シェービングクリーム市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、価格別、流通チャネル別、地域別、競合別、2020-2030年

シェービングクリームの世界市場規模は2024年に197億5,000万米ドルとなり、2030年には314億9,000万米ドルに達すると予測され、予測期間中のCAGRは8.15%で成長します。

この成長は、多様なシェービング製品を求める消費者のアクセス性と利便性を高めるeコマース・プラットフォームの拡大が牽引しています。同市場ではまた、高級で特殊なシェービングクリーム、特に敏感肌や独自のグルーミング・ニーズ向けに処方されたシェービングクリームの需要も増加しています。特に新興国市場における可処分所得の増加と欧米のグルーミング動向の採用が、市場浸透の拡大に寄与しています。ソーシャルコマースは、新たな消費者層にとって製品をより見やすく身近なものにすることで、この動向をさらに加速させています。

市場促進要因

身だしなみと衛生に対する意識の高まり

主な市場課題

ひげ文化と代替グルーミングスタイルへの嗜好の高まり

主要市場動向

ナチュラル・オーガニックシェービングクリームの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のシェービングクリーム市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（アフターシェーブ、プレシェーブ）
  • 価格順（低、中、高）
  • 流通チャネル別（ハイパーマーケット/スーパーマーケット、コンビニエンスストア、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のシェービングクリーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のシェービングクリーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のシェービングクリーム市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのシェービングクリーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のシェービングクリーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Beiersdorf AG（Nivea）
  • Cremo Company, LLC
  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • BULLDOG（Edgewell Personal Care）
  • Bombay Shaving Company
  • Dollar Shave Club
  • Captain's Choice
  • Dorco Co, Ltd.
  • L'Oreal Groupe

第15章 戦略的提言

第16章 調査会社について・免責事項

The global Shaving Cream Market was valued at USD 19.75 billion in 2024 and is projected to reach USD 31.49 billion by 2030, growing at a CAGR of 8.15% during the forecast period. This growth is driven by expanding e-commerce platforms that enhance accessibility and convenience for consumers seeking a variety of shaving products. The market is also seeing increasing demand for premium and specialized shaving creams, particularly those formulated for sensitive skin or unique grooming needs. Rising disposable incomes, especially in developing regions, along with the adoption of Western grooming trends, are contributing to broader market penetration. Social commerce is further accelerating this trend by making products more visible and accessible to new consumer segments.

Key Market Drivers

Rising Awareness of Personal Grooming and Hygiene

The growing emphasis on personal grooming and hygiene across both developed and emerging markets is a major driver for the shaving cream industry. Consumers, especially men, are increasingly incorporating shaving into their broader skincare and grooming routines. The influence of social media, changing beauty norms, and increasing acceptance of self-care practices are reshaping grooming behaviors. In India, for instance, the Beauty and Personal Care (BPC) market is projected to reach a GMV of USD 30 billion by 2027, driven by this shift. Men and women alike are now seeking products that offer more than basic shaving utility-such as creams with moisturizing or soothing ingredients for a more comfortable experience. This evolving mindset, coupled with growing awareness around grooming standards in professional settings, is pushing demand for both regular and premium shaving products across age groups and genders.

Key Market Challenges

Growing Preference for Beard Culture and Alternative Grooming Styles

The growing popularity of beards and alternative grooming styles is a major obstacle for the shaving cream market. Beard culture, especially among millennials and Gen Z, has gained mainstream traction and reduced the frequency of traditional shaving. Influencers and public figures have normalized and glamorized bearded looks, while the "no-shave" trend continues to gain momentum. As a result, the demand for daily shaving products like creams and foams has seen a relative decline. Additionally, modern grooming preferences have shifted towards beard maintenance, leading consumers to invest more in oils, balms, and trimmers. This change in consumer behavior limits the core audience for shaving creams and forces brands to diversify into beard care or reposition their products for hybrid grooming routines.

Key Market Trends

Rise of Natural and Organic Shaving Creams

A significant trend in the shaving cream market is the growing preference for natural, organic, and chemical-free formulations. Consumers are increasingly prioritizing clean ingredients and ethical production processes, avoiding products that contain sulfates, parabens, and synthetic additives. This is fueling demand for plant-based shaving creams featuring ingredients like coconut oil, aloe vera, shea butter, and essential oils. These formulations are particularly favored by those with sensitive skin or concerns about long-term skin health. In line with the global clean beauty movement, brands are also focusing on sustainable packaging and eco-friendly production methods. Labels such as "cruelty-free," "vegan," and "biodegradable" are becoming influential in purchase decisions, especially among younger consumers. This shift enables premium pricing and opens opportunities for niche players and major brands to tap into a fast-growing market segment.

Key Market Players

• Beiersdorf AG (Nivea)
• Cremo Company, LLC
• The Procter & Gamble Company
• Colgate-Palmolive Company
• BULLDOG (Edgewell Personal Care)
• Bombay Shaving Company
• Dollar Shave Club
• Captain's Choice
• Dorco Co, Ltd.
• L'Oreal Groupe

Report Scope:

In this report, the global Shaving Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shaving Cream Market, By Type:

• Aftershave
• Pre-shave

Shaving Cream Market, By Price:

• Low
• Medium
• High

Shaving Cream Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Shaving Cream Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Shaving Cream Market.

Available Customizations:

Global Shaving Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Shaving Cream Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Aftershave, Pre-shave)
  • 5.2.2. By Price (Low, Medium, High)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Shaving Cream Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Price
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Shaving Cream Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Price
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Shaving Cream Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Price
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Shaving Cream Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Price
      • 6.3.3.2.3. By Distribution Channel

7. Europe Shaving Cream Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Price
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Shaving Cream Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Price
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Shaving Cream Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Price
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Shaving Cream Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Price
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Shaving Cream Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Price
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Shaving Cream Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Price
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Shaving Cream Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Price
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Shaving Cream Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Price
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Shaving Cream Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Price
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Shaving Cream Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Price
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Shaving Cream Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Price
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Shaving Cream Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Price
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Shaving Cream Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Price
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Shaving Cream Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Price
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Shaving Cream Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Price
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Shaving Cream Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Price
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Shaving Cream Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Price
      • 9.3.4.2.3. By Distribution Channel

10. South America Shaving Cream Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Price
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Shaving Cream Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Price
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Shaving Cream Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Price
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Shaving Cream Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Price
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Beiersdorf AG (Nivea)
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Cremo Company, LLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Colgate-Palmolive Company
  • 14.1.5. BULLDOG (Edgewell Personal Care)
  • 14.1.6. Bombay Shaving Company
  • 14.1.7. Dollar Shave Club
  • 14.1.8. Captain's Choice
  • 14.1.9. Dorco Co, Ltd.
  • 14.1.10. L'Oreal Groupe

15. Strategic Recommendations

16. About Us & Disclaimer