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市場調査レポート
商品コード
1565191
オンラインマイクロトランザクションの世界市場の規模、シェア、動向分析レポート（デバイス別、支払いモデル別、タイプ別、地域別、展望と予測、2024年-2031年）Global Online Microtransaction Market Size, Share & Trends Analysis Report By Device (PC, Mobile Phones, Gaming Console, and Other Device), By Payment Model, By Type, By Regional Outlook and Forecast, 2024 - 2031 |
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価格
| オンラインマイクロトランザクションの世界市場の規模、シェア、動向分析レポート（デバイス別、支払いモデル別、タイプ別、地域別、展望と予測、2024年-2031年） |
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出版日: 2024年09月30日
発行: KBV Research
ページ情報: 英文 242 Pages
納期: 即納可能
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- 全表示
- 概要
- 図表
- 目次
概要
オンラインマイクロトランザクション市場規模は、予測期間中に12.9%のCAGRで市場成長し、2031年までに1,801億米ドルに達すると予想されています。
しかし、多くの新興国では、安全なデジタル決済システムへのアクセスが不足しており、オンラインバンキングインフラストラクチャが未発達であるため、潜在的な消費者がマイクロトランザクションエコノミーに参加できません。したがって、これらの課題により、企業は経済的およびインフラストラクチャ上の障害を乗り越える必要があり、成長の可能性が低下します。
支払いモデルの展望
支払いモデルに基づいて、市場は前払い、後払い、従量課金に分類されます。後払いセグメントは、2023年に市場で21%の収益シェアを獲得しました。後払いモデルは、ストリーミングプラットフォームやサブスクリプションベースのアプリなどのデジタルサービスに関連付けられることが多く、ユーザーはマイクロトランザクションを実行したりプレミアム機能を使用したりした後に請求を受けることができます。
タイプの展望
タイプ別に見ると、市場はゲーム内通貨、ランダムチャンス購入、ゲーム内アイテム、有効期限ベースの購入、その他に分類されます。ゲーム内通貨セグメントは、2023年に市場で38％の収益シェアを記録しました。FortniteのV-BucksやLeague of LegendsのRPなどのゲーム内通貨により、プレイヤーはゲーム環境内でさまざまな商品やアップグレードを購入できます。
デバイスの展望
デバイス別に見ると、市場はPC、ゲーム機、携帯電話、その他に分類されています。PCセグメントは2023年に市場で37%の収益シェアを記録しました。これは、League of LegendsやDota 2などの人気の無料ゲームがPCプラットフォーム上で強い存在感を示していることに起因しています。
地域の展望
地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにわたって分析されています。北米セグメントは、2023年に市場で35％の収益シェアを獲得しました。この優位性は、マイクロトランザクションを主要な収益源とするゲームやモバイルアプリケーションの採用率の高さによって主に推進されています。
目次
第1章 市場範囲と調査手法
- 市場の定義
- 目的
- 市場範囲
- セグメンテーション
- 調査手法
第2章 市場要覧
- 主なハイライト
第3章 市場概要
- イントロダクション
- 概要
- 市場構成とシナリオ
- 概要
- 市場に影響を与える主な要因
- 市場促進要因
- 市場抑制要因
- 市場機会
- 市場の課題
- ポーターのファイブフォース分析
第4章 世界市場：デバイス別
- 世界のPC市場：地域別
- 世界の携帯電話市場：地域別
- 世界のゲーム機市場：地域別
- 世界のその他のデバイス市場：地域別
第5章 世界市場：支払いモデル別
- 世界のプリペイド市場：地域別
- 世界の従量課金市場：地域別
- 世界のポストペイ市場：地域別
第6章 世界市場：タイプ別
- 世界のゲーム内通貨市場：地域別
- 世界のゲーム内アイテム市場：地域別
- 世界のランダムチャンス購入市場：地域別
- 世界の有効期限ベースの購入市場：地域別
- 世界のその他のタイプ市場：地域別
第7章 世界市場：地域別
- 北米
- 北米の市場：国別
- 米国
- カナダ
- メキシコ
- その他北米地域
- 北米の市場：国別
- 欧州
- 欧州の市場：国別
- ドイツ
- 英国
- フランス
- ロシア
- スペイン
- イタリア
- その他欧州地域
- 欧州の市場：国別
- アジア太平洋地域
- アジア太平洋の市場：国別
- 中国
- 日本
- インド
- 韓国
- シンガポール
- マレーシア
- その他アジア太平洋地域
- アジア太平洋の市場：国別
- ラテンアメリカ・中東・アフリカ
- ラテンアメリカ・中東・アフリカの市場：国別
- ブラジル
- アルゼンチン
- アラブ首長国連邦
- サウジアラビア
- 南アフリカ
- ナイジェリア
- その他ラテンアメリカ・中東・アフリカ地域
- ラテンアメリカ・中東・アフリカの市場：国別
第8章 企業プロファイル
- Epic Games, Inc
- Fandom, Inc
- Valve Corporation
- Activision Blizzard, Inc（Microsoft Corporation）
- NEXON Co, Ltd.
- NetEase, Inc
- Niantic, Inc
- Electronic Arts, Inc
- Nintendo Co, Ltd.
- Wargamingnet
第9章 オンラインマイクロトランザクション市場の成功必須条件
図表
LIST OF TABLES
- TABLE 1 Global Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 2 Global Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 3 Global Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 4 Global Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 5 Global PC Market by Region, 2020 - 2023, USD Million
- TABLE 6 Global PC Market by Region, 2024 - 2031, USD Million
- TABLE 7 Global Mobile Phones Market by Region, 2020 - 2023, USD Million
- TABLE 8 Global Mobile Phones Market by Region, 2024 - 2031, USD Million
- TABLE 9 Global Gaming Console Market by Region, 2020 - 2023, USD Million
- TABLE 10 Global Gaming Console Market by Region, 2024 - 2031, USD Million
- TABLE 11 Global Other Device Market by Region, 2020 - 2023, USD Million
- TABLE 12 Global Other Device Market by Region, 2024 - 2031, USD Million
- TABLE 13 Global Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 14 Global Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 15 Global Prepay Market by Region, 2020 - 2023, USD Million
- TABLE 16 Global Prepay Market by Region, 2024 - 2031, USD Million
- TABLE 17 Global Pay-as-you-Go Market by Region, 2020 - 2023, USD Million
- TABLE 18 Global Pay-as-you-Go Market by Region, 2024 - 2031, USD Million
- TABLE 19 Global Post-Pay Market by Region, 2020 - 2023, USD Million
- TABLE 20 Global Post-Pay Market by Region, 2024 - 2031, USD Million
- TABLE 21 Global Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 22 Global Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 23 Global In-game Currencies Market by Region, 2020 - 2023, USD Million
- TABLE 24 Global In-game Currencies Market by Region, 2024 - 2031, USD Million
- TABLE 25 Global In-game Items Market by Region, 2020 - 2023, USD Million
- TABLE 26 Global In-game Items Market by Region, 2024 - 2031, USD Million
- TABLE 27 Global Random Chance Purchases Market by Region, 2020 - 2023, USD Million
- TABLE 28 Global Random Chance Purchases Market by Region, 2024 - 2031, USD Million
- TABLE 29 Global Expiration-based Purchases Market by Region, 2020 - 2023, USD Million
- TABLE 30 Global Expiration-based Purchases Market by Region, 2024 - 2031, USD Million
- TABLE 31 Global Other Type Market by Region, 2020 - 2023, USD Million
- TABLE 32 Global Other Type Market by Region, 2024 - 2031, USD Million
- TABLE 33 Global Online Microtransaction Market by Region, 2020 - 2023, USD Million
- TABLE 34 Global Online Microtransaction Market by Region, 2024 - 2031, USD Million
- TABLE 35 North America Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 36 North America Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 37 North America Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 38 North America Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 39 North America PC Market by Country, 2020 - 2023, USD Million
- TABLE 40 North America PC Market by Country, 2024 - 2031, USD Million
- TABLE 41 North America Mobile Phones Market by Country, 2020 - 2023, USD Million
- TABLE 42 North America Mobile Phones Market by Country, 2024 - 2031, USD Million
- TABLE 43 North America Gaming Console Market by Country, 2020 - 2023, USD Million
- TABLE 44 North America Gaming Console Market by Country, 2024 - 2031, USD Million
- TABLE 45 North America Other Device Market by Country, 2020 - 2023, USD Million
- TABLE 46 North America Other Device Market by Country, 2024 - 2031, USD Million
- TABLE 47 North America Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 48 North America Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 49 North America Prepay Market by Country, 2020 - 2023, USD Million
- TABLE 50 North America Prepay Market by Country, 2024 - 2031, USD Million
- TABLE 51 North America Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
- TABLE 52 North America Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
- TABLE 53 North America Post-Pay Market by Country, 2020 - 2023, USD Million
- TABLE 54 North America Post-Pay Market by Country, 2024 - 2031, USD Million
- TABLE 55 North America Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 56 North America Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 57 North America In-game Currencies Market by Country, 2020 - 2023, USD Million
- TABLE 58 North America In-game Currencies Market by Country, 2024 - 2031, USD Million
- TABLE 59 North America In-game Items Market by Country, 2020 - 2023, USD Million
- TABLE 60 North America In-game Items Market by Country, 2024 - 2031, USD Million
- TABLE 61 North America Random Chance Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 62 North America Random Chance Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 63 North America Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 64 North America Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 65 North America Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 66 North America Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 67 North America Online Microtransaction Market by Country, 2020 - 2023, USD Million
- TABLE 68 North America Online Microtransaction Market by Country, 2024 - 2031, USD Million
- TABLE 69 US Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 70 US Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 71 US Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 72 US Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 73 US Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 74 US Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 75 US Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 76 US Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 77 Canada Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 78 Canada Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 79 Canada Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 80 Canada Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 81 Canada Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 82 Canada Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 83 Canada Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 84 Canada Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 85 Mexico Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 86 Mexico Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 87 Mexico Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 88 Mexico Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 89 Mexico Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 90 Mexico Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 91 Mexico Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 92 Mexico Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 93 Rest of North America Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 94 Rest of North America Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 95 Rest of North America Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 96 Rest of North America Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 97 Rest of North America Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 98 Rest of North America Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 99 Rest of North America Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 100 Rest of North America Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 101 Europe Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 102 Europe Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 103 Europe Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 104 Europe Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 105 Europe PC Market by Country, 2020 - 2023, USD Million
- TABLE 106 Europe PC Market by Country, 2024 - 2031, USD Million
- TABLE 107 Europe Mobile Phones Market by Country, 2020 - 2023, USD Million
- TABLE 108 Europe Mobile Phones Market by Country, 2024 - 2031, USD Million
- TABLE 109 Europe Gaming Console Market by Country, 2020 - 2023, USD Million
- TABLE 110 Europe Gaming Console Market by Country, 2024 - 2031, USD Million
- TABLE 111 Europe Other Device Market by Country, 2020 - 2023, USD Million
- TABLE 112 Europe Other Device Market by Country, 2024 - 2031, USD Million
- TABLE 113 Europe Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 114 Europe Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 115 Europe Prepay Market by Country, 2020 - 2023, USD Million
- TABLE 116 Europe Prepay Market by Country, 2024 - 2031, USD Million
- TABLE 117 Europe Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
- TABLE 118 Europe Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
- TABLE 119 Europe Post-Pay Market by Country, 2020 - 2023, USD Million
- TABLE 120 Europe Post-Pay Market by Country, 2024 - 2031, USD Million
- TABLE 121 Europe Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 122 Europe Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 123 Europe In-game Currencies Market by Country, 2020 - 2023, USD Million
- TABLE 124 Europe In-game Currencies Market by Country, 2024 - 2031, USD Million
- TABLE 125 Europe In-game Items Market by Country, 2020 - 2023, USD Million
- TABLE 126 Europe In-game Items Market by Country, 2024 - 2031, USD Million
- TABLE 127 Europe Random Chance Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 128 Europe Random Chance Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 129 Europe Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 130 Europe Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 131 Europe Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 132 Europe Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 133 Europe Online Microtransaction Market by Country, 2020 - 2023, USD Million
- TABLE 134 Europe Online Microtransaction Market by Country, 2024 - 2031, USD Million
- TABLE 135 Germany Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 136 Germany Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 137 Germany Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 138 Germany Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 139 Germany Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 140 Germany Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 141 Germany Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 142 Germany Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 143 UK Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 144 UK Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 145 UK Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 146 UK Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 147 UK Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 148 UK Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 149 UK Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 150 UK Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 151 France Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 152 France Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 153 France Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 154 France Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 155 France Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 156 France Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 157 France Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 158 France Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 159 Russia Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 160 Russia Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 161 Russia Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 162 Russia Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 163 Russia Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 164 Russia Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 165 Russia Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 166 Russia Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 167 Spain Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 168 Spain Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 169 Spain Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 170 Spain Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 171 Spain Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 172 Spain Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 173 Spain Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 174 Spain Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 175 Italy Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 176 Italy Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 177 Italy Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 178 Italy Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 179 Italy Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 180 Italy Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 181 Italy Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 182 Italy Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 183 Rest of Europe Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 184 Rest of Europe Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 185 Rest of Europe Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 186 Rest of Europe Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 187 Rest of Europe Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 188 Rest of Europe Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 189 Rest of Europe Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 190 Rest of Europe Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 191 Asia Pacific Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 192 Asia Pacific Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 193 Asia Pacific Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 194 Asia Pacific Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 195 Asia Pacific PC Market by Country, 2020 - 2023, USD Million
- TABLE 196 Asia Pacific PC Market by Country, 2024 - 2031, USD Million
- TABLE 197 Asia Pacific Mobile Phones Market by Country, 2020 - 2023, USD Million
- TABLE 198 Asia Pacific Mobile Phones Market by Country, 2024 - 2031, USD Million
- TABLE 199 Asia Pacific Gaming Console Market by Country, 2020 - 2023, USD Million
- TABLE 200 Asia Pacific Gaming Console Market by Country, 2024 - 2031, USD Million
- TABLE 201 Asia Pacific Other Device Market by Country, 2020 - 2023, USD Million
- TABLE 202 Asia Pacific Other Device Market by Country, 2024 - 2031, USD Million
- TABLE 203 Asia Pacific Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 204 Asia Pacific Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 205 Asia Pacific Prepay Market by Country, 2020 - 2023, USD Million
- TABLE 206 Asia Pacific Prepay Market by Country, 2024 - 2031, USD Million
- TABLE 207 Asia Pacific Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
- TABLE 208 Asia Pacific Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
- TABLE 209 Asia Pacific Post-Pay Market by Country, 2020 - 2023, USD Million
- TABLE 210 Asia Pacific Post-Pay Market by Country, 2024 - 2031, USD Million
- TABLE 211 Asia Pacific Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 212 Asia Pacific Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 213 Asia Pacific In-game Currencies Market by Country, 2020 - 2023, USD Million
- TABLE 214 Asia Pacific In-game Currencies Market by Country, 2024 - 2031, USD Million
- TABLE 215 Asia Pacific In-game Items Market by Country, 2020 - 2023, USD Million
- TABLE 216 Asia Pacific In-game Items Market by Country, 2024 - 2031, USD Million
- TABLE 217 Asia Pacific Random Chance Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 218 Asia Pacific Random Chance Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 219 Asia Pacific Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 220 Asia Pacific Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 221 Asia Pacific Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 222 Asia Pacific Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 223 Asia Pacific Online Microtransaction Market by Country, 2020 - 2023, USD Million
- TABLE 224 Asia Pacific Online Microtransaction Market by Country, 2024 - 2031, USD Million
- TABLE 225 China Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 226 China Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 227 China Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 228 China Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 229 China Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 230 China Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 231 China Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 232 China Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 233 Japan Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 234 Japan Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 235 Japan Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 236 Japan Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 237 Japan Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 238 Japan Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 239 Japan Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 240 Japan Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 241 India Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 242 India Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 243 India Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 244 India Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 245 India Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 246 India Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 247 India Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 248 India Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 249 South Korea Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 250 South Korea Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 251 South Korea Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 252 South Korea Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 253 South Korea Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 254 South Korea Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 255 South Korea Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 256 South Korea Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 257 Singapore Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 258 Singapore Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 259 Singapore Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 260 Singapore Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 261 Singapore Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 262 Singapore Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 263 Singapore Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 264 Singapore Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 265 Malaysia Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 266 Malaysia Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 267 Malaysia Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 268 Malaysia Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 269 Malaysia Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 270 Malaysia Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 271 Malaysia Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 272 Malaysia Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 273 Rest of Asia Pacific Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 274 Rest of Asia Pacific Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 275 Rest of Asia Pacific Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 276 Rest of Asia Pacific Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 277 Rest of Asia Pacific Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 278 Rest of Asia Pacific Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 279 Rest of Asia Pacific Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 280 Rest of Asia Pacific Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 281 LAMEA Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 282 LAMEA Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 283 LAMEA Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 284 LAMEA Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 285 LAMEA PC Market by Country, 2020 - 2023, USD Million
- TABLE 286 LAMEA PC Market by Country, 2024 - 2031, USD Million
- TABLE 287 LAMEA Mobile Phones Market by Country, 2020 - 2023, USD Million
- TABLE 288 LAMEA Mobile Phones Market by Country, 2024 - 2031, USD Million
- TABLE 289 LAMEA Gaming Console Market by Country, 2020 - 2023, USD Million
- TABLE 290 LAMEA Gaming Console Market by Country, 2024 - 2031, USD Million
- TABLE 291 LAMEA Other Device Market by Country, 2020 - 2023, USD Million
- TABLE 292 LAMEA Other Device Market by Country, 2024 - 2031, USD Million
- TABLE 293 LAMEA Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 294 LAMEA Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 295 LAMEA Prepay Market by Country, 2020 - 2023, USD Million
- TABLE 296 LAMEA Prepay Market by Country, 2024 - 2031, USD Million
- TABLE 297 LAMEA Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
- TABLE 298 LAMEA Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
- TABLE 299 LAMEA Post-Pay Market by Country, 2020 - 2023, USD Million
- TABLE 300 LAMEA Post-Pay Market by Country, 2024 - 2031, USD Million
- TABLE 301 LAMEA Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 302 LAMEA Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 303 LAMEA In-game Currencies Market by Country, 2020 - 2023, USD Million
- TABLE 304 LAMEA In-game Currencies Market by Country, 2024 - 2031, USD Million
- TABLE 305 LAMEA In-game Items Market by Country, 2020 - 2023, USD Million
- TABLE 306 LAMEA In-game Items Market by Country, 2024 - 2031, USD Million
- TABLE 307 LAMEA Random Chance Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 308 LAMEA Random Chance Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 309 LAMEA Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
- TABLE 310 LAMEA Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
- TABLE 311 LAMEA Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 312 LAMEA Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 313 LAMEA Online Microtransaction Market by Country, 2020 - 2023, USD Million
- TABLE 314 LAMEA Online Microtransaction Market by Country, 2024 - 2031, USD Million
- TABLE 315 Brazil Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 316 Brazil Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 317 Brazil Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 318 Brazil Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 319 Brazil Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 320 Brazil Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 321 Brazil Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 322 Brazil Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 323 Argentina Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 324 Argentina Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 325 Argentina Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 326 Argentina Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 327 Argentina Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 328 Argentina Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 329 Argentina Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 330 Argentina Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 331 UAE Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 332 UAE Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 333 UAE Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 334 UAE Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 335 UAE Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 336 UAE Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 337 UAE Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 338 UAE Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 339 Saudi Arabia Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 340 Saudi Arabia Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 341 Saudi Arabia Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 342 Saudi Arabia Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 343 Saudi Arabia Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 344 Saudi Arabia Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 345 Saudi Arabia Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 346 Saudi Arabia Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 347 South Africa Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 348 South Africa Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 349 South Africa Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 350 South Africa Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 351 South Africa Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 352 South Africa Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 353 South Africa Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 354 South Africa Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 355 Nigeria Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 356 Nigeria Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 357 Nigeria Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 358 Nigeria Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 359 Nigeria Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 360 Nigeria Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 361 Nigeria Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 362 Nigeria Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 363 Rest of LAMEA Online Microtransaction Market, 2020 - 2023, USD Million
- TABLE 364 Rest of LAMEA Online Microtransaction Market, 2024 - 2031, USD Million
- TABLE 365 Rest of LAMEA Online Microtransaction Market by Device, 2020 - 2023, USD Million
- TABLE 366 Rest of LAMEA Online Microtransaction Market by Device, 2024 - 2031, USD Million
- TABLE 367 Rest of LAMEA Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
- TABLE 368 Rest of LAMEA Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
- TABLE 369 Rest of LAMEA Online Microtransaction Market by Type, 2020 - 2023, USD Million
- TABLE 370 Rest of LAMEA Online Microtransaction Market by Type, 2024 - 2031, USD Million
- TABLE 371 key Information - Epic Games, Inc.
- TABLE 372 Key Information - Fandom, Inc.
- TABLE 373 Key Information - Valve Corporation
- TABLE 374 Key Information - Activision Blizzard, Inc.
- TABLE 375 Key Information - NEXON Co., Ltd.
- TABLE 376 key information - NetEase, Inc.
- TABLE 377 Key Information -Niantic, Inc.
- TABLE 378 Key information - Electronic Arts, Inc.
- TABLE 379 key information - Nintendo Co., Ltd.
- TABLE 380 Key Information - Wargaming.net
目次
The Global Online Microtransaction Market size is expected to reach $180.1 billion by 2031, rising at a market growth of 12.9% CAGR during the forecast period.
The gaming industry is dominated by countries such as China, Japan, and South Korea, which have a substantial user base for both mobile and PC gaming. China's mobile gaming leadership and South Korea's prominent esports scene have contributed significantly to the region's growing adoption of microtransactions. Integrating in-game currencies and items into popular games, such as Honor of Kings and Genshin Impact, has boosted the revenue generated from microtransactions. Furthermore, the microtransaction economy in the Asia Pacific has experienced a further acceleration in growth due to the region's widespread smartphone utilization and rapid internet penetration. The Asia Pacific segment acquired 28% revenue share in the online microtransaction market in 2023.
Governments worldwide have supported the rollout of 5G networks, with countries like South Korea, China, and the United States leading in 5G adoption. This enhanced infrastructure is further driving the growth of mobile gaming and increasing the opportunity for microtransactions as more sophisticated mobile games enter the market. Hence, all these factors will aid in the growth of the market. Additionally, productivity and communication tools have integrated microtransactions to unlock premium features. For instance, apps like Slack or Trello offer free versions but provide additional functionality or tools through paid upgrades, many of which are offered as microtransactions. Thus, this rising interest in digital content has created a thriving ecosystem for microtransactions across various platforms and industries.
However, the lack of access to secure digital payment systems and underdeveloped online banking infrastructure in many emerging economies prevent potential consumers from participating in the microtransaction economy. Thus, these challenges reduce the growth potential for companies as they must navigate economic and infrastructural obstacles.
Payment Model Outlook
Based on payment model, the market is classified into prepay, post-pay, and pay-as-you-go. The post-pay segment procured 21% revenue share in the market in 2023. Post-pay models, often associated with digital services like streaming platforms or subscription-based apps, allow users to be billed after they've made microtransactions or used premium features.
Type Outlook
On the basis of type, the market is divided into in-game currencies, random chance purchases, in-game items, expiration-based purchases, and others. The in-game currencies segment recorded 38% revenue share in the market in 2023. In-game currencies, such as V-Bucks in Fortnite or RP in League of Legends, allow players to purchase various goods or upgrades within the game environment.
Device Outlook
By device, the market is segmented into PC, gaming consoles, mobile phones, and others. The PC segment witnessed 37% revenue share in the market in 2023. This can be attributed to the strong presence of popular free-to-play games, such as League of Legends and Dota 2, on the PC platform.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 35% revenue share in the market in 2023. This dominance is largely driven by the high adoption of gaming and mobile applications that rely on microtransactions as a key source of revenue.
List of Key Companies Profiled
- Epic Games, Inc.
- Fandom, Inc.
- Valve Corporation
- Activision Blizzard, Inc. (Microsoft Corporation)
- NEXON Co., Ltd.
- NetEase, Inc.
- Niantic, Inc.
- Electronic Arts, Inc.
- Nintendo Co., Ltd.
- Wargaming.net
Global Online Microtransaction Market Report Segmentation
By Device
- PC
- Mobile Phones
- Gaming Console
- Other Device
By Payment Model
- Prepay
- Pay-as-you-Go
- Post-Pay
By Type
- In-game Currencies
- In-game Items
- Random Chance Purchases
- Expiration-based Purchases
- Other Type
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Online Microtransaction Market, by Device
- 1.4.2 Global Online Microtransaction Market, by Payment Model
- 1.4.3 Global Online Microtransaction Market, by Type
- 1.4.4 Global Online Microtransaction Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Online Microtransaction Market by Device
- 4.1 Global PC Market by Region
- 4.2 Global Mobile Phones Market by Region
- 4.3 Global Gaming Console Market by Region
- 4.4 Global Other Device Market by Region
Chapter 5. Global Online Microtransaction Market by Payment Model
- 5.1 Global Prepay Market by Region
- 5.2 Global Pay-as-you-Go Market by Region
- 5.3 Global Post-Pay Market by Region
Chapter 6. Global Online Microtransaction Market by Type
- 6.1 Global In-game Currencies Market by Region
- 6.2 Global In-game Items Market by Region
- 6.3 Global Random Chance Purchases Market by Region
- 6.4 Global Expiration-based Purchases Market by Region
- 6.5 Global Other Type Market by Region
Chapter 7. Global Online Microtransaction Market by Region
- 7.1 North America Online Microtransaction Market
- 7.1.1 North America Online Microtransaction Market by Device
- 7.1.1.1 North America PC Market by Country
- 7.1.1.2 North America Mobile Phones Market by Country
- 7.1.1.3 North America Gaming Console Market by Country
- 7.1.1.4 North America Other Device Market by Country
- 7.1.2 North America Online Microtransaction Market by Payment Model
- 7.1.2.1 North America Prepay Market by Country
- 7.1.2.2 North America Pay-as-you-Go Market by Country
- 7.1.2.3 North America Post-Pay Market by Country
- 7.1.3 North America Online Microtransaction Market by Type
- 7.1.3.1 North America In-game Currencies Market by Country
- 7.1.3.2 North America In-game Items Market by Country
- 7.1.3.3 North America Random Chance Purchases Market by Country
- 7.1.3.4 North America Expiration-based Purchases Market by Country
- 7.1.3.5 North America Other Type Market by Country
- 7.1.4 North America Online Microtransaction Market by Country
- 7.1.4.1 US Online Microtransaction Market
- 7.1.4.1.1 US Online Microtransaction Market by Device
- 7.1.4.1.2 US Online Microtransaction Market by Payment Model
- 7.1.4.1.3 US Online Microtransaction Market by Type
- 7.1.4.2 Canada Online Microtransaction Market
- 7.1.4.2.1 Canada Online Microtransaction Market by Device
- 7.1.4.2.2 Canada Online Microtransaction Market by Payment Model
- 7.1.4.2.3 Canada Online Microtransaction Market by Type
- 7.1.4.3 Mexico Online Microtransaction Market
- 7.1.4.3.1 Mexico Online Microtransaction Market by Device
- 7.1.4.3.2 Mexico Online Microtransaction Market by Payment Model
- 7.1.4.3.3 Mexico Online Microtransaction Market by Type
- 7.1.4.4 Rest of North America Online Microtransaction Market
- 7.1.4.4.1 Rest of North America Online Microtransaction Market by Device
- 7.1.4.4.2 Rest of North America Online Microtransaction Market by Payment Model
- 7.1.4.4.3 Rest of North America Online Microtransaction Market by Type
- 7.1.4.1 US Online Microtransaction Market
- 7.1.1 North America Online Microtransaction Market by Device
- 7.2 Europe Online Microtransaction Market
- 7.2.1 Europe Online Microtransaction Market by Device
- 7.2.1.1 Europe PC Market by Country
- 7.2.1.2 Europe Mobile Phones Market by Country
- 7.2.1.3 Europe Gaming Console Market by Country
- 7.2.1.4 Europe Other Device Market by Country
- 7.2.2 Europe Online Microtransaction Market by Payment Model
- 7.2.2.1 Europe Prepay Market by Country
- 7.2.2.2 Europe Pay-as-you-Go Market by Country
- 7.2.2.3 Europe Post-Pay Market by Country
- 7.2.3 Europe Online Microtransaction Market by Type
- 7.2.3.1 Europe In-game Currencies Market by Country
- 7.2.3.2 Europe In-game Items Market by Country
- 7.2.3.3 Europe Random Chance Purchases Market by Country
- 7.2.3.4 Europe Expiration-based Purchases Market by Country
- 7.2.3.5 Europe Other Type Market by Country
- 7.2.4 Europe Online Microtransaction Market by Country
- 7.2.4.1 Germany Online Microtransaction Market
- 7.2.4.1.1 Germany Online Microtransaction Market by Device
- 7.2.4.1.2 Germany Online Microtransaction Market by Payment Model
- 7.2.4.1.3 Germany Online Microtransaction Market by Type
- 7.2.4.2 UK Online Microtransaction Market
- 7.2.4.2.1 UK Online Microtransaction Market by Device
- 7.2.4.2.2 UK Online Microtransaction Market by Payment Model
- 7.2.4.2.3 UK Online Microtransaction Market by Type
- 7.2.4.3 France Online Microtransaction Market
- 7.2.4.3.1 France Online Microtransaction Market by Device
- 7.2.4.3.2 France Online Microtransaction Market by Payment Model
- 7.2.4.3.3 France Online Microtransaction Market by Type
- 7.2.4.4 Russia Online Microtransaction Market
- 7.2.4.4.1 Russia Online Microtransaction Market by Device
- 7.2.4.4.2 Russia Online Microtransaction Market by Payment Model
- 7.2.4.4.3 Russia Online Microtransaction Market by Type
- 7.2.4.5 Spain Online Microtransaction Market
- 7.2.4.5.1 Spain Online Microtransaction Market by Device
- 7.2.4.5.2 Spain Online Microtransaction Market by Payment Model
- 7.2.4.5.3 Spain Online Microtransaction Market by Type
- 7.2.4.6 Italy Online Microtransaction Market
- 7.2.4.6.1 Italy Online Microtransaction Market by Device
- 7.2.4.6.2 Italy Online Microtransaction Market by Payment Model
- 7.2.4.6.3 Italy Online Microtransaction Market by Type
- 7.2.4.7 Rest of Europe Online Microtransaction Market
- 7.2.4.7.1 Rest of Europe Online Microtransaction Market by Device
- 7.2.4.7.2 Rest of Europe Online Microtransaction Market by Payment Model
- 7.2.4.7.3 Rest of Europe Online Microtransaction Market by Type
- 7.2.4.1 Germany Online Microtransaction Market
- 7.2.1 Europe Online Microtransaction Market by Device
- 7.3 Asia Pacific Online Microtransaction Market
- 7.3.1 Asia Pacific Online Microtransaction Market by Device
- 7.3.1.1 Asia Pacific PC Market by Country
- 7.3.1.2 Asia Pacific Mobile Phones Market by Country
- 7.3.1.3 Asia Pacific Gaming Console Market by Country
- 7.3.1.4 Asia Pacific Other Device Market by Country
- 7.3.2 Asia Pacific Online Microtransaction Market by Payment Model
- 7.3.2.1 Asia Pacific Prepay Market by Country
- 7.3.2.2 Asia Pacific Pay-as-you-Go Market by Country
- 7.3.2.3 Asia Pacific Post-Pay Market by Country
- 7.3.3 Asia Pacific Online Microtransaction Market by Type
- 7.3.3.1 Asia Pacific In-game Currencies Market by Country
- 7.3.3.2 Asia Pacific In-game Items Market by Country
- 7.3.3.3 Asia Pacific Random Chance Purchases Market by Country
- 7.3.3.4 Asia Pacific Expiration-based Purchases Market by Country
- 7.3.3.5 Asia Pacific Other Type Market by Country
- 7.3.4 Asia Pacific Online Microtransaction Market by Country
- 7.3.4.1 China Online Microtransaction Market
- 7.3.4.1.1 China Online Microtransaction Market by Device
- 7.3.4.1.2 China Online Microtransaction Market by Payment Model
- 7.3.4.1.3 China Online Microtransaction Market by Type
- 7.3.4.2 Japan Online Microtransaction Market
- 7.3.4.2.1 Japan Online Microtransaction Market by Device
- 7.3.4.2.2 Japan Online Microtransaction Market by Payment Model
- 7.3.4.2.3 Japan Online Microtransaction Market by Type
- 7.3.4.3 India Online Microtransaction Market
- 7.3.4.3.1 India Online Microtransaction Market by Device
- 7.3.4.3.2 India Online Microtransaction Market by Payment Model
- 7.3.4.3.3 India Online Microtransaction Market by Type
- 7.3.4.4 South Korea Online Microtransaction Market
- 7.3.4.4.1 South Korea Online Microtransaction Market by Device
- 7.3.4.4.2 South Korea Online Microtransaction Market by Payment Model
- 7.3.4.4.3 South Korea Online Microtransaction Market by Type
- 7.3.4.5 Singapore Online Microtransaction Market
- 7.3.4.5.1 Singapore Online Microtransaction Market by Device
- 7.3.4.5.2 Singapore Online Microtransaction Market by Payment Model
- 7.3.4.5.3 Singapore Online Microtransaction Market by Type
- 7.3.4.6 Malaysia Online Microtransaction Market
- 7.3.4.6.1 Malaysia Online Microtransaction Market by Device
- 7.3.4.6.2 Malaysia Online Microtransaction Market by Payment Model
- 7.3.4.6.3 Malaysia Online Microtransaction Market by Type
- 7.3.4.7 Rest of Asia Pacific Online Microtransaction Market
- 7.3.4.7.1 Rest of Asia Pacific Online Microtransaction Market by Device
- 7.3.4.7.2 Rest of Asia Pacific Online Microtransaction Market by Payment Model
- 7.3.4.7.3 Rest of Asia Pacific Online Microtransaction Market by Type
- 7.3.4.1 China Online Microtransaction Market
- 7.3.1 Asia Pacific Online Microtransaction Market by Device
- 7.4 LAMEA Online Microtransaction Market
- 7.4.1 LAMEA Online Microtransaction Market by Device
- 7.4.1.1 LAMEA PC Market by Country
- 7.4.1.2 LAMEA Mobile Phones Market by Country
- 7.4.1.3 LAMEA Gaming Console Market by Country
- 7.4.1.4 LAMEA Other Device Market by Country
- 7.4.2 LAMEA Online Microtransaction Market by Payment Model
- 7.4.2.1 LAMEA Prepay Market by Country
- 7.4.2.2 LAMEA Pay-as-you-Go Market by Country
- 7.4.2.3 LAMEA Post-Pay Market by Country
- 7.4.3 LAMEA Online Microtransaction Market by Type
- 7.4.3.1 LAMEA In-game Currencies Market by Country
- 7.4.3.2 LAMEA In-game Items Market by Country
- 7.4.3.3 LAMEA Random Chance Purchases Market by Country
- 7.4.3.4 LAMEA Expiration-based Purchases Market by Country
- 7.4.3.5 LAMEA Other Type Market by Country
- 7.4.4 LAMEA Online Microtransaction Market by Country
- 7.4.4.1 Brazil Online Microtransaction Market
- 7.4.4.1.1 Brazil Online Microtransaction Market by Device
- 7.4.4.1.2 Brazil Online Microtransaction Market by Payment Model
- 7.4.4.1.3 Brazil Online Microtransaction Market by Type
- 7.4.4.2 Argentina Online Microtransaction Market
- 7.4.4.2.1 Argentina Online Microtransaction Market by Device
- 7.4.4.2.2 Argentina Online Microtransaction Market by Payment Model
- 7.4.4.2.3 Argentina Online Microtransaction Market by Type
- 7.4.4.3 UAE Online Microtransaction Market
- 7.4.4.3.1 UAE Online Microtransaction Market by Device
- 7.4.4.3.2 UAE Online Microtransaction Market by Payment Model
- 7.4.4.3.3 UAE Online Microtransaction Market by Type
- 7.4.4.4 Saudi Arabia Online Microtransaction Market
- 7.4.4.4.1 Saudi Arabia Online Microtransaction Market by Device
- 7.4.4.4.2 Saudi Arabia Online Microtransaction Market by Payment Model
- 7.4.4.4.3 Saudi Arabia Online Microtransaction Market by Type
- 7.4.4.5 South Africa Online Microtransaction Market
- 7.4.4.5.1 South Africa Online Microtransaction Market by Device
- 7.4.4.5.2 South Africa Online Microtransaction Market by Payment Model
- 7.4.4.5.3 South Africa Online Microtransaction Market by Type
- 7.4.4.6 Nigeria Online Microtransaction Market
- 7.4.4.6.1 Nigeria Online Microtransaction Market by Device
- 7.4.4.6.2 Nigeria Online Microtransaction Market by Payment Model
- 7.4.4.6.3 Nigeria Online Microtransaction Market by Type
- 7.4.4.7 Rest of LAMEA Online Microtransaction Market
- 7.4.4.7.1 Rest of LAMEA Online Microtransaction Market by Device
- 7.4.4.7.2 Rest of LAMEA Online Microtransaction Market by Payment Model
- 7.4.4.7.3 Rest of LAMEA Online Microtransaction Market by Type
- 7.4.4.1 Brazil Online Microtransaction Market
- 7.4.1 LAMEA Online Microtransaction Market by Device
Chapter 8. Company Profiles
- 8.1 Epic Games, Inc.
- 8.1.1 Company Overview
- 8.1.2 Recent strategies and developments:
- 8.1.2.1 Product Launches and Product Expansions:
- 8.1.2.2 Acquisition and Mergers:
- 8.1.3 SWOT Analysis
- 8.2 Fandom, Inc.
- 8.2.1 Company Overview
- 8.3 Valve Corporation
- 8.3.1 Company Overview
- 8.4 Activision Blizzard, Inc. (Microsoft Corporation)
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 Recent strategies and developments:
- 8.4.5.1 Product Launches and Product Expansions:
- 8.4.6 SWOT Analysis
- 8.5 NEXON Co., Ltd.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.6 NetEase, Inc.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental Analysis
- 8.6.4 Research & Development Expenses
- 8.7 Niantic, Inc.
- 8.7.1 Company Overview
- 8.8 Electronic Arts, Inc.
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Research & Development Expenses
- 8.8.4 SWOT Analysis
- 8.9 Nintendo Co., Ltd.
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Regional Analysis
- 8.9.4 Research & Development Expenses
- 8.9.5 SWOT Analysis
- 8.10. Wargaming.net
- 8.10.1 Company Overview
