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市場調査レポート
商品コード
1677276
モバイルトレーディングカードゲーム市場:ゲームメカニズム別、年齢層別、モジュール別、プラットフォームタイプ別、視聴者層別、収益モデル別-2025-2030年世界予測Mobile Trading Card Game Market by Game Mechanics, Age Group, Module, Platform Type, Audience, Revenue Model - Global Forecast 2025-2030 |
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モバイルトレーディングカードゲーム市場:ゲームメカニズム別、年齢層別、モジュール別、プラットフォームタイプ別、視聴者層別、収益モデル別-2025-2030年世界予測 |
出版日: 2025年03月09日
発行: 360iResearch
ページ情報: 英文 183 Pages
納期: 即日から翌営業日
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モバイルトレーディングカードゲーム市場は、2024年には318億米ドルとなり、2025年には355億8,000万米ドル、CAGR12.16%で成長し、2030年には633億3,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 318億米ドル |
推定年 2025 | 355億8,000万米ドル |
予測年 2030 | 633億3,000万米ドル |
CAGR(%) | 12.16% |
モバイル・トレーディング・カードゲーム市場は、革新的なゲームプレイのメカニズムと新たなマネタイズの機会の融合により、ダイナミックな進化の真っ只中にあります。モバイルプラットフォームがデジタル情勢を席巻し続けるなか、トレーディングカードゲームはニッチな娯楽から、多様で熱狂的な消費者を魅了する主要な競合情勢へと変貌を遂げています。ゲーム業界のこの分野は、テクノロジーの進歩を活用するだけでなく、戦略、ストーリー、ソーシャル・インタラクティブ性を融合させた没入型体験を提供することで、消費者の期待の変化にも対応しています。
近年、モバイルトレーディングカードゲームは、伝統的なカードゲーム戦略と現代的なデジタル要素の融合を活かしています。市場開拓の特徴は急速な技術革新で、インタラクティブなマルチプレイヤー体験や深いストーリー性のあるキャンペーンを可能にする洗練された機能を開発者が継続的に取り入れています。このような技術革新と伝統的なゲームの魅力の融合により、この分野は著名な勢力として台頭し、投資家、開発者、業界の利害関係者から注目を集めています。さらに分析を進めると、主要動向、新たな人口動態、プラットフォームの差別化、収益戦略などの詳細な調査を通じて、この市場の多面的な性質が明らかになります。
モバイルゲームの情勢を再定義する変革的変化
モバイルトレーディングカードゲームを取り巻く環境は、前例のないレベルの技術革新と、ゲームプレイ体験の根本的な見直しによって変化しています。デジタルトランスフォーメーションは、リアルタイム分析、プレイヤーのフィードバックループ、エコシステムのエンゲージメントを促進するゲーム内ソーシャルネットワークの統合につながりました。これらの変革要素は、ゲームの遊び方を再定義しただけでなく、ゲームデザイナーとマーケッターの優先順位を再調整しました。
クラウドゲーム技術、拡張現実(AR)機能、リアルタイムのマルチプレイヤー機能の導入は、消費者の期待を根底から覆しました。業界のプレーヤーは、ベテランプレーヤーの想像力と新規参入者の好奇心の両方を捉える戦略的なゲームプレイの仕組みとともに、没入感のあるストーリーテリングなどの要素を統合し、絶え間なく進化を続けています。さらに、消費者の行動の変化は、単なる受動的な参加から、コミュニティと競合が長期的なエンゲージメントを促進する高度にインタラクティブな体験へのシフトに拍車をかけています。このような進化は、市場が消費者の要求に応えていること、そして常に時代の最先端を行こうとする開発者の革新的な精神の証です。
このデジタル変革の時代において、ゲーム開発の伝統的なパラダイムが問われています。接続性の向上とモバイル機器の普及により、機敏で応答性の高い反復的なゲームデザインへの道が開かれ、消費者とクリエイターの間に相互に有益なサイクルが生まれています。その結果、競争とペースの速い状況の中で関連性を確保し、継続的に適応し、自らを改革する強固な市場が形成されています。
ゲームプレイ、人口統計、マネタイズ・モデルにわたる主要なセグメンテーションの洞察
モバイルトレーディングカードゲーム市場を分析する上で、セグメンテーションは多様なユーザーの嗜好と消費パターンを理解する上で極めて重要な役割を果たします。ゲームのメカニズムを分析すると、市場はカードバトル、カード収集、デッキ構築などのカテゴリーを中心に構成されていることが明らかになり、さらにカードバトルをリアルタイムアプローチとターンベースアプローチに分けて調査しました。この包括的な評価により、各ゲームプレイタイプがプレイヤーの異なる動機や課題に対応し、多様でありながら相互にリンクしたエコシステムに貢献していることが浮き彫りになりました。
年齢セグメンテーションでは、プレーヤーを成人、若年層、青年層に分類することで、市場をさらに区別しています。一般的に25歳から40歳までの成人は、複雑な戦略的ゲームプレイとノスタルジーや高級感のあるゲームデザインを求めることが多く、18歳から24歳までの若年層は、コミュニティ主導の機能や競合ダイナミクスに惹かれます。一方、13~17歳の若者層は、視覚的に魅力的なインターフェイスと素早いゲームプレイを好み、市場全体を包括的かつ多面的なものにしています。
セグメンテーションに関するもうひとつの重要な洞察は、ゲームに組み込まれたさまざまなモジュールから得られます。これらのモジュールには、イベントやトーナメント、マルチプレイヤーモード、シングルプレイヤーキャンペーン、トレーニングや練習モードなどが含まれます。各モジュールは、ゲーム習得のさまざまな段階にあるプレイヤーを引き付け、課題とスキル開発の両方を提供する上で重要な役割を果たします。分析はさらにプラットフォームタイプのセグメンテーションにも及び、スマートフォンとタブレットのゲームのパフォーマンスを継続的に比較し、ユーザー体験とリーチを最適化します。
さらに、視聴者の性別に基づくセグメンテーションでは、女性と男性のプレイヤーコミュニティ間の微妙でありながら意味のある違いが明らかになり、ゲームデザインとマーケティング戦略の両方に影響を与えます。広告サポート型、アプリ内課金型、サブスクリプションベースのフレームワークにセグメント化された収益モデルのセグメンテーションは、開発者がユーザーベースを維持・成長させるために採用しているさまざまなマネタイズ戦略を浮き彫りにしています。これらの洞察を組み合わせることで、市場動向を理解し、戦略的な意思決定を導くための貴重な基盤が形成され、各プレイヤー層の微妙な嗜好にきめ細かく対応した製品を提供できるようになります。
The Mobile Trading Card Game Market was valued at USD 31.80 billion in 2024 and is projected to grow to USD 35.58 billion in 2025, with a CAGR of 12.16%, reaching USD 63.33 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 31.80 billion |
Estimated Year [2025] | USD 35.58 billion |
Forecast Year [2030] | USD 63.33 billion |
CAGR (%) | 12.16% |
The mobile trading card game market is in the midst of a dynamic evolution, driven by the convergence of innovative gameplay mechanics and new monetization opportunities. As mobile platforms continue to dominate the digital landscape, these games have transformed from niche pastimes to major competitive arenas attracting a diverse and passionate consumer base. This segment of the gaming industry not only leverages advancements in technology, but also caters to shifting consumer expectations by offering immersive experiences that blend strategy, storytelling, and social interactivity.
In recent years, mobile trading card games have capitalized on the fusion of traditional card game strategies with modern digital elements. The market is characterized by rapid innovation, with developers continuously incorporating sophisticated features that allow for interactive multiplayer experiences and deep narrative campaigns. This blend of innovation and traditional gaming appeal has led the segment to emerge as a prominent force, drawing attention from investors, developers, and industry stakeholders alike. As we delve further into the analysis, the multifaceted nature of this market becomes apparent through detailed examinations of key trends, emerging demographics, platform differentiation, and revenue strategies.
Transformative Shifts Redefining the Mobile Gaming Landscape
Shifts in the mobile trading card game landscape are marked by an unprecedented level of technological innovation and a radical rethinking of gameplay experience. Digital transformation has led to the integration of real-time analytics, player feedback loops, and in-game social networks that fuel ecosystem engagement. These transformative elements have not only redefined how games are played but have also realigned the priorities of game designers and marketers.
The incorporation of cloud gaming technologies, augmented reality features, and real-time multiplayer capabilities has radically shifted consumer expectations. Industry players are continuously evolving, integrating elements such as immersive storytelling alongside strategic gameplay mechanics that capture both the imagination of veteran players and the curiosity of newcomers. Furthermore, changing consumer behaviors have spurred a shift from mere passive participation to highly interactive experiences where community and competition drive long-term engagement. This evolution is a testament to the market's responsiveness to consumer demands and the innovative spirit of developers eager to stay ahead of the curve.
In this era of digital transformation, traditional paradigms of game development are being challenged. Enhanced connectivity and the proliferation of mobile devices have paved the way for iterative game design that is both agile and responsive, creating a mutually beneficial cycle between consumers and creators. The result is a robust market that continuously adapts and reinvents itself, ensuring relevance in a competitive and fast-paced landscape.
Key Segmentation Insights Across Gameplay, Demographics, and Monetization Models
In dissecting the mobile trading card game market, segmentation plays a pivotal role in understanding diverse user preferences and consumption patterns. An analysis of game mechanics reveals that the market is structured around categories such as card battling, card collecting, and deck building, with a further exploration of card battling divided into real-time and turn-based approaches. This comprehensive evaluation highlights that each gameplay type caters to distinct player motivations and challenges, contributing to a varied yet interlinked ecosystem.
Age segmentation further distinguishes the market by categorizing players into adults, young adults, and youth groups. Adults, typically ranging from 25 to 40, often seek complex strategic gameplay coupled with a sense of nostalgia and premium game design, while young adults between 18 and 24 are drawn by community-driven features and competitive dynamics. Meanwhile, the youth segment, spanning ages 13 to 17, gravitates towards visually engaging interfaces and rapid gameplay, which makes the overall market inclusive and multifaceted.
Another important segmentation insight comes from the various modules integrated into these games. These modules encompass events and tournaments, multiplayer modes, single-player campaigns, and training or practice modes. Each module plays a critical role in engaging players at different stages of game mastery, offering both challenge and skill development. The analysis further extends to platform type segmentation, where the performance of games on smartphones and tablets is continuously compared to optimize user experience and reach.
Additionally, segmentation based on audience gender reveals subtle yet meaningful differences between female and male player communities, influencing both game design and marketing strategies. Revenue model segmentation, segmented into advertisement-supported, in-app purchases, and subscription-based frameworks, underscores the various monetization strategies that developers employ to sustain and grow their user bases. Together, these insights form an invaluable basis for understanding market trends and guiding strategic decision-making, ensuring that product offerings are finely tuned to the nuanced preferences of each segment of the player base.
Based on Game Mechanics, market is studied across Card Battling, Card Collecting, and Deck Building. The Card Battling is further studied across Real-Time and Turn-Based.
Based on Age Group, market is studied across Adults (25-40), Young Adults (18-24), and Youth (13-17).
Based on Module, market is studied across Events & Tournaments, Multiplayer Modes, Single-player Campaigns, and Training/Practice Modes.
Based on Platform Type, market is studied across Smartphone and Tablet.
Based on Audience, market is studied across Female and Male.
Based on Revenue Model, market is studied across Advertisement Supported, In-App Purchases, and Subscription-Based.
Key Regional Trends Influencing Market Dynamics
The global nature of the mobile trading card game market is underscored by its presence across several distinct regions, each contributing unique trends and growth potentials. In the Americas, innovative game development coupled with a robust digital infrastructure has laid the groundwork for high adoption rates and steady revenue growth. This region's competitive landscape is driven by a mature market that values both endurance in gameplay and engagement in digital communities.
In regions encompassing Europe, the Middle East, and Africa, cultural diversity and varying technological capacities create a rich mosaic of consumer preferences. Markets in this bloc benefit from a blend of traditional gaming sensibilities and a growing appetite for digital innovation, which, when combined, produce compelling regional narratives and strategic opportunities for game developers looking to penetrate new territories. Meanwhile, the Asia-Pacific region continues to lead in terms of both user base size and technological advancement. Rapid urbanization, mobile-first adoption, and a digitally-savvy population have resulted in a market that is not only expansive but also highly competitive. These regional insights highlight how localized trends intersect with global strategies, ensuring that stakeholders can tap into regional success stories while maintaining a unified global approach.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Notable Industry Leaders Shaping the Mobile Game Ecosystem
The mobile trading card game market has been significantly influenced by a cadre of industry leaders whose contributions have redefined the digital gaming landscape. Companies such as Aniplex Inc. and Balatro have played crucial roles in pushing innovative narratives and captivating gameplay. Meanwhile, major players including Bandai Namco Holdings Inc. and Blizzard Entertainment, Inc. have established themselves as titans by integrating deep storytelling with refined gameplay mechanics.
Moreover, Bushiroad Inc. and CD PROJEKT RED are celebrated for their unique blend of traditional gaming elements with contemporary digital enhancements. The contributions from companies like Com2uS Corporation and DeNA Co., Ltd. have also been instrumental in expanding the global reach of mobile trading card games. Industry giants such as Electronic Arts Inc. and Gameloft SE continue to leverage expansive networks to boost engagement and market penetration.
Additional standout players include GungHo Online Entertainment, Inc., Kabam Games, Inc., Konami Digital Entertainment, B.V., and Machine Zone, Inc. by AppLovin, whose innovative approaches have spurred significant advancements in multiplayer and competitive gaming arenas. The market is further enriched by the strategic initiatives of Mega Crit, NetEase, Inc., and Nexon Co., Ltd.; these companies push the boundaries of conventional game development. Pioneering efforts from Niantic, Inc. and Pokemon Company International, Inc. have set new benchmarks for interactive gameplay, while influential groups like Savvy Games Group, Square Enix Holdings Co., Ltd., Tencent Holdings Limited, TOMY Company, Ltd., Wizards of the Coast LLC, and Zynga Inc. continue to drive forward-thinking strategies and sustainable innovations within this dynamically expanding market.
The report delves into recent significant developments in the Mobile Trading Card Game Market, highlighting leading vendors and their innovative profiles. These include Aniplex Inc., Balatro, Bandai Namco Holdings Inc., Blizzard Entertainment, Inc., Bushiroad Inc., CD PROJEKT RED, Com2uS Corporation, DeNA Co., Ltd., Electronic Arts Inc., Gameloft SE, GungHo Online Entertainment, Inc., Kabam Games, Inc, Konami Digital Entertainment, B.V., Machine Zone, Inc. by AppLovin, Mega Crit, NetEase, Inc., Nexon Co., Ltd., Niantic, Inc., Pokemon Company International, Inc, Savvy Games Group, Square Enix Holdings Co., Ltd., Tencent Holdings Limited, TOMY Company, Ltd., Wizards of the Coast LLC, and Zynga Inc.. Actionable Strategic Recommendations for Market Leaders
To maintain a competitive edge in this rapidly evolving market, industry leaders must embrace a multifaceted strategy that capitalizes on emerging trends and evolving consumer preferences. A robust approach begins with in-depth market segmentation analysis to better understand the diverse needs of different player groups. Prioritizing research and innovation in gameplay mechanics-particularly in areas of real-time interaction and engaging strategic play-is crucial. Ensuring that product development initiatives are closely aligned with the consumption patterns of adults, young adults, and youth will enable a more targeted and effective market outreach.
Leaders should also focus on enhancing platform capabilities, particularly for smartphones and tablets, to deliver seamless user experiences that are both intuitive and visually engaging. It is essential to fine-tune monetization strategies; for instance, balancing the integration of advertisement-supported models with in-app purchase frameworks and subscription-based services can drive growth while catering to varying consumer budgets and preferences. Furthermore, a deep dive into gameplay modules such as events and tournaments, multiplayer modes, single-player campaigns, and practice modes can reveal untapped opportunities for sustained engagement and skill development.
With the strategic importance of geographical diversity in mind, companies are encouraged to tailor their approaches for different regions. Emphasizing localized content, community engagement, and regional trends-whether in the Americas, Europe, the Middle East, Africa, or Asia-Pacific-will ensure that regional nuances are fully captured. Lastly, continued investment in research and innovation, along with adaptive marketing strategies, will serve as the bedrock for long-term success in an increasingly competitive landscape.
Conclusion: Navigating a Transformative Market
The mobile trading card game market stands at an exciting crossroads, where technological advancements, innovative game design, and evolving consumer expectations converge to create significant opportunities. Through strategic segmentation of gameplay mechanics, age demographics, and monetization models, stakeholders are able to deeply understand and respond to the dynamic drivers of market growth. Regional nuances and the influence of key industry players further enhance the understanding of this multifaceted landscape.
In summary, success in this market hinges on the ability to innovate continuously, tailor strategies to diverse demographic and regional requirements, and remain agile in response to an ever-changing digital environment. The insights presented here serve as a roadmap for industry leaders looking to position themselves at the forefront of mobile trading card game innovation, ensuring that their efforts resonate with a broad and engaged audience.