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1472294

オンラインマイクロトランザクションの世界市場：タイプ別、デバイス別、決済モデル別 - 機会分析・産業予測、2023～2032年

Online Microtransaction Market By Type, By Device, By Payment Model : Global Opportunity Analysis and Industry Forecast, 2023-2032

出版日
ページ情報
英文 231 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
オンラインマイクロトランザクションの世界市場：タイプ別、デバイス別、決済モデル別 - 機会分析・産業予測、2023～2032年
出版日: 2024年03月01日
発行: Allied Market Research
ページ情報: 英文 231 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

オンラインマイクロトランザクションは、その普及と成功に貢献する様々な利点を提供します。

主な利点の1つは、特にゲームやデジタルコンテンツ分野のビジネスに継続的な収益をもたらすことです。さらに、オンラインマイクロトランザクションは、ユーザーが仮想商品、アップグレード、またはプレミアム機能のために少額の支払いを行うことを可能にし、安定した収入源を作り出します。この収益モデルは、基本プレイ無料のプラットフォームに特に効果的で、ユーザーは初期費用なしで基本的なサービスにアクセスできる一方、アプリ内課金による収益化の機会を得ることができます。さらに、オンラインマイクロトランザクションは、カスタマイズオプション、パーソナライズ機能、個人の好みに合わせてデジタル体験を調整する機能を提供することで、ユーザーエンゲージメントを高めます。これは、よりインタラクティブなユーザー体験を促進するだけでなく、ユーザーにバーチャルな存在への投資を促し、プラットフォームに対する所有感と愛着を生み出します。したがって、このような持続可能な収益モデルとオファリングは、予測期間中に市場成長のための有利な機会を提供すると予想されます。

Online Microtransaction Market-IMG1

オンラインゲームの成長、デジタル化の進展、インターネット接続の普及といった要因が、世界市場の成長を後押ししています。また、便利で迅速かつシームレスなデジタル取引が、オンラインマイクロトランザクションの採用を促進しています。さらに、モバイルアプリケーションの主要な収益源としてのアプリ内課金への依存度の増加や、安全で透明性の高いマイクロトランザクションのためのブロックチェーン技術の活用への関心の高まりといったオンラインマイクロトランザクション市場の動向は、市場の成長を促進すると予想されます。さらに、複数のプラットフォームやデバイスにまたがるマイクロトランザクションのエコシステムの拡大や、パーソナライズされたマイクロトランザクションの推奨やユーザー体験のためのAIの統合は、予測期間中にオンラインマイクロトランザクション産業に有利な成長機会を提供すると予想されます。しかし、規制の監視や潜在的な法的課題の増加、オンライントランザクションに関連するサイバーセキュリティや詐欺リスクに対する懸念の高まりは、市場の成長にマイナスの影響を与えます。

オンラインマイクロトランザクション市場は、タイプ、デバイス、決済モデル、地域に区分されます。タイプ別では、市場はゲーム内通貨、ランダムチャンス購入、ゲーム内アイテム、有効期限、その他に分類されます。デバイス別では、PC、ゲーム機、携帯電話、その他に分類されます。支払いモデル別では、市場はプリペイ、ポストペイ、従量課金に細分化されます。地域別では、北米、欧州、アジア太平洋、ラテンアメリカ、中東・アフリカ（MEA）など、さまざまな地域で調査されています。

利害関係者にとっての主なメリット

  • 当レポートでは、2022～2032年までのオンラインマイクロトランザクション市場分析の市場セグメント、現在の動向、推定動向、ダイナミクスを定量的に分析し、オンラインマイクロトランザクション市場の有力な機会を特定します。
  • 市場促進要因、市場抑制要因、市場機会に関連する情報とともに市場調査を提供します。
  • ポーターのファイブフォース分析では、利害関係者が利益重視のビジネス決定を下し、サプライヤーとバイヤーのネットワークを強化できるように、バイヤーとサプライヤーの潜在力を強調します。
  • オンラインマイクロトランザクション市場のセグメンテーションの詳細な分析は、市場機会を決定するのに役立ちます。
  • 各地域の主要国は、世界市場への収益貢献度に応じてマッピングされています。
  • 市場プレイヤーのポジショニングはベンチマークを容易にし、市場プレイヤーの現在のポジションを明確に理解することができます。
  • 本レポートには、地域および世界のオンラインマイクロトランザクション市場動向、主要企業、市場セグメント、応用分野、市場成長戦略の分析が含まれています。

本レポートのカスタマイズの可能性

  • 投資機会
  • 新規参入企業：地域別
  • 技術動向分析
  • 規制ガイドライン
  • 戦略的提言
  • 顧客の関心に特化した追加企業プロファイル
  • 企業プロファイルの拡張リスト
  • SWOT分析

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場の定義と範囲
  • 主な調査結果
    • 影響要因
    • 主な投資機会
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会

第4章 オンラインマイクロトランザクション市場：タイプ別

  • 概要
  • ゲーム内通貨
  • ランダムチャンス購入
  • ゲーム内アイテム
  • 有効期限
  • その他

第5章 オンラインマイクロトランザクション市場：デバイス別

  • 概要
  • PC
  • ゲーム機
  • 携帯電話
  • その他

第6章 オンラインマイクロトランザクション市場：決済モデル別

  • 概要
  • プリペイ
  • ポストペイ
  • 従量課金

第7章 オンラインマイクロトランザクション市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他のアジア太平洋
  • ラテンアメリカ
    • ブラジル
    • アルゼンチン
    • その他のラテンアメリカ
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他の中東・アフリカ

第8章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング、2022年

第9章 企業プロファイル

  • Activision Blizzard, Inc.
  • CyberAgent Inc.
  • Electronic Arts Inc.
  • GungHo Online Entertainment, Inc.
  • NCSoft
  • NetEase Inc.
  • Niantic, Inc.
  • Riot Games
  • Valve Corporation
  • Nexon Co., Ltd.
  • Wargaming.net
図表

LIST OF TABLES

  • TABLE 01. GLOBAL ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. ONLINE MICROTRANSACTION MARKET FOR IN-GAME CURRENCIES, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. ONLINE MICROTRANSACTION MARKET FOR RANDOM CHANCE PURCHASE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. ONLINE MICROTRANSACTION MARKET FOR IN-GAME ITEMS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 05. ONLINE MICROTRANSACTION MARKET FOR EXPIRATION, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. ONLINE MICROTRANSACTION MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 07. GLOBAL ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 08. ONLINE MICROTRANSACTION MARKET FOR PC, BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. ONLINE MICROTRANSACTION MARKET FOR GAMING CONSOLE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. ONLINE MICROTRANSACTION MARKET FOR MOBILE PHONES, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. ONLINE MICROTRANSACTION MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 12. GLOBAL ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 13. ONLINE MICROTRANSACTION MARKET FOR PREPAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 14. ONLINE MICROTRANSACTION MARKET FOR POST-PAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 15. ONLINE MICROTRANSACTION MARKET FOR PAY-AS-YOU-GO, BY REGION, 2022-2032 ($MILLION)
  • TABLE 16. ONLINE MICROTRANSACTION MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 17. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 18. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 19. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 20. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 21. U.S. ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 22. U.S. ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 23. U.S. ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 24. CANADA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 25. CANADA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 26. CANADA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 27. EUROPE ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 28. EUROPE ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 29. EUROPE ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 30. EUROPE ONLINE MICROTRANSACTION MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 31. UK ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 32. UK ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 33. UK ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 34. GERMANY ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 35. GERMANY ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 36. GERMANY ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 37. FRANCE ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 38. FRANCE ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 39. FRANCE ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 40. ITALY ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 41. ITALY ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 42. ITALY ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 43. SPAIN ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 44. SPAIN ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 45. SPAIN ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 46. REST OF EUROPE ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 47. REST OF EUROPE ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 48. REST OF EUROPE ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 49. ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 50. ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 51. ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 52. ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 53. CHINA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 54. CHINA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 55. CHINA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 56. JAPAN ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 57. JAPAN ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 58. JAPAN ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 59. INDIA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 60. INDIA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 61. INDIA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 62. AUSTRALIA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 63. AUSTRALIA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 64. AUSTRALIA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 65. SOUTH KOREA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 66. SOUTH KOREA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 67. SOUTH KOREA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 68. REST OF ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 69. REST OF ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 70. REST OF ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 71. LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 72. LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 73. LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 74. LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 75. BRAZIL ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 76. BRAZIL ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 77. BRAZIL ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 78. ARGENTINA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 79. ARGENTINA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 80. ARGENTINA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 81. REST OF LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 82. REST OF LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 83. REST OF LATIN AMERICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 84. MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 85. MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 86. MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 87. MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 88. GCC COUNTRIES ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 89. GCC COUNTRIES ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 90. GCC COUNTRIES ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 91. SOUTH AFRICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 92. SOUTH AFRICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 93. SOUTH AFRICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 94. REST OF MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 95. REST OF MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022-2032 ($MILLION)
  • TABLE 96. REST OF MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022-2032 ($MILLION)
  • TABLE 97. ACTIVISION BLIZZARD, INC.: KEY EXECUTIVES
  • TABLE 98. ACTIVISION BLIZZARD, INC.: COMPANY SNAPSHOT
  • TABLE 99. ACTIVISION BLIZZARD, INC.: PRODUCT SEGMENTS
  • TABLE 100. ACTIVISION BLIZZARD, INC.: SERVICE SEGMENTS
  • TABLE 101. ACTIVISION BLIZZARD, INC.: PRODUCT PORTFOLIO
  • TABLE 102. ACTIVISION BLIZZARD, INC.: KEY STRATERGIES
  • TABLE 103. CYBERAGENT INC.: KEY EXECUTIVES
  • TABLE 104. CYBERAGENT INC.: COMPANY SNAPSHOT
  • TABLE 105. CYBERAGENT INC.: PRODUCT SEGMENTS
  • TABLE 106. CYBERAGENT INC.: SERVICE SEGMENTS
  • TABLE 107. CYBERAGENT INC.: PRODUCT PORTFOLIO
  • TABLE 108. CYBERAGENT INC.: KEY STRATERGIES
  • TABLE 109. ELECTRONIC ARTS INC.: KEY EXECUTIVES
  • TABLE 110. ELECTRONIC ARTS INC.: COMPANY SNAPSHOT
  • TABLE 111. ELECTRONIC ARTS INC.: PRODUCT SEGMENTS
  • TABLE 112. ELECTRONIC ARTS INC.: SERVICE SEGMENTS
  • TABLE 113. ELECTRONIC ARTS INC.: PRODUCT PORTFOLIO
  • TABLE 114. ELECTRONIC ARTS INC.: KEY STRATERGIES
  • TABLE 115. GUNGHO ONLINE ENTERTAINMENT, INC.: KEY EXECUTIVES
  • TABLE 116. GUNGHO ONLINE ENTERTAINMENT, INC.: COMPANY SNAPSHOT
  • TABLE 117. GUNGHO ONLINE ENTERTAINMENT, INC.: PRODUCT SEGMENTS
  • TABLE 118. GUNGHO ONLINE ENTERTAINMENT, INC.: SERVICE SEGMENTS
  • TABLE 119. GUNGHO ONLINE ENTERTAINMENT, INC.: PRODUCT PORTFOLIO
  • TABLE 120. GUNGHO ONLINE ENTERTAINMENT, INC.: KEY STRATERGIES
  • TABLE 121. NCSOFT: KEY EXECUTIVES
  • TABLE 122. NCSOFT: COMPANY SNAPSHOT
  • TABLE 123. NCSOFT: PRODUCT SEGMENTS
  • TABLE 124. NCSOFT: SERVICE SEGMENTS
  • TABLE 125. NCSOFT: PRODUCT PORTFOLIO
  • TABLE 126. NCSOFT: KEY STRATERGIES
  • TABLE 127. NETEASE INC.: KEY EXECUTIVES
  • TABLE 128. NETEASE INC.: COMPANY SNAPSHOT
  • TABLE 129. NETEASE INC.: PRODUCT SEGMENTS
  • TABLE 130. NETEASE INC.: SERVICE SEGMENTS
  • TABLE 131. NETEASE INC.: PRODUCT PORTFOLIO
  • TABLE 132. NETEASE INC.: KEY STRATERGIES
  • TABLE 133. NIANTIC, INC.: KEY EXECUTIVES
  • TABLE 134. NIANTIC, INC.: COMPANY SNAPSHOT
  • TABLE 135. NIANTIC, INC.: PRODUCT SEGMENTS
  • TABLE 136. NIANTIC, INC.: SERVICE SEGMENTS
  • TABLE 137. NIANTIC, INC.: PRODUCT PORTFOLIO
  • TABLE 138. NIANTIC, INC.: KEY STRATERGIES
  • TABLE 139. RIOT GAMES: KEY EXECUTIVES
  • TABLE 140. RIOT GAMES: COMPANY SNAPSHOT
  • TABLE 141. RIOT GAMES: PRODUCT SEGMENTS
  • TABLE 142. RIOT GAMES: SERVICE SEGMENTS
  • TABLE 143. RIOT GAMES: PRODUCT PORTFOLIO
  • TABLE 144. RIOT GAMES: KEY STRATERGIES
  • TABLE 145. VALVE CORPORATION: KEY EXECUTIVES
  • TABLE 146. VALVE CORPORATION: COMPANY SNAPSHOT
  • TABLE 147. VALVE CORPORATION: PRODUCT SEGMENTS
  • TABLE 148. VALVE CORPORATION: SERVICE SEGMENTS
  • TABLE 149. VALVE CORPORATION: PRODUCT PORTFOLIO
  • TABLE 150. VALVE CORPORATION: KEY STRATERGIES
  • TABLE 151. NEXON CO., LTD.: KEY EXECUTIVES
  • TABLE 152. NEXON CO., LTD.: COMPANY SNAPSHOT
  • TABLE 153. NEXON CO., LTD.: PRODUCT SEGMENTS
  • TABLE 154. NEXON CO., LTD.: SERVICE SEGMENTS
  • TABLE 155. NEXON CO., LTD.: PRODUCT PORTFOLIO
  • TABLE 156. NEXON CO., LTD.: KEY STRATERGIES
  • TABLE 157. WARGAMING.NET: KEY EXECUTIVES
  • TABLE 158. WARGAMING.NET: COMPANY SNAPSHOT
  • TABLE 159. WARGAMING.NET: PRODUCT SEGMENTS
  • TABLE 160. WARGAMING.NET: SERVICE SEGMENTS
  • TABLE 161. WARGAMING.NET: PRODUCT PORTFOLIO
  • TABLE 162. WARGAMING.NET: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 01. ONLINE MICROTRANSACTION MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF ONLINE MICROTRANSACTION MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN ONLINE MICROTRANSACTION MARKET
  • FIGURE 04. TOP INVESTMENT POCKETS IN ONLINE MICROTRANSACTION MARKET (2023-2032)
  • FIGURE 05. BARGAINING POWER OF SUPPLIERS
  • FIGURE 06. BARGAINING POWER OF BUYERS
  • FIGURE 07. THREAT OF SUBSTITUTION
  • FIGURE 08. THREAT OF SUBSTITUTION
  • FIGURE 09. COMPETITIVE RIVALRY
  • FIGURE 10. GLOBAL ONLINE MICROTRANSACTION MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. ONLINE MICROTRANSACTION MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR IN-GAME CURRENCIES, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR RANDOM CHANCE PURCHASE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR IN-GAME ITEMS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR EXPIRATION, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 17. ONLINE MICROTRANSACTION MARKET, BY DEVICE, 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR PC, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR GAMING CONSOLE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR MOBILE PHONES, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 22. ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL, 2022 AND 2032(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR PREPAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 24. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR POST-PAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 25. COMPARATIVE SHARE ANALYSIS OF ONLINE MICROTRANSACTION MARKET FOR PAY-AS-YOU-GO, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 26. ONLINE MICROTRANSACTION MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 27. U.S. ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 28. CANADA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 29. UK ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. GERMANY ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. FRANCE ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. ITALY ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. SPAIN ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. REST OF EUROPE ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. CHINA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. JAPAN ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. INDIA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. AUSTRALIA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. SOUTH KOREA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. REST OF ASIA-PACIFIC ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. BRAZIL ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. ARGENTINA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. REST OF LATIN AMERICA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 44. GCC COUNTRIES ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 45. SOUTH AFRICA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 46. REST OF MIDDLE EAST AND AFRICA ONLINE MICROTRANSACTION MARKET, 2022-2032 ($MILLION)
  • FIGURE 47. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 48. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 49. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 50. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 51. COMPETITIVE DASHBOARD
  • FIGURE 52. COMPETITIVE HEATMAP: ONLINE MICROTRANSACTION MARKET
  • FIGURE 53. TOP PLAYER POSITIONING, 2022
目次
Product Code: A07401

Online microtransactions provide a range of benefits that contribute to their widespread adoption and success. One of the primary advantages is the continuous revenue generation offered to businesses, particularly in the gaming and digital content sectors. Furthermore, online microtransactions allow users to make small, incremental payments for virtual goods, upgrades, or premium features, creating a steady income stream. This revenue model is particularly effective for free-to-play platforms, allowing users to access basic services without upfront costs while providing opportunities for monetization through in-app purchases. Moreover, online microtransactions enhance user engagement by offering customization options, personalization features, and the ability to tailor the digital experience according to individual preferences. This not only fosters a more interactive user experience but also encourages users to invest in their virtual presence, creating a sense of ownership and attachment to the platform. Therefore, this sustainable revenue model and offerings are expected to provide lucrative opportunities for market growth during the forecast period.

Online Microtransaction Market - IMG1

Factors such as growth in online gaming, rise in digitalization, and penetration of internet connectivity, drive the growth of the global market. In addition, convenient, quick, and seamless digital transactions have driven the adoption of online microtransactions. Furthermore, online microtransaction market trends such as increase in reliance on in-app purchases as a primary revenue stream for mobile applications, and growth in interest in utilizing blockchain technology for secure and transparent microtransactions are expected to drive the growth of the market. Furthermore, expansion of microtransaction ecosystems across multiple platforms and devices and integration of AI for personalized microtransaction recommendations and user experiences are expected to provide lucrative growth opportunities for the online microtransaction industry during the forecast period. However, increase in regulatory scrutiny and potential legal challenges, and growth in concerns about cybersecurity and fraud risks associated with online transactions, negatively impact the market growth.

The online microtransaction market is segmented into type, device, payment model, and region. On the basis of type, the market is categorized into in-game currencies, random chance purchases, in-game items, expiration, and others. On the basis of device, it is divided into PC, gaming consoles, mobile phones, and others. On the basis of payment model, the market is fragmented into prepay, post-pay and pay-as-you-go. On the basis of region, it is studied across different regions such as North America, Europe, Asia-Pacific, Latin America, Middle East & Africa (MEA).

This report further outlines the current trends and key areas of investment. In addition, it includes Porter's five forces analysis to understand the competitive scenario of the industry and the role of each stakeholder. The report features the strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of the key market players to increase their market share and sustain intense competition in the industry. The market players operating in the online microtransaction market are Activision Blizzard, Inc., CyberAgent Inc., Electronic Arts Inc., GungHo Online Entertainment, Inc., NCSoft, NetEase Inc., Niantic, Inc., Riot Games, Valve Corporation, Nexon Co., Ltd., and Wargaming.net.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online microtransaction market analysis from 2022 to 2032 to identify the prevailing online microtransaction market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the online microtransaction market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global online microtransaction market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Investment Opportunities
  • Upcoming/New Entrant by Regions
  • Technology Trend Analysis
  • Regulatory Guidelines
  • Strategic Recommendations
  • Additional company profiles with specific to client's interest
  • Expanded list for Company Profiles
  • SWOT Analysis

Key Market Segments

By Payment Model

  • Prepay
  • Post-Pay
  • Pay-as-you-Go

By Type

  • In-game currencies
  • Random chance purchase
  • In-game items
  • Expiration
  • Others

By Device

  • PC
  • Gaming Console
  • Mobile Phones
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • Gcc Countries
    • South Africa
    • Rest of Middle East And Africa

Key Market Players:

    • CyberAgent Inc.
    • Electronic Arts Inc.
    • GungHo Online Entertainment, Inc.
    • NCSoft
    • NetEase Inc.
    • Niantic, Inc.
    • Riot Games
    • Valve Corporation
    • Nexon Co., Ltd.
    • Wargaming.net
    • Activision Blizzard, Inc.

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
  • 3.4. Market dynamics
    • 3.4.1. Drivers
    • 3.4.2. Restraints
    • 3.4.3. Opportunities

CHAPTER 4: ONLINE MICROTRANSACTION MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. In-game currencies
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Random chance purchase
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. In-game items
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country
  • 4.5. Expiration
    • 4.5.1. Key market trends, growth factors and opportunities
    • 4.5.2. Market size and forecast, by region
    • 4.5.3. Market share analysis by country
  • 4.6. Others
    • 4.6.1. Key market trends, growth factors and opportunities
    • 4.6.2. Market size and forecast, by region
    • 4.6.3. Market share analysis by country

CHAPTER 5: ONLINE MICROTRANSACTION MARKET, BY DEVICE

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. PC
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Gaming Console
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
  • 5.4. Mobile Phones
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country
  • 5.5. Others
    • 5.5.1. Key market trends, growth factors and opportunities
    • 5.5.2. Market size and forecast, by region
    • 5.5.3. Market share analysis by country

CHAPTER 6: ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. Prepay
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. Post-Pay
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Pay-as-you-Go
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country

CHAPTER 7: ONLINE MICROTRANSACTION MARKET, BY REGION

  • 7.1. Overview
    • 7.1.1. Market size and forecast By Region
  • 7.2. North America
    • 7.2.1. Key market trends, growth factors and opportunities
    • 7.2.2. Market size and forecast, by Type
    • 7.2.3. Market size and forecast, by Device
    • 7.2.4. Market size and forecast, by Payment Model
    • 7.2.5. Market size and forecast, by country
      • 7.2.5.1. U.S.
      • 7.2.5.1.1. Market size and forecast, by Type
      • 7.2.5.1.2. Market size and forecast, by Device
      • 7.2.5.1.3. Market size and forecast, by Payment Model
      • 7.2.5.2. Canada
      • 7.2.5.2.1. Market size and forecast, by Type
      • 7.2.5.2.2. Market size and forecast, by Device
      • 7.2.5.2.3. Market size and forecast, by Payment Model
  • 7.3. Europe
    • 7.3.1. Key market trends, growth factors and opportunities
    • 7.3.2. Market size and forecast, by Type
    • 7.3.3. Market size and forecast, by Device
    • 7.3.4. Market size and forecast, by Payment Model
    • 7.3.5. Market size and forecast, by country
      • 7.3.5.1. UK
      • 7.3.5.1.1. Market size and forecast, by Type
      • 7.3.5.1.2. Market size and forecast, by Device
      • 7.3.5.1.3. Market size and forecast, by Payment Model
      • 7.3.5.2. Germany
      • 7.3.5.2.1. Market size and forecast, by Type
      • 7.3.5.2.2. Market size and forecast, by Device
      • 7.3.5.2.3. Market size and forecast, by Payment Model
      • 7.3.5.3. France
      • 7.3.5.3.1. Market size and forecast, by Type
      • 7.3.5.3.2. Market size and forecast, by Device
      • 7.3.5.3.3. Market size and forecast, by Payment Model
      • 7.3.5.4. Italy
      • 7.3.5.4.1. Market size and forecast, by Type
      • 7.3.5.4.2. Market size and forecast, by Device
      • 7.3.5.4.3. Market size and forecast, by Payment Model
      • 7.3.5.5. Spain
      • 7.3.5.5.1. Market size and forecast, by Type
      • 7.3.5.5.2. Market size and forecast, by Device
      • 7.3.5.5.3. Market size and forecast, by Payment Model
      • 7.3.5.6. Rest of Europe
      • 7.3.5.6.1. Market size and forecast, by Type
      • 7.3.5.6.2. Market size and forecast, by Device
      • 7.3.5.6.3. Market size and forecast, by Payment Model
  • 7.4. Asia-Pacific
    • 7.4.1. Key market trends, growth factors and opportunities
    • 7.4.2. Market size and forecast, by Type
    • 7.4.3. Market size and forecast, by Device
    • 7.4.4. Market size and forecast, by Payment Model
    • 7.4.5. Market size and forecast, by country
      • 7.4.5.1. China
      • 7.4.5.1.1. Market size and forecast, by Type
      • 7.4.5.1.2. Market size and forecast, by Device
      • 7.4.5.1.3. Market size and forecast, by Payment Model
      • 7.4.5.2. Japan
      • 7.4.5.2.1. Market size and forecast, by Type
      • 7.4.5.2.2. Market size and forecast, by Device
      • 7.4.5.2.3. Market size and forecast, by Payment Model
      • 7.4.5.3. India
      • 7.4.5.3.1. Market size and forecast, by Type
      • 7.4.5.3.2. Market size and forecast, by Device
      • 7.4.5.3.3. Market size and forecast, by Payment Model
      • 7.4.5.4. Australia
      • 7.4.5.4.1. Market size and forecast, by Type
      • 7.4.5.4.2. Market size and forecast, by Device
      • 7.4.5.4.3. Market size and forecast, by Payment Model
      • 7.4.5.5. South Korea
      • 7.4.5.5.1. Market size and forecast, by Type
      • 7.4.5.5.2. Market size and forecast, by Device
      • 7.4.5.5.3. Market size and forecast, by Payment Model
      • 7.4.5.6. Rest of Asia-Pacific
      • 7.4.5.6.1. Market size and forecast, by Type
      • 7.4.5.6.2. Market size and forecast, by Device
      • 7.4.5.6.3. Market size and forecast, by Payment Model
  • 7.5. Latin America
    • 7.5.1. Key market trends, growth factors and opportunities
    • 7.5.2. Market size and forecast, by Type
    • 7.5.3. Market size and forecast, by Device
    • 7.5.4. Market size and forecast, by Payment Model
    • 7.5.5. Market size and forecast, by country
      • 7.5.5.1. Brazil
      • 7.5.5.1.1. Market size and forecast, by Type
      • 7.5.5.1.2. Market size and forecast, by Device
      • 7.5.5.1.3. Market size and forecast, by Payment Model
      • 7.5.5.2. Argentina
      • 7.5.5.2.1. Market size and forecast, by Type
      • 7.5.5.2.2. Market size and forecast, by Device
      • 7.5.5.2.3. Market size and forecast, by Payment Model
      • 7.5.5.3. Rest of Latin America
      • 7.5.5.3.1. Market size and forecast, by Type
      • 7.5.5.3.2. Market size and forecast, by Device
      • 7.5.5.3.3. Market size and forecast, by Payment Model
  • 7.6. Middle East and Africa
    • 7.6.1. Key market trends, growth factors and opportunities
    • 7.6.2. Market size and forecast, by Type
    • 7.6.3. Market size and forecast, by Device
    • 7.6.4. Market size and forecast, by Payment Model
    • 7.6.5. Market size and forecast, by country
      • 7.6.5.1. Gcc Countries
      • 7.6.5.1.1. Market size and forecast, by Type
      • 7.6.5.1.2. Market size and forecast, by Device
      • 7.6.5.1.3. Market size and forecast, by Payment Model
      • 7.6.5.2. South Africa
      • 7.6.5.2.1. Market size and forecast, by Type
      • 7.6.5.2.2. Market size and forecast, by Device
      • 7.6.5.2.3. Market size and forecast, by Payment Model
      • 7.6.5.3. Rest of Middle East And Africa
      • 7.6.5.3.1. Market size and forecast, by Type
      • 7.6.5.3.2. Market size and forecast, by Device
      • 7.6.5.3.3. Market size and forecast, by Payment Model

CHAPTER 8: COMPETITIVE LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product mapping of top 10 player
  • 8.4. Competitive dashboard
  • 8.5. Competitive heatmap
  • 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

  • 9.1. Activision Blizzard, Inc.
    • 9.1.1. Company overview
    • 9.1.2. Key executives
    • 9.1.3. Company snapshot
    • 9.1.4. Operating business segments
    • 9.1.5. Product portfolio
    • 9.1.6. Business performance
    • 9.1.7. Key strategic moves and developments
  • 9.2. CyberAgent Inc.
    • 9.2.1. Company overview
    • 9.2.2. Key executives
    • 9.2.3. Company snapshot
    • 9.2.4. Operating business segments
    • 9.2.5. Product portfolio
    • 9.2.6. Business performance
    • 9.2.7. Key strategic moves and developments
  • 9.3. Electronic Arts Inc.
    • 9.3.1. Company overview
    • 9.3.2. Key executives
    • 9.3.3. Company snapshot
    • 9.3.4. Operating business segments
    • 9.3.5. Product portfolio
    • 9.3.6. Business performance
    • 9.3.7. Key strategic moves and developments
  • 9.4. GungHo Online Entertainment, Inc.
    • 9.4.1. Company overview
    • 9.4.2. Key executives
    • 9.4.3. Company snapshot
    • 9.4.4. Operating business segments
    • 9.4.5. Product portfolio
    • 9.4.6. Business performance
    • 9.4.7. Key strategic moves and developments
  • 9.5. NCSoft
    • 9.5.1. Company overview
    • 9.5.2. Key executives
    • 9.5.3. Company snapshot
    • 9.5.4. Operating business segments
    • 9.5.5. Product portfolio
    • 9.5.6. Business performance
    • 9.5.7. Key strategic moves and developments
  • 9.6. NetEase Inc.
    • 9.6.1. Company overview
    • 9.6.2. Key executives
    • 9.6.3. Company snapshot
    • 9.6.4. Operating business segments
    • 9.6.5. Product portfolio
    • 9.6.6. Business performance
    • 9.6.7. Key strategic moves and developments
  • 9.7. Niantic, Inc.
    • 9.7.1. Company overview
    • 9.7.2. Key executives
    • 9.7.3. Company snapshot
    • 9.7.4. Operating business segments
    • 9.7.5. Product portfolio
    • 9.7.6. Business performance
    • 9.7.7. Key strategic moves and developments
  • 9.8. Riot Games
    • 9.8.1. Company overview
    • 9.8.2. Key executives
    • 9.8.3. Company snapshot
    • 9.8.4. Operating business segments
    • 9.8.5. Product portfolio
    • 9.8.6. Business performance
    • 9.8.7. Key strategic moves and developments
  • 9.9. Valve Corporation
    • 9.9.1. Company overview
    • 9.9.2. Key executives
    • 9.9.3. Company snapshot
    • 9.9.4. Operating business segments
    • 9.9.5. Product portfolio
    • 9.9.6. Business performance
    • 9.9.7. Key strategic moves and developments
  • 9.10. Nexon Co., Ltd.
    • 9.10.1. Company overview
    • 9.10.2. Key executives
    • 9.10.3. Company snapshot
    • 9.10.4. Operating business segments
    • 9.10.5. Product portfolio
    • 9.10.6. Business performance
    • 9.10.7. Key strategic moves and developments
  • 9.11. Wargaming.net
    • 9.11.1. Company overview
    • 9.11.2. Key executives
    • 9.11.3. Company snapshot
    • 9.11.4. Operating business segments
    • 9.11.5. Product portfolio
    • 9.11.6. Business performance
    • 9.11.7. Key strategic moves and developments