![]() |
市場調査レポート
商品コード
1336710
ヴィーガンバターの世界市場-2023年~2030年Global Vegan Butter Market - 2023-2030 |
||||||
カスタマイズ可能
適宜更新あり
|
ヴィーガンバターの世界市場-2023年~2030年 |
出版日: 2023年08月22日
発行: DataM Intelligence
ページ情報: 英文 165 Pages
納期: 即日から翌営業日
|
ヴィーガンバターの世界市場は2022年に28億米ドルに達し、2023-2030年の予測期間中にCAGR 5.4%で成長し、2030年には42億米ドルに達すると予測されています。ヴィーガンバターの健康上の利点に関する人々の意識の高まりと、この製品に対する需要の高まりが、世界のヴィーガンバター市場の成長を牽引しています。
研究開発活動の増加と新製品の発売が市場拡大を後押ししています。ヴィーガンバターの需要の高まりは、様々な企業による製品発売の増加につながっています。例えば、2022年8月、インドの乳製品不使用の先駆的食品ブランドであるWhiteCubは、史上初のWhiteCubヴィーガンバター製品の発売を発表しました。この新しいヴィーガンバターは非乳製品です。また、ビタミンDとB12が含まれています。
健康への関心が高まるにつれ、人々の健康意識も高まっています。ヴィーガニズムの普及とヴィーガン製品の人気の高まりにより、ヴィーガンバターの健康上の利点が浸透の幅を広げています。また、人々の可処分所得の増加や環境への関心の高まりも市場の成長を後押ししています。
ヴィーガニスムの増加がヴィーガンバター市場の成長を促進します。
ヴィーガン人口の増加がヴィーガンバター市場の成長を牽引しています。消費者は深刻な健康問題を防ぐために食習慣を選別するようになると予測されます。肥満や糖尿病といった健康への懸念の高まりが、人々に健康的な食習慣への転換を促しています。植物ベースの食品は、動物ベースの製品よりも健康的な選択肢であることが判明しました。同様に、ヴィーガンバターは乳製品の代用品としてより優れています。
動物虐待や環境への悪影響に対する意識の高まりが、菜食主義の動向を後押ししています。Veganz Nutrition Study 2022の最近の調査によると、アメリカ人の30%が植物由来の代替品を求めています。さらに、一人当たりの健康支出の増加、オーガニック、植物由来、クリーンラベルなどのラベルに対する需要の高まり、働く女性の増加、急速な都市化により、消費者は健康的なヴィーガンバターを購入することができます。
ヴィーガン製品に対する意識の高まりが世界のヴィーガンバター市場の成長を促進します。
植物性バターは、ココナッツオイルなどの植物性オイルを使用しているため、一価不飽和脂肪酸が多く含まれています。米国心臓協会は、これらの脂肪は健康に良く、悪玉コレステロールの低下に役立つとしています。必須ミネラルと抗酸化物質も、これらの製品によって体に供給されます。製品にもよるが、ヴィーガンバターは料理やお菓子作り、スプレッドに便利な代用品となります。
ソーシャルメディアのインフルエンサーは、植物性バターを使う動向を支持しています。ソーシャルメディアのインフルエンサーからの支持が高まるにつれ、消費者はヴィーガンスプレッドを試すようになります。多くのフォロワーを持つインフルエンサーは、人々に大きな影響を与えます。彼らは、食生活に植物由来の食材を取り入れることを推進することで、フォロワーに健康的なライフスタイルへの転換を促すことができます。彼らはまた、動物性製品の使用による動物や環境への悪影響についても伝えています。
ヴィーガンバターの高コストが市場成長を抑制。
ヴィーガンバター市場の主な抑制要因は、製品のコストが高いことです。ヴィーガンバターの調製には様々なナッツやその他の原材料が使用されるため、製造にコストがかかります。また、ヴィーガンバターの風味は乳製品を使用したバターにはかなわないです。乳製品を使わないバターの風味を乳製品を使うバターの風味に合わせるために、研究開発部門では多くの開発が行われています。
風味、製品革新、サプライチェーンへの投資は、最終製品にコストを上乗せし、高価なものにしています。こうして、ヴィーガンバターのコストが高いため、中低所得者は従来の乳製品を使ったバターを選ぶようになります。加えて、ピーナッツベースのバターや大豆ベースのバターのアレルギーの増加も市場成長の妨げとなっています。例えば、欧米諸国の約3%がピーナッツアレルギーに罹患しており、一般人口の約0.3%が大豆に不耐性です。
COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学(COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む)、需給スペクトラム(取引制限、封鎖、およびその後の問題による需給の変化)、政府の取り組み(政府機関による市場、セクター、産業を活性化させる取り組み)、メーカーの戦略的取り組み(COVID問題を緩和するためにメーカーが行ったことをここで取り上げる)が含まれます。
Global Vegan Butter Market reached US$ 2.8 billion in 2022 and is expected to reach US$ 4.2 billion by 2030 growing with a CAGR of 5.4% during the forecast period 2023-2030. Increased awareness among people about the health benefits of vegan butter and rising demand for this product are driving the global vegan butter market growth.
The increase in R&D activities and new product launches are driving market expansion. The rise in demand for vegan butter has led to increased product launches by various companies. For instance, in August 2022, WhiteCub, the dairy-free pioneering food brand in India, announced to launch of the first-ever WhiteCub vegan butter product. This new vegan butter is a non-dairy product. It is also loaded with vitamin D and B12.
The emerging health concerns increased health awareness among people. The increased adoption of veganism and the increased popularity of vegan products have increased the scope of penetration of vegan butter due to its health benefits. Also, the increased disposable incomes of the people and rising environmental concerns fuel market growth.
Increasing Veganism Drives the Vegan Butter Market Growth.
The increasing vegan population is driving the vegan butter market growth. Consumers are projected to become selective in food habits to prevent severe health issues. The growing health concerns, such as obesity, and diabetes, are encouraging people to shift towards healthy eating habits. The plant-based foods turned out to be healthier options than animal-based products. Likewise, vegan butter is a better butter substitute for dairy ones.
The growing awareness about animal cruelty and its negative impacts on the environment is driving the trend of veganism. According to recent studies from Veganz Nutrition Study 2022, 30% of Americans, seeking plant-based alternatives. Furthermore, growth in per-capita health expenditure, rising demand for the labels like organic, plant-based, & clean labels, an increasing number of working women, and rapid urbanization enable consumers to buy healthy vegan butter.
The Increasing Awareness About Vegan Products Drives the Global Vegan Butter Market Growth.
Plant-based butter is high in monounsaturated fats because they are prepared with plant-based oils such as coconut oils. The American Heart Association states that these fats are healthy and can help in lowering bad cholesterol. The essential minerals and antioxidants are also provided to the body by these products. Depending on the product, vegan butter can be a convenient substitute when cooking, baking and spreading.
Social media influencers support the trend of using plant-based butter. Increasing support from social media influencers attracts consumers to try out vegan spreads. Most of the influencers with huge followings have a greater effect on people. They can help convince their followers to towards a good shift towards a healthy lifestyle by promoting plant-based ingredients in their diets. They also inform them about the adverse effects of animal-based products on animals and the environment with the use of animal-based products.
The High Cost of Vegan Butter Restrains Market Growth.
The major restraining factor for the vegan butter market is the high costs of the product. The various nuts and other ingredients used in the preparation of the vegan butter add costs to the production. Also, the flavour of the vegan butter doesn't really match up with the dairy-based butter. There are many developments taking place in the R&D sector to match up the dairy-free butter flavour to that of the dairy-based one.
The flavor, product innovation, and supply chain investments are adding costs to the final product, making it expensive. Thus, the high cost of the vegan butter makes low-moderate-income people choose conventional dairy-based butter. In addition, the increasing prevalence of peanut-based butter and soy-based butter allergies is also hindering the market growth. For instance, about 3% of the Western countries suffer from peanut allergy, and about 0.3 % of the general population is intolerant to soy.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global vegan butter market is segmented based on type, distribution channel, end-user, and region.
In the Global Vegan Butter Market, the Peanut Butter Segment Holds the Largest Market Share.
The global vegan butter market has been segmented by type into peanut butter, soy butter, cashew butter, almond butter, hazelnut butter, and others. The peanut segment held the largest vegan butter market share of 28.8% in 2022 in the vegan butter market analysis report. The great nutrient content of the peanut butter is driving the segment's growth.
The peanut butter is widely used in most breakfast recipes. They enhance the texture and flavor of the food. With the increased health concerns regarding the fat-rich dairy butter, people are shifting towards peanut butter which is a good nutrient source and contains good fat. The increasing veganism also fuels the peanut butter segment growth.
The North America Region Held the Largest Vegan Butter Market Share.
The global vegan butter market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American vegan butter market held the largest market share of 38.6% in 2022 in the vegan butter market analysis. The increased health awareness and growing trend of veganism are driving this region's vegan butter market.
The Animal Health Foundation estimates that about 6 % of US population is vegan. The prevalence and incidence of obesity have been increasing in the region, adding to the growth of vegan food products. With the increasing veganism among people, vegan products are in high demand. Butter being a vital part of breakfast products, is raising the demand.
The major global players in the market include: Amarlane Foods LTD, Earth's Own Food Company, Jojoba Desert, Miyoko's Creamery, I Can't Believe It's Not Butter, Dr. Oetker, J Sainsbury plc, Califia Farms, LLC, NOW Foods, and Upfield.
There was a rise in consumer interest towards the plant-based diets during COVID-19. Household demand witnessed a sudden spike owing to increased in-home food consumption among the population during lockdown periods. The pandemic affected the supply chain phases of vegan butter production The sales were restricted due to high costs.
Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.
The COVID-19 pandemic issue has had an impact on the food support and services industry as well. The COVID-19 pandemic is upending life, and the food support and services sector is seeing increased trends like vegan butter. The food support and services businesses are launching innovative programs, including contactless vegan butter, that are straightforward to consume.
The Global Vegan Butter Market report would provide approximately 61 tables, 61 figures and 165 Pages.
LIST NOT EXHAUSTIVE