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市場調査レポート
商品コード
1750232
口腔ケアの世界市場:市場規模・シェア・予測、動向分析(製品別・年齢層別・流通チャネル別) - 将来予測(2032年まで)Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel - Global Forecast to 2032 |
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口腔ケアの世界市場:市場規模・シェア・予測、動向分析(製品別・年齢層別・流通チャネル別) - 将来予測(2032年まで) |
出版日: 2025年04月20日
発行: Meticulous Research
ページ情報: 英文 373 Pages
納期: 即納可能
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世界の口腔ケア市場:製品別(歯磨き粉、歯ブラシ、マウスウォッシュ、デンタルフロス、舌クリーナー、プロバイオティクス)、年齢層別(成人、児童)、流通チャネル別(スーパーマーケット、薬局、オンライン)- 市場規模・シェア・予測・動向分析(2032年まで)
「口腔ケアの世界市場:市場規模・シェア・予測、動向分析(製品別(歯磨き粉、歯ブラシ、マウスウォッシュ、デンタルフロス、舌クリーナー、プロバイオティクス)、年齢層別(成人、児童)、流通チャネル別(スーパーマーケット、薬局、オンライン)) - 将来予測(2032年まで)」と題する調査報告書によると、口腔ケア市場は2032年までに700億米ドルに達し、予測期間(2025~2032年)のCAGRは3.9%と予測されています。当レポートでは、主要5地域の口腔ケア市場を詳細に分析し、現在の市場動向、市場規模、最近の市場開拓、2032年までの予測などをまとめています。
広範な二次・一次調査、市場シナリオの詳細な分析を経て、主要産業の促進要因、市場抑制要因、機会、動向の影響分析を実施しています。この市場の成長は、歯周病とう蝕の有病率の上昇、口腔の健康と衛生に対する意識の高まり、歯科審美に対する需要の高まり、口腔ケア製品に関する消費者の意識の高まり、環境に優しい口腔ケア製品の使用の増加によってもたらされます。また、天然素材やハーブを使用したケア製品への傾倒、口腔ケア製品の技術的進歩は、口腔ケア市場で事業を展開する利害関係者に大きな機会を提供すると期待されています。さらに、電動歯ブラシの台頭、スキンケアに着想を得た口腔ケア製品の導入、歯ブラシへのAIの統合は、口腔ケア市場の主要動向です。
しかし、口腔ケア製品に含まれる有害な化学物質の影響は、口腔ケア市場の成長をある程度妨げています。さらに、特殊な口腔ケア製品の認知度が低いことが、世界の口腔ケア市場における大きな課題となっています。
Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic), Age Group (Adults, Children), Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032
According to the research report titled, 'Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032,' the oral care market is projected to reach $70 billion by 2032, at a CAGR of 3.9% during the forecast period 2025-2032. The report provides an in-depth analysis of the oral care market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2032.
Succeeding extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and trends. The growth of this market is driven by the rising prevalence of gum diseases and dental caries, increasing awareness of oral health & hygiene, rising demand for dental aesthetics, increasing consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. In addition, the inclination towards natural and herbal care products and technological advancements in oral care products are expected to provide significant opportunities for stakeholders operating in the oral care market. Moreover, the rise of electric toothbrushes, the introduction of skincare-inspired oral care products, and the integration of AI in toothbrushes are major trends in the oral care market.
However, the effect of harmful chemicals in oral care products hinders the growth of the oral care market to some extent. Furthermore, limited awareness of specialized oral care products is a major challenge in the global oral care market.
The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
Based on product, the oral care market is segmented into toothpastes, toothbrushes, mouthwashes, and other oral care products. In 2025, the toothpastes segment is expected to account for the largest share of 36.7% of the oral care market. Toothpaste is available in various forms, such as gels, pastes, powders, and other forms, and is used to clean the teeth and maintain the oral aesthetics of the mouth. The large share of this segment is attributed to factors such as rising awareness of oral health, a shift in the use of herbal and natural products as compared to chemical-based products, a growing number of market players, growing cases of dental caries and gum diseases, and awareness about oral hygiene.
By age group, the oral care market is segmented into adults and children. In 2025, the adults segment is expected to account for a larger share of the oral care market. The large number of adults using oral care products is a key factor supporting the segment's largest share. The high prevalence of gum problems in adults and high awareness of maintaining oral care among adults are also supporting the segment's largest share. Adults tend to visit dental practitioners often compared to children. Adults have easy access to resources about oral health and hygiene compared to children. Websites, articles, and social media platforms offer educational content on dental care, including the benefits of using toothpaste, recommended oral hygiene practices, and tips for maintaining healthy teeth and gums.
By end users, the oral care market is segmented into supermarkets/hypermarkets, pharmacies, oral care clinics, and online channels. In 2025, the supermarket/hypermarkets segment is expected to account for the largest share of 38.1% of the market. Supermarkets/hypermarkets are self-service stores that offer a wide variety of products, including oral care. The large share of the segment is attributed to factors such as the increasing number of stores, easy accessibility and availability of oral care products, reasonable price ranges, and greater frequency of offers and discounts.
An in-depth geographic analysis of the industry provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) and the coverage of major countries in each region. Asia-Pacific is projected to register the fastest growth rate during the forecast period of 2025- 2032. The region's large and rapidly growing population, particularly in countries like China and India, contributes significantly to the rising demand for oral care products. Urbanization and increasing awareness of oral hygiene, supported by government initiatives and educational campaigns, are further accelerating market expansion. Additionally, a growing middle class with rising disposable incomes is fueling the demand for both basic and premium oral care products, including electric toothbrushes, whitening treatments, and herbal formulations. The proliferation of modern retail infrastructure and e-commerce platforms has improved product accessibility across urban and rural areas alike.
Furthermore, major global and regional market players are investing heavily in local manufacturing and distribution networks to meet the increasing demand and reduce operational costs. Aging populations in countries such as Japan and South Korea are also creating a niche demand for specialized oral care solutions. Collectively, these factors make Asia-Pacific the most dynamic and promising region for growth in the global oral care market over the forecast period.
Key Questions Answered in the Report-
Oral Care Market Assessment-by Product
Oral Care Market Assessment-by Age Group
Oral Care Market Assessment-by Distribution Channel
Oral Care Market Assessment-by Geography