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市場調査レポート
商品コード
1733732
クッキー市場、2026年~2032年:原材料、タイプ、包装、地域別Cookies Market By Ingredients, Type, Packaging, & Region for 2026-2032 |
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クッキー市場、2026年~2032年:原材料、タイプ、包装、地域別 |
出版日: 2025年04月30日
発行: Verified Market Research
ページ情報: 英文
納期: 2~3営業日
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多忙な生活や食間の間食習慣の増加により、簡単ですぐに食べられるスナックに対する消費者の需要が高まっていることが重要な役割を果たしています。さらに、グルテンフリー、オーガニック、低糖質クッキーなど、風味、原材料の品質、健康志向のオプションの改善が、より多くの消費者を引き付けています。また、オンライン小売業界の台頭により、幅広いクッキー・アイテムを見つけることが容易になっています。さらに、賢いマーケティング手法と魅力的なパッケージは、世界中でクッキーの人気と売上を高めるのに役立っています。クッキー市場は2024年に352億2,000万米ドルの収益を突破し、2032年には523億9,000万米ドルに達すると推計されています。
イノベーションには、タンパク質、食物繊維、プロバイオティクスなどの機能性添加物が含まれ、健康志向の消費者にアピールするためにイノベーションに取り入れられています。食生活の動向を反映して、グルテンフリー、ビーガン、アレルゲンフリーの選択肢の人気が高まっています。プレミアム化の傾向は、独特の風味と高品質の原材料を特徴とするグルメ・クッキーや職人的クッキーの創出をもたらしました。持続可能性も優先事項であり、各ブランドは環境に配慮した包装や調達技術を導入しています。2026年から2032年までのCAGRは5.09%と予測され、市場の拡大が見込まれています。
クッキー市場定義/概要
北米以外の多くの国ではビスケットとも呼ばれるクッキーは、小麦粉、砂糖、バター、卵を主原料とし、チョコレートチップ、ナッツ、ドライフルーツを含むこともある、小さくて甘い焼き菓子です。形、大きさ、食感はさまざまで、ソフトで噛みごたえのあるものから、サクサクとした歯ごたえのあるものまです。クッキーはスナックやデザートとして食べられ、ミルク、紅茶、コーヒーなどの飲み物と一緒に食べられることが多いです。チョコレートチップクッキー、オートミールレーズンクッキー、ショートブレッドなどが人気のバリエーションで、それぞれに独特の風味と食感があります。顧客の嗜好の変化、健康動向、食品製造の技術開発のおかげで、クッキーとビスケットの将来は明るいと思われます。顧客がより健康的なスナック・オプションを求めるようになり、グルテンフリーやビーガン向けなど、全粒穀物、砂糖控えめ、天然素材を使ったクッキーやビスケットの需要が高まっています。さらに、目の肥えた買い物客は、新しいフレーバーや職人による高級品に惹かれています。eコマースとデジタル・マーケティングの出現は、市場へのリーチを広げ、環境にやさしいパッケージなどの持続可能性への取り組みは、環境に配慮する消費者にアピールしています。
eコマース・プラットフォームの台頭は、地域に関係なく消費者に直接販売できるようにすることで、クッキー生産者のリーチを広げています。この可能性は、小規模なブランドや特産品にとって特に有用であり、世界市場にアクセスできるようになりました。オンライン商取引は、消費者の様々な嗜好や食生活のニーズに応え、実店舗では手に入らないような幅広い商品を提供します。
オンライン・ショッピングは比類のない利便性を提供し、顧客はいつでも自宅でくつろぎながらクッキーを購入することができます。この手軽さは、特に実店舗に足を運ぶ時間のない多忙な消費者にとって、大きな動機付けとなります。価格を比較したり、レビューを読んだり、新商品を見つけたりすることが簡単にできるため、購入体験が格段に向上します。
さらに、eコマース業界では、定期購入サービスや消費者直販モデルの人気が高まっています。これらのモデルでは、しばしばユニークな味や限定フレーバーのクッキーが定期的に届けられるため、顧客のブランドに対する関心と忠誠心を維持することができます。この手法により、安定した売上を確保すると同時に、パーソナライズされた製品のための消費者データの収集にも役立ちます。eコマース・プラットフォームは、ターゲット広告や、閲覧・購買履歴に基づくパーソナライズされた提案など、高度なマーケティング手法を可能にします。こうした手法により、定期的な購入が促進され、平均注文額が大きくなります。
さらに、クッキー市場を牽引する主要動向である利便性の高い間食は、ライフスタイルが多忙になるにつれて消費者の間で人気が高まっています。消費者は、手軽で簡単なスナック・オプションをますます好むようになっています。クッキーは、持ち運びができ、準備の手間がかからず、1回分ずつ包装されているため、この要求に見事に応えています。この動向は、特に若い消費者や大都市圏で顕著です。
利便性を高める革新的なパッケージも重要です。クッキーは、リシーラブルバッグ、1回分パック、鮮度保持パッケージにより、便利なスナックとして魅力的です。こうした包装方法は、出荷や取り扱いに耐えなければならないeコマース業界では特に有効です。eコマース・プラットフォームでは販促活動や割引がよく行われており、価格に敏感な消費者を惹きつけることができます。
栄養と健康に対する消費者の意識が高まるにつれ、嗜好はより良い食品オプションへとシフトしています。消費者は砂糖、悪玉脂肪、人工成分、アレルギーの多いクッキーを警戒するようになっています。原材料の調達先や栄養成分の開示を含む食品表示の透明性は、ますます重要になってきています。消費者は、成分や栄養価について明確で正確な情報を提供する製品を求めています。
規制機関は、クッキーを含む食品に厳格な栄養表示規則を適用しています。メーカーは、原材料、アレルギー、栄養価、健康強調表示をパッケージに適切に表示することで、これらの規制を遵守しなければならないです。規制は、クッキーについて主張できる健康強調表示、特にその栄養価を制限しています。この制限は、マーケティング手法やクッキーを健康的な選択肢として提示する能力に影響を与えます。
さらに、小麦粉、砂糖、バター、チョコレートはクッキーの主要原材料であり、天候、市場の需要、地政学的紛争などの要因によって価格が変動します。原材料コストの変動は、製造コストと利益率に影響を与えます。世界に調達される商品について、一貫した品質を維持し、食品安全規制を遵守することは困難です。汚染やアレルギーの危険性、品質のばらつきを減らすためには、厳格なサプライチェーン管理が必要です。
さらに、消費者や政府から環境への影響を軽減するよう圧力がかかっているため、クッキーの生産者は持続可能なプロセスを採用する必要があります。これには、持続可能な農業を実践するベンダーから製品を購入し、包装廃棄物を減らし、サプライ・チェーン全体の二酸化炭素排出量を減らすことが含まれます。フェアトレード認証や労働権協定など、倫理的な調達手順を求める消費者や擁護団体の要求により、企業は倫理的な調達を保証する必要に迫られています。このことは、原料調達の複雑さとコストを増大させるが、ブランドの評判を維持し、消費者の期待に応えるためには必要です。
栄養品質と原料供給に基づく差別化は、競争の激しい業界では極めて重要です。全粒穀物、天然甘味料、植物由来の代替品など、より優れた原材料を試す企業は、健康志向の顧客を惹きつけることができます。より健康的な原材料を使ったクッキーを作り、改良するためには、研究開発に多額の費用が必要になることが多いです。これらのコストは、消費者の需要や競争力のある価格戦術とのバランスを取る必要があります。
The rising consumer demand for easy and ready-to-eat snacks, owing to busy lives and the growing habit of snacking between meals plays a crucial role. Furthermore, improvements in flavor, ingredient quality, and health-conscious options, such as gluten-free, organic, and low-sugar cookies, are drawing a larger audience. The rising online retail industry also makes it easier to find a wide range of cookie items. Furthermore, smart marketing methods and appealing packaging help to increase the popularity and sales of cookies worldwide. The cookies market is estimated to surpass a revenue of USD 35.22 Billion in 2024 and reach USD 52.39 Billion by 2032.
Innovations include functional additives such as protein, fiber, and probiotics that have been incorporated into innovations to appeal to health-conscious consumers. Gluten-free, vegan, and allergen-free options are becoming increasingly popular, reflecting dietary trends. Premiumization tendencies have resulted in the creation of gourmet and artisanal cookies featuring distinct flavors and high-quality ingredients. Sustainability is also a priority, with brands implementing environmentally friendly packaging and sourcing techniques. The market is expected to rise with a projected CAGR of 5.09% from 2026 to 2032.
Cookies Market: Definition/ Overview
Cookies, also known as biscuits in many countries outside of North America, are small, sweet baked snacks made primarily of flour, sugar, butter, and eggs, but may also include chocolate chips, nuts, or dried fruits. They vary in shape, size, and texture, ranging from soft and chewy to crisp and crispy. Cookies are eaten as snacks or desserts and are frequently accompanied by beverages such as milk, tea, and coffee. Chocolate chip cookies, oatmeal raisin cookies, and shortbread are popular variations, each having their own distinct flavor and texture profile. The future of cookies and biscuits seems hopeful, thanks to shifting customer preferences, health trends, and technical developments in food manufacturing. As customers seek healthier snack options, there is a growing demand for cookies and biscuits made with whole grains, less sugar, and natural ingredients, such as gluten-free and vegan variants. Additionally, discerning shoppers are drawn to new flavors and premium, artisanal items. The advent of e-commerce and digital marketing is broadening market reach, while sustainability initiatives like eco-friendly packaging appeal to environmentally concerned consumers.
The rising E-commerce platforms have expanded cookie producers' reach by allowing them to sell straight to consumers without regard for geography. This potential has been especially useful for smaller brands and specialty products, as they may now access a global market. Online commerce provides a wide range of products that may not be available in physical locations, catering to varied consumer preferences and dietary needs.
Online shopping provides unparalleled convenience, allowing customers to purchase cookies from the comfort of their own homes at any time. This ease is a significant motivator, especially for busy consumers who may not have time to visit physical establishments. The ability to easily compare prices, read reviews, and find new products improves the buying experience significantly.
Furthermore, in the e-commerce industry, subscription services and direct-to-consumer models have grown in popularity. These models provide regular deliveries of cookies, often in unique or limited-edition flavors, keeping customers interested and loyal to the brand. This technique ensures consistent sales while also aiding in the collection of consumer data for personalized products. E-commerce platforms enable advanced marketing methods including targeted advertising and personalized suggestions based on browsing and purchasing history. These techniques promote recurring purchases and greater average order values.
Additionally, convenience snacking, a major trend driving the cookies market, is becoming increasingly popular among consumers as their lifestyles become busier. Consumers increasingly prefer quick and easy snack options. Cookies meet this requirement wonderfully, as they are portable, require little preparation, and come in single-serve packaging. This trend is especially noticeable among young consumers and metropolitan communities.
Innovative packaging that improves convenience is also important. Cookies are appealing as a convenient snack due to their resealable bags, single-serve packs, and freshness-preserving packaging. These packaging methods are especially useful in the e-commerce industry, where products must withstand shipment and handling. Promotional activities and discounts are often run by e-commerce platforms, which can attract price-sensitive consumers.
As consumer awareness of nutrition and health has grown, preferences have shifted toward better food options. Consumers are becoming wary of cookies heavy in sugar, bad fats, artificial ingredients, and allergies. Transparency in food labeling, including ingredient sourcing and nutritional content disclosure, is becoming increasingly important. Consumers want products that provide clear and accurate information about their components and nutritional value.
Regulatory organizations enforce strict nutritional labeling rules for food products, including cookies. Manufacturers must comply with these regulations by appropriately disclosing ingredients, allergies, nutritional values, and health claims on packaging. Regulations limit the health claims that can be made about cookies, particularly their nutritional value. This limitation has an impact on marketing techniques and the ability to present cookies as healthy options.
Furthermore, wheat flour, sugar, butter, and chocolate are key ingredients for cookies, and their prices fluctuate owing to factors such as weather, market demand, and geopolitical conflicts. Fluctuations in ingredient costs have an impact on manufacturing costs and profit margin. Maintaining consistent quality and adhering to food safety regulations for globally sourced commodities can be difficult. To reduce the danger of contamination, allergies, and variable quality, strict supply chain management is required.
Additionally, consumer and governmental pressure to lessen environmental effects necessitates that cookie producers adopt sustainable processes. This involves purchasing products from vendors who practice sustainable agriculture, decreasing packaging waste, and lowering the carbon footprint across the supply chain. Consumer and advocacy groups demand for ethical sourcing procedures, such as fair-trade certifications and labor rights agreements, compel firms to assure ethical sourcing. This increases the complexity and cost of ingredient acquisition, yet it is necessary for sustaining brand reputation and matching consumer expectations.
Differentiation based on nutritional quality and ingredient supply is critical in a competitive industry. Companies that experiment with better ingredients, such as whole grains, natural sweeteners, and plant-based alternatives, can attract health-conscious customers. Significant expenditure in research and development is frequently necessary to create and reformulate cookies with healthier ingredients. These costs must be balanced against consumer demand and competitive price tactics.
The increasing demand for traditional cookies, which are made with traditional components like flour, sugar, butter, and eggs, is driven by their nostalgic flavor and texture, making them popular with a wide range of people. They are often regarded as comfort meals, appreciated by people of many ages and cultures. Traditional cookies have a strong market presence, thanks to years of consumer trust and brand loyalty. Many consumers enjoy these cookies because of their consistent quality and flavor, which encourages repeat purchasing.
Traditional cookies are known for their versatility. They are commonly consumed as snacks with beverages such as tea or coffee, as desserts, or as treats at parties and gatherings. This adaptability keeps demand consistent throughout the year. Traditional cookies have global availability, as they are widely available through a variety of retail channels such as supermarkets, convenience stores, specialty stores, and, increasingly, online.
Furthermore, single-serve packs provide convenience and mobility, appealing to consumers looking for portion-controlled snacks that are easy to transport and consume while on the go. This eliminates the need for portioning and packaging at home, making it ideal for busy lifestyles and eating on the go. Single-serve packaging enhances product freshness and hygiene by preserving each serving's integrity until used.
Additionally, single-serve packs appeal to a wide range of consumer groups, including those who live alone, students, office workers, travelers, and families looking for quick snack alternatives for their children. This broad appeal increases market reach and volume sales. Single-serve packs enable retail and marketing opportunities for merchants and producers by allowing them to introduce new flavors, limited-edition variants, and promotional offers. These packs frequently prompt impulse purchases and encourage trial among consumers who are afraid to commit to greater volumes.
The market is expanding due to the combined demand for conventional cookies and single-serve packets, which cater to a variety of consumer preferences and consumption circumstances. This diversity helps to reach new consumer niches and increase overall market penetration. Traditional cookies and single-serve packs both generate revenue, which helps manufacturers and merchants grow. Traditional cookies profit from consistent demand and customer loyalty, but single-serve packs capitalize on convenience-driven sales and impulse buying.
The increasing awareness about health and nutrition has resulted in consumer preferences shifting towards products perceived as healthier items such as gluten-free and organic cookies. Individuals with dietary restrictions or those looking for clearer ingredient lists frequently choose these items.
Organic products are becoming more popular among customers due to concerns about pesticide residues, environmental impact, and the overall health benefits connected with organic farming practices. Within the overall cookie market, the gluten-free and organic cookies segment is expanding. As customer demand grows, manufacturers are expanding their product offerings to include gluten-free and organic options to meet these unique dietary needs.
Furthermore, the expansion of retail and e-commerce platforms has boosted access to gluten-free and organic cookies, allowing manufacturers to reach a larger audience interested in these products. Consumers are increasingly incorporating health and wellness considerations into their food purchases, selecting goods that are seen to contribute to a healthier lifestyle. Gluten-free and organic cookies fit into these trends, increasing their appeal and consumption.
Additionally, brands that market themselves as supplying gluten-free and organic cookies benefit from consumer trust and the idea that these products are healthier and more natural alternatives. Effective marketing methods that highlight health benefits and natural ingredients increase consumer attention and sales. Gluten-free and organic cookies frequently attract a higher price than normal cookies. This price strategy promotes market expansion by luring value-conscious customers prepared to pay extra for claimed health benefits and high-quality ingredients.
Regulatory systems that support organic certification and gluten-free labeling give consumers confidence in product quality and respect to specific dietary needs. Compliance with these criteria boosts consumer confidence and promotes market growth for gluten-free and organic cookies. Educational programs emphasizing the benefits of gluten-free and organic ingredients in cookies encourage customers to choose healthier eating choices. Increased awareness helps to sustain market demand and growth.
The increasing consumer demand and innovative product offerings in North America are likely to foster further growth in the cookies market. Cookies have a rich cultural history in North America, serving as mainstays in a variety of social contexts including holidays, parties, and ordinary snacks. This cultural affinity ensures that demand remains stable and consistent.
Cookies, due to their versatility, are enjoyed in a variety of situations, including breakfast and lunchboxes, desserts, and midnight munchies. North American customers are more prone to buy indulgent and luxury snack options since they have relatively large discretionary incomes. Cookies are a simple snack option for many North Americans due to their hectic lifestyles. Companies constantly create new and fascinating flavours, as well as distinctive ingredients, to pique the interest of consumers. The emergence of cookies that respond to dietary preferences and constraints is being driven by a burgeoning health and wellness movement. Gluten-free, organic, low-sugar, and vegan cookies are popular among health-conscious consumers.
Furthermore, technological advancements have enabled personalized and adjustable cookie alternatives. Companies that offer personalized flavours, shapes, and packaging increase consumer involvement and happiness. Sustainability and ethical sourcing are becoming increasingly important to customers. Environmentally and socially conscious consumers are drawn to firms that emphasize sustainable processes and ethical ingredient sourcing (for example, fair-trade chocolate and organic flour).
Additionally, innovative packaging methods improve convenience, freshness, and environmental sustainability (for example, resealable packs and biodegradable materials). Consumers prefer practical and environmentally beneficial solutions. Integration of technology into production processes ensures higher quality and uniformity in cookie goods. Advancements in e-commerce and internet marketing reach a larger audience while effectively catering to markets.
Companies capitalize on emerging consumer trends such as plant-based diets, functional foods, and clean labels to launch new products that cater to changing preferences. Collaborations with other well-known businesses or influencers generate buzz and attract new customers. Partnerships, such as joint ventures with health-food firms, are used to develop innovative goods.
The rising E-commerce platforms provide consumers in both urban and rural places with access to a wide range of cookie brands and goods that may not be available locally. Online shopping provides convenience by allowing purchases to be made at any time and from any location, which is ideal for today's busy schedules. E-commerce sites frequently contain reviews and ratings, allowing users to make more educated purchasing decisions.
Algorithms on these sites deliver personalized product recommendations based on previous purchases and browsing behaviour, improving the likelihood of future sales. Online businesses usually provide competitive prices, discounts, and bargains, making them more appealing than conventional storefronts. Flash sales, seasonal discounts, and bundled offers are driven by e-commerce sites, leading to significant sales spikes. Digital marketing tactics provide tailored advertising based on consumer demographics, interests, and behaviour.
Furthermore, integration with social media platforms allows firms to interact directly with customers, increasing brand loyalty and recognition. As more people relocate to cities, their lifestyles get busier, raising demand for simple, ready-to-eat snacks such as cookies. Brands create single-serve and smaller packaging to cater to on-the-go consumption, in line with today's fast-paced lifestyle. Healthier snack options are gaining popular. Brands respond by providing cookies with less sugar, whole grains, and additional nutrients.
Additionally, gluten-free, vegan, and organic cookies are becoming more popular as health-conscious consumers demand them. Snacking between meals is growing increasingly common, increasing demand for a wide range of snack options, including cookies. Despite health trends, people still need decadent treats, and cookies satisfy this desire. Cookies are a popular choice during festivals and celebrations in many Asian cultures, resulting in seasonal demand. The tradition of gift-giving, particularly during the holidays, increases sales of premium and nicely wrapped cookies.
The rise of environmentally conscious consumers is encouraging firms to use sustainable packaging, which is heavily promoted online. E-commerce platforms give detailed product information, enabling consumers to make ethical purchase decisions.
The competitive environment in the cookies industry is a dynamic mix of regional competitors, niche brands, and private label offers. These companies cater to special client preferences by providing distinctive flavours, healthier ingredients, allergen-free choices, or responding to local interests. Furthermore, the advent of e-commerce platforms allows smaller enterprises to reach a larger audience, whilst artisanal bakeries and home-based businesses provide unique, handcrafted cookies, attracting clients looking for premium or personalized options. This fragmentation increases competitiveness, with firms always coming up with new flavours, formats, and marketing methods to retain a devoted consumer base.
Some of the prominent players operating in the cookies market include:
Mondelez International, Inc.
General Mills, Inc.
Ferrero International S.A.
PepsiCo, Inc.
Britannia Industries Ltd
Mckee Foods Corporation
The Campbell Soup Company
Danone S.A.
Patanjali Foods
Ferrero SpA
In December 2023, A Ferrero-related Company announced that it has entered exclusive negotiations to fully acquire Michel et Augustin from Danone. Michel et Augustin was founded in the French market in 2004, it markets premium, products including sweet biscuits, savoury biscuits and snacks. These brands are sold mainly in France and in six other markets. The planned acquisition would improve Ferrero's position in France and mark the latest purchase in the premium biscuits market, following the acquisitions of Burton's Biscuit Company and Fox's in the UK, Kelsen Group in Denmark and Delacre in Belgium.
In May 2024, Commercial Bakeries Corp., a Toronto-based producer of private label cookies, acquired Imagine Baking Inc., a manufacturer of specialty/premium and better-for-you crackers, cookies, biscuits, and brittle, with focus on the gluten-free and organic spaces. "Imagine Baking provides an opportunity for the combined company to expand its capabilities and capitalize on the growing trend towards private label baked snacks in the North American cookie and cracker market," a news announcement said.
In October 2022, Leading bakery foods company Britannia Industries has acquired a controlling stake in Kenya-based Kenafric Biscuits, a move which will help the company set up a manufacturing base and expand sales in the African markets. "The object of the acquisition is the manufacture and sale of biscuits in Kenya and African markets," said Britannia Industries, which owns brands such as Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold.