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アプリ内課金市場レポート：タイプ別、OS別、アプリカテゴリー別、地域別、2025年～2033年

In-App Purchase Market Report by Type, Operating System, App Category, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 140 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.28円
アプリ内課金市場レポート：タイプ別、OS別、アプリカテゴリー別、地域別、2025年～2033年
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアプリ内課金の市場規模は2024年に1,666億米ドルに達しました。今後、IMARC Groupでは、2033年には5,826億米ドルに達し、2025年から2033年にかけて14.18%の成長率（CAGR）を示すと予測しています。スマートフォンの世界の普及、モバイルゲーム分野の著しい市場開拓、アプリ内のユーザーエクスペリエンスの向上が重視されるようになり、市場は急速に拡大しています。

アプリ内課金とは、コンピュータ、タブレット、スマートフォン上のアプリケーションにおいて、追加サービスや機能・特徴を購入することを指します。サブスクリプション、デジタルグッズ、プレミアムコンテンツなどの追加コンテンツや機能を、アプリケーション内で直接利用することができます。アプリ内課金には、一般的に、補充可能なもの、自動更新のサブスクリプション、補充不可能なもの、サブスクリプションベースのものがあります。これにより、アプリケーション開発者は、基本的なコンテンツを無料で提供し、製品の特殊な機能を収益化することができます。また、プロモーションへのアクセスを提供し、ブランドの認知度やダウンロード率の向上に役立ちます。その結果、アプリ内課金は、健康・フィットネス、ゲーム、教育・学習、エンターテイメント・音楽、旅行、ホスピタリティなどのアプリケーションで広く利用されています。

アプリ内課金市場動向：

世界のスマートフォン需要の高まりは、市場成長を牽引する重要な要因の1つです。アプリ内購入は主に、プレミアムコンテンツやアプリケーション機能にアクセスするためにスマートフォンベースのアプリケーションを通じて行われます。さらに、大衆の健康意識の高まりにより、健康およびフィットネス・アプリケーションに広く製品が採用されていることも、市場の成長を後押ししています。ユーザーは、アプリ内購入を通じて、トレーナーへのアクセス、カスタマイズされたダイエットプラン、定期的な健康チェック、割引商品を購入することができます。さらに、アプリ内購入のためのデジタルウォレットの統合は、市場成長の推進力となっています。これらのオンライン決済ソリューションは利便性が高く、安全で、決済プロセスをよりスムーズかつ迅速にするのに役立ちます。これに伴い、スピードアップグレードやヒント、キャラクターの追加コスメアイテムを購入するためのゲームアプリケーションにおける製品需要の増加が、市場成長にプラスの影響を与えています。その他、高速インターネットの普及や消費者の支出能力の増加なども、市場の成長を後押しすると予想されます。

本レポートで扱う主な質問

  • 2024年の世界のアプリ内課金市場規模は？
  • 2025年～2033年のアプリ内課金世界市場の予想成長率は？
  • アプリ内課金の世界市場に対するCOVID-19の影響は？
  • アプリ内課金の世界市場を牽引する主要因は？
  • アプリ内課金の世界市場におけるタイプ別の区分は？
  • アプリ内課金の世界市場におけるOS別の区分は？
  • アプリ内課金の世界市場におけるアプリカテゴリ別の市場内訳は？
  • アプリ内課金の世界市場における主要地域は？
  • 世界のアプリ内課金市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のアプリ内課金市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • 消耗品
  • 非消耗品
  • サブスクリプション

第7章 市場内訳：OS別

  • アンドロイド
  • iOS
  • その他

第8章 市場内訳：アプリカテゴリー別

  • ゲーム
  • エンターテイメントと音楽
  • 健康とフィットネス
  • 旅行とホスピタリティ
  • 小売業とeコマース
  • 教育と学習
  • その他

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Apple Inc
    • Epic Games Inc.
    • Google LLC（Alphabet Inc.）
    • King.com Limited（Activision Blizzard Inc.）
    • Netflix Inc
    • Rakuten Group Inc.
    • Sony Corporation
    • Spotify Technology S.A.
    • Tencent Holdings Ltd.
    • The Walt Disney Company
    • Tinder（Match Group Inc.）
図表

List of Figures

  • Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
  • Figure 2: Global: In-App Purchase Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2024
  • Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2024
  • Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2024
  • Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2024
  • Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: North America: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: United States: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Canada: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: China: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Japan: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: India: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Australia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Europe: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Germany: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: France: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Italy: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Spain: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Russia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2024
  • Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Global: In-App Purchase Industry: SWOT Analysis
  • Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
  • Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million USD), 2025-2033
  • Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million USD), 2025-2033
  • Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: In-App Purchase Market: Competitive Structure
  • Table 7: Global: In-App Purchase Market: Key Players
目次
Product Code: SR112025A4927

The global in-app purchase market size reached USD 166.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 582.6 Billion by 2033, exhibiting a growth rate (CAGR) of 14.18% during 2025-2033. The market is rapidly rising, driven by the global proliferation of smartphones, significant development in the mobile gaming sector, and an increased emphasis on improving user experience within apps.

In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants. It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.

In-App Purchase Market Trends:

The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth. These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation:

Breakup by Type:

  • Consumable
  • Non-Consumable
  • Subscription

Breakup by Operating System:

  • Android
  • iOS
  • Others

Breakup by App Category:

  • Gaming
  • Entertainment and Music
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-Commerce
  • Education and Learning
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).

Key Questions Answered in This Report

  • 1.What was the size of the global in-app purchase market in 2024?
  • 2.What is the expected growth rate of the global in-app purchase market during 2025-2033?
  • 3.What has been the impact of COVID-19 on the global in-app purchase market?
  • 4.What are the key factors driving the global in-app purchase market?
  • 5.What is the breakup of the global in-app purchase market based on the type?
  • 6.What is the breakup of the global in-app purchase market based on the operating system?
  • 7.What is the breakup of the global in-app purchase market based on the app category?
  • 8.What are the key regions in the global in-app purchase market?
  • 9.Who are the key players/companies in the global in-app purchase market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-App Purchase Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Consumable
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Non-Consumable
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Subscription
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by App Category

  • 8.1 Gaming
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment and Music
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Health and Fitness
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel and Hospitality
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Retail and E-Commerce
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Education and Learning
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Others
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Apple Inc
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Epic Games Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Google LLC (Alphabet Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 SWOT Analysis
    • 14.3.4 King.com Limited (Activision Blizzard Inc.)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Netflix Inc
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Rakuten Group Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Sony Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Spotify Technology S.A.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Tencent Holdings Ltd.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 The Walt Disney Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Tinder (Match Group Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio