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市場調査レポート
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1392395

玩具・ゲームの世界市場調査レポート：産業分析、規模、シェア、成長、動向、2023～2030年の予測

Global Toys And Games Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030
出版日: | 発行: Value Market Research | ページ情報: 英文 191 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
玩具・ゲームの世界市場調査レポート：産業分析、規模、シェア、成長、動向、2023～2030年の予測
出版日: 2023年11月01日
発行: Value Market Research
ページ情報: 英文 191 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

玩具・ゲーム市場の世界需要は、2022年の3,939億4,000万米ドルから2030年には7,133億5,000万米ドル近くの市場規模に達すると推定され、調査期間2023～2030年のCAGRは6.82%です。

玩具・ゲームは基本的に、子供の気をそらせたり楽しませたりすることを目的とした物や活動です。ガラガラ、人形、おもちゃの車、縄跳び、ボードゲーム、ジグソーパズルなどが含まれます。これらは本質的な価値を提供し、子どもの全体的な発達に重要な役割を果たします。子どもたちが自分の感情を表現したり、創造性や想像力を身につけたりするのに役立ちます。想像力を通じて、大人になってからの不満や葛藤を克服する手助けをします。ゲームは心を落ち着かせ、脳の働きを高める。ゲームはまた、人間関係や人と人とのつながりを改善するのにも役立ちます。子どもだけでなく、大人の精神衛生も向上させる。

市場力学：

近年、インタラクティブで多機能なゲームの需要が高まっており、今後数年間で玩具・ゲーム市場の需要が拡大すると予想されます。ビデオコンテンツ、バーチャルリアリティ製品、ビデオゲーム大会への消費支出の増加がこの市場の需要を急増させています。環境に優しい玩具への関心の高まりと、従来型の玩具やビデオゲームの復活が、この市場の需要を促進しています。さらに、玩具を作ることの認知的利点に関する意識の高まりとモバイルベースのゲームの拡大が、この市場の需要を増大させています。さらに、技術の継続的な進歩、新しいゲームフォーマットの発売、伝統的なメディア、エンターテインメント、通信、スポーツ企業を含む競合と市場の融合が、この市場の需要をさらに押し上げています。

調査レポートは、ポーターのファイブフォースモデル、市場魅力度分析、バリューチェーン分析をカバーしています。これらのツールは、業界の構造を明確に把握し、世界レベルでの競合の魅力を評価するのに役立ちます。さらに、これらのツールは、玩具・ゲームの世界市場における各セグメントを包括的に評価することもできます。玩具・ゲーム産業の成長と動向は、この調査に全体的なアプローチを提供します。

地域分析：

本セクションでは、北米、欧州、アジア太平洋、ラテンアメリカ、中東アフリカにおける玩具・ゲーム市場の現在と将来の需要を強調する地域展望をカバーします。さらに、このレポートでは、すべての主要地域における個々の用途セグメントの需要、推定・予測に焦点を当てています。

カスタム要件がある場合は、お問い合わせください。当社の調査チームは、お客様のニーズに応じてカスタマイズしたレポートを提供することができます。

目次

第1章 序文

第2章 エグゼクティブサマリー

  • 市場のハイライト
  • 世界市場スナップショット

第3章 玩具・ゲーム-産業分析

  • イントロダクション：市場力学
  • 市場の促進要因
  • 市場抑制要因
  • 市場機会
  • 業界動向
  • ポーターのファイブフォース分析
  • 市場魅力度分析

第4章 バリューチェーン分析

  • バリューチェーン分析
  • 原材料分析
    • 原材料リスト
    • 原材料メーカーリスト
    • 主要原材料の価格動向
  • 潜在的バイヤーのリスト
  • マーケティングチャネル
    • ダイレクトマーケティング
    • インダイレクトマーケティング
    • マーケティングチャネル発展動向

第5章 COVID-19発生の影響分析

第6章 玩具・ゲームの世界市場分析：製品別

  • 製品別概要
  • 実績データと予測データ
  • 製品別分析
  • 電子ゲーム
  • アウトドア＆スポーツ玩具
  • 人形
  • 幼児玩具
  • ゲームとパズル
  • その他

第7章 おもちゃとゲームの世界市場分析：用途別

  • 用途別概要
  • 実績データと予測データ
  • 用途別分析
  • 8歳以下
  • 9～15歳
  • 15歳以上

第8章 玩具・ゲームの世界市場販売分析：流通チャネル別

  • 流通チャネル別概要
  • 実績データと予測データ
  • 流通チャネル別分析
  • オフライン
  • オンライン

第9章 玩具・ゲームの世界市場売上分析：地域別

  • 地域別展望販売分析
  • イントロダクション販売分析
  • 北米売上分析
    • 概要、実績と予測
    • 北米：セグメント別
    • 北米：国別
    • 米国
    • カナダ
    • メキシコ
  • 欧州売上分析
    • 概要、実績と予測
    • 欧州：セグメント別
    • 欧州：国別
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • ロシア
    • その他の欧州
  • アジア太平洋売上分析
    • 概要、実績と予測
    • アジア太平洋：セグメント別
    • アジア太平洋：国別
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • その他のアジア太平洋
  • ラテンアメリカ売上分析
    • 概要、実績と予測
    • ラテンアメリカ：セグメント別
    • ラテンアメリカ：国別
    • ブラジル
    • アルゼンチン
    • ペルー
    • チリ
    • その他のラテンアメリカ
  • 中東・アフリカ売上分析
    • 概要、実績と予測
    • 中東・アフリカ：セグメント別
    • 中東・アフリカ：国別
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • 南アフリカ
    • その他の中東とアフリカ

第10章 玩具・ゲーム企業の競合情勢

  • 玩具・ゲーム市場の競合
  • 提携・協力・契約
  • 合併・買収
  • 新製品発売
  • その他の開発

第11章 企業プロファイル

  • 上位10社のシェア分析
  • 市場集中度
  • Dream International Ltd.
  • VTech Holdings Ltd.
  • The LEGO Group
  • Sanrio Company Ltd.
  • Playmates Toys Ltd.
  • JAKKS Pacific Inc.
  • Mattel
  • Hasbro
  • Konami Holdings Corp.
  • Bandai Namco Holdings Inc.
図表

LIST OF TABLES

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • Analysis by Product (USD MN)
  • Electronic Games Market Sales by Geography (USD MN)
  • Outdoor & Sport Toys Market Sales by Geography (USD MN)
  • Dolls Market Sales by Geography (USD MN)
  • Preschool Toys Market Sales by Geography (USD MN)
  • Games And Puzzles Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Analysis Market by Application (USD MN)
  • Up To 8 Years Market Sales by Geography (USD MN)
  • 9 - 15 Years Market Sales by Geography (USD MN)
  • 15 years & Above Market Sales by Geography (USD MN)
  • Analysis by Distribution Channel (USD MN)
  • Offline Market Sales by Geography (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Global Toys And Games Market Sales by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisition

LIST OF FIGURES

  • Research Scope of Toys And Games Report
  • Market Research Process
  • Market Research Methodology
  • Global Toys And Games Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by Application
  • Market Attractiveness Analysis by Distribution Channel
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Analysis by Product (USD MN)
  • Electronic Games Market Sales by Geography (USD MN)
  • Outdoor & Sport Toys Market Sales by Geography (USD MN)
  • Dolls Market Sales by Geography (USD MN)
  • Preschool Toys Market Sales by Geography (USD MN)
  • Games And Puzzles Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Global Market Analysis by Application (USD MN)
  • Up To 8 Years Market Sales by Geography (USD MN)
  • 9 - 15 Years Market Sales by Geography (USD MN)
  • 15 years & Above Market Sales by Geography (USD MN)
  • Global Market Analysis by Distribution Channel (USD MN)
  • Offline Market Sales by Geography (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Top Company Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

目次
Product Code: VMR11218355

The global demand for Toys And Games Market is presumed to reach the market size of nearly USD 713.35 BN by 2030 from USD 393.94 BN in 2022 with a CAGR of 6.82% under the study period 2023 - 2030.

Toys and games are basically the objects and activities which are intended to divert and amuse the children. They include rattles, dolls, toy cars, skipping ropes, board games and jigsaw puzzles etc. They provide intrinsic value and play an important role in the overall development of children. They help the children to express their emotions, Instill creativity and imagination. They assist in overcoming the frustrations and conflicts of adult life through imagination. They help destress the mind and boost brain function. Games also help in improving relationships and connections among people. They improve the mental health of children as well as adults.

MARKET DYNAMICS:

The rise in the demand of interactive and multi-functional games in the recent past, is anticipated to scale up the demand of toys and games market in the coming years. Increasing consumer spending on video content, virtual reality products, and video game tournaments are surging the demand for this market. Rising interest in green toys and the resurgence of conventional toys & video games are fostering the demand for this market. In addition, growing awareness about the cognitive benefits of building toys and the expansion of mobile-based gaming is augmenting the demand for this market. Furthermore, continuous advancement in technology, the launching of new game formats and competition and industry convergence, including traditional media, entertainment, telecom and sports companies, are further pushing the demand for this market.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of toys and games. The growth and trends of toys and games industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the toys and games market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

  • Electronic Games
  • Outdoor & Sport Toys
  • Dolls
  • Preschool Toys
  • Games And Puzzles
  • Others

By Application

  • Up To 8 Years
  • 9 - 15 Years
  • 15 Years & Above

By Distribution Channel

  • Offline
  • Online

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Toys And Games market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the toys and games market include Dream International Ltd., VTech Holdings Ltd., The LEGO Group, Sanrio Company, Ltd., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Hasbro, Konami Holdings Corp., Bandai Namco Holdings Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

  • 1.1. Report Description
    • 1.1.1. Objective
    • 1.1.2. Target Audience
    • 1.1.3. Unique Selling Proposition (USP) & offerings
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1. Market Research Process
    • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

  • 2.1. Highlights of Market
  • 2.2. Global Market Snapshot

3 . TOYS AND GAMES - INDUSTRY ANALYSIS

  • 3.1. Introduction - Market Dynamics
  • 3.2. Market Drivers
  • 3.3. Market Restraints
  • 3.4. Opportunities
  • 3.5. Industry Trends
  • 3.6. Porter's Five Force Analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1 Market Attractiveness Analysis By Product
    • 3.7.2 Market Attractiveness Analysis By Application
    • 3.7.3 Market Attractiveness Analysis By Distribution Channel
    • 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

  • 4.1. Value Chain Analysis
  • 4.2. Raw Material Analysis
    • 4.2.1. List of Raw Materials
    • 4.2.2. Raw Material Manufactures List
    • 4.2.3. Price Trend of Key Raw Materials
  • 4.3. List of Potential Buyers
  • 4.4. Marketing Channel
    • 4.4.1. Direct Marketing
    • 4.4.2. Indirect Marketing
    • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY PRODUCT

  • 6.1 Overview by Product
  • 6.2 Historical and Forecast Data
  • 6.3 Analysis by Product
  • 6.4 Electronic Games Historic and Forecast Sales by Regions
  • 6.5 Outdoor & Sport Toys Historic and Forecast Sales by Regions
  • 6.6 Dolls Historic and Forecast Sales by Regions
  • 6.7 Preschool Toys Historic and Forecast Sales by Regions
  • 6.8 Games And Puzzles Historic and Forecast Sales by Regions
  • 6.9 Others Historic and Forecast Sales by Regions

7 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY APPLICATION

  • 7.1 Overview by Application
  • 7.2 Historical and Forecast Data
  • 7.3 Analysis by Application
  • 7.4 Up To 8 Years Historic and Forecast Sales by Regions
  • 7.5 9 - 15 Years Historic and Forecast Sales by Regions
  • 7.6 15 years & Above Historic and Forecast Sales by Regions

8 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL

  • 8.1 Overview by Distribution Channel
  • 8.2 Historical and Forecast Data
  • 8.3 Analysis by Distribution Channel
  • 8.4 Offline Historic and Forecast Sales by Regions
  • 8.5 Online Historic and Forecast Sales by Regions

9 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY GEOGRAPHY

  • 9.1. Regional Outlook Sales Analysis
  • 9.2. Introduction Sales Analysis
  • 9.3. North America Sales Analysis
    • 9.3.1. Overview, Historic and Forecast Sales Analysis
    • 9.3.2. North America By Segment Sales Analysis
    • 9.3.3. North America By Country Sales Analysis
    • 9.3.4. United State Sales Analysis
    • 9.3.5. Canada Sales Analysis
    • 9.3.6. Mexico Sales Analysis
  • 9.4. Europe Sales Analysis
    • 9.4.1. Overview, Historic and Forecast Sales Analysis
    • 9.4.2. Europe by Segment Sales Analysis
    • 9.4.3. Europe by Country Sales Analysis
    • 9.4.4. United Kingdom Sales Analysis
    • 9.4.5. France Sales Analysis
    • 9.4.6. Germany Sales Analysis
    • 9.4.7. Italy Sales Analysis
    • 9.4.8. Russia Sales Analysis
    • 9.4.9. Rest Of Europe Sales Analysis
  • 9.5. Asia Pacific Sales Analysis
    • 9.5.1. Overview, Historic and Forecast Sales Analysis
    • 9.5.2. Asia Pacific by Segment Sales Analysis
    • 9.5.3. Asia Pacific by Country Sales Analysis
    • 9.5.4. China Sales Analysis
    • 9.5.5. India Sales Analysis
    • 9.5.6. Japan Sales Analysis
    • 9.5.7. South Korea Sales Analysis
    • 9.5.8. Australia Sales Analysis
    • 9.5.9. Rest Of Asia Pacific Sales Analysis
  • 9.6. Latin America Sales Analysis
    • 9.6.1. Overview, Historic and Forecast Sales Analysis
    • 9.6.2. Latin America by Segment Sales Analysis
    • 9.6.3. Latin America by Country Sales Analysis
    • 9.6.4. Brazil Sales Analysis
    • 9.6.5. Argentina Sales Analysis
    • 9.6.6. Peru Sales Analysis
    • 9.6.7. Chile Sales Analysis
    • 9.6.8. Rest of Latin America Sales Analysis
  • 9.7. Middle East & Africa Sales Analysis
    • 9.7.1. Overview, Historic and Forecast Sales Analysis
    • 9.7.2. Middle East & Africa by Segment Sales Analysis
    • 9.7.3. Middle East & Africa by Country Sales Analysis
    • 9.7.4. Saudi Arabia Sales Analysis
    • 9.7.5. UAE Sales Analysis
    • 9.7.6. Israel Sales Analysis
    • 9.7.7. South Africa Sales Analysis
    • 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE TOYS AND GAMES COMPANIES

  • 10.1. Toys And Games Market Competition
  • 10.2. Partnership/Collaboration/Agreement
  • 10.3. Merger And Acquisitions
  • 10.4. New Product Launch
  • 10.5. Other Developments

11 . COMPANY PROFILES OF TOYS AND GAMES INDUSTRY

  • 11.1. Top 10 Company Share Analysis
  • 11.2. Market Concentration Rate
  • 11.3. Dream International Ltd.
    • 11.3.1. Company Overview
    • 11.3.2. Company Revenue
    • 11.3.3. Products
    • 11.3.4. Recent Developments
  • 11.4. VTech Holdings Ltd.
    • 11.4.1. Company Overview
    • 11.4.2. Company Revenue
    • 11.4.3. Products
    • 11.4.4. Recent Developments
  • 11.5. The LEGO Group
    • 11.5.1. Company Overview
    • 11.5.2. Company Revenue
    • 11.5.3. Products
    • 11.5.4. Recent Developments
  • 11.6. Sanrio Company Ltd.
    • 11.6.1. Company Overview
    • 11.6.2. Company Revenue
    • 11.6.3. Products
    • 11.6.4. Recent Developments
  • 11.7. Playmates Toys Ltd.
    • 11.7.1. Company Overview
    • 11.7.2. Company Revenue
    • 11.7.3. Products
    • 11.7.4. Recent Developments
  • 11.8. JAKKS Pacific Inc.
    • 11.8.1. Company Overview
    • 11.8.2. Company Revenue
    • 11.8.3. Products
    • 11.8.4. Recent Developments
  • 11.9. Mattel
    • 11.9.1. Company Overview
    • 11.9.2. Company Revenue
    • 11.9.3. Products
    • 11.9.4. Recent Developments
  • 11.10. Hasbro
    • 11.10.1. Company Overview
    • 11.10.2. Company Revenue
    • 11.10.3. Products
    • 11.10.4. Recent Developments
  • 11.11. Konami Holdings Corp.
    • 11.11.1. Company Overview
    • 11.11.2. Company Revenue
    • 11.11.3. Products
    • 11.11.4. Recent Developments
  • 11.12. Bandai Namco Holdings Inc.
    • 11.12.1. Company Overview
    • 11.12.2. Company Revenue
    • 11.12.3. Products
    • 11.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies