オーラルケアの市場規模、シェア、成長分析、製品タイプ別、年齢層別、タイプ別、用途別、販売チャネル別、地域別 - 産業予測 2025～2032年

オーラルケア市場規模は2023年に408億米ドルと評価され、2024年の436億2,000万米ドルから2032年には743億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.9％で成長する見通しです。

大人と子供の両方で虫歯の有病率が上昇していることから、今後数年間でオーラルケア市場の大幅な成長が見込まれます。WHOの報告によると、5億3,000万人以上の子供たちが一次虫歯に罹患しており、その主な原因は食生活の乱れや不十分な口腔衛生状態であるため、特に影響を受けやすいです。歯科専門家への相談が増加し、適切なオーラルケア製品の採用が促進されています。さらに、American College of Prosthodontists（米国補綴歯科学会）は、無歯顎人口の15％近くが毎年歯科修復に頼っており、約2,300万人の高齢者が完全に無歯顎であると指摘しています。このような人口動態の変化は、義歯製品に対する需要の高まりを強調し、オーラルケア業界をさらに後押ししているが、歯科医療へのアクセスや衛生習慣に関する懸念が市場成長への課題となっている可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• 規制分析

オーラルケア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 歯ブラシ
  • 手動
  • 電気式（充電式）
  • 電池式（充電不可）
  • その他
• 歯磨き粉
  • ゲル
  • 研磨
  • ペースト
  • 粉末
• マウスウォッシュ/うがい薬
  • 薬用
  • 非医薬品
• 義歯製品
• 歯科用アクセサリー

オーラルケア市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 子供
• 大人
• 高齢者

オーラルケア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 据え置き型
• コードレス

オーラルケア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家庭
• 歯科

オーラルケア市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 専門店
• ドラッグストアと薬局
• コンビニエンスストア
• オンライン販売チャネル

オーラルケア市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Procter & Gamble（USA）
• Colgate-Palmolive Company（USA）
• Unilever（UK）
• Johnson & Johnson（USA）
• GlaxoSmithKline plc（UK）
• Church & Dwight Co., Inc.（USA）
• Henkel AG & Co. KGaA（Germany）
• Sunstar Suisse S.A.（Switzerland）
• Lion Corporation（Japan）
• Dr. Fresh, LLC（USA）
• Koninklijke Philips N.V.（Netherlands）
• Water Pik, Inc.（USA）
• Pierre Fabre S.A.（France）
• GC Corporation（Japan）
• Septodont Holding（France）
• Dentsply Sirona（USA）
• Straumann Holding AG（Switzerland）
• 3M Company（USA）
• Ivoclar Vivadent AG（Liechtenstein）
• Kao Corporation（Japan）

結論と提言

Oral Care Market size was valued at USD 40.8 billion in 2023 and is poised to grow from USD 43.62 billion in 2024 to USD 74.38 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The rising prevalence of dental cavities among both adults and children is expected to drive significant growth in the oral care market in the coming years. The WHO reports that over 530 million children are affected by primary tooth decay, primarily due to poor dietary habits and inadequate oral hygiene, making them particularly susceptible. Increased consultations with dental professionals are promoting the adoption of appropriate oral care products. Furthermore, the American College of Prosthodontists notes that nearly 15% of the edentulous population relies on dental restorations annually, with approximately 23 million older adults being completely edentulous. This demographic shift underscores the growing demand for denture products, further bolstering the oral care industry, although concerns regarding dental care access and hygiene practices may pose challenges to market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oral Care Market Segments Analysis

Global Oral Care Market is segmented by Product Type, Age Group, Type, Application, Sales Channel and region. Based on Product Type, the market is segmented into Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products and Dental Accessories. Based on Age Group, the market is segmented into Kids, Adults and Geriatric. Based on Type, the market is segmented into Countertop and Cordless. Based on Application, the market is segmented into Home and Dentistry. Based on Sales Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Drug Stores &Pharmacies, Convenience Stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oral Care Market

The Oral Care market is significantly influenced by the widespread prevalence of dental ailments such as tooth decay, gum disease, and periodontal disease, which affect a substantial portion of the population, including many children who require specialized dental attention due to the sensitivity of their teeth. This situation presents a unique opportunity for market players to develop innovative oral care products tailored specifically for younger demographics. Additionally, the fact that approximately 12%-13% of individuals experience tooth decay and gum issues further underscores the urgent need for effective oral care solutions. Consequently, the increasing incidence of dental problems is expected to propel the growth of the oral care market throughout the forecast period.

Restraints in the Oral Care Market

The Oral Care market faces significant restraints due to the use of specific additives in toothpaste and mouthwash, designed to enhance flavor and appearance, which can trigger allergic reactions in consumers. These reactions may include issues like contact dermatitis, urticaria, rhinitis, and angioedema, leading to a decline in demand for such products. Furthermore, the competitive landscape is intensified by local companies employing aggressive pricing strategies, which further hampers the growth potential of the oral care sector. As a result, these factors collectively pose challenges to market expansion and consumer acceptance of oral care offerings.

Market Trends of the Oral Care Market

The Oral Care market is increasingly evolving to encompass aesthetic spa services provided by dentists, addressing patients' holistic personal care needs. This trend aims to alleviate dental anxiety by minimizing sensory triggers during procedures, thus fostering a more serene experience. The introduction of dental spa clinics integrating 4D visual and audio technologies is enhancing the patient experience, creating a luxurious environment that encourages increased demand for cosmetic dental products. Consequently, this fusion of oral care and wellness is shaping a new market dynamic, as consumers prioritize comfort and aesthetics alongside traditional dental services, driving growth in innovative oral care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis

Global Oral Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Toothbrush
  • Manual
  • Electric (Rechargeable)
  • Battery-powered (Non-rechargeable)
  • Others
• Toothpaste
  • Gel
  • Polish
  • Paste
  • Powder
• Mouthwash/Rinse
  • Medicated
  • Non-medicated
• Denture Products
• Dental Accessories

Global Oral Care Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Kids
• Adults
• Geriatric

Global Oral Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Countertop
• Cordless

Global Oral Care Market Size by Application & CAGR (2025-2032)

• Market Overview
• Home
• Dentistry

Global Oral Care Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores &Pharmacies
• Convenience Stores
• Online Sales Channel

Global Oral Care Market Size & CAGR (2025-2032)

• North America (Product Type, Age Group, Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Age Group, Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Age Group, Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Age Group, Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Age Group, Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Septodont Holding (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Straumann Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivoclar Vivadent AG (Liechtenstein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations