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市場調査レポート

タイの生活家電市場

Consumer Appliances in Thailand

発行 Euromonitor International 商品コード 127800
出版日 ページ情報 英文 105 Pages
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タイの生活家電市場 Consumer Appliances in Thailand
出版日: 2017年12月07日 ページ情報: 英文 105 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、タイの生活家電市場を製品別に分類し、それぞれの市場動向、競合状況、将来の見通しなどを調査しており、国内企業のプロファイルとともにお届けします。

タイの生活家電市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - タイ

  • Central Retail Corp
  • Home Product Center PCL
  • Kuron Corp Ltd
  • Lucky Flame Co Ltd
  • Saijo Denki International Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗い機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調(冷房/除湿機/加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
目次
Product Code: WGTH

Consumer appliances recorded both volume and value growth in 2017 thanks to strong domestic consumption. Real GDP growth remained similar to the previous year; unemployment remained low but inflation was up slightly compared with 2016. Domestic consumption remained on a positive track together with increasing numbers of new condominiums, particularly in Bangkok and metropolitan areas which boosted demand for consumer appliances.

Euromonitor International's Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Domestic Economic Growth Supports Strong Demand for Consumer Appliances

Retail Price Rises in 2017 But Volume Growth Stays Similar To 2016

No Change in Position Among Top Five Players

Store-based Retailing Retains Popularity But Internet Can Facilitate Sales

Strong Volume Growth Expected for Consumer Appliances Over the Forecast Period

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Dishwashers Remains A Niche in Thailand

Awareness Is More Important for Enhanced Sales

Distribution Channels of Dishwashers Limited Largely To Key Cities

Competitive Landscape

Imported Brands Lead Sales

Players Maintain Focus on Freestanding Rather Than Built-in Dishwashers

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Innovative Technology and Design Is Critical To Drive Sales Within Urban Households

New Properties and Replacements Boost Sales

Freestanding and Traditional Home Laundry Appliances Remain the Most Popular

Competitive Landscape

International Players Continue To Dominate

Technological Innovation Is Key To Success

Increasing Smartphone Usage Steers Marketing Strategy Towards Mobiles

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Rapid Property Development Is the Main Driver of Volume Sales in Thailand

Induction Hobs Gain Popularity

Competitive Landscape

Electrolux Leads Large Cooking Appliances Over Review Period in Thailand

Smeg SpA Targets Premium Band

Western European Manufacturers Lead Sales Within the Category

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
  • Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Convenience Food Is An Important Sales Driver

Some Clouds on the Horizon for Microwaves

Health Awareness Plays A Role in Demand for Multifunctional Microwaves

Competitive Landscape

Korean Players Still Dominate But With Declining Volume Share

Manufacturers Focus More on Online Marketing Strategies

Category Data

  • Table 86 Sales of Microwaves by Category: Volume 2012-2017
  • Table 87 Sales of Microwaves by Category: Value 2012-2017
  • Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

Design, Usage and Energy-saving Innovation

Single and Double Doors Remain the Popular Choice

Price Is Not A Key Decision-making Factor, But Technology and Function Are

Competitive Landscape

Chinese and Japanese Players' Brands Dominate

Domestic Players Struggle To Compete

Brand Players Compete Aggressively To Launch New Products

Category Data

  • Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 103 Sales of Freezers by Format: % Volume 2012-2017
  • Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Cooling Fans Are Common in All Households

Middle- and Upper-income Consumers Are the Main Users of Air Conditioners

Consumers Consider Air Treatment Products As Seasonal Appliances

Competitive Landscape

Hatari Electric Remains the Leading Player Thanks To Cooling Fans

Thailand Is Still A Key Destination for Manufacturing Air Conditioners

Production Capacity Is Set To Grow

Category Data

  • Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Increased Health Concerns Among Consumers Drive Growth of Home-made Fruit Drinks

Higher Unit Prices and Complicated Components Make Food Processors Less Popular

Competitive Landscape

Philips Electronics Maintains Lead in Food Preparation Appliances

Food Preparation Appliances Is A Fragmented Category

Players' Brands Span Whole Range From Economy To Premium

Category Data

  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Personal Care Appliances Remains on A Positive Trajectory in 2017

Marketing and Promotion Are Key To Future Success

Personal Care Appliances Perceived As Luxury Products Rather Than Essentials

Competitive Landscape

Thailand Has Many Small Emerging Brands

Internet Plays Important Part in Promoting Products and Generating Sales

Category Data

  • Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Pod Coffee Machines Enjoys the Fastest Volume Growth

Demand for Light Fryers Remains Minimal Due To Lower-priced Substitute Products

Competitive Landscape

Sharp Is Top Performer in Small Cooking Appliances

Small Cooking Appliances Remains Fragmented

Producers of Premium Products Increasingly Target High-income Consumers

Category Data

  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
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