランドを理解
• 5年間の予測を用いて、市場の今後の予測を評価

Euromonitor Internationalは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において50年以上の実績があります。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、ベンガルール、サンパウロ、ソウル、香港、デュッセルドルフ、メキシコシティにオフィスを構え、100カ国にアナリストネットワークを持つ同社は、独自の能力と多様な市場を理解し、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発しています。

目次

目次と表の一覧

エグゼクティブサマリー

• 2024年のアルコール飲料：全体像
• 2024年の主要動向
• 競合情勢
• 小売業の開発
• オントレードとオフトレードの分割
• アルコール飲料の次はどうなるのか

市場背景

• 立法
• 法定購入年齢および法定飲酒年齢
• 飲酒運転
• 広告
• 喫煙禁止
• 営業時間
• オントレード施設

税金と関税

動作環境

• 密輸/並行輸入
• 免税
• 越境輸入/個人輸入

主な新製品の発売

• 見通し

市場指標

市場データ

免責事項

情報源

フィリピンのビール

主なデータ結果

2024年の発展

• ビールは2024年も緩やかな成長を維持
• San Miguel Breweryがカテゴリーリーダーシップを維持
• Sari-sariストアは、全国のビール流通の基盤であり続けている

展望と機会

• ビール部門は持続的な成長期を迎える
• プレミアム化の傾向が輸入および国産の高級ラガーの開発を支えている
• フレーバーラガーやミックスラガー、ノンアルコールビールによるイノベーション

カテゴリーの背景

• ラガー価格調査手法

カテゴリーデータ

フィリピンのワイン

主なデータ結果

2024年の発展

• 2024年にワインの売上が好調に推移
• Bel Mondo Italia Corpは引き続き競合情勢をリードしている
• ワイン業界ではオフトレードチャネルが重要

展望と機会

• ワイン部門の力強い成長見通し
• スティルライトグレープワインは引き続き好まれる選択肢
• ノンアルコールワインが人気を集める可能性

カテゴリーデータ

フィリピンのスピリッツ

主なデータ結果

2024年の発展

• 国内需要の回復が酒類の成長を促進
• Ginebra San Miguelが酒類部門でトップ
• 地元の小さな食料品店が酒類の流通を担う

展望と機会

• 経済回復の中、酒類業界は明るい見通し
• プレミアム化のトレンドには成長の余地がある
• ノンアルコールおよび低アルコール酒の需要増加

カテゴリーの背景

• ウォッカ、ジン、その他のブレンデッドスコッチウイスキー、ダークラム、ホワイトラムの価格帯の調査手法

カテゴリーデータ

フィリピンのサイダー/ペリー

主なデータ結果

2024年の発展

• サイダーは2024年に小規模から拡大
• 輸入ブランドが台頭し、クラフトサイダーの人気が高まっている
• スーパーマーケットチャネルは都市化の恩恵を受ける

展望と機会

• サイダー/ペリーは明るい見通し
• サイダー/ペリーでは差別化が必須

カテゴリーデータ

フィリピンのRTDS

主なデータ結果

2024年の発展

• RTDは2024年に好調な業績を記録
• Emperador DistillersがRTDでトップ
• スーパーマーケットはRTDに非常に関連している

展望と機会

• RTDの明るい見通し
• オントレードとeコマースで利益を上げる
• RTDはカクテル文化を一変させる可能性を秘めている

カテゴリーデータ

Alcoholic drinks in the Philippines continued to see robust volume growth in 2024, supported by a gradually improving economy, which had a positive impact on consumer spending. The pace of volume growth in alcoholic drinks picked up slightly on the previous year, although total volume sales remained below pre-pandemic levels. Strong sales in beer, RTDs, and spirits benefited from the marketing and distribution efforts of major players, namely San Miguel Brewery, Ginebra San Miguel, Tanduay Disti...

Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer sustains moderate growth in 2024
• San Miguel Brewery maintains category leadership
• Sari-sari stores remain fundamental to nationwide beer distribution

PROSPECTS AND OPPORTUNITIES

• Beer category will enjoy sustained period of growth
• Premiumisation trend to support development of imported and domestic premier lagers
• Innovation through flavoured/mixed lager and non-alcoholic beer

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 17 Sales of Beer by Category: Total Volume 2019-2024
• Table 18 Sales of Beer by Category: Total Value 2019-2024
• Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Beer by Craft vs Standard 2019-2024
• Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wine generates robust sales in 2024
• Bel Mondo Italia Corp continues to lead competitive landscape
• Off-trade channel is significant in wine

PROSPECTS AND OPPORTUNITIES

• Strong growth outlook for the wine category
• Still light grape wine to remain preferred choice
• Non-alcoholic wine likely to gain traction

CATEGORY DATA

• Table 33 Sales of Wine by Category: Total Volume 2019-2024
• Table 34 Sales of Wine by Category: Total Value 2019-2024
• Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound in domestic demand spurs growth in spirits
• Ginebra San Miguel leads the spirits category
• Small local grocers champion the distribution of spirits

PROSPECTS AND OPPORTUNITIES

• Spirits faces bright outlook amid economic recovery
• Premiumisation trend has scope for growth
• Rising demand for non- and low-alcohol spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 64 Sales of Spirits by Category: Total Volume 2019-2024
• Table 65 Sales of Spirits by Category: Total Value 2019-2024
• Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider expands from a small base in 2024
• Craft cider is on the rise as imported brands stand out
• Supermarket channel benefits from urbanisation

PROSPECTS AND OPPORTUNITIES

• Cider/perry faces rosy outlook
• Differentiation is imperative in cider/perry

CATEGORY DATA

• Table 85 Sales of Cider/Perry: Total Volume 2019-2024
• Table 86 Sales of Cider/Perry: Total Value 2019-2024
• Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs witness upbeat performance in 2024
• Emperador Distillers leads in RTDs
• Supermarkets are highly relevant in RTDs

PROSPECTS AND OPPORTUNITIES

• Bright outlook for RTDs
• On-trade and e-commerce to make gains
• RTDs have scope to reshape cocktail culture

CATEGORY DATA

• Table 100 Sales of RTDs by Category: Total Volume 2019-2024
• Table 101 Sales of RTDs by Category: Total Value 2019-2024
• Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029