コンブチャの世界市場-2023-2030

市場概要

コンブチャの世界市場は、2022年に310億米ドルに達し、2030年には62億米ドルに達することで有利な成長を示すと予測されています。同市場は、予測期間2023年から2030年にかけてCAGR16.7%で成長しています。

コンブチャ市場は、世界の飲料産業の中で急速に成長している分野です。コンブチャは発酵茶飲料で、消化力、免疫力、精神的健康の向上などの健康効果が期待できることから、近年人気を博しています。コンブチャ市場は、消費者の健康意識の高まり、発酵食品や飲食品の人気上昇、小売部門やeコマースチャネルの拡大など、いくつかの要因によって牽引されています。コンブチャ市場のプレーヤーは、健康志向の消費者にアピールする新しいフレーバーやパッケージのイノベーションを導入し、需要の増加に対応するために研究開発、生産、流通に投資しています。

市場力学

小売セクターとeコマースチャネルの拡大が市場成長を牽引

小売店やオンラインプラットフォームでコンブチャが入手可能であり、アクセスしやすいことが、コンブチャ市場の成長を促進する上で重要な役割を担っています。小売部門の拡大により、より多くの消費者が従来の実店舗でコンブチャを発見し、購入することができるようになっています。

スーパーマーケット、健康食品店、飲料専門店では、需要の増加に対応するため、コンブチャの在庫を増やしています。このような入手のしやすさが、この製品とその潜在的な健康効果に対する認知度を高め、市場の成長をさらに後押ししています。

コンブチャの潜在的な健康効果に関する認知度の向上が市場成長を促す

健康と幸福をサポートする天然素材やオーガニック製品を求める消費者が増えるにつれ、コンブチャの需要も増加し続けると考えられます。コンブチャ市場のプレーヤーは、コンブチャの健康上の利点を強調する新しいフレーバーや処方を導入することによって、この動向を活用しています。また、コンブチャの潜在的な健康効果をさらに理解し、特定の健康ニーズに対応する新製品を開発するために、研究開発に投資しています。

例えば、2022年6月4日、コンブチャの人気ブランドであるAqua ViTeaは、腸と免疫の健康促進を目的としたプロバイオティクス入りの発泡飲料の新ライン、Aqua Seltzersを発表します。オーガニックコンブチャを使用し、グルテンフリー、非遺伝子組み換え、ヴィーガンフレンドリーに対応したセルツァーです。グレープフルーツ＋タイム、ラズベリー＋ライム、キュウリ＋ミント、ザクロ＋チェリーの4種類のフレーバーが用意されています。

COVID-19の影響分析

COVID-19のパンデミックは、コンブチャ市場に大きな影響を与えました。パンデミックはサプライチェーンを混乱させ、一部の原料や成分の不足を招いた。さらに、多くのバーやレストランの閉鎖がコンブチャのオントレード販売に影響を与えました。

しかし、パンデミックはコンブチャのような健康的で機能的な飲料の需要増につながりました。多くの消費者が健康志向を強め、免疫力を高めることができる製品を求めるようになったのです。

人工知能の影響分析

人工知能は、生産プロセスの最適化と品質管理の向上により、コンブチャ市場に大きな影響を与える態勢を整えています。AIは大量のデータを解析して発酵プロセスのパターンを特定し、より安定した品質と味を実現することができます。さらに、AIは消費者の嗜好や動向を把握し、新しいフレーバーや製品の開発に役立てることができます。

目次

第1章 調査手法とスコープ

• 調査手法
• 調査目的および調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 消費者の健康志向の高まりが市場成長を牽引
  • 抑制要因
    • 高い製造コストが市場拡大の妨げになる
  • 機会
    • 発酵食品と飲食品の人気の高まりが市場成長を促進する
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 法規制の分析

第6章 COVID-19の分析

第7章 タイプ別

• レギュラー／クラシック
• フレーバー

第8章 流通チャネル別

• オンライン
• オフライン

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A（合併・買収）分析

第11章 企業プロファイル

• Captain Kombucha
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展状況
• Notabeer Organic Kombutcha
• Carpe Diem
• Equinox Kombucha
• Yogi Tea
• Tealixir
• Latta
• GT's Enlightened
• Yogi Tea
• Kombucha Wonder Drink

第12章 付録

Market Overview

The Global Kombucha market reached US$ 3,1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.2 billion by 2030. The market is growing at a CAGR of 16.7% during the forecast period 2023-2030.

The kombucha market is a rapidly growing segment of the global beverage industry. Kombucha is a fermented tea beverage that has gained popularity in recent years due to its potential health benefits, including improved digestion, immunity and mental health. The kombucha market is being driven by several factors, including the growing health consciousness among consumers, the rising popularity of fermented foods and beverages, and the expansion of the retail sector and e-commerce channels. Kombucha market players are introducing new flavors and packaging innovations that appeal to health-conscious consumers and are investing in research and development, production and distribution to meet the growing demand.

Market Dynamics

Expansion of the Retail Sector and E-Commerce Channels Drive the Market Growth

The availability and accessibility of kombucha in retail stores and online platforms are playing a critical role in driving the kombucha market growth. The expansion of the retail sector is allowing more consumers to discover and purchase kombucha in traditional brick-and-mortar stores.

Supermarkets, health food stores and specialty beverage shops are stocking up on kombucha to meet the growing demand. This increased availability is also creating greater awareness of the product and its potential health benefits, which is further driving market growth.

Increasing Awareness About the Potential Health Benefits of Kombucha Drives the Market Growth

As more consumers seek out natural and organic products that can support their health and well-being, the demand for kombucha is likely to continue to rise. Kombucha market players are leveraging this trend by introducing new flavors and formulations that highlight the health benefits of kombucha. They are also investing in research and development to further understand the potential health benefits of kombucha, and to develop new products that cater to specific health needs.

For instance, on June 4, 2022, Aqua ViTea, a popular Kombucha brand, is introducing Aqua Seltzers, a new line of probiotic-infused bubbly beverages designed to promote gut and immune health. Made with organic kombucha, the seltzers are gluten-free, non-GMO, and vegan-friendly. The range features four distinct flavors, including grapefruit + thyme, raspberry + lime, cucumber + mint, and pomegranate + cherry.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the kombucha market. The pandemic has disrupted the supply chain, leading to shortages of some ingredients and raw materials. Additionally, the closure of many bars and restaurants has impacted the on-trade sales of kombucha.

However, the pandemic has led to increased demand for healthy and functional beverages like kombucha. Many consumers have become more health-conscious and are seeking out products that can boost their immune systems.

Artificial Intelligence Impact Analysis

Artificial intelligence is poised to have a significant impact on the kombucha market by optimizing production processes and improving quality control. AI can analyze large amounts of data to identify patterns in the fermentation process, leading to more consistent quality and taste. Furthermore, AI can help identify consumer preferences and trends to create new flavors and products.

Segment Analysis

The global kombucha market is segmented based on type, distribution channel and region.

Increased Demand for Unique and Distinctive Taste Beverages is expected to drive the Segment Growth

Regular/classic kombucha has dominated the global kombucha market as the most traditional and widely consumed type. With its tangy and slightly sweet flavor, it appeals to a wide range of consumers, making it the top choice for many. This classic variant is perceived as a healthier alternative to sugary drinks, attracting health-conscious consumers. Market players are introducing new flavors that incorporate traditional flavors with other ingredients to create unique and appealing taste profiles.

For instance, on October 11, 2022, Purity Brewing Company entered a new market with the launch of Pure Booch, a range of authentic and slow-brewed kombucha drinks. The introduction of this new product line marks a significant pivot for the company, expanding beyond its traditional beer offerings.

Geographical Analysis

The Increased Demand for Healthy and Flavored Beverages in North America

The global kombucha market was dominated by North America, which held the largest share of the industry. This can be attributed to the region's high consumption of functional beverages and growing demand for healthy and natural products.

Additionally, the presence of major kombucha manufacturers and the popularity of kombucha in the region's health and wellness industry have further propelled North America's dominance in the global kombucha market.

Competitive Landscape

The major global players include: Captain Kombucha, Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, Yogi Tea, Tealixir, Latta, GT's Enlightened, Yogi Tea and Kombucha Wonder Drink.

Why Purchase the Report?

• To visualize the global kombucha market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of kombucha market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Kombucha Market Report Would Provide Approximately 53 Tables, 40 Figures and 93 pages.

Target Audience 2023

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing health consciousness among consumers drives the market growth
  • 4.1.2. Restraints
    • 4.1.2.1. High production costs hamper the market expansion
  • 4.1.3. Opportunity
    • 4.1.3.1. The rising popularity of fermented foods and beverages drives the market growth
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Regular/Classic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Flavoured

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Online*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Offline

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Captain Kombucha*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Notabeer Organic Kombutcha
• 11.3. Carpe Diem
• 11.4. Equinox Kombucha
• 11.5. Yogi Tea
• 11.6. Tealixir
• 11.7. Latta
• 11.8. GT's Enlightened
• 11.9. Yogi Tea
• 11.10. Kombucha Wonder Drink

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us