フィリピンの乳製品と代替品市場

2024年にはインフレ圧力が長期化するもの、フィリピンでは乳製品とその代替品が引き続き緩やかな小売金額と数量の伸びを示すとみられます。既存企業は、SM Retail IncやRobinsons Retail Holdings Incなどの大手小売企業の小売拡大を補完する形で、近代的な流通チャネルと一般的な流通チャネルで流通拡大を続けており、2024年も底堅さを維持しています。フィリピンでは、消費者向けフードサービスの活況も数量需要に貢献しました。

当レポートでは、フィリピンの乳製品と代替品市場について調査し、ベビーフード、バターとスプレッド、チーズ、飲用乳製品、ヨーグルトと乳酸製品、植物由来乳製品の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

フィリピンのベビーフード

主なデータ結果

2024年の発展

• ベビーフードは逆風にもかかわらず2024年に緩やかな成長を記録
• ベビーフードのニッチ市場としての地位が維持されているにもかかわらず、小売eコマースは2024年も勢いを維持
• 企業はミルク配合の革新により競合とのさらなる差別化を推進

展望と機会

• 予測期間中、成長期用粉ミルクの需要はより活発になると予想
• 新製品開発においてイノベーションがより顕著になる
• 植物由来のベビーフードはフィリピンでは依然としてニッチ市場

カテゴリーデータ

フィリピンのバターとスプレッド

主なデータ結果

2024年の発展

• 2024年のバターとスプレッドの小売販売量は若干減少するが、小売価格は緩やかに増加する見込み
• 食品サービスにおけるバターやスプレッドの販売量が大幅に増加しているため、各社は食品サービスとの提携関係の確保を目指しす
• ブランドはソーシャルメディアプラットフォームを活用して、若い消費者をターゲットにした積極的なマーケティング活動を展開

展望と機会

• バターとスプレッドは、予測期間中に小売量と販売額が緩やかに増加する見込み
• より小さなサイズのパックが普及する
• 政府の禁止措置と健康志向の動向により、健康的な贅沢品や高級品が増加すると予想される

カテゴリーデータ

フィリピンのチーズ

主なデータ結果

2024年の発展

• チーズの消費量は2024年も堅調に推移
• モンデリーズ・フィリピンはチーズ業界をリードし続けている
• 消費者の支出削減により、パッケージ入りハードチーズの小売量は2024年に伸びない見込み

展望と機会

• プロセスチーズの認知度向上により、予測期間中チーズの安定した成長が見込まれる
• 小売eコマースの重要性が増すと予想される
• パッケージ入りハードチーズの製品バリエーションの拡大が期待される

カテゴリーデータ

フィリピンにおける乳製品の飲用

主なデータ結果

2024年の発展

• 生活費課題別逆風にもかかわらず、飲用乳製品は小売量と販売額がプラス成長
• 食品サービスにおける常温保存可能な牛乳の圧倒的な人気にもかかわらず、生乳は2024年に大幅な量の増加が見込まれる
• 飲用乳製品の1回分パックの入手性が向上

展望と機会

• 粉ミルクは2024年の価格上昇にもかかわらず、予測期間中安定した成長を維持すると予想される
• ニッチな状況にもかかわらず、新鮮な牛乳が食品サービスで発展する可能性
• 世界の経済環境を考えると、プレミアム製品はニッチなままであると予想される

カテゴリーデータ

フィリピンのヨーグルトと酸乳製品

主なデータ結果

2024年の発展

• ヨーグルトは、飲むヨーグルトの牽引により、2024年に小売量と現在の価値が堅調に成長すると予測
• 調査期間中に新しいブランドが参入し、飲むヨーグルトの競合が激化
• 2024年にはスプーンで食べられるヨーグルトの小売量の伸びが停滞するにもかかわらず、外食店で販売されるフレッシュヨーグルトは関連商品の認知度を高める可能性

展望と機会

• 予測期間中、すべてのヨーグルトカテゴリーで前向きな見通しが見込まれる
• 企業は、自社製品を競合の製品と差別化するために、マイナス栄養素の強化や削減に頼る可能性
• 現代の食料品小売業はヨーグルトの主要な流通チャネルであり続けるが、小売eコマースが徐々に重要性を増していくと予想

カテゴリーデータ

フィリピンのその他の乳製品

主なデータ結果

2024年の発展

• その他の乳製品業界は課題に直面しながらも緩やかな成長を記録
• アラスカミルク社は2024年も他の乳製品業界のリーダーであり続け、シェアを強化し続ける
• 消費者向け食品サービスチャネルは、他の乳製品の拡大を引き続きサポートする

展望と機会

• その他の乳製品は中期的には逆風に直面すると予想されるが、予測期間中は緩やかな成長が続くと予想
• 成熟したカテゴリーへの関心を取り戻そうとする企業が増えるにつれ、練乳とエバミルクの製品多様性がより顕著になる
• 小売eコマースの重要性がさらに高まる

カテゴリーデータ

フィリピンの植物由来乳製品

主なデータ結果

2024年の発展

• 消費者の関心にもかかわらず、植物由来乳製品は2024年に小売量の伸びが限定的となり、地元住民は生活費の圧力別課題に直面
• 1回分量の他の植物由来ミルクが勢いを増す
• 外食産業での消費により、他の植物性ミルクの認知度が高まると予想される

展望と機会

• 予測期間中、植物性ミルクは堅調な成長が見込まれる
• 他の植物由来乳製品も競合激化が予想される
• 植物由来のチーズとヨーグルトの可能性は限られていると予想される

カテゴリーデータ

Despite prolonged inflationary pressures in 2024, dairy products and alternatives is set to continue to register moderate retail current value and volume growth in the Philippines. Incumbent players have remained resilient in 2024, with their continued distribution expansion in modern and general trade channels, complementing the retail expansion of giants such as SM Retail Inc and Robinsons Retail Holdings Inc. The buoyancy of consumer foodservice in the Philippines also benefited volume demand...

Euromonitor International's Dairy Products and Alternatives in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
• Table 5 Penetration of Private Label by Category: % Value 2019-2024
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baby food registers moderate growth in 2024 despite headwinds
• Retail e-commerce maintains momentum in 2024, despite its continued niche status in baby food
• Players innovate in milk formula to drive further differentiation from competitors

PROSPECTS AND OPPORTUNITIES

• Growing-up milk formula expected to see greater dynamism over the forecast period
• Innovation will be more prominent in new product development
• Plant-based baby food remains a niche in the Philippines

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2019-2024
• Table 10 Sales of Baby Food by Category: Value 2019-2024
• Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
• Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
• Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
• Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
• Table 16 Distribution of Baby Food by Format: % Value 2019-2024
• Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
• Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

BUTTER AND SPREADS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate retail value growth for butter and spreads in 2024, despite a minor fall in retail volume sales
• Players seek to secure foodservice partnerships, as foodservice volume sales of butter and spreads experience significant growth
• Brands leverage social media platforms to drive aggressive marketing efforts targeted towards younger consumers

PROSPECTS AND OPPORTUNITIES

• Butter and spreads set to exhibit moderate retail volume and value growth over the forecast period.
• Smaller pack sizes will proliferate
• Healthy indulgence and premium products expected to grow, driven by government ban and wellness trends

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
• Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
• Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

CHEESE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumption of cheese remains resilient in 2024
• Mondelez Philippines continues to lead cheese
• Packaged hard cheese fails to see retail volume growth in 2024, as consumers scale back their spending

PROSPECTS AND OPPORTUNITIES

• Stable growth anticipated for cheese over the forecast period, buoyed by familiarity of processed cheese
• Retail e-commerce expected to grow in prominence
• Wider product variety anticipated in packaged hard cheese

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2019-2024
• Table 33 Sales of Cheese by Category: Value 2019-2024
• Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
• Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
• Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
• Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
• Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
• Table 39 NBO Company Shares of Cheese: % Value 2020-2024
• Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
• Table 41 Distribution of Cheese by Format: % Value 2019-2024
• Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
• Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

DRINKING MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Drinking milk products sees positive retail volume and value growth, despite headwinds from cost-of-living challenges
• Despite overwhelming popularity of shelf stable milk in foodservice, fresh milk sees considerable volume growth in 2024
• Single-serve packs of drinking milk products see greater availability

PROSPECTS AND OPPORTUNITIES

• Powder milk expected to maintain stable growth over the forecast period, despite price hikes in 2024
• Potential for fresh milk to progress through foodservice, despite niche status
• Premium products expected to remain niche, given the global economic environment

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
• Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

YOGHURT AND SOUR MILK PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Yoghurt registers robust retail volume and current value growth in 2024, driven by drinking yoghurt
• Growing competition within drinking yoghurt, as new brands enter over the review period
• Despite stagnating retail volume growth of spoonable yoghurt in 2024, fresh yoghurt sold by foodservice outlets may increase awareness of related products

PROSPECTS AND OPPORTUNITIES

• Positive prospects anticipated for all yoghurt categories over the forecast period
• Players may turn to fortification or reduction of negative nutrients to differentiate their products from those of competitors
• While modern grocery retail will remain the key distribution channel for yoghurt, retail e-commerce is expected to gradually grow in prominence

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

OTHER DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Other dairy registers moderate growth amidst challenges
• Alaska Milk Corp retains leadership of other dairy in 2024, and continues to consolidate its share
• Consumer foodservice channels continue to support the expansion of other dairy

PROSPECTS AND OPPORTUNITIES

• Other dairy expected to face headwinds in the medium term; nonetheless, continued moderate growth expected over the forecast period
• Product variety within condensed and evaporated milk likely to become more evident as players seek to recapture interest in a mature category
• Retail e-commerce set to gain greater significance

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2019-2024
• Table 70 Sales of Other Dairy by Category: Value 2019-2024
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
• Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
• Table 73 Sales of Cream by Type: % Value 2019-2024
• Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
• Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
• Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
• Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

PLANT-BASED DAIRY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Plant-based dairy records limited retail volume growth in 2024 despite consumer interest, as locals face challenges from cost-of-living pressures
• Single-serve other-plant based milk gains momentum
• Foodservice consumption expected to raise the profile of other plant-based milk

PROSPECTS AND OPPORTUNITIES

• Robust growth anticipated for plant-based milk in the forecast period
• Other plant-based dairy expected to see intensified competition
• Limited potential expected for plant-based cheese and plant-based yoghurt

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029