オーラルケア/口腔衛生の世界市場規模：製品タイプ別、エンドユーザー別、価格帯別、地域範囲別および予測

オーラルケア/口腔衛生市場の市場規模と予測

オーラルケア/口腔衛生市場規模は、2023年に550億8,000万米ドルと評価され、2031年には815億2,000万米ドルに達すると予測され、2024年から2031年までのCAGRは5.54%で成長します。口腔衛生とは、ブラッシング、フロス、洗口液の使用など、口腔内を清潔で健康に保つための家庭での習慣を指します。一方、口腔ケアは、口腔衛生習慣と、定期的な検診やクリーニングなどの専門的な歯科治療の両方を包含する、より広い用語です。

世界のオーラルケア/口腔衛生市場力学

オーラルケア/口腔衛生市場を形成している主な市場力学

主な市場促進要因

口腔衛生に対する意識の高まり：

全身の健康にとって口腔衛生が重要であるという認識が高まっています。公衆衛生キャンペーンやメディアは、良好な口腔ケアと虫歯、歯周病、さらには心臓病、糖尿病、呼吸器疾患などの全身的な健康問題の予防との関連性に焦点を当てています。また、健康的な笑顔は魅力的で健康的な印象を与えるため、良好な口腔衛生状態を維持することは、自信や社会的交流にも影響します。

歯科疾患の増加：

残念なことに、虫歯や歯周病などの歯科疾患の有病率は世界的に高いままです。世界保健機関（WHO）によると、口腔疾患は全世界で35億人近くが罹患しています。そのため、これらの症状を予防・管理するための口腔ケア製品に対する需要が絶え間なく高まっています。糖分の多い食事、適切な口腔衛生習慣の欠如、喫煙などの要因が、歯科疾患の高い発生率に寄与しています。さらに、特定の病状や投薬も、口腔の健康問題のリスクを高める可能性があります。

審美性を重視する

歯の審美性を重視する傾向が高まっており、人々はより白い歯やまっすぐな笑顔を求めるようになっています。そのため、明るく自信に満ちた笑顔を促進する製品への需要が高まっています。ソーシャルメディアの台頭と自撮り写真の普及が、この動向に拍車をかけています。人々は自分の歯の見た目をますます気にするようになり、より審美的に美しい笑顔を実現するための製品に投資することを厭わなくなっています。そのため、家庭用ホワイトニングキットや、歯並びを整えるクリアアライナー、その他の審美歯科製品の人気が急上昇しています。

主な課題

競争の激しい市場

オーラルケア市場は、コルゲート・パルモリーブ、プロクター・アンド・ギャンブル、グラクソ・スミスクラインなど、少数の大手企業によって支配されています。これらの企業は大きな優位性を持っているため、中小企業が競争するのは難しいです。これらの企業は、強力なブランド認知度、大手小売店の棚に製品を並べることを可能にする広大な流通網、広告キャンペーンで幅広い聴衆にリーチすることを可能にする多額のマーケティング予算の恩恵を受けています。中小企業は、こうした面で競争に苦戦することが多いです。ブランド認知度を高めるためのマーケティング予算が限られていたり、小規模な地域販売業者やオンライン販売業者に依存していたり、既存企業ほどブランド認知度が高くなかったりします。そのため、市場シェアを獲得し、市場での地位を確立することが難しくなる可能性があります。

製品リコール：

安全性の懸念による製品回収は、オーラルケア業界の企業にとって壊滅的な打撃を与える可能性があります。製品交換や売上損失による経済的損失につながるだけでなく、企業の評判を傷つけ、消費者の信頼を損なう可能性もあります。製品リコール後に消費者の信頼を回復するのは、長く困難なプロセスとなる可能性があります。場合によっては、企業はリコールによる風評被害から完全には回復できないかもしれないです。リコールのリスクを軽減するために、オーラルケア業界の企業は、強固な品質管理手順を実施し、製品を市場に出す前の検査に用心深くなる必要があります。また、リコールが発生した場合には、透明性を保ち、迅速に対応し、問題に対処し、消費者と効果的にコミュニケートする必要があります。

主要動向

パーソナライゼーション：

カスタマイズ化の動向はオーラルケアにも及んでいます。企業は、知覚過敏、美白、歯茎の健康など、特定のニーズに対応した製品を開発しています。歯石の沈着、エナメル質の侵食、ドライマウスなどの悩みを解決するために、特定の成分を配合した歯磨き粉をカスタマイズすることもあります。歯科の専門家が監修した定期購入ボックスは、個人のユニークなニーズや嗜好に基づいたオーラルケア製品のパーソナライズされたセレクションを届けることができます。さらに、企業はAIやデータ分析を使って、消費者にパーソナライズされたオーラルケア製品や日課の推奨を提供することを模索しています。

口腔衛生上の利点に注目

単に息を爽やかにすることから、口腔全体の健康を促進することに焦点が移りつつあります。製品は、歯茎の健康、口臭、エナメル質の強化、口腔マイクロバイオームのバランスなど、より幅広い悩みに対応するよう設計されています。プロバイオティクスを配合した歯磨き粉、マウスウォッシュ、トローチなども増えています。これらのプロバイオティクスは、口腔内の細菌の健康的なバランスを作るのに役立ち、口腔全体の健康に貢献し、歯周病や口臭のリスクを減らすことができます。臨床的に証明されているプレバイオティクスやポストバイオティクスも、健康的な口腔マイクロバイオームを促進するために口腔ケア製品に取り入れられています。

目次

第1章 世界のオーラルケア/口腔衛生市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のオーラルケア/口腔衛生市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 オーラルケア/口腔衛生の世界市場：製品タイプ別

• 概要
• 歯磨き粉
• 歯ブラシ
• マウスウォッシュ/リンス
• デンタルフロス
• 口臭予防剤

第6章 オーラルケア/口腔衛生市場の世界：エンドユーザー別

• 概要
• 成人
• 子供
• 高齢者

第7章 オーラルケア/口腔衛生市場の世界：価格帯別

• 概要
• 大衆市場/従来型製品
• プレミアム製品

第8章 オーラルケア/口腔衛生の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のオーラルケア/口腔衛生市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Procter & Gamble Company
• Colgate-Palmolive Company
• Unilever plc
• GlaxoSmithKline plc
• Lion Corporation（Japan）
• Kao Corporation
• Johnson & Johnson Consumer Health
• Church & Dwight Co., Inc
• The Himalaya Drug Company
• Dabur India Ltd

第11章 付録

• 関連レポート

Oral Care/Oral Hygiene Market Size And Forecast

Oral Care/Oral Hygiene Market size was valued at USD 55.08 Billion in 2023 and is projected to reach USD 81.52 Billion by 2031 , growing at a CAGR of 5.54% from 2024 to 2031. Oral hygiene refers to your practices at home to keep your mouth clean and healthy, such as brushing, flossing, and using mouthwash. Oral care, on the other hand, is a broader term that encompasses both oral hygiene practices and professional dental care, such as regular checkups and cleanings.

Global Oral Care/Oral Hygiene Market Dynamics

The key market dynamics that are shaping the Oral Care/Oral Hygiene Market include:

Key Market Drivers

Rising awareness of oral hygiene:

People are becoming increasingly aware of the importance of oral health for overall well-being. Public health campaigns and media focus on the link between good oral care and preventing cavities, gum disease, and even systemic health issues like heart disease, diabetes, and respiratory problems. Maintaining good oral hygiene also impacts self-confidence and social interactions, as a healthy smile is often associated with attractiveness and overall health.

Increasing dental diseases:

Unfortunately, the prevalence of dental diseases like cavities and gum disease remains high globally. According to the World Health Organization (WHO), oral diseases affect close to 3.5 billion people worldwide. This creates a constant demand for oral care products to prevent and manage these conditions. Factors like sugary diets, lack of proper oral hygiene practices, and smoking contribute to the high incidence of dental diseases. Additionally, certain medical conditions and medications can also increase the risk of oral health problems.

Focus on aesthetics

: There's a growing trend towards dental aesthetics, with people seeking whiter teeth and straighter smiles. This fuels demand for products that promote a brighter and more confident smile. The rise of social media and the prevalence of close-up selfies have contributed to this trend. People are increasingly concerned about the appearance of their teeth and are willing to invest in products that can help them achieve a more aesthetically pleasing smile. This has led to a surge in the popularity of at-home whitening kits, clear aligners for straightening teeth, and other cosmetic dental products.

Key Challenges:

Highly competitive market

: The oral care market is dominated by a few major players like Colgate-Palmolive, Procter & Gamble, and GlaxoSmithKline. These companies have significant advantages that make it difficult for smaller companies to compete. They benefit from strong brand recognition, vast distribution networks that allow them to get their products on shelves in major retailers, and significant marketing budgets that enable them to reach a wide audience with their advertising campaigns. Smaller companies often struggle to compete on these fronts. They may have limited marketing budgets to build brand awareness, may rely on smaller regional or online distributors, and may not have the same level of brand recognition as the established players. This can make it challenging for them to gain market share and establish themselves in the market.

Product recalls:

Product recalls due to safety concerns can be devastating for a company in the oral care industry. Not only can they lead to financial losses due to product replacements and lost sales, but they can also damage a company's reputation and erode consumer trust. Regaining consumer trust after a product recall can be a long and difficult process. In some cases, companies may never fully recover from the reputational damage caused by a recall. To mitigate the risk of recalls, companies in the oral care industry need to have robust quality control procedures in place and be vigilant about testing their products before they are brought to market. They also need to be transparent and responsive in the event of a recall, taking swift action to address the issue and communicate effectively with consumers.

Key Trends:

Personalization:

The trend towards customization extends to oral care. Companies are developing products tailored to address specific needs, such as sensitivity, whitening, or gum health. This may involve personalized toothpaste formulations with specific ingredients to target concerns like tartar buildup, enamel erosion, or dry mouth. Subscription boxes curated by dental professionals can deliver a personalized selection of oral care products based on an individual's unique needs and preferences. Additionally, companies are exploring the use of AI and data analytics to provide consumers with personalized recommendations for oral care products and routines.

Focus on oral health benefits

: The focus is shifting from simply freshening breath to promoting overall oral health. Products are designed to address a wider range of concerns, including gum health, bad breath, enamel strengthening, and oral microbiome balance. There's a rise in probiotics-infused kinds of toothpaste, mouthwashes, and lozenges. These probiotics help create a healthy balance of bacteria in the mouth, which can contribute to overall oral health and reduce the risk of gum disease and bad breath. Clinically proven prebiotics and postbiotics are also being incorporated into oral care products to promote a healthy oral microbiome.

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Global Oral Care/Oral Hygiene Market Regional Analysis

Here is a more detailed regional analysis of the Oral Care/Oral Hygiene Market:

Asia Pacific:

The Asia Pacific region is a frontrunner in the global oral care market and is projected to experience significant growth in the coming years. The Asia Pacific region is home to a massive and continuously growing population, with China and India leading the way. This vast demographic translates to a significant and expanding consumer base for oral care products. The growing middle class in many Asian countries also has a significant impact. As disposable incomes rise, more people in the region can afford oral care products, creating a strong market for both basic and premium options.

public health initiatives and media campaigns are raising awareness about the importance of oral hygiene for overall health and well-being. People are becoming more knowledgeable about the link between good oral care practices and preventing dental problems like cavities and gum disease.

Consumers in the Asia Pacific region are showing a growing interest in specialized oral care products that address specific concerns like teeth whitening, sensitivity, or gum health. This creates a market for innovative product formulations and targeted marketing strategies.

The future of the oral care market in Asia Pacific is bright, driven by urbanization, a growing focus on health and prevention, and tech-savvy consumers. Rising disposable incomes allow people to invest in both necessities and premium products addressing specific concerns. Companies that innovate with specialized options, leverage e-commerce, and cater to the evolving needs of Asian consumers are poised to capitalize on this flourishing market.

Europe:

Europe has a well-established landscape dominated by a handful of major corporations. These industry giants, such as Colgate-Palmolive, GlaxoSmithKline, and Procter & Gamble, hold a significant market share. They leverage their vast resources for research and development, invest heavily in marketing and advertising campaigns, and have established distribution networks across Europe. This makes it challenging for smaller players to compete.

Europeans are increasingly interested in natural and organic oral care products, with a preference for sustainable packaging. This reflects a growing awareness of the potential health benefits of natural ingredients and a desire for eco-friendly products. Consumers are looking for oral care options that are free from artificial colors, flavors, and harsh chemicals. There's a rise in the popularity of toothpaste and mouthwash infused with botanical extracts like aloe vera, neem, and green tea, perceived to have soothing and anti-inflammatory properties.

Despite being mature, the European market embraces advancements, despite seeing a rise in electric toothbrushes with advanced features and a growing interest in at-home whitening products and clear aligners for teeth straightening, driven by the desire for a confident smile.

North America

North Americans are becoming increasingly aware of the importance of oral health for overall well-being. Public health initiatives and media campaigns play a role, highlighting the link between good oral care and preventing cavities, gum disease, and even systemic health issues. Additionally, the focus on aesthetics and a confident smile fuels the demand for oral care products.

North America, like many other regions, has a growing aging population. This creates a demand for specialized oral care products that address the needs of older adults, such as products for denture care, dry mouth, and sensitivity.

Also, The North American market is receptive to new technologies. We see a rise in electric toothbrushes with advanced features like app connectivity, pressure sensors, and brushing guidance. There's also an exploration of AI for personalized recommendations and oral health monitoring.

While there's a willingness to invest in oral care, North American consumers are often price-sensitive. This can pose a challenge for companies offering premium or innovative products, requiring them to strike a balance between quality and affordability.

Global Oral Care/Oral Hygiene Market: Segmentation Analysis

The Global Oral Care/Oral Hygiene Market is Segmented on the basis of Product Type, End User, Price Range, and Geography.

Oral Care/Oral Hygiene Market, By Product Type

• Toothpaste
• Toothbrush
• Mouthwash/Rinse
• Dental Floss
• Breath Fresheners

Based on Product Type, the market is segmented into Toothpaste, Toothbrush, Mouthwash/Rinse, Dental Floss, and Breath Fresheners. The toothbrush segment has dominated the oral care market. Brushing teeth is a fundamental aspect of oral hygiene practiced by a vast majority of the population. This widespread adoption makes toothbrushes a consistently in-demand product. Toothbrushes are generally a relatively affordable oral care product. This affordability makes them accessible to a wider range of consumers, further contributing to their dominance in the market.

Oral Care/Oral Hygiene Market, By End User

• Adults
• Children
• Senior Citizens

Based on End User, the market is segmented into Adults, Children, and Senior Citizens. The adult segment currently dominates the oral care market by end users. This is due to a combination of factors: adults have a higher disposable income to spend on oral care products, require a wider range of products for different needs (whitening, sensitivity, gum health), and typically practice oral hygiene routines more consistently compared to children who may need supervision or encouragement. While the senior citizen segment is growing due to an aging population, their needs are often specific (denture care, dry mouth) and may not require the same variety of products as adults.

Oral Care/Oral Hygiene Market, By Price Range

• Mass Market/Conventional Products
• Premium Products

Based on Price Range, the market is segmented into Mass Market/Conventional Products, and Premium Products. Traditionally, the mass market/conventional product segment has dominated the oral care market by price range. This dominance stems from several factors: affordability, catering to basic needs, and wider accessibility.

Key Players

• The "Global Oral Care/Oral Hygiene Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Procter & Gamble Company, Colgate-Palmolive Company, Unilever plc, GlaxoSmithKline plc, Lion Corporation (Japan), Kao Corporation, Johnson & Johnson Consumer Health, Church & Dwight Co., Inc, The Himalaya Drug Company, and Dabur India Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Oral Care/Oral Hygiene Market Recent Developments
• In March 2022, Colgate-Palmolive took a significant leap forward in the smart toothbrush segment with the introduction of their innovative electric toothbrush equipped with multispectral sensors. This brush goes beyond basic cleaning by utilizing advanced technology to measure a range of oral health characteristics, including tooth decay, plaque detection, and even blood flow in the gums. This data can then be used to provide users with personalized feedback and insights into their oral health, empowering them to make informed decisions about their brushing habits and potentially detect early warning signs of gum disease.
• In March 2022, the Oral-B brand released new electric toothbrushes with advanced features like linear magnetic drive technology and pressure sensors.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ORAL CARE/ORAL HYGIENE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ORAL CARE/ORAL HYGIENE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Toothpaste
• 5.3 Toothbrush
• 5.4 Mouthwash/Rinse
• 5.5 Dental Floss
• 5.6 Breath Fresheners

6 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY END USER

• 6.1 Overview
• 6.2 Adults
• 6.3 Children
• 6.4 Senior Citizens

7 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRICE RANGE

• 7.1 Overview
• 7.2 Mass Market/Conventional Products
• 7.3 Premium Products

8 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL ORAL CARE/ORAL HYGIENE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Procter & Gamble Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Colgate-Palmolive Company
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Unilever plc
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 GlaxoSmithKline plc
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Lion Corporation (Japan)
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Kao Corporation
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Johnson & Johnson Consumer Health
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Church & Dwight Co., Inc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 The Himalaya Drug Company
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Dabur India Ltd
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Reports