市場調査レポート
商品コード
1372589
FMCG包装の世界市場-2023年~2030年Global FMCG Packaging Market - 2023-2030 |
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FMCG包装の世界市場-2023年~2030年 |
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 210 Pages
納期: 約2営業日
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世界のFMCGパッケージング市場は2022年に8,052億米ドルに達し、2030年には1兆1,705億米ドルに達すると予測され、予測期間2023-2030年のCAGRは4.8%で成長する見込みです。
FMCG包装市場は、より持続可能で環境に優しい包装オプションを求める消費者の需要に後押しされ、大きな成長と革新を経験しています。ユニリーバは世界初の紙ベースの洗濯洗剤ボトルを発表しました。そのプロトタイプは持続可能な方法で調達されたパルプから作られており、紙ゴミの流れでリサイクルされるように設計されています。さらに、ユニリーバはヘアケア製品にも紙ベースのパッケージを検討しており、プラスチック廃棄物削減へのコミットメントを示しています。
ネスレの「スマーティーズ」ブランドは、全世界の全製品をリサイクル可能な紙パッケージに移行しました。この移行には、包装が必要な品質と安全基準を満たすことを確認するための機械の適合と厳しいテストが必要だっています。ネスレはまた、同社のボトル入り飲料水ブランド「ヴィッテル」でも紙包装を検討しており、紙への移行中も製品の品質を維持することの重要性を強調しています。
ワールドパネルのアジア・パルス・レポートによると、アジア太平洋の消費財(FMCG)セクターは2022年第4四半期に力強い成長を示し、インフレの課題にもかかわらず、金額で3.1%の増加を記録しました。その成長の主な原動力となったのは、それぞれ5.7%増と4.6%増となったホームケア分野と飲料分野であり、これによりFMCGパッケージ市場はさらに拡大しました。
持続可能性への動向は、FMCG包装市場を大幅に拡大しています。最近の消費者は環境問題への意識が高まっており、持続可能な包装の製品を積極的に推奨しています。環境負荷が低く、リサイクルや生分解が容易な包装材が好まれるようになっています。その結果、FMCGブランドは消費者の嗜好を満たすために持続可能な包装ソリューションを採用する必要に迫られています。
政府や規制機関は、プラスチック廃棄物を削減し、持続可能性を促進するための対策を実施しています。例えば、EUは一部の使い捨てプラスチックを禁止し、一部の国では特定分野での使い捨て包装を禁止しています。FMCG企業は、持続可能な包装をサプライチェーンに組み込むことで、将来の法規制を先取りすることの重要性を認識しています。持続可能な包装は、FMCG業界において重要な差別化要因となっています。持続可能な包装を採用するブランドは、環境意識の高い顧客を引き付けるマーケティング・ポイントとしてそれを利用することができます。
ディアジオ社は、同社のスコッチ・ウイスキー・ブランドであるジョニー・ウォーカーに、100%プラスチックを使用しない紙ベースのスピリッツ・ボトルを導入しました。この革新的なボトルは、持続可能な方法で調達された木材のみで作られており、プラスチックを使用する代わりに樹脂で裏打ちされています。この取り組みは、持続可能なパッケージングとプラスチック使用量削減に対するディアジオ社のコミットメントに沿ったものです。P&Gは、オールドスパイスとシークレットの一部製品にプラスチックフリーのロールオンデオドラントパッケージを導入しました。このパッケージは90%再生紙で作られており、Forest Stewardship Council(森林管理協議会)の認証を受けています。P&Gは、この持続可能なパッケージの使用をより多くの製品ラインに拡大する予定です。
FMCGパッケージング業界は、スマートパッケージング技術における新技術の先進と革新により、著しい成長と革新を経験しています。スマート包装技術は、製品の鮮度や賞味期限、保存状態に関する情報をリアルタイムで提供することで、FMCGの安全性を確保するために利用されています。包装に埋め込まれたセンサーは環境要因を監視し、腐敗や廃棄を減らし、消費者が安全で新鮮な製品を受け取れるようにします。
デジマーク・コーポレーションとシールドエアーは、スマートパッケージングを通じて、食品タンパク質、eコマースフルフィルメント、工業製品、消費財を含む様々な市場に製品のデジタル化を導入するために提携しました。このパートナーシップの目的は、真正性、持続可能性、パーソナライズされた体験に対する消費者の要求に応えることで、ブランドがパッケージングの価値を高めることを可能にすることです。また、製品のサプライチェーン・ジャーニーに光を当てることで、業務上のメリットも提供します。
環境問題、特に使い捨てプラスチックの禁止に関連する問題は、FMCGパッケージング市場にマイナスの影響を与えています。政府が世界的に様々なプラスチック製品の使用禁止を打ち出したことで、これらの製品の製造、供給、保管、販売に関わる事業が閉鎖され、FMCGセクターに影響を与えています。インドのFMCGセクターの規模は大きく、プラスチック禁止を遵守しつつ、包装の安全性と費用対効果を確保するという課題に直面しています。
しかし、環境意識の高まりとプラスチック使用禁止により、FMCG企業は代替包装ソリューションを見つける必要に迫られています。政府は竹製ストローや麻袋のような代替品を提案しているが、FMCG企業が持続可能な包装材に移行することは依然として課題です。こうした課題にもかかわらず、生産者の間では意識が高まっており、FMCG部門ではプラスチック包装に代わる独創的で手ごろな価格の代替品を開発する努力がなされています。
Global FMCG Packaging Market reached US$ 805.2 billion in 2022 and is expected to reach US$ 1170.5 billion by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.
The FMCG packaging market is experiencing significant growth and innovation, driven by consumer demand for more sustainable and eco-friendly packaging options. Unilever has introduced a world-first paper-based laundry detergent bottle. Its prototype is made from sustainably sourced pulp and is designed to be recycled in the paper waste stream. In addition, Unilever is also exploring paper-based packaging for haircare products, demonstrating their commitment to reducing plastic waste.
Nestle's Smarties brand has transitioned to recyclable paper packaging for all its products globally. It shifts required adapting machinery and rigorous testing to ensure the packaging met the necessary quality and safety standards. Nestle is also exploring paper packaging for its Vittel bottled water brand, emphasizing the importance of maintaining product quality during the transition to paper.
The Asia-Pacific's Fast-Moving Consumer Goods (FMCG) sector demonstrated robust growth in the fourth quarter of 2022, registering a 3.1% increase in value despite inflationary challenges, according to Worldpanel's Asia Pulse report. Its growth was primarily driven by the home care and beverages segments, which expanded by 5.7% and 4.6%, respectively, which further expanding the market for FMCG packaging.
The trend towards sustainability is significantly increasing the market for FMCG packaging. Consumers these days are increasingly aware of environmental issues and they are actively promoting products with sustainable packaging. As they prefer packaging materials that have a lower environmental impact and are easily recyclable or biodegradable. As a result, FMCG brands are under pressure to adopt sustainable packaging solutions to fulfill consumer preferences.
Governments and regulatory bodies are implementing measures to reduce plastic waste and promote sustainability. EU, for example, has banned selected single-use plastics and some countries have prohibited single-use packaging in certain sectors. FMCG businesses are recognizing the importance of pre-empting future legislation by incorporating sustainable packaging into their supply chains. Sustainable packaging has become a key differentiator in the FMCG industry. Brands that adopt sustainable packaging can use it as a marketing point to attract eco-conscious customers.
Diageo has introduced a 100% plastic-free paper-based spirits bottle for its Johnnie Walker scotch whisky brand. The innovative bottle is made entirely from sustainably sourced wood and is resin-lined instead of using plastic. The initiative aligns with Diageo's commitment to sustainable packaging and reducing plastic use. P&G has introduced plastic-free roll-on deodorant packaging for select Old Spice and Secret lines. The packaging is made from 90% recycled paper and certified by the Forest Stewardship Council. P&G plans to extend the use of this sustainable packaging across more product lines.
The FMCG packaging industry is experiencing significant growth and innovation driven by new technology advancements and innovations in smart packaging technologies. Smart packaging technologies are being used to ensure the safety of FMCGs by providing real-time information about product freshness, expiration dates and storage conditions. Sensors embedded in packaging can monitor environmental factors, reducing spoilage and waste and ensuring consumers receive safe and fresh products.
Digimarc Corporation and Sealed Air have joined forces to introduce product digitization to various markets, including food proteins, e-commerce fulfillment, industrials and consumer goods, through smart packaging. Its partnership aims to enable brands to enhance the value of their packaging by meeting consumer demands for authenticity, sustainability and personalized experiences. It also provides operational benefits by shedding light on a product's supply chain journey.
Environmental concerns, particularly related to the ban on single-use plastics, are negatively impacting the FMCG packaging market. The government's globally putting ban on various plastic products which has led to the closure of businesses involved in the manufacturing, supply, storage and marketing of these goods, affecting the FMCG sector. The FMCG sector in India is significant in terms of size and it faces the challenge of ensuring the safety and cost-effectiveness of packaging while complying with the plastic ban.
However, with increasing environmental awareness and the ban on plastic use, FMCG companies are under pressure to find alternative packaging solutions. While the government has suggested substitutes like bamboo straws and jute bags, it remains a challenge for FMCG companies to transition to sustainable packaging materials. Despite these challenges, there is a growing awareness among producers and efforts are being made to develop creative and affordable alternatives to plastic packaging in the FMCG sector.
The global FMCG packaging market is segmented based on type, material, end-user and region.
Plastic material holds the largest segment in the FMCG packaging market, any FMCG products, including packaged foods, beverages, personal care products, cleaning products and over-the-counter drugs, are delivered in single-use plastic packaging. Plastic packaging offers functional benefits such as health and safety, product protection and preservation. It also provides marketing advantages by helping products stand out on shelves and online.
Some of the largest FMCG companies, including Nestle, Proctor and Gamble, PepsiCo, Unilever, AB-InBev, The Coca-Cola Company and L'Oreal, rely significantly on plastic packaging for their products. In alignment with the national agenda on plastic waste management, many FMCG companies are aggressively working on adopting 100 percent biodegradable plastic for packaging certain products. It highlights the industry's commitment to finding more sustainable packaging solutions.
Asia-Pacific is expected to be the fastest-growing region in the FMCG packaging market, with various trends and growth patterns across different countries within the region. Health and wellness have become significant trends in the FMCG industry. Consumers in the Asia-Pacific are increasingly proactive about health and wellness. Vietnam recorded an impressive 8% GDP growth in 2022, despite inflation pressures and expectations of further increases in 2023.
Furthermore, notable trends include the rapid rebound of consumer FMCG purchases in major Chinese cities, with opportunities expected to arise in lower-tier cities in Q2 of 2023. As per Kantar Worldpanel's Asia Pulse report, Taiwan experienced a 20% surge in online FMCG sales, led by health supplements and facial skincare. India witnessed strong growth in the beverages sector, along with categories such as chocolates, soft drinks and ready-to-eat mixes. South Korea's mature digital infrastructure contributed to online FMCG sales capturing a 35% share of the total market value.
The major global players in the market include: Amcor plc, Ball Corporation, Tetra Pak, Mondi Group, Sealed Air Corporation, Smurfit Kappa Group, Sonoco Products Company, Huhtamaki, Constantia Flexibles and WestRock Company.
The COVID-19 pandemic had a significant impact on the FMCG packaging market, as the pandemic accelerated the shift towards e-commerce and home delivery as consumers sought safer and more convenient shopping options. Lockdowns prompted a surge in online sales and many consumers adopted new shopping habits, including online grocery shopping. As because of pandemic, the FMCG packaging industry saw an increase in demand for packaging suitable for e-commerce and home delivery.
Furthermore, with the rise of e-commerce, there was a need for packaging that can protect products during transit and maintain product quality. It had led to changes in packaging design to ensure that products arrived in good condition when ordered online. Additionally, packaging played a role in reassuring consumers about product safety and hygiene during the pandemic. The pandemic heightened consumer awareness of environmental issues, including the increase in packaging waste generated by online shopping.
The Russia-Ukraine war has had a significant impact on the FMCG packaging industry, leading to several disruptions. The FMCG industry was already dealing with financial challenges due to the second wave of the pandemic. Companies were witnessing margin and cost reductions to meet the rising demand for FMCG products, particularly in health and hygiene categories. The war has brought back the possibility of a financial slump, impacting the industry's recovery. Prices of FMCG products have increased, affecting daily consumers who rely on these products for daily use. The increase in crude oil prices has further contributed to higher prices in various FMCG-related commodities.
Pouches & Sachets
Stick Packs
Bags & Sacks
Foils & Films
Boxes & Cartons
Trays
Tubes
Containers & Jars
Bottles
Cans
Blisters
The global FMCG packaging market report would provide approximately 61 tables, 61 figures and 210 Pages.
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