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市場調査レポート
商品コード
1372136
NFCジュースの世界市場-2023年~2030年Global NFC Juice Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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NFCジュースの世界市場-2023年~2030年 |
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 203 Pages
納期: 即日から翌営業日
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NFCジュースの世界市場は2022年に20億米ドルに達し、2023年から2030年の予測期間中にCAGR 3.8%で成長し、2030年には27億米ドルに達すると予測されています。
フルーツジュースは、健康志向の消費者にとって、即効性のある高品質の栄養を得るために常に優先される選択肢です。濃縮果汁でないジュースは、その品質の高さと付加的な栄養価により、絶大な支持を得ています。このような製品の高い受容性は、自然で健康的な製品に対する高い嗜好性によるものです。ほとんどのNFCジュースは、人工的な化学物質や添加物を一切加えずに製造されており、消費者にとって理想的な選択肢となっています。
NFCジュースには様々なフレーバーがあり、消費者は便利で好みのフレーバーを選べるため、選択の幅が広がります。多くの企業が、ブルーベリーやストロベリーなどの新しいフレーバーを継続的に市場に投入しています。さらに、NFCジュースの様々な飲食品分野への応用が進んでいることも、市場拡大に寄与しています。
栄養価が高く高品質なフルーツベースのフルーツ飲料を製造するための新しい加工方法の採用が、市場の需要を押し上げています。例えば、2022年にNFC製品を提供するHuiyuan社はNFC梅ジュースを発売しました。この製品の大成功を受け、メーカーはライムジュースやシーバックソーンジュースを含む様々なフレーバーの開発に重点を移しました。
NFCジュースは栄養価が高いため需要が高いです。砂糖無添加で保存料不使用の果実飲料は消費者に受け入れられ、カテゴリー展開を拡大しています。例えば、2023年5月、ITC B Natural and Beverages社は、濃縮ゼロ、保存料無添加のフルーツ飲料N Bitsを発売しました。これらの飲料は、本物のフルーツチャンクと種子の豊かさで強化されており、消費者に優れたフルーツ飲料体験を提供します。
健康飲料への需要が高まるなか、メーカーは消費者の需要を満たすため、さまざまなタイプの健康果実飲料を提供しています。例えば、2020年5月、上海のジュース会社Jiajun Beverageは、新しいレインフォレストNFCシリーズの飲料を発表しました。この製品は、糖分や添加物を一切加えない100%純粋なジュースです。β-カロテンを多く含むブラッドオレンジを含む4種類を発売しました。
様々な市場プレーヤーが、消費者への製品リーチを向上させることで市場における製品需要を改善するため、製造・マーケティング戦略を組み合わせています。市場で行われている様々なパートナーシップや合弁事業は、市場成長にプラスの影響を与えています。例えば、2020年10月、オレンジ濃縮果汁の世界最大の生産者であるCitrosucoは、ブラジルの顧客に最高級のFCOJとオレンジNFCを供給するためにFSLと提携しました。
製品の生産と流通における企業間の戦略的取り決めは、これらの企業の顧客へのリーチを広く拡大するのに役立っています。2021年1月、外食産業のリーダーであるライセンシング・マグナスとアメリカの柑橘類協同組合であるサンキスト・グロワーズ社はライセンス契約を締結しました。両社の合意によると、ライオン・マグナスは、サンキストのブランド名で、新しい保存可能な無菌NFC100%オレンジジュースを小売市場に導入することが認められています。
価格敏感性は、世界のNFCジュース市場にとって、世界レベルでの市場成長を抑制している主な要因のひとつです。最終製品の価格は原材料と加工コストに左右されます。製品製造に使用される原材料と加工技術の価格と品質が製品コストを決定します。
NFCジュースの製造に使用される様々な果物や野菜などの原材料の変動は、最終価格の変動のより大きな理由となり得る。さらに、これらの製品の製造と包装に使用される高い技術は、製品価格に影響を与える生産者のためのより多くの製造コストを追加します。さらに、NFCジュースの賞味期限は0~4℃で45日未満であるのに対し、フレッシュジュースは常温で数ヶ月間と非常に長持ちします。
Global NFC Juice Market reached US$ 2 billion in 2022 and is expected to reach US$ 2.7 billion by 2030, growing with a CAGR of 3.8% during the forecast period 2023-2030.
Fruit juices are always a prior choice for health-conscious consumers to obtain instant and quality nutrition. Not from concentrate juices are gaining immense due to their enhanced quality and additional nutritional value. The high acceptability of these products is due to the high preference towards natural and healthy products. Most NFC juices are manufactured without the addition of any artificial chemicals or additives making them an ideal choice for consumers.
NFC juices are available in flavors giving consumers a greater range of choices in choosing their convenience and favourite flavours. Many companies are continuously introducing new flavours such as blueberry and strawberry to their product offerings improving market growth. In addition, the improved applications of these NFC juices in various food and beverage sectors help in the market expansion.
The adoption of new processing methods for the production of nutritive and high-quality fruit-based fruit beverages is boosting the demand for the market. For instance, Huiyuan, an NFC product provider in 2022, introduced NFC plum juice. With the huge success of this product, the manufacturers shifted their focus to the development of various flavours including lime juice and sea buckthorn juice.
NFC juices are in high demand due to their increased high nutritive value. The fruit drinks with no added sugar and free from preservatives are greatly accepted by consumers increasing their category launches. For instance, in May 2023, ITC B Natural and Beverages launched, N Bits, a fruit beverage with zero concentrates and no added preservatives. These beverages are enhanced with a richness of real fruit chunks and seeds providing a superior range of fruit beverage experiences to the consumers.
With the increasing demand for healthy beverages, manufacturers are offering different types of healthy fruit-based beverages to satisfy consumer demand. For instance, in May 2020, Jiajun Beverage, a Shanghai-based juice company laucnhed a new Rainforest NFC series of beverages. The product is typically 100 % pure juice with no added sugars or additives. The launch includes four different offerings including blood orange that contains higher levels of beta-carotene.
Various market players are combining their manufacturing and marketing strategies to improve the product demand in the market by improving the product reach to consumers. Various partnerships and joint ventures taking place in the market positively impact the market growth. For instance, in October 2020, Citrosuco, the largest global producer of orange juice concentrate partnered with the FSL to supply Brazilian customers with the finest FCOJ and Orange NFCs.
The strategic arrangement among companies in the production and distribution of the product helps in expanding these companies' reach to customers widely. In January 2021, Lyons Magnus, a leader in the food service industry and Sunkist Growers Inc., an American citrus cooperative, entered a licensing agreement. According to the agreement among these companies, Lyons Magnus is allowed to introduce a new shelf-stable aseptic NFC 100 % orange juice into the retail market under the Sunkist brand name.
Price sensitivity is one of the major retrain for the global NFC juice market that is suppressing the growth of the market at the global level. The price of the final product is dependent on the raw material and processing costs. The price and quality of the raw materials and processing technology used in the product manufacturing define the product cost.
The fluctuations in the raw materials such as various fruits and vegetables used in the production of NFC juice can be a greater reason for the price variation in the final price. In addition, the high technology used in the production and packaging of these products adds more manufacturing costs for the producers affecting the product price. Further, the shelf life of NFC juice is less than 45 days at 0-4℃, whereas fresh juices have a much better shelf life even for months at room temperature.
The global NFC juice market is segmented based on type, category, distribution channel, application and region.
The global NFC juice market is segmented based on type into fresh fruits, fresh vegetables and blends. The fresh fruit segment accounted for the largest share in the segment due to the high preference for healthy and nutritive fresh fruit drinks by health-conscious people. Manufacturers are using regular fruit flavours such as orange and strawberry to attract a wide range of consumer base.
Manufacturers are targeting the most acceptable and nutritious fruits in product innovation. For instance, in November 2022, Louis Dreyfus Company, a French merchant firm that is involved in agriculture and food processing announced the successful development of a new product that is produced from the NFC orange juice. The product is claimed to have increased dietary fiber content and a 30% reduced natural sugar content.
The launch of various products with new flavors boosts market growth. For instance, in February 2023, Tropicana, a chilled juice brand introduced new offerings in their product portfolio with the launch of pressed fruit juice products with new flavors of pineapple & pink guava and strawberry & banana. This breakfast juice of NFC strawberry and banana is produced from a blend of strawberry, banana and blueberry.
North America region dominated the global NFC juice market, due to increased demand for healthy products in this region. Consumers of this region mostly from U.S. and Canada are widely adopting the consumption of fruit and vegetable-based products to improve their daily nutritional intake. The hectic lifestyle does not cooperate with time for the consumption of fresh juices and eventually improves the demand for convenient products such as NFC juices that are nutritious and convenient at the same time.
The popularity of ready-to-eat and ready-to-drink products in this region boosts the market growth. NFC juices are used in various applications including the production of flavored alcoholic beverages, bakery products and dairy products. The increased demand for these products can also positively impact market growth. With the increasing socialization and health consciousness, the demand for flavored alcoholic beverages infused NFC.
The major global players in the market include: Dohler, LemonConcentrate S.L, MAXFRUT, Poland's Natural LLC, Ariza Fruitful by Nature, CONUVA, T.B. Fruit, Austria Juice, SVZ International BV and Juver.
The outbreak of the COVID-19 pandemic had a mixed impact on the global NFC juice market. Manufacturers of all industries faced difficulties in sourcing raw materials from various regions due to lockdown restrictions in all regions. In addition, the strict government regulations temporarily halted the production units due to improper labor and resource facilities and hygiene regulations and crowd restrictions from the government.
The halted distribution channels and shutdown of offline sales majorly impacted the market. In contrast, the wide openings of e-commerce sales platforms and the increased use, accessibility and popularity of these platforms from both consumers and producers side improved the market growth. Packed and convenient healthy food products demand increased during the pandemic. The increased consumer awareness regarding the health benefits of these products positively impacted the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including beverages. The war resulted in a supply chain disturbance at the global level disrupting the world trade transactions. The import and export transactions of food, beverage and various other necessary commodities too. The scarcity of resources increased the raw material prices directly affecting the final product prices of all categories. The political and economic uncertainty created due to the war had a negative the market.
The global NFC juice market report would provide approximately 69 tables, 67 figures and 203 Pages.
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