インドネシアの小売市場

インドネシアでは、特に中間所得層で消費者の購買力が弱まっているなど、厳しい事業環境にもかかわらず、2024年に小売市場の経常利益がさらに伸びました。しかし、食料品小売企業は、前年より鈍化したとはいえ、2024年も成長することができましたが、非食料品小売企業はそうではなく、減少しました。これは、消費者の予算意識が高まり、必要不可欠な支出に集中するようになったことを反映しています。

当レポートでは、インドネシアの小売市場について調査し、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店などのチャネル別の分析を提供するとともに、業績や直面している課題などを提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

動作環境

市場データ

免責事項

情報源

インドネシアのコンビニエンスストア

主なデータ結果

2024年の発展

• アウトレットの成長率は2023年より低いもの、今年もプラス成長が続く
• コンビニエンスストアの売上を伸ばす重要な要素は継続的な割引
• Alfamartがリードを拡大

展望と機会

• コンビニエンスストアの見通しは慎重ながらも楽観的
• コンビニエンスストアにとって店舗拡大は依然として優先事項
• 予測期間中の販売実績を向上させる製品割引

チャンネルデータ

インドネシアのハイパーマーケット

主なデータ結果

2024年の発展

• 価値はプラス成長、店舗数はマイナス成長
• ハイパーマートは補助金付き商品の販売と店舗コンセプトの刷新で売上減少を反転
• Grand Luckyは製品のプレミアム化により消費者の注目を集めることに成功

展望と機会

• ハイパーマーケットは引き続き課題に直面する
• 予測期間中、店舗数の減少傾向は続く見込み
• コンビニエンスストアやスーパーマーケットに対抗するため、さまざまなプロモーション活動を展開

チャンネルデータ

インドネシアのスーパーマーケット

主なデータ結果

2024年の発展

• 郊外への新規出店別価値向上
• 住宅団地近くに新しい店舗をオープンし、モバイルアプリを立ち上げたことが、スーパーインドの好業績の最大の原動力となっている
• Supra Boga LestariはAIテクノロジーを活用して店舗の収益を向上

展望と機会

• さらなる成長が期待される
• 予測期間中に店舗数がプラス成長することが予想される
• 消費者の注目を集めるために、参入企業は店内での新しい体験や新鮮な製品の値引きを提供することが期待される

チャンネルデータ

インドネシアの小さな地元食料品店

主なデータ結果

2024年の発展

• 価値は成長しているが、低所得層の消費者はより低い品質の製品を好む傾向がある
• Warung Madurasはさまざまな利点がある
• 食品販売は依然として価値に最も大きく貢献している

展望と機会

• コンビニエンスストアの郊外展開が大きな課題
• 日常の食品や飲料は依然として最も需要の高い商品であり、小袋サイズが大きな貢献を果たすと見込まれている
• 店舗数は停滞、コンビニエンスストアから遠い店舗は生き残る

チャンネルデータ

インドネシアの雑貨店

主なデータ結果

2024年の発展

• 百貨店が直面する課題
• バラエティストアの主力参入企業によるコンセプトイノベーション
• Matahari Department Storeが首位を維持、Minisoのシェア拡大

展望と機会

• 革新的な店内体験を提供する店舗は成功する可能性が最も高い
• バラエティストア、若者のライフスタイルに合わせた商品の品揃え拡大へ
• 小売eコマースでは提供できないものを提供することでギャップを埋める

チャンネルデータ

インドネシアのアパレルとフットウェアのスペシャリスト

主なデータ結果

2024年の発展

• 独立系参入企業の業績別カテゴリーの縮小
• Uniqloは再び好調な業績、しかしBataにとっては厳しい時期
• 季節限定の価格割引、特別割引、店舗のブランド変更

展望と機会

• 低・中所得層の購買力向上により売上が増加
• 小売eコマースとの競合、店舗での体験が向上する
• さらなる店内体験を提供するために販売スペースを拡大

チャンネルデータ

インドネシアの家電製品および電子機器のスペシャリスト

主なデータ結果

2024年の発展

• スマートフォンによる売上高が最大の貢献となり、今年も成長が続く
• Erajaya Swasembada Tbk PTによる傑出したパフォーマンス
• 消費者の購買力の低下に対応した大規模な値下げプロモーション

展望と機会

• スマートフォンは引き続き重要、小売業者は店舗拡大に注力
• 家電製品と電子機器の専門業者は消費者の習慣の定着から利益を得る
• 消費者が電子製品のアップグレードを奨励するためのイノベーションを特集し、ショッピングフェスティバルやロードショーでバリューセールスを促進する

チャンネルデータ

インドネシアの健康と美容の専門家

主なデータ結果

2024年の発展

• オンラインとの競合にもかかわらず成長
• 薬局は店舗数の増加と健康的なライフスタイルへの意識の高まりにより成長を遂げている
• K-24はリーダーにとって強力な競合相手となる

展望と機会

• さらなる成長へ
• 薬局事業者は消費者の忠誠心を維持するためにサービスレベルを高める必要がある
• 眼鏡店は小売eコマースとの厳しい競合に直面しているにもかかわらず、成長が見込まれる

チャンネルデータ

ホームインドネシアの製品スペシャリスト

主なデータ結果

2024年の発展

• Ace Hardwareの優れたパフォーマンス
• Catur Mitra Sejati Sentosaは店舗の大幅な拡大を継続
• 家庭用品および家具店の減少

展望と機会

• 店舗拡大が成長の鍵となる
• ペットショップとスーパーマーケットは拡大を続ける
• より裕福な消費者への依存

チャンネルデータ

インドネシアでの直接販売

主なデータ結果

2024年の発展

• オンラインマーケットプレイスでの商品の直接販売の禁止は価値ある販売を損なう
• Herbalifeは会員に継続的なトレーニングを提供し、ソーシャルメディアを効果的に活用
• インドネシアの直接販売において顧客価値を提供するには継続的な製品革新が重要

展望と機会

• 予測期間中に売上高が回復するとは予想されない
• 健康・美容製品は引き続き主要な貢献者となる
• 美容製品に重点を置く参入企業

チャンネルデータ

インドネシアの小売eコマース

主なデータ結果

2024年の発展

• インターネットユーザーとアクセス性の増加により、引き続き堅調な成長が続く
• ライブストリーミング機能と新たなコラボレーションがShopeeとTokopediaのさらなる好調な業績を支えている
• Shopeeは機能の革新と取引品質の向上によりリードを維持

展望と機会

• インターネット普及率の上昇により、バリューセールスが成長
• ライブストリーミング別売上貢献度が上昇、TikTokがさらに拡大
• AI技術の活用により、予測期間中の売上高は増加する

チャンネルデータ

Retail saw further current value growth in Indonesia in 2024 despite a challenging operating environment, including weakened consumer purchasing power, especially in the middle-income segment. However, while grocery retailers still managed to grow in 2024, albeit at a slower rate than in the previous year, this was not the case for non-grocery retailers, which experienced decline. This reflected the fact that consumers' heightened budget consciousness led them to focus on essential spending, whi...

Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: Resilient growth amidst a challenging operating environment
• Outlet numbers stagnate in Indonesian retail
• Different strategies offered by grocery retailers and non-grocery retailers
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Eid al-Fitr/Lebaran
• School holidays
• Harbolnas (national online shopping day)
• Christmas

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of positive outlet growth, but at a slower rate than 2023
• Persistent discounts a key factor driving sales for convenience retailers
• Alfamart extends lead

PROSPECTS AND OPPORTUNITIES

• Outlook for convenience retailers remains cautiously optimistic
• Outlet expansion still a priority for convenience retailers
• Product discounts to drive sales performance in forecast period

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive value growth but negative outlet growth
• Hypermart reverses sales decline with the sale of subsidised products and refreshment of store concept
• Offering product premiumisation, Grand Lucky has succeeded in getting the attention of consumers

PROSPECTS AND OPPORTUNITIES

• Hypermarkets to continue to face challenges
• The trend of outlet decline set to continue in the forecast period
• Different promotional activities being offered to compete with convenience stores and supermarkets

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth through opening new outlets in suburban areas
• Opening new outlets near residential housing complexes and launching mobile apps become biggest drivers of Super Indo's strong performance
• Supra Boga Lestari utilises AI technology to increase outlet revenue

PROSPECTS AND OPPORTUNITIES

• Further growth expected
• Positive outlet growth expected over the forecast period
• Players expected to offer new in-store experiences and price discounts for fresh products to grab consumers' attention

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth but low-income consumers segment tend to trade down towards lower product quality
• Warung Maduras benefit from various advantages
• Food sales still the biggest contributor to value

PROSPECTS AND OPPORTUNITIES

• Convenience stores' expansion to suburban areas a key challenge
• Daily food and drink commodities still the most sought after products, with sachet sizes set to make a big contribution
• Stagnant outlet numbers, but stores located far from convenience stores will survive

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Department stores facing challenges
• Concept innovation by leading players in variety stores
• Matahari Department Store retains lead, while Miniso's share grows

PROSPECTS AND OPPORTUNITIES

• Outlets with innovative in-store experience stand best chance of success
• Variety stores to increase offering of products that suit the lifestyles of young people
• Filing the gap by providing what retail e-commerce cannot offer

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Category contraction due to performance of independent players
• Another strong performance by Uniqlo, but tough period for Bata
• Price discounts during seasonal periods, exclusive discounts and store re-branding

PROSPECTS AND OPPORTUNITIES

• Increase in purchasing power in low- and middle-income segment to boost sales
• Competition with retail e-commerce will drive improvements to in-store experience
• Increase in selling space to provide additional in-store experience

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of growth, with value sales from smartphones the biggest contributor
• Outstanding performance by Erajaya Swasembada Tbk PT
• Massive cut price promotions in response to weakening consumer purchasing power

PROSPECTS AND OPPORTUNITIES

• Smartphones to remain key, while retailers focus on outlet expansion
• Appliances and electronics specialists to benefit from sticky consumer habits
• Feature innovations to encourage consumers to upgrade their electronic products, while shopping festivals and roadshows to boost value sales

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth despite competition from online
• Pharmacies sees growth driven by rising outlet numbers and rising awareness of healthier lifestyles
• K-24 provides strong competition for the leader

PROSPECTS AND OPPORTUNITIES

• Further growth ahead
• Pharmacies players need to increase service levels to maintain consumer loyalty
• Optical goods stores to see growth despite facing stiffer competition from retail e-commerce

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Outstanding performance by Ace Hardware
• Catur Mitra Sejati Sentosa continues with significant outlet expansion
• Decline in homewares and home furnishings stores

PROSPECTS AND OPPORTUNITIES

• Outlet expansion to play key role in growth
• Pet shops and superstores to continue to expand
• Reliance on more affluent consumers

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ban on direct sales of products on online marketplaces undermines value sales
• Herbalife provides continuous training for its members and makes effective use of social media
• Continuous product innovation important in providing customer value in direct selling in Indonesia

PROSPECTS AND OPPORTUNITIES

• Value sales not expected to recover in the forecast period
• Health and beauty products to remain the key contributor
• Players focusing more on beauty products

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued strong growth driven by increase in internet users and accessibility
• Live streaming feature and new collaborations support another strong performance from Shopee and Tokopedia
• Shopee retains its lead through innovation in features, as well as improving transaction quality

PROSPECTS AND OPPORTUNITIES

• Value sales to grow supported by increase in internet penetration
• Higher value sales contribution from live streaming, while TikTok expands further
• The use of AI technology will boost value sales in the forecast period

CHANNEL DATA

• Table 139 Retail E-Commerce by Channel: Value 2019-2024
• Table 140 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 141 Retail E-Commerce by Product: Value 2019-2024
• Table 142 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 143 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 144 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 145 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 147 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029