シェービングの市場規模、シェア、成長分析：製品別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

シェービングの世界市場規模は2023年に46億米ドルと評価され、2024年の47億6,000万米ドルから2032年には62億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.5%で成長する見通しです。

化粧品市場は急速な成長を遂げており、パーソナルケア製品の重要性が高まるにつれて、カミソリや刃物の需要を大幅に押し上げています。企業文化を受け入れ、身だしなみを整えることを優先する個人が増えるにつれて、生活水準や可処分所得の上昇とともにパーソナルケアへの支出が増加し、世界の成長が加速すると予想されます。COVID-19の大流行により、当初は工場の閉鎖や小売店の営業停止により製品の製造と販売が中断されました。しかし、シェービング製品が家庭の必需品となったため、パンデミック後の回復が予想されます。さらに、メーカーはシェービング体験を高めるために、オーガニック成分やユニークな香りを強調することで革新を図っています。多様なシェービング製品に対する需要があるにもかかわらず、電子トリマーの台頭や髭を生やすようなグルーミング動向は、市場全体の成長に課題をもたらす可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析

シェービング市場規模：製品別& CAGR（2025-2032）

• 市場概要
• カミソリと刃
• アフターシェーブエマルジョン
• その他の製品

シェービング市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

シェービング市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

シェービング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（United States）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Beiersdorf（Germany）
• Church & Dwight（United States）
• Panasonic（Japan）
• Reckitt Benckiser（United Kingdom）
• Societe Bic（France）
• Spectrum Brands（United States）
• Xiaomi（China）
• Harry's Inc.（United States）
• Super-Max（India）
• Dorco（South Korea）
• Wahl Clipper Corporation（United States）
• Conair Corporation（United States）
• Feather Safety Razor Co.（Japan）
• Kai Group（Japan）
• Dovo Solingen（Germany）
• Parker Safety Razor（India）

結論と推奨事項

Global Shaving Market size was valued at USD 4.6 billion in 2023 and is poised to grow from USD 4.76 billion in 2024 to USD 6.27 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The cosmetics market is experiencing rapid growth, significantly buoying the demand for razors and blades as personal care products rise in importance. As more individuals embrace corporate culture and prioritize grooming, global growth is expected to accelerate, fueled by increased spending on personal care alongside rising living standards and disposable income. The COVID-19 pandemic initially disrupted shaving product manufacturing and sales due to plant closures and retail shutdowns. However, a post-pandemic recovery is anticipated as shaving products become household essentials. Furthermore, manufacturers are innovating by emphasizing organic ingredients and unique scents to enhance the shaving experience. Despite the demand for diverse shaving products, the rise of electronic trimmers and grooming trends like full beards may present challenges to overall market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Market Segments Analysis

Global Shaving Market is segmented by Product, Distribution Channel, End User and region. Based on Product, the market is segmented into Razors & Blades, After-Shave Emulsion and Other Products. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Market

The global shaving market is experiencing significant growth driven by the increasing popularity of disposable razors. Their convenience, affordability, and user-friendly design are key factors attracting consumers. Disposable razors have become a favored option, particularly in emerging markets, where affordability plays a crucial role in consumer choices. As more individuals seek hassle-free grooming solutions at a lower price point, the demand for these easy-to-use shaving products continues to rise. This trend highlights an important shift in consumer preferences, making disposable razors an essential driver of growth in the global shaving market.

Restraints in the Global Shaving Market

The global shaving market faces challenges due to the rising trend of beards and facial hair, particularly in developed nations. This shift in grooming preferences has resulted in a notable decrease in the demand for traditional shaving products, as more men opt to grow facial hair instead. Consequently, this change in consumer behavior is constraining the expansion of the shaving market, as companies must adapt to these evolving grooming trends. The increasing acceptance and popularity of facial hair have significantly impacted sales, leading to a reevaluation of market strategies to align with the preferences of modern consumers.

Market Trends of the Global Shaving Market

The global shaving market is witnessing a significant shift towards sustainability, driven by an increasing consumer preference for eco-friendly and sustainable products. As awareness of environmental issues rises, brands are responding by innovating with recyclable and biodegradable materials, prominently featuring bamboo and metal safety razors. This trend not only caters to environmentally conscious consumers but also aligns with broader movements towards reducing plastic waste in personal care products. Companies are investing in sustainable packaging and transparent supply chains, creating a competitive edge while appealing to a growing segment of the market that prioritizes environmental responsibility in their purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Shaving Market Size by Product & CAGR (2025-2032)

• Market Overview
• Razors & Blades
• After-Shave Emulsion
• Other Products

Global Shaving Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shaving Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Shaving Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Bic (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dovo Solingen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations