スポーツベッティング市場：ベットタイプ別、プラットフォームタイプ別、デバイスタイプ別、イベントタイプ別、スポーツタイプ別、支払方法別、エンドユーザー別- 世界予測2025-2030年

スポーツベッティング市場は2024年に830億8,000万米ドルとなり、2025年には919億7,000万米ドル、CAGR11.69%で成長し、2030年には1,613億5,000万米ドルに達すると予測されています。

米国スポーツベッティング業界の現在の軌跡を定義するダイナミクスと新たな動向を明らかにします

過去10年間、米国のスポーツベッティングエコシステムは、規制改革、技術革新、消費者意識の変化によって大きな変化を遂げてきました。最高裁の判決により禁止事項が撤廃され、各州が競争市場を育成するための独自の枠組みを構築できるようになりました。同時に、デジタルプラットホームの普及は、リアルタイムのオッズ、臨場感あふれるライブストリーミング、従来の賭け事とエンターテインメントの境界線を曖昧にするインタラクティブなソーシャル機能など、かつてないアクセスをベッターにもたらしました。

スポーツベッティングの情勢を変える根本的な変化を検証するテクノロジー規制と消費者参加

最先端のテクノロジー、微妙な規制の枠組み、そして高まる顧客の期待が融合することで、スポーツベッティングの環境は急速な変革期を迎えています。人工知能と機械学習の進歩は、予測モデリングとリアルタイムのリスク評価を加速させ、オペレーターがかつてない精度でオッズを最適化し、推奨商品をパーソナライズすることを可能にしています。

2025年米国関税措置がスポーツベッティングオペレーターとクロスボーダー取引に及ぼす複合効果の分析

2025年に導入された輸入ハードウェア、ネットワーク機器、特殊なベッティング端末に対する国境調整と関税は、物理的な設備に依存するスポーツブックの資本支出を増加させています。主要なプロバイダーは、メーカーが関税の増分を通過させるため、2桁の投入コストインフレを報告しています。

ベットタイププラットフォームデバイスイベントスポーツおよび支払い方法エンドユーザーのセグメンテーションパターンから実用的な洞察を得る

ベットの種類を分類すると、成長の軌跡とユーザーの嗜好が分かれます。ダブルチャンスベットとマネーラインベットは、リスク回避を重視する参加者のための基本的な柱として引き続き機能していますが、パーレイ、ポイントスプレッドオプション、ティーザー、およびトータルベッティングは、より高いペイアウトを求めるより洗練されたベッターを魅了しています。オペレーターは、カジュアル層とプロフェッショナル層の両方におけるエンゲージメントを強化するために、これら個々のサービスの回転パターンを分析することで、プロモーション・キャンペーンやオッズ設定を調整することができます。

南北アメリカ、欧州、中東・アフリカ、アジア太平洋市場における地域特性と市場促進要因の特定

南北アメリカでは、米国とカナダが依然として収益の中心であり、先進的な合法化イニシアティブと既存事業者による大規模なマーケティング・キャンペーンに支えられています。中南米市場は、規制の枠組みが進化するにつれて未開拓の可能性を示しており、モバイル専業事業者が十分なサービスを受けていない人々の間で市場シェアを獲得する機会を浮き彫りにしています。国境を越えたパートナーシップは、コンテンツのローカライゼーションを加速させ、地域に特化したスポーツや文化的に共鳴するプロモーションを通じて、より深いエンゲージメントを促進しています。

スポーツベッティングの領域を変革する主要企業の戦略的ポジショニングの革新と競合戦略にスポットライトを当てる

大手企業は、純粋なスポーツブックの提供から包括的なベッティングエコシステムへと移行し、ポーカー、カジノ、ファンタジースポーツの各分野を統合することで、収益の流れを多様化し、顧客生涯価値を拡大しています。このようなマルチチャネルの複合企業は、独自のデータ分析プラットフォームを活用し、価格モデルを洗練させ、カスタマージャーニーを最適化し、パーソナライズされたプロモーションを大規模に展開しています。

急速に進化するスポーツベッティング環境において、業界のリーダーシップと持続的成長を推進するための戦術的・戦略的提言

弾力性のあるコンプライアンス・アーキテクチャを確立することが最優先課題です。業界のリーダーは、進化する州の規制や関税規定に迅速に適応できるモジュール式のガバナンス・プラットフォームに投資すべきです。規制情報を一元化し、報告ワークフローを自動化することで、企業はコンプライアンス・リスクを最小化し、手作業による介入に伴うオーバーヘッドを削減することができます。

完全性の高い結果を得るためのデータ収集分析・検証プロセスを支える包括的な調査手法の詳細

調査の枠組みは、徹底的な2次調査と厳密な1次データ収集を組み合わせることで、強固で検証可能な調査結果を保証しています。市場力学をマッピングし、最も関連性の高い成長促進要因を特定するために、業界出版物、規制当局への届出、公開財務情報、専門データベースを体系的にレビューし、その基礎を築いた。

米国スポーツベッティングの情勢評価から得られた主要な知見と戦略的含意の統合

このエグゼクティブサマリーは、画期的な規制改革や技術的躍進から、微妙なセグメンテーションのダイナミクスや新たな関税圧力まで、米国におけるスポーツベッティングの状況の多面的な進化を明らかにしています。これらの力が交差することで、俊敏性、コンプライアンス、顧客中心のイノベーションが成功を定義する、競争の激しい環境が形成されつつあります。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場力学

• 賭博会社による主要スポーツのスポンサーシップはブランドの認知度に大きな影響を与える
• 没入型スポーツベッティング環境の構築における仮想現実と拡張現実の役割の拡大
• 責任あるギャンブルへの参加が増加する中、責任あるギャンブルへの取り組みに対する懸念が高まる
• 暗号通貨とブロックチェーン技術の統合により、賭博の透明性が向上
• 規制変更後のスポーツベッティング市場の世界の拡大
• スポーツベッティングにおけるコミュニティと競合を促進するソーシャルベッティングプラットフォームの成長
• モバイルアプリの利用増加により、ミレニアル世代のスポーツベッティングエンゲージメントが急増
• AIとデータ分析の影響により、賭け手の予測精度が向上します
• 合法化されたスポーツベッティングが従来のカジノと宝くじの収益に与える影響
• ライブゲーム内ベッティングのトレンドが高まり、世界中のスポーツベッティング体験が変化

第6章 市場洞察

• ポーターのファイブフォース分析
• PESTEL分析

第7章 米国の関税の累積的な影響2025

第8章 スポーツベッティング市場賭けの種類別

• ダブルチャンスベット
• マネーラインベット
• パーレイ
• ポイントスプレッドベット
• ティーザー
• トータルベッティング（オーバー/アンダー）

第9章 スポーツベッティング市場プラットフォームタイプ別

• オフラインプラットフォーム
  • カジノスポーツブック
  • 小売賭博店
• オンラインプラットフォーム
  • クラウドベースのプラットフォーム
  • モバイルアプリ
  • ウェブベース

第10章 スポーツベッティング市場：デバイスタイプ別

• デスクトップ
• スマートフォン
  • アンドロイド
  • iOS
• タブレット

第11章 スポーツベッティング市場：イベントの種類別

• インプレイイベント
• 試合前イベント
• バーチャルイベント

第12章 スポーツベッティング市場スポーツの種類別

• バスケットボール
• クリケット
• eスポーツ
• フットボール
• 競馬
• テニス

第13章 スポーツベッティング市場支払い方法別

• 銀行振込
• クレジットカード
• 暗号通貨
• デビットカード
• 電子ウォレット

第14章 スポーツベッティング市場：エンドユーザー別

• カジュアルベッター
• 初心者ベッター
• プロのベッター

第15章 南北アメリカのスポーツベッティング市場

• 米国
• カナダ
• メキシコ
• ブラジル
• アルゼンチン

第16章 欧州・中東・アフリカのスポーツベッティング市場

• 英国
• ドイツ
• フランス
• ロシア
• イタリア
• スペイン
• アラブ首長国連邦
• サウジアラビア
• 南アフリカ
• デンマーク
• オランダ
• カタール
• フィンランド
• スウェーデン
• ナイジェリア
• エジプト
• トルコ
• イスラエル
• ノルウェー
• ポーランド
• スイス

第17章 アジア太平洋地域のスポーツベッティング市場

• 中国
• インド
• 日本
• オーストラリア
• 韓国
• インドネシア
• タイ
• フィリピン
• マレーシア
• シンガポール
• ベトナム
• 台湾

第18章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合分析
  • 888 by Evoke PLC
  • Action Network, Inc.
  • Aristocrat Leisure Ltd.
  • Bet365 Group Ltd.
  • Betway Group
  • Caesars Entertainment, Inc.
  • Canadian Bank Note Suriname
  • Entain PLC
  • EveryMatrix Group
  • Flutter Entertainment
  • Fortuna Entertainment Group A.S.
  • Gamesys Group PLC
  • GAN Limited
  • Genius Sports Group
  • Inspired Entertainment, Inc.
  • Jackpocket LLC
  • Kambi Group Plc
  • Kindred Group PLC
  • MGM Resorts International
  • OB Global Holdings LLC
  • PENN Entertainment, Inc.
  • Pinnacle Sports Limited
  • PointsBet Holdings Ltd
  • Rush Street group
  • SBTech
  • Scientific Games, LLC
  • Score Media and Gaming Inc.
  • Soft2Bet
  • Sportradar AG

第19章 リサーチAI

第20章 リサーチ統計

第21章 リサーチコンタクト

第22章 リサーチ記事

第23章 付録

LIST OF FIGURES

• FIGURE 1. SPORTS BETTING MARKET RESEARCH PROCESS
• FIGURE 2. GLOBAL SPORTS BETTING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 3. GLOBAL SPORTS BETTING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 4. GLOBAL SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2024 VS 2030 (%)
• FIGURE 6. GLOBAL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2030 (%)
• FIGURE 8. GLOBAL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2030 (%)
• FIGURE 10. GLOBAL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 11. GLOBAL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2024 VS 2030 (%)
• FIGURE 12. GLOBAL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 13. GLOBAL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2024 VS 2030 (%)
• FIGURE 14. GLOBAL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 15. GLOBAL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2024 VS 2030 (%)
• FIGURE 16. GLOBAL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 17. GLOBAL SPORTS BETTING MARKET SIZE, BY END-USER, 2024 VS 2030 (%)
• FIGURE 18. GLOBAL SPORTS BETTING MARKET SIZE, BY END-USER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 19. AMERICAS SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 20. AMERICAS SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 21. UNITED STATES SPORTS BETTING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 22. UNITED STATES SPORTS BETTING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 25. ASIA-PACIFIC SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 26. ASIA-PACIFIC SPORTS BETTING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 27. SPORTS BETTING MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 28. SPORTS BETTING MARKET, FPNV POSITIONING MATRIX, 2024
• FIGURE 29. SPORTS BETTING MARKET: RESEARCHAI
• FIGURE 30. SPORTS BETTING MARKET: RESEARCHSTATISTICS
• FIGURE 31. SPORTS BETTING MARKET: RESEARCHCONTACTS
• FIGURE 32. SPORTS BETTING MARKET: RESEARCHARTICLES

LIST OF TABLES

• TABLE 1. SPORTS BETTING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL SPORTS BETTING MARKET SIZE, 2018-2024 (USD MILLION)
• TABLE 4. GLOBAL SPORTS BETTING MARKET SIZE, 2025-2030 (USD MILLION)
• TABLE 5. GLOBAL SPORTS BETTING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
• TABLE 6. GLOBAL SPORTS BETTING MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
• TABLE 7. GLOBAL SPORTS BETTING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
• TABLE 8. GLOBAL SPORTS BETTING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
• TABLE 9. GLOBAL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 10. GLOBAL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 11. GLOBAL SPORTS BETTING MARKET SIZE, BY DOUBLE CHANCE BET, BY REGION, 2018-2024 (USD MILLION)
• TABLE 12. GLOBAL SPORTS BETTING MARKET SIZE, BY DOUBLE CHANCE BET, BY REGION, 2025-2030 (USD MILLION)
• TABLE 13. GLOBAL SPORTS BETTING MARKET SIZE, BY MONEY LINE BET, BY REGION, 2018-2024 (USD MILLION)
• TABLE 14. GLOBAL SPORTS BETTING MARKET SIZE, BY MONEY LINE BET, BY REGION, 2025-2030 (USD MILLION)
• TABLE 15. GLOBAL SPORTS BETTING MARKET SIZE, BY PARLAYS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 16. GLOBAL SPORTS BETTING MARKET SIZE, BY PARLAYS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 17. GLOBAL SPORTS BETTING MARKET SIZE, BY POINT SPREAD BET, BY REGION, 2018-2024 (USD MILLION)
• TABLE 18. GLOBAL SPORTS BETTING MARKET SIZE, BY POINT SPREAD BET, BY REGION, 2025-2030 (USD MILLION)
• TABLE 19. GLOBAL SPORTS BETTING MARKET SIZE, BY TEASERS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 20. GLOBAL SPORTS BETTING MARKET SIZE, BY TEASERS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 21. GLOBAL SPORTS BETTING MARKET SIZE, BY TOTALS BETTING (OVER/UNDER), BY REGION, 2018-2024 (USD MILLION)
• TABLE 22. GLOBAL SPORTS BETTING MARKET SIZE, BY TOTALS BETTING (OVER/UNDER), BY REGION, 2025-2030 (USD MILLION)
• TABLE 23. GLOBAL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 24. GLOBAL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 25. GLOBAL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 26. GLOBAL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 27. GLOBAL SPORTS BETTING MARKET SIZE, BY CASINO SPORTSBOOKS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 28. GLOBAL SPORTS BETTING MARKET SIZE, BY CASINO SPORTSBOOKS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 29. GLOBAL SPORTS BETTING MARKET SIZE, BY RETAIL BETTING SHOPS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 30. GLOBAL SPORTS BETTING MARKET SIZE, BY RETAIL BETTING SHOPS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 31. GLOBAL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 32. GLOBAL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 33. GLOBAL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 34. GLOBAL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 35. GLOBAL SPORTS BETTING MARKET SIZE, BY CLOUD-BASED PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 36. GLOBAL SPORTS BETTING MARKET SIZE, BY CLOUD-BASED PLATFORMS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 37. GLOBAL SPORTS BETTING MARKET SIZE, BY MOBILE APPS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 38. GLOBAL SPORTS BETTING MARKET SIZE, BY MOBILE APPS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 39. GLOBAL SPORTS BETTING MARKET SIZE, BY WEB-BASED, BY REGION, 2018-2024 (USD MILLION)
• TABLE 40. GLOBAL SPORTS BETTING MARKET SIZE, BY WEB-BASED, BY REGION, 2025-2030 (USD MILLION)
• TABLE 41. GLOBAL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 42. GLOBAL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 43. GLOBAL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 44. GLOBAL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 45. GLOBAL SPORTS BETTING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
• TABLE 46. GLOBAL SPORTS BETTING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2030 (USD MILLION)
• TABLE 47. GLOBAL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, BY REGION, 2018-2024 (USD MILLION)
• TABLE 48. GLOBAL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, BY REGION, 2025-2030 (USD MILLION)
• TABLE 49. GLOBAL SPORTS BETTING MARKET SIZE, BY ANDROID, BY REGION, 2018-2024 (USD MILLION)
• TABLE 50. GLOBAL SPORTS BETTING MARKET SIZE, BY ANDROID, BY REGION, 2025-2030 (USD MILLION)
• TABLE 51. GLOBAL SPORTS BETTING MARKET SIZE, BY IOS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 52. GLOBAL SPORTS BETTING MARKET SIZE, BY IOS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 53. GLOBAL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 54. GLOBAL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 55. GLOBAL SPORTS BETTING MARKET SIZE, BY TABLETS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 56. GLOBAL SPORTS BETTING MARKET SIZE, BY TABLETS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 57. GLOBAL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 58. GLOBAL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 59. GLOBAL SPORTS BETTING MARKET SIZE, BY IN-PLAY EVENT, BY REGION, 2018-2024 (USD MILLION)
• TABLE 60. GLOBAL SPORTS BETTING MARKET SIZE, BY IN-PLAY EVENT, BY REGION, 2025-2030 (USD MILLION)
• TABLE 61. GLOBAL SPORTS BETTING MARKET SIZE, BY PRE-MATCH EVENT, BY REGION, 2018-2024 (USD MILLION)
• TABLE 62. GLOBAL SPORTS BETTING MARKET SIZE, BY PRE-MATCH EVENT, BY REGION, 2025-2030 (USD MILLION)
• TABLE 63. GLOBAL SPORTS BETTING MARKET SIZE, BY VIRTUAL EVENT, BY REGION, 2018-2024 (USD MILLION)
• TABLE 64. GLOBAL SPORTS BETTING MARKET SIZE, BY VIRTUAL EVENT, BY REGION, 2025-2030 (USD MILLION)
• TABLE 65. GLOBAL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 66. GLOBAL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 67. GLOBAL SPORTS BETTING MARKET SIZE, BY BASKETBALL, BY REGION, 2018-2024 (USD MILLION)
• TABLE 68. GLOBAL SPORTS BETTING MARKET SIZE, BY BASKETBALL, BY REGION, 2025-2030 (USD MILLION)
• TABLE 69. GLOBAL SPORTS BETTING MARKET SIZE, BY CRICKET, BY REGION, 2018-2024 (USD MILLION)
• TABLE 70. GLOBAL SPORTS BETTING MARKET SIZE, BY CRICKET, BY REGION, 2025-2030 (USD MILLION)
• TABLE 71. GLOBAL SPORTS BETTING MARKET SIZE, BY ESPORTS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 72. GLOBAL SPORTS BETTING MARKET SIZE, BY ESPORTS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 73. GLOBAL SPORTS BETTING MARKET SIZE, BY FOOTBALL, BY REGION, 2018-2024 (USD MILLION)
• TABLE 74. GLOBAL SPORTS BETTING MARKET SIZE, BY FOOTBALL, BY REGION, 2025-2030 (USD MILLION)
• TABLE 75. GLOBAL SPORTS BETTING MARKET SIZE, BY HORSE RACING, BY REGION, 2018-2024 (USD MILLION)
• TABLE 76. GLOBAL SPORTS BETTING MARKET SIZE, BY HORSE RACING, BY REGION, 2025-2030 (USD MILLION)
• TABLE 77. GLOBAL SPORTS BETTING MARKET SIZE, BY TENNIS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 78. GLOBAL SPORTS BETTING MARKET SIZE, BY TENNIS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 79. GLOBAL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 80. GLOBAL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 81. GLOBAL SPORTS BETTING MARKET SIZE, BY BANK TRANSFER, BY REGION, 2018-2024 (USD MILLION)
• TABLE 82. GLOBAL SPORTS BETTING MARKET SIZE, BY BANK TRANSFER, BY REGION, 2025-2030 (USD MILLION)
• TABLE 83. GLOBAL SPORTS BETTING MARKET SIZE, BY CREDIT CARD, BY REGION, 2018-2024 (USD MILLION)
• TABLE 84. GLOBAL SPORTS BETTING MARKET SIZE, BY CREDIT CARD, BY REGION, 2025-2030 (USD MILLION)
• TABLE 85. GLOBAL SPORTS BETTING MARKET SIZE, BY CRYPTOCURRENCY, BY REGION, 2018-2024 (USD MILLION)
• TABLE 86. GLOBAL SPORTS BETTING MARKET SIZE, BY CRYPTOCURRENCY, BY REGION, 2025-2030 (USD MILLION)
• TABLE 87. GLOBAL SPORTS BETTING MARKET SIZE, BY DEBIT CARD, BY REGION, 2018-2024 (USD MILLION)
• TABLE 88. GLOBAL SPORTS BETTING MARKET SIZE, BY DEBIT CARD, BY REGION, 2025-2030 (USD MILLION)
• TABLE 89. GLOBAL SPORTS BETTING MARKET SIZE, BY EWALLET, BY REGION, 2018-2024 (USD MILLION)
• TABLE 90. GLOBAL SPORTS BETTING MARKET SIZE, BY EWALLET, BY REGION, 2025-2030 (USD MILLION)
• TABLE 91. GLOBAL SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 92. GLOBAL SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 93. GLOBAL SPORTS BETTING MARKET SIZE, BY CASUAL BETTORS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 94. GLOBAL SPORTS BETTING MARKET SIZE, BY CASUAL BETTORS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 95. GLOBAL SPORTS BETTING MARKET SIZE, BY NOVICE BETTORS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 96. GLOBAL SPORTS BETTING MARKET SIZE, BY NOVICE BETTORS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 97. GLOBAL SPORTS BETTING MARKET SIZE, BY PROFESSIONAL BETTORS, BY REGION, 2018-2024 (USD MILLION)
• TABLE 98. GLOBAL SPORTS BETTING MARKET SIZE, BY PROFESSIONAL BETTORS, BY REGION, 2025-2030 (USD MILLION)
• TABLE 99. AMERICAS SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 100. AMERICAS SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 101. AMERICAS SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 102. AMERICAS SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 103. AMERICAS SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 104. AMERICAS SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 105. AMERICAS SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 106. AMERICAS SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 107. AMERICAS SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 108. AMERICAS SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 109. AMERICAS SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 110. AMERICAS SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 111. AMERICAS SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 112. AMERICAS SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 113. AMERICAS SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 114. AMERICAS SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 115. AMERICAS SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 116. AMERICAS SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 117. AMERICAS SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 118. AMERICAS SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 119. AMERICAS SPORTS BETTING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
• TABLE 120. AMERICAS SPORTS BETTING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
• TABLE 121. UNITED STATES SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 122. UNITED STATES SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 123. UNITED STATES SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 124. UNITED STATES SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 125. UNITED STATES SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 126. UNITED STATES SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 127. UNITED STATES SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 128. UNITED STATES SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 129. UNITED STATES SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 130. UNITED STATES SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 131. UNITED STATES SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 132. UNITED STATES SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 133. UNITED STATES SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 134. UNITED STATES SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 135. UNITED STATES SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 136. UNITED STATES SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 137. UNITED STATES SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 138. UNITED STATES SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 139. UNITED STATES SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 140. UNITED STATES SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 141. UNITED STATES SPORTS BETTING MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
• TABLE 142. UNITED STATES SPORTS BETTING MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
• TABLE 143. CANADA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 144. CANADA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 145. CANADA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 146. CANADA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 147. CANADA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 148. CANADA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 149. CANADA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 150. CANADA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 151. CANADA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 152. CANADA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 153. CANADA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 154. CANADA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 155. CANADA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 156. CANADA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 157. CANADA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 158. CANADA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 159. CANADA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 160. CANADA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 161. CANADA SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 162. CANADA SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 163. MEXICO SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 164. MEXICO SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 165. MEXICO SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 166. MEXICO SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 167. MEXICO SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 168. MEXICO SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 169. MEXICO SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 170. MEXICO SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 171. MEXICO SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 172. MEXICO SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 173. MEXICO SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 174. MEXICO SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 175. MEXICO SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 176. MEXICO SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 177. MEXICO SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 178. MEXICO SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 179. MEXICO SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 180. MEXICO SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 181. MEXICO SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 182. MEXICO SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 183. BRAZIL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 184. BRAZIL SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 185. BRAZIL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 186. BRAZIL SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 187. BRAZIL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 188. BRAZIL SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 189. BRAZIL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 190. BRAZIL SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 191. BRAZIL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 192. BRAZIL SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 193. BRAZIL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 194. BRAZIL SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 195. BRAZIL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 196. BRAZIL SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 197. BRAZIL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 198. BRAZIL SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 199. BRAZIL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 200. BRAZIL SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 201. BRAZIL SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 202. BRAZIL SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 203. ARGENTINA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 204. ARGENTINA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 205. ARGENTINA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 206. ARGENTINA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 207. ARGENTINA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 208. ARGENTINA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 209. ARGENTINA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 210. ARGENTINA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 211. ARGENTINA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 212. ARGENTINA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 213. ARGENTINA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 214. ARGENTINA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 215. ARGENTINA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 216. ARGENTINA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 217. ARGENTINA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 218. ARGENTINA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 219. ARGENTINA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 220. ARGENTINA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 221. ARGENTINA SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 222. ARGENTINA SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 223. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 224. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 225. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 226. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 227. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 228. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 229. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 230. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 231. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 232. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 233. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 234. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 235. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 236. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 237. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 238. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 239. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 240. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 241. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 242. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 243. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
• TABLE 244. EUROPE, MIDDLE EAST & AFRICA SPORTS BETTING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 246. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 247. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 248. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 249. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 250. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 251. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 252. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 253. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 254. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 255. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 256. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 257. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 258. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 259. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 260. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 261. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 262. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 263. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 264. UNITED KINGDOM SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 265. GERMANY SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 266. GERMANY SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 267. GERMANY SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 268. GERMANY SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 269. GERMANY SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 270. GERMANY SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 271. GERMANY SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 272. GERMANY SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 273. GERMANY SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 274. GERMANY SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 275. GERMANY SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 276. GERMANY SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 277. GERMANY SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 278. GERMANY SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 279. GERMANY SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 280. GERMANY SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 281. GERMANY SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 282. GERMANY SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 283. GERMANY SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 284. GERMANY SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 285. FRANCE SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 286. FRANCE SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 287. FRANCE SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 288. FRANCE SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 289. FRANCE SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 290. FRANCE SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 291. FRANCE SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 292. FRANCE SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 293. FRANCE SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 294. FRANCE SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 295. FRANCE SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 296. FRANCE SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 297. FRANCE SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 298. FRANCE SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 299. FRANCE SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 300. FRANCE SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 301. FRANCE SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 302. FRANCE SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 303. FRANCE SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 304. FRANCE SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 305. RUSSIA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 306. RUSSIA SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 307. RUSSIA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 308. RUSSIA SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 309. RUSSIA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 310. RUSSIA SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 311. RUSSIA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 312. RUSSIA SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 313. RUSSIA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 314. RUSSIA SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 315. RUSSIA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 316. RUSSIA SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 317. RUSSIA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 318. RUSSIA SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 319. RUSSIA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 320. RUSSIA SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 321. RUSSIA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 322. RUSSIA SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 323. RUSSIA SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 324. RUSSIA SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 325. ITALY SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 326. ITALY SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 327. ITALY SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 328. ITALY SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 329. ITALY SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 330. ITALY SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 331. ITALY SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 332. ITALY SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 333. ITALY SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 334. ITALY SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 335. ITALY SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 336. ITALY SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 337. ITALY SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 338. ITALY SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 339. ITALY SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 340. ITALY SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 341. ITALY SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MILLION)
• TABLE 342. ITALY SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2025-2030 (USD MILLION)
• TABLE 343. ITALY SPORTS BETTING MARKET SIZE, BY END-USER, 2018-2024 (USD MILLION)
• TABLE 344. ITALY SPORTS BETTING MARKET SIZE, BY END-USER, 2025-2030 (USD MILLION)
• TABLE 345. SPAIN SPORTS BETTING MARKET SIZE, BY BET TYPE, 2018-2024 (USD MILLION)
• TABLE 346. SPAIN SPORTS BETTING MARKET SIZE, BY BET TYPE, 2025-2030 (USD MILLION)
• TABLE 347. SPAIN SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
• TABLE 348. SPAIN SPORTS BETTING MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
• TABLE 349. SPAIN SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 350. SPAIN SPORTS BETTING MARKET SIZE, BY OFFLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 351. SPAIN SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2018-2024 (USD MILLION)
• TABLE 352. SPAIN SPORTS BETTING MARKET SIZE, BY ONLINE PLATFORMS, 2025-2030 (USD MILLION)
• TABLE 353. SPAIN SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
• TABLE 354. SPAIN SPORTS BETTING MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
• TABLE 355. SPAIN SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2018-2024 (USD MILLION)
• TABLE 356. SPAIN SPORTS BETTING MARKET SIZE, BY SMARTPHONES, 2025-2030 (USD MILLION)
• TABLE 357. SPAIN SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2018-2024 (USD MILLION)
• TABLE 358. SPAIN SPORTS BETTING MARKET SIZE, BY EVENT TYPE, 2025-2030 (USD MILLION)
• TABLE 359. SPAIN SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
• TABLE 360. SPAIN SPORTS BETTING MARKET SIZE, BY SPORT TYPE, 2025-2030 (USD MILLION)
• TABLE 361. SPAIN SPORTS BETTING MARKET SIZE, BY PAYMENT METHOD, 2018-2024 (USD MI

The Sports Betting Market was valued at USD 83.08 billion in 2024 and is projected to grow to USD 91.97 billion in 2025, with a CAGR of 11.69%, reaching USD 161.35 billion by 2030.

Unveiling the Dynamics and Emerging Trends That Define the Current Trajectory of the United States Sports Betting Industry

Over the past decade the sports betting ecosystem in the United States has undergone profound change driven by regulatory reform, technological innovation, and shifts in consumer attitudes. Supreme Court rulings dismantled prohibitions, enabling individual states to craft tailored frameworks that foster competitive markets. Simultaneously, the proliferation of digital platforms has empowered bettors with unprecedented access to real-time odds, immersive live streaming, and interactive social features that have blurred the line between traditional wagering and entertainment.

These developments have ignited intense investment across the value chain, from advanced risk management algorithms and data analytics engines to mobile-first user interfaces optimized for rapid in-play engagement. As operators vie for retention in a crowded landscape, differentiated offerings such as personalized promotions, loyalty rewards, and seamless payment integrations have emerged as decisive factors in capturing share of wallet among casual, novice, and professional bettors alike.

This executive summary distills the transformative shifts, regulatory headwinds, and segmentation dynamics shaping the current trajectory of sports betting. It provides actionable insights on tariffs, regional characteristics, key players, and strategic imperatives necessary for organizations seeking to navigate complexity and harness growth opportunities. By unpacking granular patterns and synthesizing cross-cutting trends, this analysis equips stakeholders with a clear roadmap to inform decision making and strengthen competitive positioning in a rapidly evolving industry.

Examining the Fundamental Transformations Reshaping the Landscape of Sports Betting Technology Regulation and Consumer Engagement

The convergence of cutting-edge technologies, nuanced regulatory frameworks, and elevated customer expectations has sparked a period of rapid transformation in the sports wagering environment. Advancements in artificial intelligence and machine learning have supercharged predictive modeling and real-time risk assessment, enabling operators to optimize odds and personalize product recommendations with unprecedented precision.

At the same time, jurisdictions continue to refine licensing criteria, responsible gaming safeguards, and anti-money laundering protocols. These regulatory refinements vary widely from state to state, compelling enterprises to adopt flexible compliance strategies and invest in scalable governance infrastructures capable of accommodating both expansion and evolving regulatory demands.

From the consumer's vantage point, the fusion of live data feeds, interactive streaming, and social media integration has redefined engagement. Gamification features such as achievement badges, community leaderboards, and secondary markets for prop bets have broadened the appeal beyond traditional risk-taking, attracting a younger demographic while enhancing retention across more established segments.

Looking ahead, immersive experiences leveraging augmented reality and blockchain-based settled wagering promise to unlock new value propositions, while open-API ecosystems will facilitate cross-industry collaborations. Operators that can seamlessly integrate these technological and regulatory variables into cohesive roadmaps will gain a decisive advantage, establishing the blueprint for the next phase of growth in a dynamic and competitive domain.

Analyzing the Compound Effects of the 2025 United States Tariff Measures on Sports Betting Operators and Cross-Border Transactions

Border adjustments and tariffs introduced in 2025 on imported hardware, networking equipment, and specialized betting terminals have increased capital expenditures for sportsbooks reliant on physical installations. Key providers have reported double-digit input cost inflation as manufacturers pass through incremental duties.

Meanwhile digital service levies aimed at capturing revenue from foreign online operators have raised operational overhead for cloud-based platforms and data feed providers. Companies have responded by reallocating workloads to domestic data centers, renegotiating supply agreements, and in some cases restructuring licensing models to mitigate the impact of new tax obligations.

Transaction-related tariffs on cross-border payment processors have marginally raised processing fees. This has prompted the exploration of alternative settlement channels such as blockchain-based stablecoins and direct bank integrations, reducing friction and cost for both operators and end-users, while maintaining compliance with evolving regulatory guidelines.

Collectively these measures have compressed margins, accelerated consolidation among smaller operators, and incentivized strategic partnerships between established platforms and indigenous technology vendors. As the industry adapts to the tariff landscape, the ability to manage supply chain resilience, optimize pricing architecture, and pursue innovative settlement mechanisms will prove essential for maintaining competitive edge in an increasingly protectionist environment.

Deriving Actionable Insights from Bet Type Platform Device Event Sport and Payment Method End User Segmentation Patterns

The classification of betting types reveals divergent growth trajectories and user preferences. Double chance bets and money line wagers continue to serve as foundational pillars for risk-averse participants, while parlays, point spread options, teasers, and totals betting attract more sophisticated bettors seeking higher payouts. Operators can tailor promotional campaigns and odds structures by analyzing turnover patterns across these individual offerings to bolster engagement among both casual and professional segments.

Platform dynamics further underscore the importance of delivery channels. Offline outlets, including casino sportsbooks and retail betting shops, maintain strong footholds in regions with established gambling legacies, yet online platforms powered by cloud-based infrastructures, intuitive mobile applications, and responsive web interfaces drive the majority of volumetric growth. The rapid adoption of mobile-first experiences on Android and iOS has intensified competition, compelling providers to refine user journeys and streamline onboarding processes.

Device usage patterns illuminate strategic priorities for customer acquisition and retention. Desktop environments offer robust analytical tools for veteran bettors, whereas smartphones and tablets enable flexible in-play wagering and real-time interactions. The segmentation of mobile users by operating system provides critical insights for targeted marketing initiatives and performance optimization to minimize latency and maximize transaction security.

Event typologies and sport preferences further distill user behaviors. In-play events stimulate higher churn with shorter lifecycle bets, pre-match events attract early hedging strategies, and virtual events satisfy demand during off-peak schedules. Meanwhile the distribution across basketball, cricket, esports, football, horse racing, and tennis offers a guide for content investment and partnership development. Payment methods, ranging from traditional bank transfers, credit and debit cards to cryptocurrency and digital wallets, must align with user comfort and regulatory constraints. Understanding the composition of casual, novice, and professional end users enables operators to calibrate loyalty programs, risk controls, and customer support protocols with precision.

Identifying Distinct Regional Characteristics and Growth Drivers across the Americas Europe Middle East Africa and Asia Pacific Markets

In the Americas region, the United States and Canada remain the dominant revenue centers, bolstered by progressive legalization initiatives and extensive marketing campaigns by established operators. Latin American markets exhibit untapped potential as regulatory frameworks evolve, highlighting opportunities for mobile-first entrants to capture market share among underserved populations. Cross-border partnerships have accelerated content localization efforts, driving deeper engagement through region-specific sports and culturally resonant promotions.

The Europe, Middle East & Africa corridor presents a heterogeneous tapestry of regulatory regimes and consumer behaviors. Western Europe's mature markets emphasize stringent responsible gaming protocols and data privacy standards, pushing operators to invest in robust compliance infrastructures. Simultaneously, emerging markets in Eastern Europe and parts of Africa demonstrate high growth potential fueled by rising smartphone penetration and innovative payment solutions. Operators leveraging modular platform architectures have gained speed-to-market advantages in this diverse environment.

Asia-Pacific's landscape is characterized by a blend of well-regulated markets in Australia and Japan alongside nascent legal frameworks in Southeast Asia. The region's affinity for mobile applications and digital wallets has catalyzed experimentation with live streaming, localized odds formats, and integrated social features. Collaborations between local telecom providers and betting platforms have delivered seamless wagering experiences even in areas with variable connectivity, cementing the role of strategic alliances in accelerating user acquisition.

Across all regions, the interplay of regulatory evolution, technological investment, and cultural preferences shapes differentiated growth pathways. Operators that adopt a regionally tailored approach-balancing global scale with local dexterity-stand to unlock sustainable value and forge resilient competitive moats in an increasingly interconnected ecosystem.

Spotlighting the Strategic Positioning Innovation and Competitive Strategies of Leading Companies Transforming the Sports Betting Arena

Leading entities have transitioned from pure sportsbook offerings to comprehensive betting ecosystems, integrating poker, casino, and fantasy sports verticals to diversify revenue streams and extend customer lifetime value. These multichannel conglomerates leverage proprietary data analytics platforms to refine their pricing models, optimize customer journeys, and deploy hyper-personalized promotions at scale.

Strategic alliances between operators and media rights holders have emerged as a critical differentiator. By securing exclusive streaming agreements and embedding live odds into mainstream broadcasts, companies accelerate user acquisition and generate incremental engagement. Joint ventures with technology providers and established gaming jurisdictions further facilitate seamless entry into new markets while mitigating compliance risks.

Innovation in responsible gaming demonstrates a growing commitment to sustainable growth. Sophisticated AI-driven monitoring systems preemptively identify at-risk behaviors, enabling operators to implement targeted interventions without compromising user experience. Meanwhile, the integration of blockchain-based settlement mechanisms in pilot programs underscores a broader industry drive toward transparency, cost efficiency, and immutable audit trails.

Smaller disruptors continue to challenge incumbents through niche offerings, such as specialized esports platforms and peer-to-peer betting exchanges that cater to next-generation consumers. By focusing on agility, cost-effective customer acquisition channels, and modular technology stacks, these emerging players pressure legacy operators to accelerate digital transformation and fortify their competitive positioning.

Crafting Tactical and Strategic Recommendations to Propel Industry Leadership and Sustainable Growth in a Rapidly Evolving Sports Betting Environment

Establishing a resilient compliance architecture must be the foremost priority. Industry leaders should invest in modular governance platforms that can swiftly adapt to evolving state regulations and tariff provisions. By centralizing regulatory intelligence and automating reporting workflows, organizations minimize compliance risk and reduce overhead associated with manual interventions.

Embrace strategic partnerships with media, technology vendors, and financial institutions to enrich product ecosystems and accelerate market access. Collaborative models that integrate streaming content, real-time data feeds, and alternative payment rails deliver differentiated user experiences while distributing risk across a broader network of stakeholders.

Prioritize innovation in user engagement by deploying advanced analytics and machine learning to deliver hyper-personalized offers and dynamic pricing. Continuous evaluation of segmentation data-spanning bet type preferences, platform usage, device behaviors, and sport affinities-allows for iterative product optimization and targeted retention campaigns that resonate with distinct end-user profiles.

To mitigate tariff-related cost pressures, diversify supply chain relationships and explore in-house or domestically hosted infrastructure options. Investigate emerging settlement technologies such as blockchain-based tokens and direct banking links to streamline cross-border transactions and enhance cost predictability. A proactive approach to payment method diversification and revenue sharing models will safeguard margins and reinforce long-term competitiveness.

Detailing the Comprehensive Research Methodology Underpinning Data Collection Analysis and Validation Processes for High Integrity Outcomes

The research framework combined exhaustive secondary research with rigorous primary data collection to ensure robust and validated findings. A systematic review of industry publications, regulatory filings, public financial disclosures, and specialized databases laid the foundation for mapping market dynamics and identifying the most relevant growth drivers.

Primary research included structured interviews and in-depth discussions with key stakeholders, encompassing executives from leading sportsbook operators, technology solution providers, regulatory officials, and independent analysts. These dialogues provided contextual insights into emerging regulatory trends, consumer preferences, and technological roadblocks, enhancing the granularity of the analysis.

Quantitative data was triangulated through multiple sources to validate consistency and accuracy. Advanced statistical techniques were applied to examine correlations across segmentation criteria, while scenario modeling assessed the potential impact of evolving tariff regimes and regional regulatory shifts. Quality assurance protocols, including peer reviews and iterative validation workshops, guaranteed the integrity and objectivity of the final deliverables.

Synthesizing Key Findings Insights and Strategic Implications from the United States Sports Betting Landscape Assessment

This executive summary illuminates the multifaceted evolution of the sports betting landscape in the United States, from landmark regulatory reforms and technological breakthroughs to nuanced segmentation dynamics and emerging tariff pressures. The intersection of these forces is shaping a highly competitive environment where agility, compliance, and customer-centric innovation define success.

Operators that harness advanced data analytics, cultivate strategic partnerships, and embrace scalable governance frameworks will be best positioned to navigate state-specific regulations and variable cost structures. A nuanced understanding of regional market idiosyncrasies and clear segmentation strategies are vital for capturing emerging opportunities across diverse demographics and event typologies.

As the industry matures, sustainable growth depends on a balanced approach that prioritizes responsible gaming, transparency, and continuous product diversification. By integrating cutting-edge technologies-ranging from AI-driven risk management to blockchain-based settlement protocols-industry leaders can fortify competitive moats and deliver enriched experiences that drive long-term engagement.

Ultimately, proactive leadership and data-informed decision making will enable stakeholders to transcend the challenges of an evolving regulatory and economic landscape, unlocking new pathways for value creation and sustainable expansion within the dynamic sports betting domain.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

• 4.1. Introduction
• 4.2. Market Sizing & Forecasting

5. Market Dynamics

• 5.1. Significant influence of major sports sponsorships by betting companies on brand visibility
• 5.2. Growing role of virtual and augmented reality in creating immersive sports betting environments
• 5.3. Rising concern over responsible gambling initiatives amid increasing sports betting participation
• 5.4. Integration of cryptocurrency and blockchain technology improving transparency in betting
• 5.5. Expansion of sports betting markets globally post regulatory changes
• 5.6. Growth of social betting platforms fostering community and competition in sports wagering
• 5.7. Increasing usage of mobile app driving the surge in sports betting engagement among millennials
• 5.8. Impact of AI and data analytics enhancing predictive accuracy for bettors
• 5.9. Impact of legalized sports betting on traditional casino and lottery revenues
• 5.10. Rising trend toward live in-game betting transforming sports wagering experiences worldwide

6. Market Insights

• 6.1. Porter's Five Forces Analysis
• 6.2. PESTLE Analysis

7. Cumulative Impact of United States Tariffs 2025

8. Sports Betting Market, by Bet Type

• 8.1. Introduction
• 8.2. Double Chance Bet
• 8.3. Money Line Bet
• 8.4. Parlays
• 8.5. Point Spread Bet
• 8.6. Teasers
• 8.7. Totals Betting (Over/Under)

9. Sports Betting Market, by Platform Type

• 9.1. Introduction
• 9.2. Offline Platforms
  • 9.2.1. Casino Sportsbooks
  • 9.2.2. Retail Betting Shops
• 9.3. Online Platforms
  • 9.3.1. Cloud-Based Platforms
  • 9.3.2. Mobile Apps
  • 9.3.3. Web-Based

10. Sports Betting Market, by Device Type

• 10.1. Introduction
• 10.2. Desktop
• 10.3. Smartphones
  • 10.3.1. Android
  • 10.3.2. iOS
• 10.4. Tablets

11. Sports Betting Market, by Event Type

• 11.1. Introduction
• 11.2. In-Play Event
• 11.3. Pre-Match Event
• 11.4. Virtual Event

12. Sports Betting Market, by Sport Type

• 12.1. Introduction
• 12.2. Basketball
• 12.3. Cricket
• 12.4. Esports
• 12.5. Football
• 12.6. Horse Racing
• 12.7. Tennis

13. Sports Betting Market, by Payment Method

• 13.1. Introduction
• 13.2. Bank Transfer
• 13.3. Credit Card
• 13.4. Cryptocurrency
• 13.5. Debit Card
• 13.6. Ewallet

14. Sports Betting Market, by End-User

• 14.1. Introduction
• 14.2. Casual Bettors
• 14.3. Novice Bettors
• 14.4. Professional Bettors

15. Americas Sports Betting Market

• 15.1. Introduction
• 15.2. United States
• 15.3. Canada
• 15.4. Mexico
• 15.5. Brazil
• 15.6. Argentina

16. Europe, Middle East & Africa Sports Betting Market

• 16.1. Introduction
• 16.2. United Kingdom
• 16.3. Germany
• 16.4. France
• 16.5. Russia
• 16.6. Italy
• 16.7. Spain
• 16.8. United Arab Emirates
• 16.9. Saudi Arabia
• 16.10. South Africa
• 16.11. Denmark
• 16.12. Netherlands
• 16.13. Qatar
• 16.14. Finland
• 16.15. Sweden
• 16.16. Nigeria
• 16.17. Egypt
• 16.18. Turkey
• 16.19. Israel
• 16.20. Norway
• 16.21. Poland
• 16.22. Switzerland

17. Asia-Pacific Sports Betting Market

• 17.1. Introduction
• 17.2. China
• 17.3. India
• 17.4. Japan
• 17.5. Australia
• 17.6. South Korea
• 17.7. Indonesia
• 17.8. Thailand
• 17.9. Philippines
• 17.10. Malaysia
• 17.11. Singapore
• 17.12. Vietnam
• 17.13. Taiwan

18. Competitive Landscape

• 18.1. Market Share Analysis, 2024
• 18.2. FPNV Positioning Matrix, 2024
• 18.3. Competitive Analysis
  • 18.3.1. 888 by Evoke PLC
  • 18.3.2. Action Network, Inc.
  • 18.3.3. Aristocrat Leisure Ltd.
  • 18.3.4. Bet365 Group Ltd.
  • 18.3.5. Betway Group
  • 18.3.6. Caesars Entertainment, Inc.
  • 18.3.7. Canadian Bank Note Suriname
  • 18.3.8. Entain PLC
  • 18.3.9. EveryMatrix Group
  • 18.3.10. Flutter Entertainment
  • 18.3.11. Fortuna Entertainment Group A.S.
  • 18.3.12. Gamesys Group PLC
  • 18.3.13. GAN Limited
  • 18.3.14. Genius Sports Group
  • 18.3.15. Inspired Entertainment, Inc.
  • 18.3.16. Jackpocket LLC
  • 18.3.17. Kambi Group Plc
  • 18.3.18. Kindred Group PLC
  • 18.3.19. MGM Resorts International
  • 18.3.20. OB Global Holdings LLC
  • 18.3.21. PENN Entertainment, Inc.
  • 18.3.22. Pinnacle Sports Limited
  • 18.3.23. PointsBet Holdings Ltd
  • 18.3.24. Rush Street group
  • 18.3.25. SBTech
  • 18.3.26. Scientific Games, LLC
  • 18.3.27. Score Media and Gaming Inc.
  • 18.3.28. Soft2Bet
  • 18.3.29. Sportradar AG

19. ResearchAI

20. ResearchStatistics

21. ResearchContacts

22. ResearchArticles

23. Appendix