フェイシャルメイクアップの世界市場規模：タイプ別、ソース別、地域別、範囲および予測

フェイシャルメイクアップの市場規模と予測

フェイシャルメイクアップ市場規模は2024年に94億8,000万米ドルと評価され、2031年には148億3,000万米ドルに達すると予測され、予測期間2024～2031年のCAGRは5.76%で成長します。フェイシャル製品は、健康な肌を維持し、見た目を改善し、肌の状態を最小限に抑えるために使用することの重要性が認識されるようになり、人気が高まっています。さらに、美的魅力の維持に関心を持つ働く女性の増加や、オーガニック、ナチュラル、ハラル認証の化粧品に対する需要の高まりも、フェイシャルメイクアップ市場の成長に寄与すると予想されます。フェイシャルメイクアップの世界市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、市場抑制要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

フェイシャルメイクアップの世界市場定義

化粧品は、天然または製造由来の様々な化学物質で構成されています。化粧品は様々な機能を果たします。パーソナルケアやスキンケア用に作られたもので、身体や皮膚を清潔にし、保護します。化粧は、欠点を隠したり、（眉毛やまつ毛などの）自然な特徴を強調したり、人の顔に色を加えたり、新しい人、生き物、アイテムに似せて顔の外見を完全に変えたりするために使われます。個人の身体的外観は、顔に塗る化粧品を使うことによって向上します。顔用の化粧品は、ファンデーションの上に塗ることで、肌のトーンを均一に見せたり、滑らかな肌に見せたりすることができます。

一般的に、これらのアイテムは、さまざまな顔の特徴を強調し、強調するために顔に適用される化粧品のサブセットです。さらに、毛穴、シミ、くすみ、シワなどの目に見える欠点を隠すために使用されます。さらに、保湿、抗菌、抗バクテリア、抗炎症といった特性も、顔に使用される化粧品によってもたらされます。顔用化粧品を使用することで、その人の顔の特徴や全体的な美しさに大きな違いをもたらすことができます。製品の機能性は製品カテゴリーによって異なり、肌をなめらかにする製品もあれば、肌の色を変える製品もあります。

女性たちは、多様なフェイシャルメイクアップ製品や技術の進歩を試すことに惹かれています。eコマース・プラットフォームの普及は、顔用化粧品の需要と販売の成長に重要な役割を果たしています。タイプ別に見ると、市場はチーク、コンシーラー、フェイスパウダー、ファンデーション、その他に二分されます。コンシーラーは、色素を隠して肌になじませることで、クマ、シミ、その他の欠点を隠すという点で、ファンデーションに匹敵します。一方、ブラッシャーは、頬を引き立てたり色を加えたりするために、頬の中心に塗る液体、クリーム、またはパウダー状の物質です。ブラッシャーはピンクや暖かみのある褐色、茶色を基調としたものが多く、頬骨をはっきりさせるためにも使われます。

フェイシャルメイクアップの世界市場概要

ソーシャルメディアの影響力、メーカーによる継続的な製品の改良、積極的なマーケティングなどが市場の上昇に寄与しています。さらに、市場競争は価格と新製品の導入が非常に激しいです。主要メーカーの高い研究開発投資は、市場拡大の原動力になると予想されます。また、よりよい肌を求める消費者の欲求の高まりに応えるため、新製品を投入しています。このことは、近い将来の市場成長に有益な影響を与えると思われます。さらに、ナチュラル、オーガニック、ハラル認証の化粧品に対する需要の急増は、市場の成長を後押しすると思われます。さらに、外見の維持に気を配る働く女性が増えており、このことが業界を前進させると予測されます。

アジア太平洋地域では、美白化粧品のトレンドが拡大しているため、長持ちする製品への需要が高まっています。欧州市場は、様々なフェイシャルケア製品に対する需要の高まりと、急成長する研究開発産業によって牽引されています。北米は、同地域の社会人の消費力が大きいため、大幅な上昇が見込まれます。コロナウィルスの蔓延を抑えるための政府の様々な制限や複数の対策により、フェイシャルメイクアップが必要な商品やサービスに該当しないため販売が減少し、COVID-19の大流行が消費者の消費習慣に影響を及ぼした結果、市場の成長が低下しました。顧客は自宅待機や在宅勤務の傾向から社交の場に参加せず、その結果、美顔用化粧品の減少や不使用につながった。

しかし、新興諸国では多くのeコマースサイトで商品を購入できるようになり、宅配も簡単にできるようになったため、eコマースの波は現在まで上昇し続けています。しかし、製品に化学物質が含まれることによるアレルギー反応への懸念が、この業界の足かせとなる可能性があります。さらに、化粧品の頻繁な使用に伴う個人の外見への有害な影響に関する懸念は、将来の市場成長の抑止力となる可能性があります。さらに、フェイシャルメイクアップ製品に含まれる成分の使用と承認をカバーする政府の厳しい規制が、次の数年間におけるフェイシャルメイクアップ市場の成長の障壁となる可能性がある、と業界アナリストは指摘しています。

目次

第1章 フェイシャルメイクアップの世界市場イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 フェイシャルメイクアップの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル

第5章 フェイシャルメイクアップの世界市場：タイプ別

• 概要
• チーク
• コンシーラー
• フェイスパウダー
• ファンデーション
• その他

第6章 フェイシャルメイクアップの世界市場：ソース別

• 概要
• ナチュラル
• オーガニック
• ケミカル
• ハラール

第7章 フェイシャルメイクアップの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 フェイシャルメイクアップの世界市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Unilever
• Procter & Gamble
• Amway Corp.
• Estee Lauder Companies
• Lotus Herbals
• L'Oreal
• Oriflame Cosmetics AG
• New Avon Company
• CHANEL
• Revlon

第10章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第11章 付録

• 関連調査

Facial Makeup Market Size And Forecast

Facial Makeup Market size was valued at USD 9.48 Billion in 2024 and is projected to reach USD 14.83 Billion by 2031, growing at a CAGR of 5.76% during the forecast period 2024-2031. Facial products are becoming increasingly popular as people become more aware of the importance of using them to maintain healthy skin, improve appearance, and minimize skin conditions. Additionally, the growing number of working women who are concerned with maintaining their aesthetic appeal, as well the rising level of demand for organic, natural, and halal-certified cosmetic products are all expected to contribute to the growth of the Facial Makeup Market. The Global Facial Makeup Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Facial Makeup Market Definition

Cosmetics are made up of a variety of chemical substances sourced from either natural or manufactured sources. Cosmetics serve a variety of functions. Cleanse and protect the body or skin with those made for personal care and skin care. Makeup can be used to conceal flaws, accentuate natural features (such as eyebrows and eyelashes), add colour to a person's face, or completely change the appearance of the face to resemble a new person, creature, or item. Individuals' physical appearance is enhanced by the use of facial makeup items, which are applied to their faces. Cosmetics for the face can be put on top of the foundation to make the skin appear more even in tone and to provide the appearance of smoother skin.

Generally speaking, these items are a subset of cosmetic products that are applied to the face to enhance and highlight different facial traits. Furthermore, they are employed in the concealment of visible defects such as pores, blemishes, dark spots, and wrinkles, among others. Additionally, hydrating, antibacterial, anti-bacterial, and anti-inflammatory characteristics are provided by cosmetics used on the face. The use of facial cosmetics can make a significant difference in the appearance of one's facial features and overall beauty. Product functionality varies depending on the product category, with some products providing smooth skin, while others altering the colour of the skin, and certain products intended to conceal markings or blemishes being among the most common uses.

Women have been drawn to experimenting with a diverse range of facial makeup products and technological advancements. The proliferation of e-commerce platforms has played a critical role in the growth of demand for and sales of facial cosmetics. Based on Type, the market is bifurcated into Blush, Concealer, Face Powder, Foundation, and Others. Concealer is comparable to foundation in that it hides dark circles, age spots, blemishes, and other defects by hiding pigments and blending them into the skin. concealer is used on top of the foundation to keep it from smudging. Whereas, a blusher is a liquid, cream, or powder substance that is applied to the centre of the cheeks to enhance or add colour to them. Blushers are often available in pink or warm tan and brown tones, and they can also be used to define the cheekbones.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Global Facial Makeup Market Overview

The influence of social media, ongoing product improvements by manufacturers, and aggressive marketing have all contributed to the market's rise. Furthermore, price and the introduction of new product varieties are very competitive in the market. The main manufacturers' high R&D investments are expected to drive market expansion. They are also introducing new products to fulfil the increased consumer desire for a better skin look. This will, in turn, have a beneficial impact on market growth in the near future. Furthermore, a surge in demand for natural, organic, and halal-certified cosmetic goods is likely to boost market growth. Furthermore, an increasing number of working women are concerned with maintaining their appearance; this factor is projected to drive the industry forward.

Due to the expanding trend of skin-whitening chemicals, demand for long-lasting product varieties has increased in the Asia Pacific. The market in Europe is being driven by rising demand for various facial care products and a burgeoning R&D industry. Because of the considerable spending power of the region's working professionals, North America is expected to rise significantly. Due to various government restrictions and multiple measures intended to reduce the spread of coronavirus, which reduces the sale of facial makeup because it does not fall under necessary goods and services, the COVID-19 pandemic has influenced consumer spending habits, resulting in a decline in market growth. Customers were not participating in any social gatherings as a result of the stay-at-home or work-from-home tendencies, resulting in a decrease or non-use of facial make-up products.

However, with the availability of products on numerous e-commerce buying websites with easy home delivery options in developing countries, the COVID-19 waves have been continuously rising until now. However, concerns about allergic reactions as a result of the presence of chemicals in the product could be a stumbling block for this industry. Furthermore, concerns about the detrimental consequences on an individual's appearance associated with the frequent use of makeup may potentially act as a deterrent to the market's growth in the future. Furthermore, strict government restrictions covering the use and approval of components in face makeup products may provide a barrier to the growth of the Facial Makeup Market in the following years, according to industry analysts.

Global Facial Makeup Market: Segmentation Analysis

The Global Facial Makeup Market is segmented on the basis of Type, Source, And Geography.

Facial Makeup Market, By Type

• Blush
• Concealer
• Face Cream
• Foundation
• Others

Based on Type, The market is bifurcated into Blush, Concealer, Face Powder, Foundation, and Others. The largest share of the global market was accounted for by facial creams. Face Cream demand has been driven by celebrity endorsements as well as a diverse range of product marketing in recent years. Facial creams improve the overall appearance and make the skin on the face appear bright and radiant at the lowest possible cost. Cosmetics for the face such as skin whitening and anti-ageing creams have become increasingly popular in recent years, owing to their ability to penetrate skin pigments and diminish the appearance of facial spots while also brightening the skin and minimizing wrinkles.

Facial Makeup Market, By Source

• Natural
• Organic
• Chemical
• Halal

Based on Source, The market is bifurcated into Natural, Organic, Chemical, and Halal. The Chemical industry has the largest proportion of the market. The market for such cosmetic goods is increasing as a result of these uses. This section includes product categories such as moisturizing cream, skin rejuvenation, and skin smoothening, among others. Natural ingredients in cosmetics and personal care products are quite popular, and this growth is projected to continue. The organic beauty craze is part of a bigger, recent trend in consumer awareness of health, wellness, and environmental issues.

• Companies are following the trend of replacing synthetic chemicals with natural compounds, partly due to customer desire and possibly due to a transition toward eco-friendly materials. Chemical-free goods are becoming more popular as people become more aware of their negative consequences. Customers are increasingly looking for items that offer good value for money, and essential criteria include natural components and useful characteristics.

Facial Makeup Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, The Global Facial Makeup Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. In 2021, North America is predicted to be the region with the quickest growth. Consumer demand is driving manufacturers in the United States to extend their global operations. Furthermore, the region's growth is aided by the great spending power of the region's working professionals.
• In 2020, the Asia Pacific market was valued at USD 16.37 billion. Due to rising product demand from emerging economies such as China, Korea, Japan, and India, the market in the area is expected to hold a significant share. Increasing globalization, shifting consumer preferences, rising disposable income, and a growing working-class population are likely to drive Asia Pacific market growth.

Key Players

• The "Global Facial Makeup Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Unilever, Procter & Gamble, Amway Corp., Estee Lauder Companies, Lotus Herbals, L'Oreal, Oriflame Cosmetics AG, New Avon Company, CHANEL, Revlon.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• Coty Inc. relaunched Kyle Cosmetics in 2021 with new improved formulas that are clean label and vegan, as well as beautiful packaging. This innovation was made in response to consumer demand for vegan and clean label products. Customers can now shop the brand globally at select brick-and-mortar locations.
• Coty Inc. will expand the Gucci beauty makeup brand with additional items for the face, lips, and eyes in 2021. Gucci's expanded Poudre De Beaute Mat Naturel face powder collection was introduced in the Asia Pacific and European travel retail. Coty Inc. aimed to develop its company operations in Asia-Pacific and Europe, where consumers seek organic and natural products.
• Shiseido Co., Ltd. launched the new cosmetic and skincare brand BAUM in 2020, with a total of 27 goods and 45 items containing natural fragrances obtained from trees. Consumer desire for natural skin care products is increasing, which enhances product demand and accelerates the market growth.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FACIAL MAKEUP MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FACIAL MAKEUP MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL FACIAL MAKEUP MARKET, BY TYPE

• 5.1 Overview
• 5.2 Blush
• 5.3 Concealer
• 5.4 Face Powder
• 5.5 Foundation
• 5.6 Others

6 GLOBAL FACIAL MAKEUP MARKET, BY SOURCE

• 6.1 Overview
• 6.2 Natural
• 6.3 Organic
• 6.4 Chemical
• 6.5 Halal

7 GLOBAL FACIAL MAKEUP MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FACIAL MAKEUP MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Unilever
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Procter & Gamble
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Amway Corp.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Estee Lauder Companies
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Lotus Herbals
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 L'Oreal
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Oriflame Cosmetics AG
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 New Avon Company
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 CHANEL
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Revlon
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research