トレーディングカードゲームの世界市場

当レポートでは、世界のトレーディングカードゲームの市場を調査し、市場概要、市場影響因子の分析、法規制環境、新興技術、市場規模の推移・予測、各種区分・地域別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 エグゼクティブサマリー

• 市場見通し
• 調査範囲
• 市場サマリー
• 市場力学と成長要因
• 新興技術
• セグメント分析
• 地域分析
• 結論

第2章 市場概要

• 概要
• 価格動向分析
• プレイヤーの人口統計
• 購入者の行動に影響を与える要因
• 将来の見通し
• 米国による関税が複数の国に及ぼす影響
• マクロ経済要因の分析
• バリューチェーン分析
• ポーターのファイブフォース分析
• 規制シナリオ
• 米国
• EU
• 日本
• 中国
• インド
• ブラジル

第3章 市場力学

• 重要ポイント
• 市場促進要因
• 新カードリリースの継続的な傾向
• アドバンスTCGパックの高価格
• 多様なゲームタイプで幅広い年齢層にアピール
• 市場抑制要因
• 偽造トレーディングカードの増加
• TCGの中毒性による否定的な認識
• 市場機会
• デジタル統合とハイブリッドモデル
• 新興市場への進出
• eスポーツと競技プレイの開発

第4章 新興技術

• 概要
• 新興技術
• 拡張現実 (AR)
• 近距離無線通信 (NFC)
• ブロックチェーンと非代替性トークン (NFT)

第5章 市場セグメンテーション分析

• セグメンテーションの内訳
• 市場内訳：流通チャネル別
• 重要ポイント
• 専門店・ホビーショップ
• 量販店
• オンラインストア
• 市場内訳：ゲームジャンル別
• 重要ポイント
• ファンタジー
• SF
• ホラー
• ライセンス
• 市場内訳：製品カテゴリー別
• 重要ポイント
• コアカード
• スリーブ
• デッキボックス
• その他
• 地理的内訳
• 市場内訳：地域別
• 重要ポイント
• 北米
• アジア太平洋
• 欧州
• その他の地域

第6章 競合情勢

• 重要ポイント
• エコシステム分析
• カード素材および印刷サプライヤー
• ゲームパブリッシャーと開発者
• 製品メーカーおよび販売業者
• 小売業者とEコマースプラットフォーム
• 主要企業分析
• The Pokemon Co.
• Hasbro Inc.
• Bandai Namco
• 戦略分析
  • 最近の動向

第7章 付録

• 調査手法
• 略語
• 企業プロファイル
• AMIGO GAMES
• BANDAI NAMCO HOLDINGS INC.
• BROCCOLI
• BUSHIROAD INC.
• CRYPTOZOIC ENTERTAINMENT
• CYGAMES INC.
• FANTASY FLIGHT PUBLISHING INC.
• FUNKO
• HASBRO
• KONAMI
• PANINI S.P.A.
• POKEMON
• SQUARE ENIX
• TOMY CO. LTD.

List of Tables

• Summary Table : Global Trading Card Games (TCG) Market, by Region, Through 2030
• Table 1 : Globally Popular TCGs, 2024
• Table 2 : Porter's Five Forces: Rating Scale
• Table 3 : Global TCG Market, by Distribution Channel, Through 2030
• Table 4 : Global TCG Market for Specialty Stores and Hobby Stores, by Region, Through 2030
• Table 5 : Global TCG Market for Mass Market Stores, by Region, Through 2030
• Table 6 : Global TCG Market for Online Stores, by Region, Through 2030
• Table 7 : Global TCG Market, by Game Genre, Through 2030
• Table 8 : Global TCG Market in the Fantasy Genre, by Region, Through 2030
• Table 9 : Global TCG Market in the Sci-Fi Genre, by Region, Through 2030
• Table 10 : Global TCG Market in the Horror Genre, by Region, Through 2030
• Table 11 : Global TCG Market in the Licensed Genre, by Region, Through 2030
• Table 12 : Global TCG Market, by Product Category, Through 2030
• Table 13 : Global TCG Market for Core Cards, by Region, Through 2030
• Table 14 : Global TCG Market for Sleeves, by Region, Through 2030
• Table 15 : Global TCG Market for Deck Boxes, by Region, Through 2030
• Table 16 : Global TCG Market for Other TCG Products, by Region, Through 2030
• Table 17 : Global TCG Market, by Region, Through 2030
• Table 18 : North American TCG Market, by Country, Through 2030
• Table 19 : North American TCG Market, by Distribution Channel, Through 2030
• Table 20 : North American TCG Market, by Game Genre, Through 2030
• Table 21 : North American TCG Market, by Product Category, Through 2030
• Table 22 : Asia-Pacific TCG Market, by Country/Region, Through 2030
• Table 23 : Asia-Pacific TCG Market, by Distribution Channel, Through 2030
• Table 24 : Asia-Pacific TCG Market, by Game Genre, Through 2030
• Table 25 : Asia-Pacific TCG Market, by Product Category, Through 2030
• Table 26 : European TCG Market, by Country, Through 2030
• Table 27 : European TCG Market, by Distribution Channel, Through 2030
• Table 28 : European TCG Market, by Game Genre, Through 2030
• Table 29 : European TCG Market, by Product Category, Through 2030
• Table 30 : Rest of the World TCG Market, by Region, Through 2030
• Table 31 : Rest of the World TCG Market, by Distribution Channel, Through 2030
• Table 32 : Rest of the World TCG Market, by Game Genre, Through 2030
• Table 33 : Rest of the World TCG Market, by Product Category, Through 2030
• Table 34 : Market Share of Top Three Producers of TCGs, 2024
• Table 35 : Recent Developments in the Global TCG Market, December 2023- April 2025
• Table 36 : Abbreviations Used in the Report
• Table 37 : Amigo Games: Company Snapshot
• Table 38 : Amigo Games: Product Portfolio
• Table 39 : Bandai Namco Holdings Inc.: Company Snapshot
• Table 40 : Bandai Namco Holdings Inc.: Financial Performance, FY 2022 and 2023
• Table 41 : Bandai Namco Holdings Inc.: Product Portfolio
• Table 42 : Bandai Namco Holdings Inc.: News/Key Developments, 2024 and 2025
• Table 43 : BROCCOLI: Company Snapshot
• Table 44 : BROCCOLI: Product Portfolio
• Table 45 : Bushiroad Inc.: Company Snapshot
• Table 46 : Bushiroad Inc.: Financial Performance, FY 2022 and 2023
• Table 47 : Bushiroad Inc.: Product Portfolio
• Table 48 : Bushiroad Inc.: News/Key Developments, 2025
• Table 49 : Cryptozoic Entertainment: Company Snapshot
• Table 50 : Cryptozoic Entertainment: Product Portfolio
• Table 51 : Cygames Inc.: Company Snapshot
• Table 52 : Cygames Inc.: Product Portfolio
• Table 53 : Fantasy Flight Publishing Inc.: Company Snapshot
• Table 54 : Fantasy Flight Publishing Inc.: Product Portfolio
• Table 55 : Fantasy Flight Publishing Inc.: News/Key Developments, 2024
• Table 56 : Funko: Company Snapshot
• Table 57 : Funko: Financial Performance, FY 2023 and 2024
• Table 58 : Funko: Product Portfolio
• Table 59 : Hasbro: Company Snapshot
• Table 60 : Hasbro: Financial Performance, FY 2023 and 2024
• Table 61 : Hasbro: Product Portfolio
• Table 62 : Konami: Company Snapshot
• Table 63 : Konami: Financial Performance, FY 2022 and 2023
• Table 64 : Konami: Product Portfolio
• Table 65 : Konami: News/Key Developments, 2025
• Table 66 : Panini S.p.A.: Company Snapshot
• Table 67 : Panini S.p.A.: Product Portfolio
• Table 68 : Pokemon: Company Snapshot
• Table 69 : Pokemon: Product Portfolio
• Table 70 : Pokemon: News/Key Developments, 2024 and 2025
• Table 71 : Square Enix: Company Snapshot
• Table 72 : Square Enix: Financial Performance, FY 2022 and 2023
• Table 73 : Square Enix: Product Portfolio
• Table 74 : Tomy Co. Ltd.: Company Snapshot
• Table 75 : Tomy Co. Ltd.: Financial Performance, FY 2022 and 2023
• Table 76 : Tomy Co. Ltd.: Product Portfolio

List of Figures

• Summary Figure : Global Trading Card Games (TCG) Market Shares, by Region, 2024
• Figure 1 : TCG Market: Value Chain Analysis
• Figure 2 : Porter's Five Forces Analysis
• Figure 3 : Emerging Technologies in TCGs
• Figure 4 : Emerging Technologies in TCGs
• Figure 5 : Global TCG Market Shares, by Distribution Channel, 2024
• Figure 6 : Global TCG Market Shares of Specialty Stores and Hobby Stores, by Region, 2024
• Figure 7 : Global TCG Market Shares of Mass Market Stores, by Region, 2024
• Figure 8 : Global TCG Market Shares of Online Stores, by Region, 2024
• Figure 9 : Global TCG Market Shares, by Game Genre, 2024
• Figure 10 : Global TCG Market Shares in the Fantasy Genre, by Region, 2024
• Figure 11 : Global TCG Market Shares in the Sci-Fi Genre, by Region, 2024
• Figure 12 : Global TCG Market Shares in the Horror Genre, by Region, 2024
• Figure 13 : Global TCG Market Shares in the Licensed Genre, by Region, 2024
• Figure 14 : Global TCG Market Shares, by Product Category, 2024
• Figure 15 : Global TCG Market Shares for Core Cards, by Region, 2024
• Figure 16 : Global TCG Market Shares for Sleeves, by Region, 2024
• Figure 17 : Global TCG Market Shares for Deck Boxes, by Region, 2024
• Figure 18 : Global TCG Market Shares for Other TCG Products, by Region, 2024
• Figure 19 : Global Trading Card Games (TCG) Market Shares, by Region, 2024
• Figure 20 : Bandai Namco Holdings Inc.: Revenue Shares, by Business Unit, FY 2023
• Figure 21 : Bandai Namco Holdings Inc.: Revenue Shares, by Country/Region, FY 2023
• Figure 22 : Bushiroad Inc.: Revenue Shares, by Business Unit, FY 2023
• Figure 23 : Funko: Revenue Shares, by Product, FY 2024
• Figure 24 : Funko: Revenue Shares, by Country/Region, FY 2024
• Figure 25 : Hasbro: Revenue Shares, by Business Unit, FY 2024
• Figure 26 : Hasbro: Revenue Shares, by Country/Region, FY 2024
• Figure 27 : Konami: Revenue Shares, by Business Unit, FY 2023
• Figure 28 : Konami: Revenue Shares, by Country/Region, FY 2023
• Figure 29 : Square Enix: Revenue Shares, by Business Unit, FY 2023
• Figure 30 : Tomy Co. Ltd.: Revenue Shares, by Country/Region, FY 2023

This report provides an overview of the global TCG market size and a detailed analysis of key market players, their product offerings, and strategic initiatives. Using 2024 as the base year, the report presents estimated market data for 2025 through 2030.

Report Scope

The report analyzes the market trends in the global trading card games (TCG) market. It provides global revenue using 2024 as the base year, with projections from 2025 through 2030, including compound annual growth rates (CAGR) for the forecast period.

The report focuses on major distribution channels, including specialty and hobby stores, mass market retailers and online platforms, and assesses their influence on consumer access and purchasing behavior. It evaluates the market by game genre (e.g., fantasy, sci-fi, horror, licensed titles), highlighting their appeal to different player segments. It also explores key product categories such as card sleeves, deck boxes, dice, tokens, coins and other accessories that support gameplay and collection.

The report provides a comprehensive regional analysis covering North America, Europe, Asia-Pacific and the Rest of the World (RoW), which includes Latin America, the Middle East, and Africa. It also evaluates the drivers, challenges and emerging trends. The study concludes with an analysis of major companies in the global TCG market and their offerings.

Report Includes

• An overview of the global market for trading card games (TCG)
• Analyses of the global market trends, with sales data for 2024, estimates for 2025, forecasts for 2027 and 2029, and projected CAGRs through 2030
• Evaluation of the overall TCG market size, and corresponding market share analysis by distribution channel, product category, game genre, and region
• Highlights of emerging technological trends, opportunities and gaps estimating current and future demand for TCG
• Information on the latest developments in TCG, such as blockchain-based collectibles, augmented reality (AR) integration and AI-powered gameplay enhancements; and upcoming developments, and economic trends
• Coverage of advances in printing technology, card authentication and digital collectibles, and new monetization models for players and publishers; and discussion of blockchain technology and non-fungible tokens (NFTs) as the driving forces in the market
• Identification of challenges and discussion of how to overcome these to be able to reach commercialization potential, and ESG trends of the market
• Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances and other market strategies
• Profiles of the leading companies

Table of Contents

Chapter 1 Executive Summary

• Market Outlook
• Scope of Report
• Market Summary
• Market Dynamics and Growth Factors
• Emerging Technologies
• Segmental Analysis
• Regional Analysis
• Conclusion

Chapter 2 Market Overview

• Overview
• Price Trend Analysis
• Players Demographics
• Factors Influencing Buyer Behavior
• Future Outlook
• Impact of Tariffs Imposed by the U.S. on Several Countries
• Analysis of Macroeconomic Factors
• Value Chain Analysis
• Porter's Five Forces Analysis
• Regulatory Scenario
• The U.S.
• European Union [EU]
• Japan
• China
• India
• Brazil

Chapter 3 Market Dynamics

• Key Takeaways
• Market Drivers
• Ongoing Trend of New Card Releases
• High Prices of Advanced TCG Packs
• Broad Age Appeal Through Diverse Game Types
• Market Restraints
• Rising Number of Counterfeit Trading Cards
• Negative Perception Due to the Addictive Nature of TCG
• Market Opportunities
• Digital Integration and Hybrid Models
• Expansion Into Emerging Markets
• Development of Esports and Competitive Play

Chapter 4 Emerging Technologies

• Overview
• Emerging Technologies
• Augmented Reality (AR)
• Near-Field Communication (NFC)
• Blockchain and Non-Fungible Tokens (NFTs)

Chapter 5 Market Segmentation Analysis

• Segmentation Breakdown
• Market Breakdown by Distribution Channel
• Key Takeaways
• Specialty Stores and Hobby Stores
• Mass Market Stores
• Online Stores
• Market Breakdown by Game Genre
• Key Takeaways
• Fantasy
• Sci-Fi
• Horror
• Licensed
• Market Breakdown by Product Category
• Key Takeaways
• Core Cards
• Sleeves
• Deck Boxes
• Others
• Geographic Breakdown
• Market Breakdown by Region
• Key Takeaways
• North America
• Asia-Pacific
• Europe
• Rest of the World

Chapter 6 Competitive Landscape

• Key Takeaways
• Ecosystem Analysis
• Card Material and Printing Suppliers
• Game Publishers and Developers
• Product Manufacturers and Distributors
• Retailers and E-Commerce Platforms
• Key Companies Analysis
• The Pokemon Co.
• Hasbro Inc.
• Bandai Namco
• Strategic Analysis
• Recent Developments

Chapter 7 Appendix

• Research Methodology
• Abbreviations
• Company Profiles
• AMIGO GAMES
• BANDAI NAMCO HOLDINGS INC.
• BROCCOLI
• BUSHIROAD INC.
• CRYPTOZOIC ENTERTAINMENT
• CYGAMES INC.
• FANTASY FLIGHT PUBLISHING INC.
• FUNKO
• HASBRO
• KONAMI
• PANINI S.P.A.
• POKEMON
• SQUARE ENIX
• TOMY CO. LTD.