日本のクッキー市場レポート：材料、製品、包装、販売チャネル、地域別、2025年～2033年

日本のクッキー市場規模は2024年に11億米ドルに達しました。IMARC Groupは、2025年から2033年にかけて5.8%の成長率（CAGR）を示し、2033年には19億米ドルに達すると予測しています。特に都市居住者や若い世代における便利なスナックオプションの需要、健康志向の消費者の増加、国全体でのフレーバーの継続的なイノベーションが市場を牽引する主要因のいくつかです。

本レポートで扱う主な質問

• 日本のクッキー市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のクッキー市場に与えた影響は？
• 日本のクッキー市場の材料区分は？
• 日本のクッキー市場の製品別区分は？
• 日本のクッキー市場の包装別内訳は？
• 日本のクッキー市場の販売チャネル別の区分は？
• 日本のクッキー市場のバリューチェーンにおける様々なステージとは？
• 日本のクッキー市場の主な促進要因と課題は何か？
• 日本のクッキー市場の構造と主要プレーヤーは？
• 日本のクッキー市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のクッキー市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のクッキー市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のクッキー市場：材料別内訳

• チョコレート
• チョコレートチップ
• オートミール
• バター
• クリーム
• ジンジャー
• ココナッツ
• ハニー
• その他

第7章 日本のクッキー市場：製品別内訳

• ドロップクッキー
• バークッキー
• 型抜きクッキー
• 非焼成クッキー
• ICEボックスクッキー
• ロールクッキー
• サンドイッチクッキー
• その他

第8章 日本のクッキー市場：包装別内訳

• 硬質
• 軟質
• その他

第9章 日本のクッキー市場：販売チャネル別内訳

• オンラインチャンネル
• オフラインチャネル

第10章 日本のクッキー市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のクッキー市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

The Japan cookies market size reached USD 1.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.8% during 2025-2033. The demand for convenient snack options especially among urban dwellers and the younger generation, the rise in health-conscious consumers, and continuous innovations in the flavors across the country represent some of the key factors driving the market.

A cookie is a small, typically round baked treat that is prepared from an assortment of ingredients such as flour, sugar, and oil or butter, often combined with others, including nuts, chocolate chips, oats, or raisins, to add a diversity of flavors. These ingredients' versatility results in various textures including soft, chewy, crisp and crunchy. In some parts, these are referred to as biscuits and are an integral part of the confectionery industry, with a vast array of types available, catering to different taste preferences and dietary restrictions across Japan. They are a popular choice for snacks, desserts, or accompaniments to beverages like tea or coffee. Their convenience and ease of consumption, coupled with an extended shelf life compared to other bakery items, make them a staple in numerous households across the country. Japan offers a variety of sandwich cookies, where two cookies are filled with cream or fruit-flavored filling. Some popular fillings include chocolate, strawberry, and custard cream.

Japan Cookies Market Trends:

The Japan cookies market is exhibiting significant growth, fueled by the ever-growing demand for convenient snack options, with a particular rise in consumption among urban dwellers and the younger generation. These demographic groups are leading increasingly busy lifestyles, making the convenient, ready-to-eat nature of cookies an attractive proposition. Along with this, Japan has a deep-rooted tradition of tea drinking, and cookies serve as the perfect accompaniment, thereby further boosting demand. The industry is also benefiting from a rise in innovative flavors and textures, which cater to Japanese consumers' preference for variety and novelty in their snacks. Also, numerous market players are continually experimenting with local flavors, healthy ingredients, and unique textures to attract consumers, which is providing a boost to the demand across the country. Another driver is the rise in health-conscious consumers seeking healthier snack alternatives. As a response, manufacturers have begun offering cookies with reduced sugar, high fiber, and added nutrients, tapping into the trend for health and wellness, thereby contributing to the market. In addition, the growing popularity of Western-style cafes and the overall adoption of unique food trends have led to heightened demand for cookies in Japan, further propelling the demand. Apart from this, manufacturers are turning towards eco-friendly packaging solutions, in line with the trend towards environmental responsibility. Furthermore, the online sales channel is witnessing robust growth due to the increased convenience it provides consumers and the ongoing digitalization trend. Thus, the market for cookies in Japan is experiencing significant growth, driven by a combination of evolving consumer trends, innovation from manufacturers, and socio-economic factors.

Japan Cookies Market Segmentation:

Ingredient Insights:

• Chocolate
• Chocolate Chip
• Oatmeal
• Butter
• Cream
• Ginger
• Coconut
• Honey
• Others

Product Insights:

• Drop Cookies
• Bar Cookies
• Molded Cookies
• No-Bake Cookies
• Ice Box Cookies
• Rolled Cookies
• Sandwich Cookies
• Others

Packaging Insights:

• Rigid
• Flexible
• Others

Sales Channel Insights:

• Online Channels
• Offline Channels

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan cookies market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan cookies market?
• What is the breakup of the Japan cookies market on the basis of ingredient?
• What is the breakup of the Japan cookies market on the basis of product?
• What is the breakup of the Japan cookies market on the basis of packaging?
• What is the breakup of the Japan cookies market on the basis of sales channel?
• What are the various stages in the value chain of the Japan cookies market?
• What are the key driving factors and challenges in the Japan cookies market?
• What is the structure of the Japan cookies market and who are the key players?
• What is the degree of competition in the Japan cookies market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Cookies Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Cookies Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Cookies Market - Breakup by Ingredient

• 6.1 Chocolate
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Chocolate Chip
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Oatmeal
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Butter
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Cream
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Ginger
  • 6.6.1 Overview
  • 6.6.2 Historical and Current Market Trends (2019-2024)
  • 6.6.3 Market Forecast (2025-2033)
• 6.7 Coconut
  • 6.7.1 Overview
  • 6.7.2 Historical and Current Market Trends (2019-2024)
  • 6.7.3 Market Forecast (2025-2033)
• 6.8 Honey
  • 6.8.1 Overview
  • 6.8.2 Historical and Current Market Trends (2019-2024)
  • 6.8.3 Market Forecast (2025-2033)
• 6.9 Others
  • 6.9.1 Historical and Current Market Trends (2019-2024)
  • 6.9.2 Market Forecast (2025-2033)

7 Japan Cookies Market - Breakup by Product

• 7.1 Drop Cookies
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Bar Cookies
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Molded Cookies
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 No-Bake Cookies
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Ice Box Cookies
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Rolled Cookies
  • 7.6.1 Overview
  • 7.6.2 Historical and Current Market Trends (2019-2024)
  • 7.6.3 Market Forecast (2025-2033)
• 7.7 Sandwich Cookies
  • 7.7.1 Overview
  • 7.7.2 Historical and Current Market Trends (2019-2024)
  • 7.7.3 Market Forecast (2025-2033)
• 7.8 Others
  • 7.8.1 Historical and Current Market Trends (2019-2024)
  • 7.8.2 Market Forecast (2025-2033)

8 Japan Cookies Market - Breakup by Packaging

• 8.1 Rigid
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Flexible
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.3.1 Historical and Current Market Trends (2019-2024)
  • 8.3.2 Market Forecast (2025-2033)

9 Japan Cookies Market - Breakup by Sales Channel

• 9.1 Online Channels
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Offline Channels
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Cookies Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Services Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Services Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Services Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Services Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Services Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Cookies Market - Industry Analysis

• 12.1 Drivers, Restraints and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix