スポーツベッティング市場規模、シェア、成長分析、タイプ別、プラットフォーム別、スポーツ別、オペレーター別、年齢層別、地域別 - 産業予測、2025-2032年

スポーツベッティング市場規模は2023年に930億米ドルとなり、2024年の1,032億3,000万米ドルから2032年には2,379億米ドルに成長し、予測期間（2025-2032年）のCAGRは11.0%で推移する見通しです。

スポーツベッティングの需要は、コネクテッドデバイスの普及、eスポーツへの関心の高まり、デジタルインフラの進歩などにより急増しています。COVID-19の流行は、当初は規制の蔓延によりスポーツ産業の妨げとなったが、オンラインスポーツベッティングの世界の台頭を加速させました。テクノロジーがあらゆる分野を再構築する中、特にギャンブル業界は大きな課題に直面しました。主要なスポーツベッティング団体は、ユーザーエクスペリエンスとアクセシビリティを向上させるため、積極的にプラットフォームを改良しています。このようなデジタル化への注力は、予測期間中、市場のオンライン・セグメントの大幅な成長を促進すると予想されます。情勢が進化するにつれ、テクノロジーとスポーツベッティングの接点は、将来の機会を形成する上で重要な役割を果たすと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スポーツベッティング市場規模：タイプ別

• 市場概要
• ラインインプレイ
• 固定オールドベッティング
• エクスチェンジベッティング
• デイリーファンタジー
• スプレッドベッティング
• eスポーツ
• パリミュチュエル
• その他

スポーツベッティング市場規模：プラットフォーム別

• 市場概要
• オンライン
• オフライン

スポーツベッティング市場規模スポーツ

• 市場概要
• レース
• レース以外のスポーツ

スポーツベッティング市場規模：オペレーター別

• 市場概要
• 食品グレード
• カジノ
• ビンゴホール
• カードルーム
• ブックメーカー
• コイン式ギャンブル機器
• コンセッションオペレーター
• ビデオゲーム端末
• 宝くじ運営者
• オフトラックスポーツベッティング
• その他

スポーツベッティング市場規模：年齢層別

• 市場概要
• ジェネレーションZ
• ジェネレーションY/ミレニアル世代
• ジェネレーションX
• ベビーブーマー

スポーツベッティング市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Flutter Entertainment plc（Ireland）
• Entain plc（UK）
• DraftKings Inc.（USA）
• Bet365 Group Ltd.（UK）
• Caesars Entertainment, Inc.（USA）
• MGM Resorts International（USA）
• Penn National Gaming, Inc.（USA）
• 888 Holdings plc（Gibraltar）
• Kindred Group plc（Sweden）
• PointsBet Holdings Limited（Australia）
• Betsson AB（Sweden）
• Rush Street Interactive, Inc.（USA）
• Sazka Group（Czech Republic）
• The Stars Group（Canada）
• Sisal S.p.A.（Italy）
• ZEAL Network SE（Germany）
• OPAP S.A.（Greece）
• Betway（Malta）
• Betfred（UK）

結論と提言

Sports Betting Market size was valued at USD 93.0 billion in 2023 and is poised to grow from USD 103.23 billion in 2024 to USD 237.9 billion by 2032, growing at a CAGR of 11.0% during the forecast period (2025-2032).

The demand for sports betting is surging due to the ubiquity of connected devices, increasing interest in eSports, and advancements in digital infrastructure. Although the COVID-19 pandemic initially hindered the sports industry due to widespread restrictions, it also accelerated the global rise of online sports betting. As technology reshapes all sectors, the gambling industry, particularly, faced significant challenges. Major sports betting organizations are actively refining their platforms to enhance user experience and accessibility. This focus on digitalization is expected to drive substantial growth in the online segment of the market during the forecast period. As the landscape evolves, the intersection of technology and sports betting will play a crucial role in shaping future opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Betting Market Segments Analysis

Global Sports Betting Market is segmented by Type, Platform, Sports, Operator, Age Group and region. Based on Type, the market is segmented into Line-In-Play, Fixed Old Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Pari Mutuel and Others. Based on Platform, the market is segmented into Online and Offline. Based on Sports, the market is segmented into Racing and Non-Racing Sports. Based on Operator, the market is segmented into Food Grade, Casinos, Bingo Halls, Card Rooms, Bookmakers, Coin-Operated Gambling Device, Concession Operators, Video Gaming Terminals, Lotteries Operator, Off-Track Sports Betting and Others. Based on Age Group, the market is segmented into Gen Z, Gen Y/Millennials, Gen X and Baby Boomers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Betting Market

The sports betting market is significantly driven by the widespread engagement in online gambling, appealing especially to younger demographics. This trend spans across numerous countries, regardless of their stance on the legality of sports betting, and extends its reach to individuals who may not typically follow sports. While the average online sports bettor tends to be around 38 years old, those who prefer traditional betting methods are typically about 45. As interest in sports betting continues to rise among the general population, it is expected to substantially contribute to the growth and expansion of the market.

Restraints in the Sports Betting Market

The sports betting market faces significant growth challenges primarily due to stringent government regulations concerning sports activities. These regulations are designed to maintain the integrity of the industry but create substantial barriers for expansion. Additionally, concerns surrounding illegal sports betting practices are anticipated to pose further difficulties for market development throughout the forecast period. As stakeholders navigate these legal constraints and societal apprehensions about unregulated betting, the overall progress of the sports betting sector may be hindered, prompting a need for robust strategies to address these issues effectively while promoting responsible betting practices.

Market Trends of the Sports Betting Market

The sports betting market is experiencing a significant upward trend, fueled by an expanding array of sports leagues and events globally. With the emergence of new professional leagues and enhanced accessibility of online betting platforms, consumers are increasingly inclined to place higher wagers across diverse sporting events. This surge is further fueled by advancements in technology, such as mobile betting apps and real-time analytics, which enhance user engagement and betting experiences. Consequently, leading sports leagues and tournaments are embracing partnerships with betting operators, driving an exponential growth in the industry as they capitalize on the lucrative opportunities presented by this evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Betting Market Size by Type & CAGR (2025-2032)

• Market Overview
• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

Global Sports Betting Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sports Betting Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Racing
• Non-Racing Sports

Global Sports Betting Market Size by Operator & CAGR (2025-2032)

• Market Overview
• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

Global Sports Betting Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Gen Z
• Gen Y/Millennials
• Gen X
• Baby Boomers

Global Sports Betting Market Size & CAGR (2025-2032)

• North America (Type, Platform, Sports, Operator, Age Group)
  • US
  • Canada
• Europe (Type, Platform, Sports, Operator, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Sports, Operator, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Sports, Operator, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Sports, Operator, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn National Gaming, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings plc (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group plc (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazka Group (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Stars Group (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisal S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZEAL Network SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPAP S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations