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市場調査レポート

タイの生活家電市場

Consumer Appliances in Thailand

発行 Euromonitor International 商品コード 127800
出版日 ページ情報 英文
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タイの生活家電市場 Consumer Appliances in Thailand
出版日: 2020年01月08日 ページ情報: 英文
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概要

当レポートでは、タイの生活家電市場を製品別に分類し、それぞれの市場動向、競合状況、将来の見通しなどを調査しており、国内企業のプロファイルとともにお届けします。

タイの生活家電市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - タイ

  • Central Retail Corp
  • Home Product Center PCL
  • Kuron Corp Ltd
  • Lucky Flame Co Ltd
  • Saijo Denki International Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗い機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調(冷房/除湿機/加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
目次
Product Code: WGTH

Property development in Thailand was a key factor in rising demand for consumer appliances in 2019. Many Thai people work in central business districts, where traffic jams and crowds are common. Since there is limited housing space in city areas, most citizens rent apartments near their offices to avoid long commutes, or they own condominiums close to public transport. Greater urbanisation stimulates the consumer appliances industry for practical and on-demand fulfilment products such as air pur...

Euromonitor International's‘Consumer Appliances in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Appliances Posts Healthy Growth As Urbanisation Strengthens

It Pays To Be Greener

Thailand Is Home To A Host of World-renowned Brands

More Consumers Buy These Goods Online

Significant Potential Exists for Sophisticated Ranges

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Sales Rely on Niche Urban Demand

Thais Are Still Set on Washing by Hand

Location Versatility Gives Freestanding Models the Advantage

Competitive Landscape

Electrolux Tries To Extend the Dishwasher Family

Bosch Racks Up the Best Reviews, While Mister Robot Shuffles To A New Category

the Retail Bubble Is Not Yet Big Enough for A Wide Product Range

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 36 Sales of Dishwashers by Category: Value 2014-2019
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth Catalysts Load Up in the Category

Premium Segment Builds A Head of Steam

High Potential for Growth in Washing Machine Ownership

Competitive Landscape

Quality Sparks Growth for Electrolux

Panasonic Looks To Protect Consumers' Health With New Technology

Samsung and Lg Are Increasingly Connected

Category Data

  • Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
  • Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Sales of Ovens Are Warming Up But Consumer Concerns Remain

Thais Increasingly Like Fast and Easy Cooking

Cooker Hoods Gather Steam

Competitive Landscape

Lucky Flame Looks To Kindle New Demand

Smeg Has A Strong Handle on the Category

Electrolux Looks To Spark A Conversation, While Hafele Does Its Talking in the Showroom

Category Data

  • Table 64 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 65 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 68 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 69 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 72 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 73 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 74 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Several Growth Catalysts Keep Microwaves Vibrant

Convenience Prevails Despite Propensity for Uneven Cooking

Shedding Light on What Consumers Look for in A Microwave

Competitive Landscape

Online Retailers Are Increasingly on Consumers' Wavelength

Samsung Is on Song in Microwaves

Microwaves From Both Ends of the Spectrum

Category Data

  • Table 84 Sales of Microwaves by Category: Volume 2014-2019
  • Table 85 Sales of Microwaves by Category: Value 2014-2019
  • Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 92 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 93 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Headlines

Prospects

Durable, Energy-efficient Units Are the Most Sought-after

Lower Energy Usage Is A Win-win for Budget and Environment

Thais Freeze Out Built-in Models

Competitive Landscape

Hitachi Appeals To Young Consumers, While Toshiba Opens Its Fridge Doors To All Income Brackets

Samsung and Lg Each Offer A Fridge With A View

Toshiba Plans for Changes in Shopping Habits, While Lg Leverages Word of Mouth

Category Data

  • Table 96 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 97 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 100 Sales of Freezers by Format: % Volume 2014-2019
  • Table 101 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 102 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
  • Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 110 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
  • Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Global Warming Fans Sales Growth

Air Purifiers Experience Boom As Smog Engulfs Bangkok

Competitive Landscape

Players Opt for Star Quality To Push Sales

Brands React To Dust Storms With Npd

Retailers Try To Make Air-con Ownership A Breeze

Category Data

  • Table 115 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 116 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 118 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 120 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 122 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 123 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
  • Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 125 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Headlines

Prospects

Coffee Culture Stimulates Sales of Mixers

Consumers Seek To Blend in With Health Trend

Desire for Fresh Fruit Means Healthy Sales of Juice Extractors

Competitive Landscape

Philips Is at the Cutting Edge

Mixing Prices Up Is Key To A High Sales Share

the High-speed Trend Is in Full Spin

Category Data

  • Table 128 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 129 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Electric and Battery Toothbrushes Generate Dynamic Growth

Electric Facial Cleansers Cannot Sustain Positive Sales Vibrations

Competitive Landscape

Kuron Shimmers in Hair Care Appliances

Kuron Leverages the Power of Word of Mouth

Philips and Panasonic Vie for Share in Different Ways

Category Data

  • Table 139 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 140 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 143 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 144 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 145 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 146 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 147 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Thais' Penchant for A Homely Cup of Fresh Coffee Boosts Coffee Machines

Homeshopping Has Demonstrative Advantage, While A Free Gift Can Make A Difference

Convenience Trend Heats Up Demand for Kettles

Competitive Landscape

Sharp Continues To Steam Ahead in Rice Cookers

Promotions Proliferate As Brands Vie for Share

Deep Fat Fryers Fail To Sizzle

Category Data

  • Table 152 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 153 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 156 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Thailand Sees "rise of the Machines" Thanks To Time-pressed Urbanites

Modern Living Increasingly Favours Vacuum Cleaners

the Standard Models Filter the Larger Share

Competitive Landscape

Electrolux Keeps Pulling the Cord on the Competition

Automated Models Head for the Mainstream

Autobot Is Likely To Inspire Many More Reboots

Category Data

  • Table 164 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 165 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 168 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024