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市場調査レポート
商品コード
1598283

米国のアパレルおよびフットウェア市場

Apparel and Footwear in the US


出版日
ページ情報
英文 92 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
米国のアパレルおよびフットウェア市場
出版日: 2024年11月12日
発行: Euromonitor International
ページ情報: 英文 92 Pages
納期: 即日から翌営業日
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  • 目次
概要

米国におけるアパレルおよびフットウェアの売上は、パンデミックによる落ち込みからの回復により2021年に前年比成長率のピークを迎えた後、2年連続で小売数量ベースの売上が減少し、小売現在価値ベースでは単価の上昇に牽引されて低成長となっています。数量ベースでの苦戦は、2022年以降続くインフレと経済の不確実性に起因しています。ポジティブな点としては、米国のアパレルおよびフットウェア産業はこの期間に顕著な回復力を見せていることです。

当レポートでは、米国のアパレルおよびフットウェア市場について調査し、2019年~2023年の最新の小売販売データと流通形態別の分析を提供するとともに、主要企業、主要ブランドを特定し、市場に影響を与える主要な要因の戦略的分析を提供しています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

米国の婦人服

主なデータ結果

2024年の発展

  • 婦人服の売上が2年間減少した後、回復の兆し
  • 成長は主に若い世代別推進され、この消費者グループに焦点を当てたブランドに利益をもたらす
  • 消費者の楽観的な見方が高まるにつれ、店内体験が注目を集める

展望と機会

  • 慎重な楽観論:婦人服の今後の安定成長予測
  • AIがオンラインショッピング体験をさらに向上させると期待
  • 婦人服の持続可能性:今後の課題と機会

カテゴリーデータ

米国のメンズウェア

主なデータ結果

2024年の発展

  • 挫折から成長へ:米国メンズウェアの回復力
  • カジュアルトレンドは継続し、多用途な製品は他を凌駕し続けている
  • 手頃な価格と若い世代に焦点を当てたブランドはより大きな成功を収めている

展望と機会

  • メンズウェアは数量、金額ともに緩やかな成長が見込まれる
  • AIによるeコマースによるメンズウェアの成長機会
  • 男性の間でスタイルと自己表現への欲求が高まっていることを認識する

カテゴリーデータ

米国の子供服

主なデータ結果

2024年の発展

  • 子供服は2024年に改善が見られるが、需要は依然として弱い
  • 女児向けアパレルが引き続き主導的地位を維持しているが、男児向けアパレルの成長はより顕著
  • 最強のブランドは値上げを避け、オムニチャネルの存在感を強化

展望と機会

  • 出生率が低下しても子供服は緩やかな成長が見込まれる
  • 親が中古品の選択肢を受け入れるにつれて、中古子供服は成長に向かう
  • 子供服における包括性と適応性の重要性の高まり

カテゴリーデータ

米国のスポーツウェア

主なデータ結果

2024年の発展

  • スポーツシューズの普及により、スポーツウェアは非スポーツウェアを上回る
  • 価値に基づく選択:スポーツウェアの老舗ブランドが直面する課題
  • スポーツウェアブランド別オムニチャネル戦略への継続的な投資

展望と機会

  • 曖昧になる境界:スポーツウェアの成長とファッションの進化
  • スポーツ界における女性のエンパワーメントと女性向けスポーツウェアの成長機会
  • スポーツウェアの持続可能性:永続的な課題を伴う優先事項

カテゴリーデータ

米国のジーンズ

主なデータ結果

2024年の発展

  • ジーンズの需要減少と最も人気のあるスタイルの変化
  • 老舗ブランドの課題と新興企業のチャンス
  • プレミアムジーンズとスーパープレミアムジーンズの継続的な課題

展望と機会

  • ジーンズはアパレル業界全体から遅れをとると予想されている
  • ジーンズの未来における持続可能性の重要な役割
  • ジーンズにおける包括性への取り組みの高まり

カテゴリーデータ

米国の靴下

主なデータ結果

2024年の発展

  • ストッキング、特に薄手のストッキングに対する消費者の需要が弱い
  • 靴下は依然として非常に細分化されたカテゴリー
  • 靴下業界の第三者販売業者の増加

展望と機会

  • 予測期間を通じて、靴下類は安定した成長に戻ると予測される
  • 靴下業界で成功するための鍵は、快適さとファッション性のバランスを取ること
  • 小売eコマースへの移行が継続すると予想される

カテゴリーデータ

米国のアパレルアクセサリー

主なデータ結果

2024年の発展

  • 改善の兆しはあるもの、需要は依然として弱い
  • 帽子/キャップはアパレルアクセサリーで好調、一方ネクタイは衰退
  • アパレルアクセサリーは、高級ブランドとファストファッションブランドが混在しており、非常に細分化される

展望と機会

  • 回復は緩やかに:米国のアパレルアクセサリー業界が直面する課題
  • アパレルアクセサリーをファッションアイテムとして再考する:将来の成功の機会
  • デジタルマーケットプレイスはアパレルアクセサリーの購入先として好まれる可能性が高い

カテゴリーデータ

米国のフットウェア

主なデータ結果

2024年の発展

  • 経済回復に伴い、靴の需要も回復
  • レトロなスタイルと汎用性:ブランドの回復力を高める重要な要素
  • メンズ、スポーツ、中価格帯の靴は靴全体の成長を上回っている

展望と機会

  • 潜在的な課題にもかかわらず、靴業界は健全な成長を遂げる見込み
  • 米国の進化するフットウェア分野で成功するにはイノベーションが重要となる
  • AIイノベーションによるeコマースと店舗内体験のバランス

カテゴリーデータ

目次
Product Code: CLFUS

Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, driven by rising unit prices. The volume struggle can be attributed to persistent inflation and economic uncertainties from 2022. On a positive note, the US apparel and footwear industry showed notable resilience during this period comp...

Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Signs of recovery after two years of volume decline in womenswear
  • Growth primarily fuelled by younger generations, benefiting brands focused on this consumer group
  • In-store experiences gain traction as consumer optimism rises

PROSPECTS AND OPPORTUNITIES

  • Cautious optimism: Projected stable growth ahead for womenswear
  • AI expected to further enhance online shopping experiences
  • Sustainability in womenswear: Challenges and opportunities ahead

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • From setbacks to growth: The resilience of US menswear
  • Casual trend persists, and versatile products continue to outperform others
  • Brands that focus on affordability and younger generations see greater success

PROSPECTS AND OPPORTUNITIES

  • Menswear expected to experience modest growth in both volume and value terms
  • Opportunities for growth in menswear via e-commerce thanks to AI
  • Recognising the growing desire amongst men for style and self-expression

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Childrenswear shows improvement in 2024, yet demand remains weak
  • Girls' apparel maintains its leadership, although boys' apparel grows more strongly
  • Strongest brands avoid price increases and strengthen omnichannel presence

PROSPECTS AND OPPORTUNITIES

  • Moderate growth expected in childrenswear even as birth rate declines
  • Second-hand childrenswear set for growth as parents embrace pre-owned options
  • The growing importance of inclusivity and adaptability in childrenswear

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Fuelled by sports footwear, sportswear outshines non-sportswear
  • Value-driven choices: The challenge for established brands in sportswear
  • Ongoing investments in omnichannel strategies by sportswear brands

PROSPECTS AND OPPORTUNITIES

  • Blurring boundaries: The growth of sportswear and its fashion evolution
  • Empowering women in sports, and growth opportunities in women's sportswear
  • Sustainability in sportswear: A priority with persistent challenges

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • The declining demand for jeans, and changes in the most popular styles
  • Challenges for legacy brands and opportunities for emerging players
  • Ongoing challenges for premium and super premium jeans

PROSPECTS AND OPPORTUNITIES

  • Jeans expected to lag behind the broader apparel industry
  • The essential role of sustainability in the future of jeans
  • The growing commitment to inclusivity in jeans

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men's Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women's Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Weak consumer demand for hosiery, particularly sheer hosiery
  • Hosiery remains a highly fragmented category
  • Rise of third-party sellers in hosiery

PROSPECTS AND OPPORTUNITIES

  • Hosiery projected to return to stable growth throughout the forecast period
  • Key to success in hosiery is balancing comfort and fashion
  • Continued move towards retail e-commerce anticipated

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Signs of improvement, but demand remains weak
  • Hats/caps thrives in apparel accessories, whilst ties declines
  • Apparel accessories remains highly fragmented, with a mix of luxury and fast fashion brands

PROSPECTS AND OPPORTUNITIES

  • Slow recovery ahead: The challenges facing US apparel accessories
  • Reimagining apparel accessories as fashion items: Opportunities for future success
  • Digital marketplaces likely to be preferred destinations for purchases of apparel accessories

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Footwear sees demand rebound along with economic upswing
  • Retro styles and versatility: Key factors for brand resilience
  • Men's, sports, and mid-priced footwear outpace the overall growth of footwear

PROSPECTS AND OPPORTUNITIES

  • Footwear poised for healthy growth despite potential challenges
  • Innovation will be crucial for success in the evolving footwear category in the US
  • Balancing e-commerce and in-store experiences through AI innovations

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029