大規模公開オンラインコースプラットフォーム市場：コースタイプ、対象者、コース内容、地域別、2026～2032年

大規模公開オンラインコース（MOOC）プラットフォーム市場評価～2026～2032年

大規模公開オンラインコースプラットフォームの需要は、さまざまな要因によって急速に高まっています。主要原因の1つは、アクセスしやすく安価な教育へのニーズが世界的に高まっていることです。従来型教育システムは、特に発展途上国の人々や法外な授業料を払えない人々にとって、高額でアクセスが制限されていることが多いです。MOOCsは、著名な大学や教育機関の多様なコースを、一般的にほとんどコストをかけずに提供するもので、これによって市場は2024年に224億米ドルの収益を突破し、2032年には約1,193億7,000万米ドルの評価額に達します。

人工知能やオーダーメイドの学習ツールといった技術の進歩により、MOOCはよりインタラクティブで魅力的なものとなり、学習体験全体が向上しています。企業や産業は、継続的な学習や資格取得の重要性をますます強調するようになっており、MOOCプラットフォームは、2026～2032年にかけてCAGR 39.21％で成長することを可能にすることで、急速に変化する仕事市場で競合を維持しようとする人々にとって不可欠なものとなっています。

大規模公開オンラインコースプラットフォーム市場：定義/概要

大規模公開オンラインコースプラットフォームは、インターネットに接続できる人なら誰でも、さまざまな教育コースを受講できるオンライン学習環境です。これらのプラットフォームは、コンピュータサイエンスやビジネスから芸術や人文科学まで、幅広いセグメントのコースを無料または低料金で提供することを目的としています。一般的な教室での授業とは異なり、MOOCは無制限に参加者を募集しているため、世界中の人々が時間や地域、あるいは多くの場合前提条件さえも気にすることなく、自分のスピードで学習することができます。

OOCは、学習をより利用しやすく、適応しやすく、費用対効果の高いものにするさまざまな応用を提供することで、教育を一変させました。最も一般的な用途のひとつは、高等教育や職業能力開発です。MOOCプラットフォームは、世界中の学生にコースを提供するために大学や教育機関によって利用されており、従来型学位プログラムに入学することなく、コンピュータサイエンスから人文科学に至るまで様々な科目を学ぶことができます。

オンライン学習が世界中に普及し、アクセスしやすくなるにつれて、オンライン学習は大きく開発されると予想されます。この拡大を後押ししている重要な動向のひとつは、軟質で自分のペースで学べる学習オプションに対するニーズの高まりです。学業と仕事、家庭、その他の仕事との両立を望む人が増える中、MOOCは、一般的な教室でのスケジュールに従うことなく、新しいスキルを学んだり、資格を取得したりする便利な方法を提供しています。

継続的学習に対する企業の需要の高まりは、大規模公開オンラインコースプラットフォーム市場を牽引するか？

継続的な学習に対する企業の要望の高まりが、大規模公開オンライン講座プラットフォーム市場の主要促進要因となっています。MOOCプラットフォームは、急速に変化する産業において競合を維持するために、企業が人材のスキルアップと再スキルアップの重要性を認識するにつれて、企業のトレーニングと開発のための費用対効果が高く柔軟なソリューションとして台頭してきています。世界経済フォーラムの「雇用の未来レポート2020」によると、2025年までに全従業員の半数が新技術の利用により再教育を必要とするようになるといいます。このことは、企業部門における継続的な学習の必要性を強調しています。

さらに、米国労働省雇用訓練局は、継続的なスキル開発を奨励するための「生涯学習アカウント」の必要性を強調しており、MOOCプラットフォームの利用が増加する可能性があります。欧州委員会のデジタル教育行動計画（2021～2027年）は、多くのMOOCプラットフォームが提供するものと一致する、高品質のデジタル教育コンテンツとユーザーフレンドリーなツールの必要性を強調しています。さらに、国際労働機関（ILO）は、雇用者の78％がデジタル学習ツールへの投資を拡大する意向であると報告しています。このような投資の増加は、企業向けソリューションを提供するMOOCプラットフォームに利益をもたらす可能性が高いです。

資格認定に対する懸念の高まりは、大規模公開オンラインコースプラットフォーム市場の妨げになるか？

資格認定をめぐる懸念の高まりは、大規模公開オンラインコースプラットフォームの成長に影響を与える可能性はあるが、市場全体の進展を妨げる可能性は低いです。クレデンシャルとは、教育を通じて得たスキルや知識を正式に認定または認証することと定義され、MOOCの価値提案には欠かせないものです。多くのユーザーは、新しいスキルや知識を学ぶためにこうしたプラットフォームを利用し、企業や学術機関、専門機関が認める資格認定を受けています。しかし、一部の利害関係者は、MOOCの資格証明書の完全性と妥当性を疑問視しており、これらの証明書は、承認された学校が発行する従来型学位や資格証明書と同じ重みを持っていないと主張しています。

こうした証明書に関する懸念は、具体的な形でMOOCプラットフォームの普及を妨げる可能性があります。例えば、取得した資格が企業や教育機関によって一般的に認められない場合、学生はMOOCに時間とお金を投資することを躊躇する可能性があります。そのため、特に専門的な成長やキャリア転換を目指す受講者の数が減る可能性があります。さらに、オンライン資格よりも従来型学位や資格を重視し続ける組織もあるため、特定のセグメントではMOOCの有効性が制限されます。CourseraやedXのようなプラットフォームは、大学や企業との提携を通じて認定資格の提供で成果を上げているもの、世界の受け入れ格差は依然として存在します。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 大規模公開オンラインコースプラットフォーム市場、コースタイプ別

• アカデミックコース
• プロフェッショナル開発コース
• 個人開発コース

第5章 大規模公開オンラインコースプラットフォーム市場：対象者別

• 学生
• プロフェッショナル
• 生涯学習者

第6章 大規模公開オンラインコースプラットフォーム市場：コース内容別

• STEMコース
• 人文科学
• ビジネス経営

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Coursera
• edX
• FutureLearn
• Khan Academy
• LinkedIn Learning
• Udacity
• Udemy

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Massive Open Online Course (MOOC) Platforms Market Valuation - 2026-2032

The demand for massive open online course (MOOC) platforms is fast increasing due to a variety of factors. One key cause is the growing need for accessible, inexpensive education worldwide. Traditional education systems are frequently expensive and have restricted access, particularly for persons in developing nations or those who cannot afford exorbitant tuition prices. MOOCs provide a diverse choice of courses from prominent colleges and institutes, typically at little to no cost by enabling the market to surpass a revenue of USD 22.40 Billion valued in 2024 and reach a valuation of around USD 119.37 Billion by 2032.

Advancements in technology such as artificial intelligence and tailored learning tools have made MOOCs more interactive and engaging, hence improving the entire learning experience. Companies and industries are increasingly emphasizing the significance of continuous learning and certification making MOOC platforms essential for those trying to stay competitive in a quickly changing work market by enabling the market to grow at a CAGR of 39.21% from 2026 to 2032.

Massive Open Online Course (MOOC) Platforms Market: Definition/ Overview

Massive Open Online Course (MOOC) platforms are online learning environments that offer a wide variety of educational courses to anyone with an internet connection. These platforms are intended to provide free or low-cost courses in a wide range of disciplines from computer science and business to arts and humanities. Unlike typical classroom settings, MOOCs are open to an unlimited number of participants allowing people from all over the world to study at their own speed without regard for time, geography, or even prerequisites in many situations.

They have transformed education by providing a variety of applications that make learning more accessible, adaptable, and cost-effective. One of the most common applications is in higher education and professional development. MOOC platforms are used by universities and educational institutions to provide courses to students all over the world allowing them to study a variety of subjects ranging from computer science to humanities without having to enroll in a traditional degree program.

They are expected to develop significantly as online learning becomes more widespread and accessible around the world. One important trend propelling this expansion is the growing need for flexible, self-paced learning options. As more people want to balance education with work, family, and other commitments, MOOCs provide a convenient method to learn new skills or obtain certifications without having to adhere to a typical classroom schedule.

Will the Growing Corporate Demand for Continuous Learning Drive the Massive Open Online Course (MOOC) Platforms Market?

The increased corporate desire for continuous learning is a major driver of the massive open online course (MOOC) platforms market. MOOC platforms are emerging as a cost-effective and flexible solution for corporate training and development as organizations recognize the significance of upskilling and reskilling their personnel to remain competitive in quickly changing industries. According to the World Economic Forum's Future of Jobs Report 2020, by 2025, half of all employees will require reskilling due to the use of new technologies. This emphasizes the critical necessity for ongoing learning in the corporate sector.

Furthermore, the US Department of Labor's Employment and Training Administration has emphasized the necessity of "lifelong learning accounts" to encourage ongoing skill development which may increase the use of MOOC platforms. The European Commission's Digital Education Action Plan (2021-2027) highlights the need for high-quality digital education content and user-friendly tools that are consistent with the offerings of many MOOC platforms. Furthermore, the International Labour Organization (ILO) reports that 78% of employers intend to expand their investment in digital learning tools. This increasing investment is likely to benefit MOOC platforms that provide corporate solutions.

Will the Rising Concerns Over Credentialing Hamper the Massive Open Online Course (MOOC) Platforms Market?

Rising concerns over credentialing may have an impact on the growth of massive open online course (MOOC) platforms but they are unlikely to derail the market's overall progress. Credentialing defined as the formal recognition or certification of skills and knowledge obtained through education is critical to MOOCs' value proposition. Many users utilize these platforms to learn new skills or knowledge to receive credentials that will be recognized by companies, academic institutions, or professional organizations. However, some stakeholders have questioned the integrity and validity of MOOC credentials claiming that these certificates do not have the same weight as traditional degrees or certifications issued by approved schools.

These worries about certifying may impede the spread of MOOC platforms in specific ways. For example, students may be discouraged from investing time and money in MOOCs if the credentials they get are not generally acknowledged by businesses or educational institutions. This may reduce the number of enrollees, especially those seeking professional growth or career transitions. Furthermore, certain organizations continue to value traditional degrees and certifications over online credentials, thereby limiting the efficacy of MOOCs in specific sectors. While platforms such as Coursera and edX have made gains in offering certified certifications through partnerships with universities and businesses, there is still a global acceptance gap.

Category-Wise Acumens

Will the Growing Demand From Working Professionals Drive Growth in the Course Type Segment?

Professional development courses have emerged as the dominant course type. This is primarily due to increased demand from working professionals seeking to improve their skills, remain competitive in the job market, and keep up with changing industry trends. The worldwide workforce is increasingly understanding the importance of continual learning, especially in rapidly changing industries such as technology, business, and healthcare. MOOCs provide a cost-effective, flexible, and accessible way for professionals to learn new skills or improve their existing ones. Many MOOC platforms have formed partnerships with businesses and organizations to provide specialized training programs suited to the demands of specific industries. Coursera and edX, for example, work with prominent tech businesses to provide courses that are relevant to current job market demands. According to current industry surveys, more than 70% of MOOC users are taking professional development courses which is fueled by the fact that many employers increasingly regard these certifications as a valid alternative to traditional academic degrees. This rising trend is especially noticeable in industries where technological improvements are rapidly altering skill requirements.

Will the Rapid Technological Advancements and Shifting Industry Demand Drive the Target Audience Segment?

Professionals who want to upskill or reskill for job advancement have emerged as the dominant target group. This dominance is largely due to the changing character of the global workforce where rapid technological breakthroughs and altering industrial demands have generated an urgent need for ongoing professional development. Many workers understand the value of being relevant in a competitive job market, and MOOCs offer an accessible, flexible, and cost-effective option to learn new skills or improve existing ones. According to a McKinsey survey, roughly 87% of worldwide CEOs said that they either already experience skill gaps or expect to in the next few years forcing organizations to urge their employees to obtain additional training.

The emergence of MOOC certificates as well as partnerships with renowned schools and organizations have strengthened the platform's appeal to professionals. MOOC providers such as Coursera and edX have collaborated with universities and organizations to deliver specialized courses and certificates that are becoming increasingly popular in the professional sector. This enables professionals to obtain qualifications that will strengthen their resumes and offer them genuine job rewards. Furthermore, MOOC platforms frequently provide bespoke courses designed to satisfy the specific needs of various industries such as data science, artificial intelligence, digital marketing, and project management which precisely correspond with the expectations of today's labor market.

Country/Region-wise Acumens

Will the Widespread Adoption of Remote Learning Drive the Market in North America?

The massive open online course (MOOC) platforms market is dominated by North America, owing to its superior technological infrastructure and early embrace of online learning solutions. This dominance is reinforced by the broad acceptance of distant learning which was expedited by the COVID-19 epidemic and maintained by shifting educational paradigms. The increasing trend toward remote learning has been a major driver of the MOOC platforms market in North America. According to the National Center for Education Statistics (NCES), the percentage of undergraduate students enrolled in distance education courses increased from 35.3% in 2019 to 73.1% in 2020 demonstrating the rapid growth of remote learning adoption.

Significant investments in educational technology and digital infrastructure are also driving North America's extensive use of remote learning. The United States government's commitment to extending broadband access as indicated by the USD 65 Billion allocation in the Infrastructure Investment and Jobs Act of 2021 is increasing the reach of online education platforms. Furthermore, the CARES Act included USD 30.75 Billion for education stabilization with a portion set aside to promote online learning programs. These investments are establishing a healthy ecosystem in which MOOC platforms may thrive. The corporate sector is also helping to drive the expansion of the MOOC market as corporations increasingly use online platforms for staff training and skill development.

Will the Increasing Demand for Digital Learning Technologies Drive the Market in the Asia Pacific Region?

The Asia Pacific region is seeing the highest growth in the massive open online course (MOOC) platforms market owing to the constantly expanding demand for digital learning technologies. This quick expansion is being driven by the region's high youth population, increased internet connectivity, and government initiatives to promote online education. The spike in demand for digital learning technologies is a major driver of Asia Pacific's MOOC Platforms market. According to an Asian Development Bank (ADB) report, Asia's e-learning market is predicted to develop at a compound annual growth rate (CAGR) of 16.6% between 2020 and 2026 outperforming other areas.

Government initiatives as well as alliances with international MOOC providers are fueling regional industry growth. In Malaysia, the Ministry of Higher Education established the "Malaysia MOOC Initiative" in 2014 which has now expanded to include over 1,000 courses and more than 1 million students. In China, the government-backed XuetangX portal boasts over 25 million registered users and provides over 3,000 courses from leading Chinese colleges. Another driver of the Asia Pacific MOOC market is the growing emphasis on skill development and lifelong learning.

Competitive Landscape

The Massive Open Online Course (MOOC) Platforms Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the massive open online course (MOOC) platforms market include:

Coursera

edX

FutureLearn

Khan Academy

LinkedIn Learning

Udacity

Udemy

Latest Developments

In July 2024, Devi Ahilya Vishwavidyalaya's Electronic Multimedia Research Centre (EMRC) introduced six new courses on the SWAYAM platform. These MOOCs, which include Basics of Photography and Introduction to Advertising, aim to improve educational opportunities for teachers, students, and the general public, demonstrating the university's dedication to expanding accessible learning through SWAYAM's certification programs.

In October 2023, edX completed the acquisition of FutureLearn, which is intended to broaden its course offerings and increase its global reach. This acquisition will allow edX to provide a broader range of courses and improve the learning experience for its users.

Massive Open Online Course (MOOC) Platforms Market, By Category

• Course Type:
• Academic Courses
• Professional Development Courses
• Personal Development Courses
• Target Audience:
• Students
• Professionals
• Lifelong Learners
• Course Content:
• STEM Courses
• Humanities
• Business and Management
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Massive Open Online Course (MOOC) Platforms Market, By Course Type

• Academic Courses
• Professional Development Courses
• Personal Development Courses

5. Massive Open Online Course (MOOC) Platforms Market, By Target Audience

• Students
• Professionals
• Lifelong Learners

6. Massive Open Online Course (MOOC) Platforms Market, By Course Content

• STEM Courses
• Humanities
• Business and Management

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Coursera
• edX
• FutureLearn
• Khan Academy
• LinkedIn Learning
• Udacity
• Udemy

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References