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表紙：料理ツーリズムの世界市場-2023年～2030年
市場調査レポート
商品コード
1319257

料理ツーリズムの世界市場-2023年～2030年

Global Culinary Tourism Market - 2023-2030

出版日
ページ情報
英文 190 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
料理ツーリズムの世界市場-2023年～2030年
出版日: 2023年07月31日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

市場概要

世界の料理ツーリズム市場は、2022年に8,019億米ドルに達し、2023-2030年の予測期間中に17.5％のCAGRで成長し、2030年には2兆9,135億米ドルに達すると予測されています。

料理ツーリズムは現代観光の中心であり、その国のホスピタリティ産業と経済に直接貢献しています。国や文化の観点からは、料理ツーリズムの拡大傾向を支えるために食文化を発展させることが重要です。食はその文化の食習慣を反映するものであり、旅行先の文化、歴史、人々を内面化するものだからです。国や地域はしばしば特定の食べ物と結びついています。イタリアといえばピザやパスタ、日本といえばラーメン、インドといえば香り高いカレーといった具合です。異なる文化的背景を持つ人々は異なる食べ物を食べ、味覚トレッカーはこの事実を受け入れ、異なる文化とその料理についてもっと知りたがります。

フード・フェスティバル、料理競合、食をテーマにしたツアーなど、食に関連したイベントが料理ツーリズム市場で人気を集めています。こうしたイベントは、国内外からの観光客を惹きつけ、地域の料理や特産品、料理の才能を紹介する機会を提供しています。

市場力学

健康とウェルネスへの意識の高まりが料理ツーリズム市場を牽引

ウェルネス・ツーリズム産業は着実に成長しており、料理体験がウェルネス・リトリートやプログラムに組み込まれるケースも増えています。旅行者は、ウェルネス・アクティビティ、スパ・トリートメント、マインドフルネスの実践、ヘルシーな料理を組み合わせたホリスティックな体験を提供する旅行先を求めています。ウェルネス・リトリートでは、料理教室や栄養ワークショップ、ファーム・トゥ・テーブル・ダイニング（農家直送の食卓）などがしばしば開催され、旅行者は健康を重視した料理を体験することができます。

ファーム・トゥ・テーブル（農家から食卓へ）運動は世界的に支持を集めており、食材の産地や品質を知ることが重視されるようになっています。料理ツーリストは、地元産の食材、持続可能な農業、透明性の高いサプライチェーンを優先する旅行先を求めています。国際料理ツーリズム協会（ICTA）によると、料理旅行者の78％が地元産の食材を宣伝している旅行先を選んでいます。この動向は、健康とウェルネスに対する意識の高まりを裏付けるものであり、料理ツーリズム市場を、こうした実践を重視するデスティネーションへと向かわせるものです。

文化の探求と真正性が料理ツーリズム市場を促進する見込み

旅行者が本物の文化体験を求める中、本物志向は料理ツーリズム市場の重要な原動力となっています。Journal of Destination Marketing &Managementに掲載された研究によると、真正性は料理ツーリズムに参加する主な動機の一つです。旅行者は郷土料理や伝統的な調理法、その背景にある文化的・歴史的意義を探求する機会を大切にしています。

料理ツーリズムは、旅行先の文化や遺産を探索するユニークな方法を提供します。伝統、風習、価値観を知ることができるため、旅行者は食を通じてその土地の生活様式を体験することにますます関心を寄せています。例えば、世界食品旅行協会（World Food Travel Association）の報告書によると、文化的探求は料理旅行者の最も大きな動機の一つであり、本物の文化体験の重要性が強調されています。

厳しい食事制限と嗜好が料理ツーリズム市場を阻害している

ベジタリアン、ビーガン、グルテンフリー、アレルゲンフリーなど、厳格な食事制限や嗜好は、特定の旅行先で適切な食事オプションの利用を制限する可能性があります。特定の食事条件を遵守する旅行者は、そのニーズに対応できるレストランや飲食店を見つけるのが困難な場合があります。このように利用可能な食物が限られていると、食事制限の厳しい旅行者は、旅行先での食体験を十分に楽しめなくなる可能性があります。

地域によっては、料理の伝統が厳格な食事制限や嗜好に合わないこともあります。伝統的な料理やその土地の食習慣には、特定の食事制限に合わない食材や調理法が含まれている場合があります。このようなズレは、食事制限の厳しい旅行者にとって、適切な選択肢を見つけるのに苦労したり、食事の選択を妥協する必要があったりする可能性があり、料理ツーリズムの体験を妨げる可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業を復興させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
      • 健康とウェルネスに対する意識の高まり
      • 文化の探求と本物志向
    • 抑制要因
      • 厳しい食事制限と嗜好
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 タイプ別

  • フードアクティビティ
  • バケーション
  • レストラン
  • フードフェスティバル
  • その他

第8章 ツアー別

  • 国内
  • 海外

第9章 流通チャネル別

  • オンライン
  • オフライン

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • ITC Travel Group Limited
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Greaves Travel
  • TourRadar
  • The Travel Corporation
  • Abercrombie & Kent USA
  • Indian Food Tour
  • Topdeck Travel
  • G Adventures
  • The FTC4Lobe Group
  • Classic Journeys

第13章 付録

目次
Product Code: FB6581

Market Overview

Global Culinary Tourism Market reached US$ 801.9 billion in 2022 and is expected to reach US$ 2,913.5 billion by 2030 growing with a CAGR of 17.5% during the forecast period 2023-2030.

Culinary tourism is central to modern tourism and directly contributes to a country's hospitality industry and economy. It is important from the country and culture's perspective to develop their food culture to support the growing trend of culinary tourism. As food is a reflection of a culture's eating habits, and intern a destination's culture, history, and people. Countries or districts are often associated with a particular food. Italy with pizza and pasta, Japan with ramen, India with fragrant curry, and so on. People from different cultural backgrounds eat different foods and a taste trekker embraces this fact and is eager to learn more about different cultures and their cuisine.

Food-related events, such as food festivals, culinary competitions, and food-themed tours, are gaining traction in the culinary tourism market. These events attract both local and international visitors and provide opportunities for showcasing regional cuisines, local products, and culinary talents.

Market Dynamics

Growing Awareness of Health and Wellness is Driving the Culinary Tourism Market

The wellness tourism industry has been growing steadily, and culinary experiences are increasingly integrated into wellness retreats and programs. Travelers are seeking destinations that offer holistic experiences combining wellness activities, spa treatments, mindfulness practices, and healthy culinary offerings. Wellness retreats often feature cooking classes, nutrition workshops, and farm-to-table dining experiences, allowing travelers to explore health-focused culinary practices.

The farm-to-table movement has gained traction globally, with an increasing emphasis on knowing the source and quality of food. Culinary tourists are seeking out destinations that prioritize local sourcing, sustainable agriculture, and transparent supply chains. According to the International Culinary Tourism Association (ICTA), 78% of culinary travelers choose destinations that promote locally sourced ingredients. This trend supports the growing awareness of health and wellness and drives the culinary tourism market towards destinations that emphasize these practices.

Cultural Exploration and Authenticity is Expected to Foster the Culinary Tourism Market

Authenticity has become a significant driver in the culinary tourism market as travelers seek genuine cultural experiences. According to a study published in the Journal of Destination Marketing & Management, authenticity is one of the primary motivations for engaging in culinary tourism. Travelers value the opportunity to explore local cuisines, traditional cooking methods, and the cultural and historical significance behind them.

Culinary tourism offers a unique way to explore a destination's culture and heritage. Travelers are increasingly interested in experiencing the local way of life through food, as it provides insights into traditions, customs, and values. For instance, according to a report by the World Food Travel Association, cultural exploration is one of the top motivations for culinary travelers, emphasizing the significance of authentic cultural experiences.

Strict Dietary Restrictions and Preferences is Hindering the Culinary Tourism Market

Strict dietary restrictions and preferences, such as vegetarian, vegan, gluten-free, or allergen-free diets, can limit the availability of suitable food options in certain destinations. Travelers who adhere to specific dietary requirements may find it challenging to find restaurants or food establishments that can cater to their needs. This limited availability can discourage culinary tourists with strict dietary restrictions from fully engaging in the culinary experiences of a destination.

Culinary traditions in certain regions may not align with strict dietary restrictions and preferences. Traditional dishes or local food customs may include ingredients or cooking techniques that are not compatible with specific dietary requirements. This misalignment can hinder the culinary tourism experience for travelers with strict dietary restrictions who may struggle to find suitable options or need to compromise on their dietary choices.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global culinary tourism market is segmented based on type, tour, distribution channel, and region.

International Tour is Estimated to have Significant Growth During the Forecast Period

International tourists have a global reach and come from various countries, contributing to the diversity and scale of the culinary tourism market. As culinary tourism includes travelers exploring cuisines and food studies outdoor their home countries, it is expected that worldwide travelers would hold a significant market share.

The global travel industry has witnessed consistent growth over time, with an increasing number of people touring globally. According to the World Tourism Organization (UNWTO), in 2022, international tourist arrivals increased by 102% over 2021, representing a significant market potential for culinary tourism experiences.

Geographical Analysis

North America is the Fastest Growing Market in the Culinary Tourism Market

North America is known for its culinary range, with a rich tapestry of regional cuisines and culinary traditions. The continent offers an extensive variety of culinary experiences, from the vibrant street food scenes in cities like New York and Los Angeles to the farm-to-table actions in areas like California's Napa Valley. The range and intensity of culinary offerings make contributions to the growth of the culinary tourism market in North America.

Food tourism has gained significant popularity in North America, with travelers increasingly seeking culinary experiences as a primary part of their tour plans. According to a survey conducted by the United States Travel Association, over 80% of travelers in the United States considered culinary activities as important or essential to their travel experience. This developing interest in food tourism supports the perception of North America's fast-paced growth in the culinary tourism market.

Competitive Landscape

The major global players in the market include: ITC Travel Group Limited, Greaves Travel, TourRadar, The Travel Corporation, Abercrombie & Kent USA, Indian Food Tour, Topdeck Travel, G Adventures, The FTC4Lobe Group, and Classic Journeys.

Why Purchase the Report?

  • To visualize the global culinary tourism market segmentation based on type, tour, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of culinary tourism market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global culinary tourism market report would provide approximately 61 tables, 57 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Tour
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Awareness of Health and Wellness
      • 4.1.1.2. Cultural Exploration and Authenticity
    • 4.1.2. Restraints
      • 4.1.2.1. Strict Dietary Restrictions and Preferences
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Food Activities*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Vacation
  • 7.4. Restaurants
  • 7.5. Food Festivals
  • 7.6. Others

8. By Tour

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 8.1.2. Market Attractiveness Index, By Tour
  • 8.2. Domestic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. International

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Online*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Offline

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. ITC Travel Group Limited*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Greaves Travel
  • 12.3. TourRadar
  • 12.4. The Travel Corporation
  • 12.5. Abercrombie & Kent USA
  • 12.6. Indian Food Tour
  • 12.7. Topdeck Travel
  • 12.8. G Adventures
  • 12.9. The FTC4Lobe Group
  • 12.10. Classic Journeys

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us