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アプリ内課金市場、シェア、規模、動向、業界分析レポート、オペレーティングシステム別、タイプ別、用途別、地域別、セグメント別予測、2024年～2032年

In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System, By Type, By Application, By Region, And Segment Forecasts, 2024 - 2032
出版日: | 発行: Polaris Market Research | ページ情報: 英文 117 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
アプリ内課金市場、シェア、規模、動向、業界分析レポート、オペレーティングシステム別、タイプ別、用途別、地域別、セグメント別予測、2024年～2032年
出版日: 2024年02月24日
発行: Polaris Market Research
ページ情報: 英文 117 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界のアプリ内課金（IAP）市場規模は2032年までに4,792億6,000万米ドルに達する見込みです。このレポートは現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

自動化された統合ソリューションへの需要の高まりは、市場拡大に寄与するプラス要因です。企業は、プロセスを合理化し、人的資源への依存を減らし、ルーチンタスクを自動化し、手作業によるミスを最小限に抑えるために、技術的に高度なアプリ内課金（IAP）ソリューションを求めるようになっています。特に、モバイル・アプリケーションやデジタル・ウォレットは、従来のロイヤルティ・カードに取って代わりつつあり、顧客に利便性を提供する一方で、企業には顧客行動に関するより高度な洞察がもたらされています。

アプリ内課金ソリューションは、企業にリアルタイムの統計情報を提供し、顧客が自社の製品やサービスをどのように利用しているかについての洞察を提供します。この貴重な情報により、企業はロイヤリティ・プログラムを強化し、ブランドを強化するためのユニークで効果的な戦略を考案することができます。このソフトウェアは、消費者ごとに個別のプロファイルを作成することができるため、企業は顧客の行動に基づいて、消費者のエンゲージメント、サブスクリプションの利用状況、利用頻度を監視し、理解することができます。カスタマーサービス・マネージャー（CSM）は、このデータを活用して、特定の消費者をターゲットにしたプログラムやプランを開発し、最終的に顧客維持、満足度、全体的なエンゲージメントの向上を促進することができます。

ウェブトラフィックの増加は、投資家と顧客の双方を惹きつけ、商品やサービスの宣伝・広告のプラットフォームを提供することが期待されています。ソーシャルメディアはオンライン広告ビジネスの拡大において重要な役割を果たしており、Instagram、LinkedIn、Telegram、WhatsAppなどのプラットフォームはミレニアル世代の間で絶大な人気を博しています。この人気は、投資家がこれらのプラットフォーム上でビジネスを促進するための有利な機会を作成します。顧客転換率の向上、マーケティングコストの削減、ターゲットを絞ったセグメント化された顧客ベースへのアクセス、検索エンジンランキングの向上、インバウンドトラフィックの増加、顧客満足度の向上といったデジタルメディア広告の利点は、市場成長を促進する主要因になると予想されます。

世界中でスマートフォンの利用が急増していることは、オンライン広告に接し、オンライン・ショッピングを探求するよう影響された、より幅広い視聴者を示しています。新興経済諸国では、これらの数字が着実に増加しています。ユーザー基盤の拡大は、特に新興地域で顕著です。この動向は市場成長の重要な促進要因になると予想されます。スマートフォンでインターネットにアクセスする人が増えるにつれて、オンラインショッピングへの嗜好が高まり、潜在的な顧客層が拡大することが市場の利益につながります。

アプリ内課金市場レポートハイライト

iOSセグメントが最大のシェアを占める。

自動更新可能なサブスクリプション・セグメントが最大シェアを獲得。

アジア太平洋地域は、主に地域の若者の人口が多いため市場を独占しました。

主な市場企業は、AdMaven、Apple、Brainly、Creative Clicks、Disney、Google、InMobi、Propeller Ads、PubMatic、Recurly、Robloxなどです。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界のアプリ内課金市場に関する洞察

  • アプリ内課金市場-用途のスナップショット
  • アプリ内課金市場力学
    • 促進要因と機会
      • ゲーム産業の成長
      • スマートフォンとモバイルアプリの使用が世界的に増加
    • 抑制要因と課題
      • 市場の飽和
  • PESTEL分析
  • アプリ内課金市場のアプリケーション動向
  • バリューチェーン分析
  • COVID-19感染症の影響分析

第5章 世界のアプリ内課金市場：OS別

  • 主な調査結果
  • イントロダクション
  • Android
  • iOS
  • その他

第6章 世界のアプリ内課金市場：タイプ別

  • 主な調査結果
  • イントロダクション
  • 消耗品
  • 非消耗品
  • 自動更新可能なサブスク
  • 非自動更新サブスク

第7章 世界のアプリ内課金市場：用途別

  • 主な調査結果
  • イントロダクション
  • ゲーム
  • エンターテイメントと音楽
  • ヘルス＆フィットネス
  • 旅行とアクション
  • ソーシャルネットワーキング
  • ファイナンス
  • その他

第8章 地域別の世界のアプリ内課金市場

  • 主な調査結果
  • イントロダクション
    • アプリ内課金市場の評価、地域別、2019～2032年
  • アプリ内課金市場-北米
    • 北米：アプリ内課金市場、OS別、2019～2032年
    • 北米：アプリ内課金市場、用途別、2019～2032年
    • 北米：アプリ内課金市場、タイプ別、2019～2032年
    • アプリ内課金市場-米国
    • アプリ内課金市場- カナダ
  • アプリ内課金市場- 欧州
    • 欧州：アプリ内課金市場、OS別、2019～2032年
    • 欧州：アプリ内課金市場、用途別、2019～2032年
    • 欧州：アプリ内課金市場、タイプ別、2019～2032年
    • アプリ内課金市場- 英国
    • アプリ内課金市場- フランス
    • アプリ内課金市場- ドイツ
    • アプリ内課金市場- イタリア
    • アプリ内課金市場- スペイン
    • アプリ内課金市場- オランダ
    • アプリ内課金市場- ロシア
  • アプリ内課金市場- アジア太平洋地域
    • アジア太平洋地域：アプリ内課金市場、OS別、2019～2032年
    • アジア太平洋地域：アプリ内課金市場、用途別、2019～2032年
    • アジア太平洋地域：アプリ内課金市場、タイプ別、2019～2032年
    • アプリ内課金市場- 中国
    • アプリ内課金市場- インド
    • アプリ内課金市場- マレーシア
    • アプリ内課金市場- 日本
    • アプリ内課金市場- インドネシア
    • アプリ内課金市場- 韓国
  • アプリ内課金市場-中東およびアフリカ
    • 中東およびアフリカ：アプリ内課金市場、OS別、2019～2032年
    • 中東およびアフリカ：アプリ内課金市場、用途別、2019～2032年
    • 中東およびアフリカ：アプリ内課金市場、タイプ別、2019～2032年
    • アプリ内課金市場- サウジアラビア
    • アプリ内課金市場- アラブ首長国連邦
    • アプリ内課金市場- イスラエル
    • アプリ内課金市場- 南アフリカ
  • アプリ内課金市場-ラテンアメリカ
    • ラテンアメリカ：アプリ内課金市場、OS別、2019～2032年
    • ラテンアメリカ：アプリ内課金市場、用途別、2019～2032年
    • ラテンアメリカ：アプリ内課金市場、タイプ別、2019～2032年
    • アプリ内課金市場- メキシコ
    • アプリ内課金市場- ブラジル
    • アプリ内課金市場- アルゼンチン

第9章 競合情勢

  • 拡張と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第10章 企業プロファイル

  • AdMaven
  • Apple Inc
  • Brainly
  • Creative Clicks
  • Disney
  • Google LLC
  • InMobi
  • King.com Ltd
  • Netflix, Inc
  • POCKETGUARD
  • Propeller Ads
  • PubMatic
  • Recurly
  • Roblox
  • Tango
図表

List of Tables

  • Table 1 Global In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 2 Global In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 3 Global In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 4 In-App Purchase Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 6 North America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 7 North America: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 8 U.S.: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 9 U.S.: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 10 U.S.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 11 Canada: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 12 Canada: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 13 Canada: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 14 Europe: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 15 Europe: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 16 Europe: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 17 UK: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 18 UK: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 19 UK: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 20 France: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 21 France: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 22 France: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 23 Germany: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 24 Germany: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 25 Germany: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 26 Italy: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 27 Italy: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 28 Italy: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 29 Spain: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 30 Spain: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 31 Spain: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 32 Netherlands: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 33 Netherlands: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 34 Netherlands: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 35 Russia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 36 Russia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 37 Russia: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 41 China: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 42 China: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 43 China: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 44 India: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 45 India: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 46 India: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 47 Malaysia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 48 Malaysia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 49 Malaysia: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 50 Japan: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 51 Japan: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 52 Japan: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 53 Indonesia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 54 Indonesia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 55 Indonesia: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 56 South Korea: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 57 South Korea: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 58 South Korea: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 65 UAE: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 66 UAE: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 67 UAE: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 68 Israel: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 69 Israel: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 70 Israel: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 71 South Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 72 South Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 73 South Africa: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 74 Latin America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 75 Latin America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 76 Latin America: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 77 Mexico: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 78 Mexico: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 79 Mexico: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 80 Brazil: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 81 Brazil: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 82 Brazil: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • Table 83 Argentina: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • Table 84 Argentina: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • Table 85 Argentina: In-App Purchase Market, by Application, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global In-App Purchase Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Type
  • Figure 7. Global In-App Purchase Market, by Type, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Operating System
  • Figure 9. Global In-App Purchase Market, by Operating System, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Application
  • Figure 11. Global In-App Purchase Market, by Application, 2022 & 2032 (USD Billion)
  • Figure 12. In-App Purchase Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - In-App Purchase Market
目次
Product Code: PM4264

The global in-app purchase market size is expected to reach USD 479.26 billion by 2032, according to a new study by Polaris Market Research. The report "In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, And Segment Forecasts, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The increasing demand for automated and integrated solutions is a positive factor contributing to the market's expansion. Businesses are increasingly seeking technologically advanced in-app purchase (IAP) solutions to streamline processes, reduce reliance on human resources, automate routine tasks, and minimize manual errors. Notably, mobile applications and digital wallets are replacing traditional loyalty cards, offering customers convenience while providing businesses with enhanced insights into customer behaviour.

In-app purchase solutions provide businesses with real-time statistics, offering insights into how customers interact with their products or services. This valuable information empowers organizations to devise unique and effective strategies to enhance loyalty programs and strengthen their brand. The software can create individual profiles for each consumer, allowing businesses to monitor and understand consumer engagement, subscription utilization, and usage frequency based on customer behavior. Customer Service Managers (CSMs) can leverage this data to develop targeted programs and plans aimed at specific consumers, ultimately driving improvements in customer retention, satisfaction, and overall engagement.

The anticipation is that the growth in web traffic will attract both investors and customers, providing a platform for the promotion and advertising of goods and services. Social media plays a significant role in expanding the online advertising business, with platforms like Instagram, LinkedIn, Telegram, and WhatsApp gaining immense popularity among millennials. This popularity creates lucrative opportunities for investors to promote their businesses on these platforms. The benefits of digital media advertising, such as higher customer conversion rates, reduced marketing costs, access to targeted and segmented customer bases, improved search engine rankings, increased inbound traffic, and enhanced customer satisfaction, are expected to be key factors driving market growth.

The surge in smartphone usage worldwide indicates a broader audience exposed to online advertisements and influenced to explore online shopping. Developed economies already boast a significant number of smartphone owners and internet users, while emerging economies are witnessing a steady increase in these figures. The expanding user base is particularly notable in emerging regions. This trend is anticipated to be a key driver for market growth. As more people access the internet via smartphones, the market benefits from an increased potential customer base, driven by the growing preference for online shopping.

In-App Purchase Market Report Highlights

iOS segment held the largest share, as it increases the security and lead could be easily converted

Auto-renewable subscription segment garnered the largest share, as it useful for recurring payments and ensures retention of consumer

Asia Pacific dominated the market, primarily due to the presence of huge youth population in the region

The key market players include AdMaven, Apple, Brainly, Creative Clicks, Disney, Google, InMobi, Propeller Ads, PubMatic, Recurly, and Roblox

Polaris Market Research has segmented the in-app purchase market report based on operating system, type, application, and region:

In-app Purchase, Operating System Outlook (Revenue - USD Billion, 2019 - 2032)

  • Android
  • iOS
  • Others

In-app Purchase, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Consumable
  • Non-consumable
  • Auto Renewable Subscription
  • Non-Renewing Subscriptions

In-app Purchase, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Action
  • Social Networking
  • Finance
  • Others

In-app Purchase, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global In-App Purchase Market Insights

  • 4.1. In-App Purchase Market - Application Snapshot
  • 4.2. In-App Purchase Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Gaming Industry Growth
      • 4.2.1.2. The increasing usage of smartphones and mobile apps globally
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Market Saturation
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. In-App Purchase Market Application Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global In-App Purchase Market, by Operating System

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
  • 5.3. Android
    • 5.3.1. Global In-App Purchase Market, by Android, by Region, 2019-2032 (USD Billion)
  • 5.4. iOS
    • 5.4.1. Global In-App Purchase Market, by iOS, by Region, 2019-2032 (USD Billion)
  • 5.5. Others
    • 5.5.1. Global In-App Purchase Market, by Others, by Region, 2019-2032 (USD Billion)

6. Global In-App Purchase Market, by Type

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • 6.3. Consumable
    • 6.3.1. Global In-App Purchase Market, by Consumable, by Region, 2019-2032 (USD Billion)
  • 6.4. Non-consumable
    • 6.4.1. Global In-App Purchase Market, by Non-consumable, by Region, 2019-2032 (USD Billion)
  • 6.5. Auto Renewable Subscription
    • 6.5.1. Global In-App Purchase Market, by Auto Renewable Subscription, by Region, 2019-2032 (USD Billion)
  • 6.6. Non-Renewing Subscriptions
    • 6.6.1. Global In-App Purchase Market, by Non-Renewing Subscriptions, by Region, 2019-2032 (USD Billion)

7. Global In-App Purchase Market, by Application

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global In-App Purchase Market, by Application, 2019-2032 (USD Billion)
  • 7.3. Gaming
    • 7.3.1. Global In-App Purchase Market, by Gaming, By Region, 2019-2032 (USD Billion)
  • 7.4. Entertainment & Music
    • 7.4.1. Global In-App Purchase Market, by Entertainment & Music, By Region, 2019-2032 (USD Billion)
  • 7.5. Health & Fitness
    • 7.5.1. Global In-App Purchase Market, by Health & Fitness, By Region, 2019-2032 (USD Billion)
  • 7.6. Travel & Action
    • 7.6.1. Global In-App Purchase Market, by Travel & Action, By Region, 2019-2032 (USD Billion)
  • 7.7. Social Networking
    • 7.7.1. Global In-App Purchase Market, by Social Networking, By Region, 2019-2032 (USD Billion)
  • 7.8. Finance
    • 7.8.1. Global In-App Purchase Market, by Finance, By Region, 2019-2032 (USD Billion)
  • 7.9. Others
    • 7.9.1. Global In-App Purchase Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global In-App Purchase Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. In-App Purchase Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. In-App Purchase Market - North America
    • 8.3.1. North America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
    • 8.3.2. North America: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
    • 8.3.3. North America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.3.4. In-App Purchase Market - U.S.
      • 8.3.4.1. U.S.: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.3.5. In-App Purchase Market - Canada
      • 8.3.5.1. Canada: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • 8.4. In-App Purchase Market - Europe
    • 8.4.1. Europe: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
    • 8.4.3. Europe: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.4. In-App Purchase Market - UK
      • 8.4.4.1. UK: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.5. In-App Purchase Market - France
      • 8.4.5.1. France: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.5.3. France: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.6. In-App Purchase Market - Germany
      • 8.4.6.1. Germany: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.7. In-App Purchase Market - Italy
      • 8.4.7.1. Italy: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.8. In-App Purchase Market - Spain
      • 8.4.8.1. Spain: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.9. In-App Purchase Market - Netherlands
      • 8.4.9.1. Netherlands: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.4.10. In-App Purchase Market - Russia
      • 8.4.10.1. Russia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • 8.5. In-App Purchase Market - Asia Pacific
    • 8.5.1. Asia Pacific: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.4. In-App Purchase Market - China
      • 8.5.4.1. China: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.4.3. China: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.5. In-App Purchase Market - India
      • 8.5.5.1. India: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.5.3. India: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.6. In-App Purchase Market - Malaysia
      • 8.5.6.1. Malaysia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.7. In-App Purchase Market - Japan
      • 8.5.7.1. Japan: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.8. In-App Purchase Market - Indonesia
      • 8.5.8.1. Indonesia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.5.9. In-App Purchase Market - South Korea
      • 8.5.9.1. South Korea: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • 8.6. In-App Purchase Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.6.4. In-App Purchase Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.6.5. In-App Purchase Market - UAE
      • 8.6.5.1. UAE: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.6.6. In-App Purchase Market - Israel
      • 8.6.6.1. Israel: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.6.7. In-App Purchase Market - South Africa
      • 8.6.7.1. South Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
  • 8.7. In-App Purchase Market - Latin America
    • 8.7.1. Latin America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.7.4. In-App Purchase Market - Mexico
      • 8.7.4.1. Mexico: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.7.5. In-App Purchase Market - Brazil
      • 8.7.5.1. Brazil: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
    • 8.7.6. In-App Purchase Market - Argentina
      • 8.7.6.1. Argentina: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: In-App Purchase Market, by Type, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. AdMaven
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Apple Inc
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Brainly
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Creative Clicks
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Disney
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Google LLC
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. InMobi
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. King.com Ltd
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Netflix, Inc
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. POCKETGUARD
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. Propeller Ads
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. PubMatic
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Recurly
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Roblox
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development
  • 10.15. Tango
    • 10.15.1. Company Overview
    • 10.15.2. Financial Performance
    • 10.15.3. Product Benchmarking
    • 10.15.4. Recent Development