スポーツベッティングの世界市場：プラットフォーム別、タイプ別、ベッティングタイプ別、スポーツタイプ別、地域別の分析、規模、動向、予測（～2030年）

世界のスポーツベッティングの市場規模は、2024年に1,089億2,000万米ドルでした。2030年までに1,985億3,000万米ドルに達すると予測されます。スポーツベッティングでは、スポーツイベントの結果を予測し、その予測に賭けます。これは、ベッターと呼ばれる人々がサッカー、バスケットボール、野球、競馬などのさまざまなスポーツイベントに賭けるギャンブルの一形態です。

スポーツベッティングを合法化する地域が増え、規制がより標準化されれば、スポーツベッティング市場はさらに拡大し、新たな収益源が生まれ、業者間の競争が促進されるとみられます。さらに、ブロックチェーンやVRなどの進行中の技術革新は、産業に革命をもたらし、消費者に斬新なベッティング体験を提供する可能性を秘めています。さらに、さまざまなデジタルプラットフォームにおけるスポーツコンテンツの普及やeスポーツの台頭は、スポーツベッティング市場における成長と多様化の新たな道筋を示しています。全体として、規制改革、技術の進歩、消費者の選好の進化が収束することで、スポーツベッティング産業の勢いは今後も持続するとみられます。市場は2025年～2030年の予測期間にCAGRで約10%の成長が見込まれます。

さらに、スポーツベッティング市場の世界的な急成長は、複数の重要な政府規制と政策変更によって促進されています。例えば、規制当局は、消費者を被害から守るため、業者が責任あるギャンブル対策を実施する必要性を明示しています。例えば、多くの管轄区域では、自己排除プログラム、入金制限、責任あるギャンブルに向けた教育活動などのツールを提供することを業者に求めています。こうした規制は消費者保護を促進するだけでなく、スポーツベッティング産業の信頼性と持続可能性を高めることにもつながります。例えば、英国は強固な規制枠組みを持つ、安定したギャンブル市場を有しています。Gambling Commissionはライセンシングを監督し、責任あるギャンブルに向けた対策を実施することで、消費者にとって安全で信頼できる環境を作り出しています。

当レポートでは、世界のスポーツベッティング市場について調査分析し、成長促進要因と課題、市場動向、競合情勢などの情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 イントロダクション

• スポーツベッティング：概要
  • スポーツベッティングのイントロダクション
  • スポーツベッティングのタイプと方法
  • スポーツベッティング産業のバリューチェーン
• スポーツベッティングのセグメンテーション：概要

第3章 世界市場の分析

• 世界のスポーツベッティング市場：分析
  • 世界のスポーツベッティング市場：概要
  • 世界のスポーツベッティングの市場規模
  • 世界のスポーツベッティング市場：プラットフォーム別（オンライン、ランドベース）
  • 世界のスポーツベッティング市場：ベッティングタイプ別（固定オッズ賭博、エクスチェンジベッティング、ライブ/インプレイベッティング、eスポーツベッティング、その他）
  • 世界のスポーツベッティング市場：スポーツタイプ別（サッカー、競馬、バスケットボール、野球、クリケット、ホッケー、その他）
  • 世界のスポーツベッティング市場：地域別（アジア太平洋、欧州、北米、その他の地域）
• 世界のスポーツベッティング市場：プラットフォームの分析
  • 世界のスポーツベッティング市場：プラットフォーム別、概要
  • 世界のオンラインスポーツベッティングの市場規模
  • 世界のオンラインスポーツベッティング市場：タイプ別（オンショア、オフショア）
  • 世界のオンショアオンラインスポーツベッティングの市場規模
  • 世界のオフショアオンラインスポーツベッティングの市場規模
  • 世界のランドベーススポーツベッティングの市場規模
• 世界のスポーツベッティング市場：ベッティングタイプの分析
  • 世界のスポーツベッティング市場：ベッティングタイプ別、概要
  • 世界の固定オッズ賭博スポーツベッティングの市場規模
  • 世界のエクスチェンジスポーツベッティングの市場規模
  • 世界のライブ/インプレイスポーツベッティングの市場規模
  • 世界のeスポーツベッティングの市場規模
  • 世界のその他のスポーツベッティングの市場規模
• 世界のスポーツベッティング市場：スポーツタイプの分析
  • 世界のスポーツベッティング市場：スポーツタイプ別、概要
  • 世界のサッカーベッティングの市場規模
  • 世界の競馬ベッティングの市場規模
  • 世界のバスケットボールベッティングの市場規模
  • 世界の野球ベッティングの市場規模
  • 世界のクリケットベッティングの市場規模
  • 世界のホッケーベッティングの市場規模
  • 世界のその他のスポーツベッティングの市場規模

第4章 地域市場の分析

• アジア太平洋のスポーツベッティング市場：分析
  • アジア太平洋のスポーツベッティング市場：概要
  • アジア太平洋のスポーツベッティングの市場規模
  • アジア太平洋のスポーツベッティング市場（中国、日本、オーストラリア、インド、その他のアジア太平洋）
  • 中国のスポーツベッティングの市場規模
  • 日本のスポーツベッティングの市場規模
  • オーストラリアのスポーツベッティングの市場規模
  • インドのスポーツベッティングの市場規模
  • その他のアジア太平洋のスポーツベッティングの市場規模
• 欧州のスポーツベッティング市場：分析
  • 欧州のスポーツベッティング市場：概要
  • 欧州のスポーツベッティングの市場規模
  • 欧州のスポーツベッティング市場：地域別（英国、フランス、イタリア、ドイツ、スペイン、その他の欧州）
  • 英国のスポーツベッティングの市場規模
  • フランスのスポーツベッティングの市場規模
  • イタリアのスポーツベッティングの市場規模
  • ドイツのスポーツベッティングの市場規模
  • スペインのスポーツベッティングの市場規模
  • その他の欧州のスポーツベッティングの市場規模
• 北米のスポーツベッティング市場：分析
  • 北米のスポーツベッティング市場：概要
  • 北米のスポーツベッティングの市場規模
  • 北米のスポーツベッティング市場：プラットフォーム別（オンライン、ランドベース）
  • 北米のオンラインスポーツベッティングの市場規模
  • 北米のランドベーススポーツベッティングの市場規模
  • 北米のスポーツベッティング市場：地域別（米国、カナダ、メキシコ）
  • 米国のスポーツベッティングの市場規模
  • 米国のスポーツベッティング市場：プラットフォーム別（オンライン、ランドベース）
  • 米国のオンラインスポーツベッティングの市場規模
  • 米国のランドベーススポーツベッティングの市場規模
  • カナダのスポーツベッティングの市場規模
  • メキシコのスポーツベッティングの市場規模
• 世界のその他のスポーツベッティング市場：分析
  • 世界のその他のスポーツベッティング市場：概要
  • 世界のその他のスポーツベッティングの市場規模

第5章 市場力学

• 成長促進要因
  • 購買力の向上
  • インターネット利用者の増加
  • カジノ訪問者の増加
  • スポーツイベントの人気の高まり
  • スポーツベッティングとメディア・エンターテインメントの統合
  • 有利な政府規制
  • モバイルベッティングアプリの利用の増加
• 課題
  • 賭博税収の増加
  • データの整合性とセキュリティ
  • 八百長と公正性に関する懸念
• 市場動向
  • eスポーツの人気の高まり
  • 5Gの普及
  • スポーツブック技術のインソーシング
  • インプレイ/ライブベッティングの人気の高まり
  • オンラインギャンブル市場の統合
  • プラットフォームの普遍性
  • 技術の影響の拡大（AI、ML、AR/VR、ブロックチェーン）
  • ソーシャルベッティングプラットフォームを通じたエンゲージメントの増加
  • マルチカレンシーファクター

第6章 競合情勢

• 世界のスポーツベッティング市場：競合情勢
• 米国のスポーツベッティング市場の企業：総賭博収益シェア別

第7章 企業プロファイル

• International Game Technology Plc. (IGT)
• Super Group Limited (Betway)
• Kindred Group Plc
• Flutter Entertainment Plc.
• Evoke Plc.
• Entain Plc.
• Churchill Downs Incorporated
• Sun International (SunBet)
• Rivalry Corp.
• Draftkings Inc.
• ComeOn Group
• Fortuna Entertainment Group A.S.

List of Tables

• Table 1: Merger and Acquisitions in Online Gambling Market

List of Figures

• Figure 1: Sports Betting Industry Value Chain
• Figure 2: Sports Betting Segmentation
• Figure 3: Global Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 4: Global Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 5: Global Sports Betting Market by Platform; 2024 (Percentage, %)
• Figure 6: Global Sports Betting Market by Betting Type; 2024 (Percentage, %)
• Figure 7: Global Sports Betting Market by Sports Type; 2024 (Percentage, %)
• Figure 8: Global Sports Betting Market by Region; 2024 (Percentage, %)
• Figure 9: Global Online Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 10: Global Online Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 11: Global Online Sports Betting Market by Type; 2024 (Percentage, %)
• Figure 12: Global Onshore Online Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 13: Global Onshore Online Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 14: Global Offshore Online Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 15: Global Offshore Online Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 16: Global Land-Based Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 17: Global Land-Based Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 18: Global Fixed Odds Wagering Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 19: Global Fixed Odds Wagering Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 20: Global Exchange Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 21: Global Exchange Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 22: Global Live/In Play Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 23: Global Live/In Play Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 24: Global eSports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 25: Global eSports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 26: Global Other Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 27: Global Other Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 28: Global Football Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 29: Global Football Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 30: Global Horse Racing Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 31: Global Horse Racing Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 32: Global Basketball Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 33: Global Basketball Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 34: Global Baseball Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 35: Global Baseball Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 36: Global Cricket Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 37: Global Cricket Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 38: Global Hockey Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 39: Global Hockey Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 40: Global Others Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 41: Global Others Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 42: Asia Pacific Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 43: Asia Pacific Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 44: Asia Pacific Sports Betting Market by Region; 2024 (Percentage, %)
• Figure 45: China Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 46: China Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 47: Japan Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 48: Japan Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 49: Australia Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 50: Australia Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 51: India Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 52: India Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 53: Rest of Asia Pacific Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 54: Rest of Asia Pacific Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 55: Europe Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 56: Europe Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 57: Europe Sports Betting Market by Region; 2024 (Percentage, %)
• Figure 58: The UK Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 59: The UK Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 60: France Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 61: France Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 62: Italy Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 63: Italy Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 64: Germany Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 65: Germany Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 66: Spain Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 67: Spain Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 68: Rest of Europe Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 69: Rest of Europe Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 70: North America Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 71: North America Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 72: North America Sports Betting Market by Platform; 2024 (Percentage, %)
• Figure 73: North America Online Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 74: North America Online Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 75: North America Land-Based Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 76: North America Land-Based Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 77: North America Sports Betting Market by Region; 2024 (Percentage, %)
• Figure 78: The US Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 79: The US Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 80: The US Sports Betting Market by Platform; 2024 (Percentage, %)
• Figure 81: The US Online Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 82: The US Online Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 83: The US Land-Based Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 84: The US Land-Based Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 85: Canada Sports Betting Market by Value; 2020-2024 (US$ Million)
• Figure 86: Canada Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 87: Mexico Sports Betting Market by Value; 2020-2024 (US$ Million)
• Figure 88: Mexico Sports Betting Market by Value; 2025-2030 (US$ Million)
• Figure 89: Rest of World Sports Betting Market by Value; 2020-2024 (US$ Billion)
• Figure 90: Rest of World Sports Betting Market by Value; 2025-2030 (US$ Billion)
• Figure 91: Global GDP Per Capita at Current Prices; 2018-2023 (US$ Thousand)
• Figure 92: Global Internet Users; 2020-2025 (Billion)
• Figure 93: American Casino Visitation by Adults; 2018-2024 (Percentage, %)
• Figure 94: The US Annual Commercial Gaming Taxes; 2016-2023 (US$ Billion)
• Figure 95: Global E-Sports Audience; 2020-2025 (Million)
• Figure 96: Global 5G Mobile Subscription; 2022-2029 (Billion)
• Figure 97: The US Sports Betting Market Players by Gross Gaming Revenue Share; 2025 (Percentage, %)
• Figure 98: Super Group Limited Revenue by Segment; 2024 (Percentage, %)
• Figure 99: Kindred Group Plc Revenue by Segment; 2024 (Percentage, %)
• Figure 101: Flutter Entertainment Plc. Revenue by Segments; 2024 (Percentage, %)
• Figure 101: Evoke plc Revenue by Segments; 2024 (Percentage, %)
• Figure 102: Entain Plc. Revenue by Segments; 2024 (Percentage, %)
• Figure 103: Churchill Downs Inc. Net Revenue by Segments; 2024 (Percentage, %)
• Figure 104: Sun International Income by Segments; 2024 (Percentage, %)
• Figure 105: Rivalry Co. Gross Gaming Revenue by Segments; 2024 (Percentage, %)
• Figure 106: Draftkings Inc. Revenue by Source; 2024 (Percentage, %)

The global sports betting market was valued at US$108.92 billion in 2024. The market value is expected to reach US$198.53 billion by 2030. Sports betting involves predicting the outcome of sporting events and placing wagers on those predictions. It's a form of gambling where individuals, known as bettors, place bets on various sports events such as football, basketball, baseball, horse racing, and more.

As more jurisdictions legalize sports betting and regulations become more standardized, the sports betting market would expand further, unlocking new revenue streams and driving competition among operators. Moreover, ongoing technological innovations, such as blockchain and virtual reality, hold the potential to revolutionize the industry and offer novel betting experiences to consumers. Additionally, the proliferation of sports content across various digital platforms and the rise of e-sports present new avenues for growth and diversification within the sports betting market. Overall, the convergence of regulatory reforms, technological advancements, and evolving consumer preferences is poised to sustain the momentum of the sports betting industry in the years to come. The market is expected to grow at a CAGR of approx. 10% during the forecasted period of 2025-2030.

Moreover, the rapid growth of the sports betting market globally has been driven by several key government regulations and policy changes. For instance, regulators are emphasizing the need for operators to implement responsible gambling measures to protect consumers from harm. For example, many jurisdictions require operators to offer tools such as self-exclusion programs, deposit limits, and responsible gambling education initiatives. These regulations not only promote consumer protection but also enhance the credibility and sustainability of the sports betting industry. For instance, the UK has a well-established gambling market with a robust regulatory framework. The Gambling Commission oversees licensing and enforces responsible gambling measures, creating a safe and trusted environment for consumers.

Market Segmentation Analysis:

By Platform: The report provides the bifurcation of the market into two segments based on the platform: Online and Land-Based. The online segment held the highest share of the market and is expected to be the fastest-growing segment in the forecasted period. The online sports betting market has seen solid growth fuelled by the structural shift from land-based to online gambling and the increased demand for digital products and experiences in the sector. The US market has in recent years stood out in terms of growth, and has gradually started to regulate and allow online gambling licenses. Moreover, the increasing accessibility of smartphones, tablets, and computers has made it easier for individuals to engage in betting activities from virtually anywhere, at any time. This convenience factor is driving more people to opt for online betting platforms over traditional brick-and-mortar establishments.

By Type: The online sports betting platform has been further analyzed based on the following types: Onshore and Offshore. Onshore online sports betting held the highest share of the market and is expected to be the fastest-growing segment in the forthcoming years. The onshore segment of the online sports betting market is experiencing robust growth as governments recognize the economic benefits and consumer demand for online betting, they are enacting legislation to permit and oversee these activities. This legalization not only legitimizes the industry but also fosters consumer trust and confidence, leading to higher participation rates. Additionally, onshore online betting platforms are often subject to stringent regulatory requirements and consumer protection measures, which can help mitigate risks and ensure fair play.

By Betting Type: The report further provides the segmentation based on the following betting types: Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others. Fixed odds wagering held the highest share of the market, whereas eSports betting is expected to be the fastest-growing segment in the forecasted period. Fixed odds wagering is expected to continue growing in the forthcoming years due to its simplicity, accessibility, and widespread popularity among bettors. Fixed odds betting provides certainty to bettors regarding potential returns, which appeals to both casual and experienced bettors alike. On the other hand, the growing popularity of eSports as a spectator sport, particularly among younger demographics, has fueled the demand for eSports betting. Additionally, advancements in technology and the widespread availability of high-speed internet connections have made it easier for fans to watch eSports tournaments and place bets online.

By Sports Type: The report provides the glimpse of the sports betting market based on the following sports type: Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others. Football held the highest share of the market and is expected to be the fastest-growing segment in the forecasted period. The immense popularity of football, with its large fan base and widespread coverage across various media platforms, provides ample opportunities for betting operators to capitalize on the sport's popularity. Major football leagues and tournaments, such as the English Premier League, UEFA Champions League, and FIFA World Cup, attract millions of viewers worldwide, creating a high level of interest and engagement among sports enthusiasts. Additionally, the global nature of football ensures a continuous stream of betting opportunities throughout the year, with matches taking place across different leagues and competitions.

By Region: The report provides insight into the sports betting market value based on the regions: Asia Pacific, Europe, North America, and the Rest of the World. Asia Pacific held the major share of the market. The rising disposable incomes in many Asian countries have contributed to a higher demand for recreational activities, including sports betting, as people have more expendable income to allocate towards entertainment. Additionally, the popularity of sports, particularly football, cricket, and basketball, has surged in the region, driving interest in related betting activities. While gambling is generally illegal in Mainland China, state-run lotteries like the Welfare Lottery and Sports Lottery are exceptions and are permitted by the government. Online sports betting in the country offers convenience and a plethora of options, including markets for popular games like League of Legends and Dota.

Sports betting is legal in the UK, with a rich history and a well-regulated industry that has made the UK a world leader in sports betting. The Betting and Gaming Act of 1960 legalized betting shops, which quickly became a staple of British high streets. The UK has a long tradition of sports betting, particularly on horse racing events, dating back hundreds of years. The industry underwent a significant transformation with the digital revolution, leading to the development of online betting platforms that revolutionized the way bets are placed, making sports betting more accessible and diverse. The UK Gambling Commission, established in accordance with the Gambling Act of 2005, enforces stringent regulations to protect customers, prevent minors from gambling, and address problem gambling.

The US is regulating online sports betting on a state-by-state basis. For example, New York State introduced online sports betting in 2022, which significantly increased the US TAM (total addressable market) in its first year of going live. To a large extent driven by the potential tax dollars from regulated gambling, more US states and Canadian provinces are expected to regulate in the near term, further expanding the market. Moreover, as the market matures, operators will be able to optimize their offerings and attract more consumers.

Market Dynamics:

Growth Drivers: The global sports betting market has been growing over the past few years, due to factors such as rising purchasing power, increasing number of internet users, growing online gambling market, increasing casino visitation, growing popularity of sports events, integration of sports betting with media and entertainment, favorable government regulations, and many other factors. The rapid growth of the sports betting market globally has been driven by several key government regulations and policy changes. For instance, many countries have moved to legalize and regulate sports betting, creating new opportunities for market growth. For example, the US has seen a significant expansion of the sports betting market following the Supreme Court's decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018, allowing individual states to legalize sports betting. Since then, 36 states have legalized sports betting, with 30 states offering live betting as of 2023. This has led to a significant increase in the popularity of sports betting in the US. Moreover, countries such as Canada, Germany, the Netherlands, Australia, and Ireland have also seen changes in their regulatory landscape, with more markets opening up to licensed operators. This global expansion has led to increased competition among operators, driving innovation and growth in the industry.

Challenges: However, the market growth would be negatively impacted by various challenges such as increasing gaming tax revenues, data integrity & security, match-fixing and integrity concerns, etc.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as growing popularity of e-sports, increasing 5G adoption, insourcing of sportsbook technology, consolidation in the online gambling market, growing impact of technologies (AI & ML, AR/VR, and blockchain), increasing engagement through social betting platforms, multicurrency factor, etc. The increasing revenue and audience of esports have a significant impact on the growth of the sports betting market by expanding the potential betting audience and diversifying the available betting opportunities. As esports continues to gain popularity and mainstream acceptance, they attract a growing number of fans who are interested in engaging with the competitive gaming scene. This burgeoning audience represents a new demographic of potential bettors for sports betting operators, particularly those offering esports betting markets.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic presented significant challenges for the global sports betting market, particularly for land-based operators reliant on traditional betting formats. However, it also accelerated the digital transformation of the industry, driving innovation and adaptation in the online sector. As sporting events gradually resumed and restrictions eased, the sports betting market began to recover, albeit with lasting impacts on consumer behavior and industry dynamics. As live sports events resumed and consumer confidence returned, the sports betting market demonstrated resilience and agility, paving the way for sustainable growth and evolution in the years to come.

Competitive Landscape:

The global sports betting industry is highly competitive landscape characterized by a mix of established players, emerging startups, and technological innovations. The key players in the global sports betting market are:

International Game Technology Plc. (IGT)

Super Group Limited (Betway)

Kindred Group Plc

Flutter Entertainment Plc.

Evoke plc.

Entain Plc.

Churchill Downs Incorporated

Sun International (SunBet)

Rivalry Corp.

Draftkings Inc.

ComeOn Group

Fortuna Entertainment Group A.S.

These industry giants continuously engage in mergers, acquisitions, and strategic partnerships to expand their market presence and diversify their offerings. Additionally, the industry has witnessed the rise of digital platforms and mobile betting apps, intensifying competition further. Regulatory changes and the legalization of sports betting in various jurisdictions worldwide also shape the competitive landscape, influencing market entry strategies and investment decisions for both established firms and new entrants.

Table of Contents

1. Executive Summary

2. Introduction

• 2.1 Sports Betting: An Overview
  • 2.1.1 Introduction to Sports Betting
  • 2.1.2 Types and Method of Sports Betting
  • 2.1.3 Sports Betting Industry Value Chain
• 2.2 Sports Betting Segmentation: An Overview

3. Global Market Analysis

• 3.1 Global Sports Betting Market: An Analysis
  • 3.1.1 Global Sports Betting Market: An Overview
  • 3.1.2 Global Sports Betting Market by Value
  • 3.1.3 Global Sports Betting Market by Platform (Online and Land-Based)
  • 3.1.4 Global Sports Betting Market by Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others)
  • 3.1.5 Global Sports Betting Market by Sports Type (Football, Horse Racing, Basketball, Baseball, Cricket, Hockey, and Others)
  • 3.1.6 Global Sports Betting Market by Region (Asia Pacific, Europe, North America, and Rest of the World)
• 3.2 Global Sports Betting Market: Platform Analysis
  • 3.2.1 Global Sports Betting Market by Platform: An Overview
  • 3.2.2 Global Online Sports Betting Market by Value
  • 3.2.3 Global Online Sports Betting Market by Type (Onshore and Offshore)
  • 3.2.4 Global Onshore Online Sports Betting Market by Value
  • 3.2.5 Global Offshore Online Sports Betting Market by Value
  • 3.2.6 Global Land-Based Sports Betting Market by Value
• 3.3 Global Sports Betting Market: Betting Type Analysis
  • 3.3.1 Global Sports Betting Market by Betting Type: An Overview
  • 3.3.2 Global Fixed Odds Wagering Sports Betting Market by Value
  • 3.3.3 Global Exchange Sports Betting Market by Value
  • 3.3.4 Global Live/In Play Sports Betting Market by Value
  • 3.3.5 Global eSports Betting Market by Value
  • 3.3.6 Global Other Sports Betting Market by Value
• 3.4 Global Sports Betting Market: Sports Type Analysis
  • 3.4.1 Global Sports Betting Market by Sports Type: An Overview
  • 3.4.2 Global Football Betting Market by Value
  • 3.4.3 Global Horse Racing Betting Market by Value
  • 3.4.4 Global Basketball Betting Market by Value
  • 3.4.5 Global Baseball Betting Market by Value
  • 3.4.6 Global Cricket Betting Market by Value
  • 3.4.7 Global Hockey Betting Market by Value
  • 3.4.8 Global Others Sports Betting Market by Value

4. Regional Market Analysis

• 4.1 Asia Pacific Sports Betting Market: An Analysis
  • 4.1.1 Asia Pacific Sports Betting Market: An Overview
  • 4.1.2 Asia Pacific Sports Betting Market by Value
  • 4.1.3 Asia Pacific Sports Betting Market by Region (China, Japan, Australia, India, and Rest of Asia Pacific)
  • 4.1.4 China Sports Betting Market by Value
  • 4.1.5 Japan Sports Betting Market by Value
  • 4.1.6 Australia Sports Betting Market by Value
  • 4.1.7 India Sports Betting Market by Value
  • 4.1.8 Rest of Asia Pacific Sports Betting Market by Value
• 4.2 Europe Sports Betting Market: An Analysis
  • 4.2.1 Europe Sports Betting Market: An Overview
  • 4.2.2 Europe Sports Betting Market by Value
  • 4.2.3 Europe Sports Betting Market by Region (The UK, France, Italy, Germany, Spain, and Rest of the Europe)
  • 4.2.4 The UK Sports Betting Market by Value
  • 4.2.5 France Sports Betting Market by Value
  • 4.2.6 Italy Sports Betting Market by Value
  • 4.2.7 Germany Sports Betting Market by Value
  • 4.2.8 Spain Sports Betting Market by Value
  • 4.2.9 Rest of Europe Sports Betting Market by Value
• 4.3 North America Sports Betting Market: An Analysis
  • 4.3.1 North America Sports Betting Market: An Overview
  • 4.3.2 North America Sports Betting Market by Value
  • 4.3.3 North America Sports Betting Market by Platform (Online and Land-Based)
  • 4.3.4 North America Online Sports Betting Market by Value
  • 4.3.5 North America Land-Based Sports Betting Market by Value
  • 4.3.6 North America Sports Betting Market by Region (US, Canada, and Mexico)
  • 4.3.7 The US Sports Betting Market by Value
  • 4.3.8 The US Sports Betting Market by Platform (Online and Land-Based)
  • 4.3.9 The US Online Sports Betting Market by Value
  • 4.3.10 The US Land-Based Sports Betting Market by Value
  • 4.3.11 Canada Sports Betting Market by Value
  • 4.3.12 Mexico Sports Betting Market by Value
• 4.4 Rest of World Sports Betting Market: An Analysis
  • 4.4.1 Rest of World Sports Betting Market: An Overview
  • 4.4.2 Rest of World Sports Betting Market by Value

5. Market Dynamics

• 5.1 Growth Drivers
  • 5.1.1 Rising Purchasing Power
  • 5.1.2 Increasing Number of Internet Users
  • 5.1.3 Increasing Casino Visitation
  • 5.1.4 Growing Popularity of Sports Events
  • 5.1.5 Integration of Sports Betting with Media and Entertainment
  • 5.1.6 Favorable Government Regulations
  • 5.1.7 Increasing Use of Mobile Betting Apps
• 5.2 Challenges
  • 5.2.1 Increasing Gaming Tax Revenues
  • 5.2.2 Data Integrity and Security
  • 5.2.3 Match Fixing and Integrity Concerns
• 5.3 Market Trends
  • 5.3.1 Growing Popularity of E-Sports
  • 5.3.2 Increasing 5G Adoption
  • 5.3.3 Insourcing of Sportsbook Technology
  • 5.3.4 Growing Popularity of In-play/Live Betting
  • 5.3.5 Consolidation in Online Gambling Market
  • 5.3.6 Platform Universality
  • 5.3.7 Growing Impact of Technologies (AI & ML, AR/VR, and Blockchain)
  • 5.3.8 Increasing Engagement through Social Betting Platforms
  • 5.3.9 Multicurrency Factor

6. Competitive Landscape

• 6.1 Global Sports Betting Market: Competitive Landscape
• 6.2 The US Sports Betting Market Players by Gross Gaming Revenue Share

7. Company Profiles

• 7.1 International Game Technology Plc. (IGT)
  • 7.1.1 Business Overview
  • 7.1.2 Business Strategies
• 7.2 Super Group Limited (Betway)
  • 7.2.1 Business Overview
  • 7.2.2 Operating Segments
  • 7.2.3 Business Strategies
• 7.3 Kindred Group Plc
  • 7.3.1 Business Overview
  • 7.3.2 Operating Segments
  • 7.3.3 Business Strategies
• 7.4 Flutter Entertainment Plc.
  • 7.4.1 Business Overview
  • 7.4.2 Operating Segments
  • 7.4.3 Business Strategies
• 7.5 Evoke Plc.
  • 7.5.1 Business Overview
  • 7.5.2 Operating Segments
  • 7.5.3 Business Strategies
• 7.6 Entain Plc.
  • 7.6.1 Business Overview
  • 7.6.2 Operating Segments
  • 7.6.3 Business Strategies
• 7.7 Churchill Downs Incorporated
  • 7.7.1 Business Overview
  • 7.7.2 Operating Segments
  • 7.7.3 Business Strategy
• 7.8 Sun International (SunBet)
  • 7.8.1 Business Overview
  • 7.8.2 Operating Segments
  • 7.8.3 Business Strategy
• 7.9 Rivalry Corp.
  • 7.9.1 Business Overview
  • 7.9.2 Operating Segments
  • 7.9.3 Business Strategy
• 7.10 Draftkings Inc.
  • 7.10.1 Business Overview
  • 7.10.2 Revenue by Source
  • 7.10.3 Business Strategy
• 7.11 ComeOn Group
  • 7.11.1 Business Overview
  • 7.11.2 Business Strategy
• 7.12 Fortuna Entertainment Group A.S.
  • 7.12.1 Business Overview
  • 7.12.2 Business Strategy