ベトナムのアパレルおよびフットウェア市場

2024年、ベトナムのアパレルは小売数量ベースでも小売金額ベースでもプラス成長率を記録する一方、フットウェアは小売数量が減少し、小売金額が増加すると予想されます。数量成長率は、世界各地で続く戦争によるインフレと不安定な経済見通しによって阻害される可能性が高いとみられています。2024年には、多くの消費者が節約志向に傾き、ファッショナブルな衣料品など必要性のない商品への支出を制限しています。

当レポートでは、ベトナムのアパレルおよびフットウェア市場について調査し、2020年～2024年の最新の小売販売データと流通形態別の分析を提供するとともに、主要企業、主要ブランドを特定し、市場に影響を与える主要な要因の戦略的分析を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムの婦人服

主なデータ結果

2024年の発展

• 婦人服は2024年に金額と数量の両面で若干の回復を記録
• ベトナムでは小売eコマースが婦人服流通のシェアを拡大し続けている
• ファストファッションブランドはベトナムの消費者の間で人気を集め続けている

展望と機会

• 経済回復とファストファッションのおかげで婦人服は健全な成長が見込まれる
• 持続可能なファッションはベトナムの消費者の注目を集め続ける
• 予測期間中にAIはベトナムのファッション業界に浸透し始める

カテゴリーデータ

ベトナムのメンズウェア

主なデータ結果

2024年の発展

• メンズウェアは緩やかな経済回復により2024年に若干成長する
• 顧客を引き付けるために、企業はより革新的で持続可能な製品を発売
• 地元ブランドはベトナムの消費者からより多くの注目を集めている

展望と機会

• 経済状況の改善により、予測期間中にメンズウェアの成長が促進される
• 持続可能な製品は参入企業と顧客の両方から注目を集める
• 小売eコマースは、特にTikTokのおかげで、今後徐々に成長する見込み

カテゴリーデータ

ベトナムの子供服

主なデータ結果

2024年の発展

• 子供服は2024年に健全な数量と価値の成長率を記録
• 持続可能な素材は消費者に歓迎される
• ベトナムでは小売eコマースが子供服のシェアを拡大し続けている

展望と機会

• 経済状況の改善により、子供服は健全な成長が見込まれる
• ベトナムの消費者は地元ブランドをますます好むようになると予想される
• 持続可能な製品の存在は今後も増加し続ける

カテゴリーデータ

ベトナムのスポーツウェア

主なデータ結果

2024年の発展

• スポーツウェアは2024年に小売価格の大幅な成長を記録
• パフォーマンスフットウェアは2024年にスポーツフットウェアの中で最も高い価値成長を記録
• 2024年も国際ブランドがベトナムのスポーツウェア市場をリード

展望と機会

• スポーツウェアはフィットネスのトレンドと経済パフォーマンスの向上により成長を続ける
• eコマースプラットフォームやTikTokを通じたオンラインショッピングは今後徐々に増加する見込み
• アクティブウェアのトレンドが将来的にスポーツウェアの成長を後押しすると期待される

カテゴリーデータ

ベトナムのジーンズ

主なデータ結果

2024年の発展

• ジーンズは2024年に価値ベースでわずかに回復し始める
• 超高級ジーンズとスタンダードジーンズの価値が下落
• 超軽量ジーンズがベトナムの消費者の注目を集めている

展望と機会

• 経済状況の改善により、ジーンズの将来的な業績は向上する
• ジーンズの小売販売はオンラインショッピングで増加すると予想
• 革新的な製品は、将来的に消費者のジーンズ購入を促す

カテゴリーデータ

ベトナムの靴下

主なデータ結果

2024年の発展

• 2024年、靴下類は価値と数量の両面で成長を記録
• ノンブランド品や偽造品が依然として主流
• 2024年に非透けストッキングの売上額が最も急速な成長を経験

展望と機会

• フィットネストレンドの高まりとマラソン旅行の人気により、ストッキングの需要が高まる
• 持続可能な製品は、将来の靴下業界の成長に貢献する
• 小売eコマースは将来、靴下流通のより大きなシェアを占める

カテゴリーデータ

ベトナムのアパレルアクセサリー

主なデータ結果

2024年の発展

• インフレと不景気がアパレルアクセサリーの成長率に影響
• 帽子/キャップは2024年に最も高い価値成長率を記録
• インフレの影響で、マスブランドやノーブランド製品はプレミアムブランドや高級ブランドよりも高い成長を見せている

展望と機会

• 経済の好転と観光業の緩やかな回復により、アパレルアクセサリーの売上が伸びる見込み
• Scarvesは将来最も速いCAGRを記録すると予想されている
• ライブストリーミングは、アパレルアクセサリーの付加価値販売を促進し続ける

カテゴリーデータ

ベトナムのフットウェア

主なデータ結果

2024年の発展

• インフレと経済成長の鈍化により、履物製品の販売量増加が妨げられている
• 子供用靴は2024年に最も高い成長率を記録
• ベトナムでは小売eコマースが靴の売上高に占める割合を拡大し続けている

展望と機会

• 経済状況の改善により、履物部門は徐々に成長すると予想
• ベトナムでは環境に優しい履物の増加が見込まれる
• スポーツシューズは今後、ダイナミックな成長を記録する見込み

カテゴリーデータ

In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable economic outlook, caused by ongoing wars in different parts of the world. In 2024, many consumers have been inclined to save money and limit their expenditure on non-essential products such as fashionab...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Womenswear records a slight rebound in 2024 in value and volume terms
• Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
• Fast fashion brands continue to gain favour amongst Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Womenswear set to see healthy growth thanks to economic recovery and fast fashion
• Sustainable fashion will continue to attract attention from Vietnamese consumers
• AI will start to penetrate the fashion industry in Vietnam over the forecast period

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menswear grows slightly in 2024 thanks to gradual economic recovery
• More innovative and sustainable products are launched by companies to attract customers
• Local brands have attracted more attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Brighter economic performance will boost the growth of menswear in the forecast period
• Sustainable products attract attention from both players and customers
• Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear records healthy volume and value growth rates in 2024
• Sustainable materials are welcomed by consumers
• Retail e-commerce continues to gain share in childrenswear in Vietnam

PROSPECTS AND OPPORTUNITIES

• Childrenswear set to see healthy growth thanks to a better economic performance
• Local brands expected to be increasingly favoured by Vietnamese consumers
• The presence of sustainable products will continue to increase in the future

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sportswear records dynamic retail current value growth in 2024
• Performance footwear records the strongest value growth in sports footwear in 2024
• International brands continue to lead sportswear in Vietnam in 2024

PROSPECTS AND OPPORTUNITIES

• Sportswear will continue to grow due to the fitness trend and better economic performance
• Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
• Activewear trend expected to boost the growth of sportswear in the future

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Jeans begins to rebound slightly in value terms in 2024
• Super premium and standard jeans witness value declines
• Super light jeans are attracting attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Brighter economic performance will boost the performance of jeans in the future
• Retail sales of jeans expected to be boosted by online shopping
• Innovative products will encourage consumers to purchase jeans in the future

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hosiery records growth in value and volume terms in 2024
• Unbranded and counterfeit products continue to dominate
• Non-sheer hosiery experiences the fastest growth in value terms in 2024

PROSPECTS AND OPPORTUNITIES

• Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
• Sustainable products will contribute to the growth of hosiery in the future
• Retail e-commerce will account for a higher share of hosiery distribution in the future

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Inflation and gloomy economy affect the growth rate of apparel accessories
• Hats/caps records the strongest value growth rate in 2024
• Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation

PROSPECTS AND OPPORTUNITIES

• Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
• Scarves expected to record the fastest CAGR in the future
• Live-streaming will continue to help boost value sales of apparel accessories

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Inflation and slower economic performance prevent volume growth of footwear
• Children's footwear records the fastest growth rates in 2024
• Retail e-commerce continues to grow its share of sales of footwear in Vietnam

PROSPECTS AND OPPORTUNITIES

• Footwear expected to grow gradually thanks to brighter economic performance
• The presence of eco-friendly footwear expected to increase in Vietnam
• Sports footwear set to record dynamic growth moving forward

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029