The Global Shaving Cream Market size is expected to reach $30.3 billion by 2031, rising at a market growth of 8.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,119.9 million units (PACK OF 6OZ), experiencing a growth of 9.0% (2020-2023).
Shaving is a routine part of grooming for many European men, which drives the demand for it. Thus, the Europe region generated 34.6% revenue share in the market 2023. In the terms of volume, the Europe region attained a volume of 305.5 million units (Pack of 6Oz) in the market 2021. Men are increasingly adopting grooming routines beyond basic hygiene, seeking products that offer skincare benefits and enhance their overall grooming experience. The expanding male grooming sector fuels demand for it as a staple for European men.
There has been a cultural shift in recent years, with more emphasis on personal grooming and self-care among men. This shift has increased acceptance and encouragement of grooming practices beyond basic hygiene, including shaving. Social media platforms have greatly influenced men's grooming styles.
Additionally, many nations experienced significant increases in online retail sales in 2020. The Republic of Korea reported the largest percentage, rising from 20.8% to 25.9%. Therefore, the expansion of e-commerce and online retailing promotes the market's growth.
However, as more men embrace facial hair trends such as beards, mustaches, and stubble, there is a corresponding decrease in the frequency of shaving. Men who opt for longer or stylized facial hair often trim and shape it rather than shaving it completely. Therefore, increasing preference for facial hair hinders the market's growth.
By End User Analysis
Based on end user, the market is divided into men and women. In 2023, the men segment garnered 86.8% revenue share in the market. Men shave more frequently than women due to societal norms and personal grooming preferences. In the terms of volume, the men segment would register 779.6 million units (Pack of 6Oz) in the market 2020.
By Price Point Analysis
On the basis of price point, the market is segmented into low, medium, and high. The low segment recorded 50.6% revenue share in the market in 2023. Many consumers, especially those on tight budgets or seeking to minimize grooming expenses, prioritize affordability when purchasing shaving cream.
By Distribution Channel Analysis
Based on distribution channel, the market is categorized into hypermarkets & supermarkets, specialty stores, online sales channel, and others. The hypermarkets & supermarkets segment generated 27.7% revenue share in the market in 2023. In the terms of volume hypermarkets & supermarkets segment attained a volume of 308 million units (Pack of 6Oz) in the market 2022.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 28.3% revenue share in the market. Economic growth in many countries across the Asia-Pacific region has led to an increase in disposable income.
List of Key Companies Profiled
- Beiersdorf AG
- The Colgate Palmolive Company
- ArtNaturals
- Barbasol (Perio, Inc.)
- L'Oreal S.A.
- Billy Jealousy, LLC.
- Pacific Shaving Company
- Castle Forbes Collection Limited
- Edgewell Personal Care
- Dollar Shave Club, Inc. (Nexus Capital Management)
Global Shaving Cream Market Report Segmentation
By End User (Volume, Million Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
- Specialty Stores
- Hypermarkets & Supermarkets
- Online Sales Channel
- Others
By Price Point (Volume, Million Units, USD Billion, 2020-2031)
By Geography (Volume, Million Units, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Shaving Cream Market, by End User
- 1.4.2Global Shaving Cream Market, by Distribution Channel
- 1.4.3Global Shaving Cream Market, by Price Point
- 1.4.4Global Shaving Cream Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Global Shaving Cream Market by End User
- 4.1Global Men Market by Region
- 4.2Global Women Market by Region
Chapter 5.Global Shaving Cream Market by Distribution Channel
- 5.1Global Specialty Stores Market by Region
- 5.2Global Hypermarkets & Supermarkets Market by Region
- 5.3Global Online Sales Channel Market by Region
- 5.4Global Others Market by Region
Chapter 6.Global Shaving Cream Market by Price Point
- 6.1Global Low Market by Region
- 6.2Global Medium Market by Region
- 6.3Global High Market by Region
Chapter 7.Global Shaving Cream Market by Region
- 7.1North America Shaving Cream Market
- 7.1.1North America Shaving Cream Market by End User
- 7.1.1.1North America Men Market by Country
- 7.1.1.2North America Women Market by Country
- 7.1.2North America Shaving Cream Market by Distribution Channel
- 7.1.2.1North America Specialty Stores Market by Country
- 7.1.2.2North America Hypermarkets & Supermarkets Market by Country
- 7.1.2.3North America Online Sales Channel Market by Country
- 7.1.2.4North America Others Market by Country
- 7.1.3North America Shaving Cream Market by Price Point
- 7.1.3.1North America Low Market by Country
- 7.1.3.2North America Medium Market by Country
- 7.1.3.3North America High Market by Country
- 7.1.4North America Shaving Cream Market by Country
- 7.1.4.1US Shaving Cream Market
- 7.1.4.1.1US Shaving Cream Market by End User
- 7.1.4.1.2US Shaving Cream Market by Distribution Channel
- 7.1.4.1.3US Shaving Cream Market by Price Point
- 7.1.4.2Canada Shaving Cream Market
- 7.1.4.2.1Canada Shaving Cream Market by End User
- 7.1.4.2.2Canada Shaving Cream Market by Distribution Channel
- 7.1.4.2.3Canada Shaving Cream Market by Price Point
- 7.1.4.3Mexico Shaving Cream Market
- 7.1.4.3.1Mexico Shaving Cream Market by End User
- 7.1.4.3.2Mexico Shaving Cream Market by Distribution Channel
- 7.1.4.3.3Mexico Shaving Cream Market by Price Point
- 7.1.4.4Rest of North America Shaving Cream Market
- 7.1.4.4.1Rest of North America Shaving Cream Market by End User
- 7.1.4.4.2Rest of North America Shaving Cream Market by Distribution Channel
- 7.1.4.4.3Rest of North America Shaving Cream Market by Price Point
- 7.2Europe Shaving Cream Market
- 7.2.1Europe Shaving Cream Market by End User
- 7.2.1.1Europe Men Market by Country
- 7.2.1.2Europe Women Market by Country
- 7.2.2Europe Shaving Cream Market by Distribution Channel
- 7.2.2.1Europe Specialty Stores Market by Country
- 7.2.2.2Europe Hypermarkets & Supermarkets Market by Country
- 7.2.2.3Europe Online Sales Channel Market by Country
- 7.2.2.4Europe Others Market by Country
- 7.2.3Europe Shaving Cream Market by Price Point
- 7.2.3.1Europe Low Market by Country
- 7.2.3.2Europe Medium Market by Country
- 7.2.3.3Europe High Market by Country
- 7.2.4Europe Shaving Cream Market by Country
- 7.2.4.1Germany Shaving Cream Market
- 7.2.4.1.1Germany Shaving Cream Market by End User
- 7.2.4.1.2Germany Shaving Cream Market by Distribution Channel
- 7.2.4.1.3Germany Shaving Cream Market by Price Point
- 7.2.4.2UK Shaving Cream Market
- 7.2.4.2.1UK Shaving Cream Market by End User
- 7.2.4.2.2UK Shaving Cream Market by Distribution Channel
- 7.2.4.2.3UK Shaving Cream Market by Price Point
- 7.2.4.3France Shaving Cream Market
- 7.2.4.3.1France Shaving Cream Market by End User
- 7.2.4.3.2France Shaving Cream Market by Distribution Channel
- 7.2.4.3.3France Shaving Cream Market by Price Point
- 7.2.4.4Russia Shaving Cream Market
- 7.2.4.4.1Russia Shaving Cream Market by End User
- 7.2.4.4.2Russia Shaving Cream Market by Distribution Channel
- 7.2.4.4.3Russia Shaving Cream Market by Price Point
- 7.2.4.5Spain Shaving Cream Market
- 7.2.4.5.1Spain Shaving Cream Market by End User
- 7.2.4.5.2Spain Shaving Cream Market by Distribution Channel
- 7.2.4.5.3Spain Shaving Cream Market by Price Point
- 7.2.4.6Italy Shaving Cream Market
- 7.2.4.6.1Italy Shaving Cream Market by End User
- 7.2.4.6.2Italy Shaving Cream Market by Distribution Channel
- 7.2.4.6.3Italy Shaving Cream Market by Price Point
- 7.2.4.7Rest of Europe Shaving Cream Market
- 7.2.4.7.1Rest of Europe Shaving Cream Market by End User
- 7.2.4.7.2Rest of Europe Shaving Cream Market by Distribution Channel
- 7.2.4.7.3Rest of Europe Shaving Cream Market by Price Point
- 7.3Asia Pacific Shaving Cream Market
- 7.3.1Asia Pacific Shaving Cream Market by End User
- 7.3.1.1Asia Pacific Men Market by Country
- 7.3.1.2Asia Pacific Women Market by Country
- 7.3.2Asia Pacific Shaving Cream Market by Distribution Channel
- 7.3.2.1Asia Pacific Specialty Stores Market by Country
- 7.3.2.2Asia Pacific Hypermarkets & Supermarkets Market by Country
- 7.3.2.3Asia Pacific Online Sales Channel Market by Country
- 7.3.2.4Asia Pacific Others Market by Country
- 7.3.3Asia Pacific Shaving Cream Market by Price Point
- 7.3.3.1Asia Pacific Low Market by Country
- 7.3.3.2Asia Pacific Medium Market by Country
- 7.3.3.3Asia Pacific High Market by Country
- 7.3.4Asia Pacific Shaving Cream Market by Country
- 7.3.4.1China Shaving Cream Market
- 7.3.4.1.1China Shaving Cream Market by End User
- 7.3.4.1.2China Shaving Cream Market by Distribution Channel
- 7.3.4.1.3China Shaving Cream Market by Price Point
- 7.3.4.2Japan Shaving Cream Market
- 7.3.4.2.1Japan Shaving Cream Market by End User
- 7.3.4.2.2Japan Shaving Cream Market by Distribution Channel
- 7.3.4.2.3Japan Shaving Cream Market by Price Point
- 7.3.4.3India Shaving Cream Market
- 7.3.4.3.1India Shaving Cream Market by End User
- 7.3.4.3.2India Shaving Cream Market by Distribution Channel
- 7.3.4.3.3India Shaving Cream Market by Price Point
- 7.3.4.4South Korea Shaving Cream Market
- 7.3.4.4.1South Korea Shaving Cream Market by End User
- 7.3.4.4.2South Korea Shaving Cream Market by Distribution Channel
- 7.3.4.4.3South Korea Shaving Cream Market by Price Point
- 7.3.4.5Singapore Shaving Cream Market
- 7.3.4.5.1Singapore Shaving Cream Market by End User
- 7.3.4.5.2Singapore Shaving Cream Market by Distribution Channel
- 7.3.4.5.3Singapore Shaving Cream Market by Price Point
- 7.3.4.6Malaysia Shaving Cream Market
- 7.3.4.6.1Malaysia Shaving Cream Market by End User
- 7.3.4.6.2Malaysia Shaving Cream Market by Distribution Channel
- 7.3.4.6.3Malaysia Shaving Cream Market by Price Point
- 7.3.4.7Rest of Asia Pacific Shaving Cream Market
- 7.3.4.7.1Rest of Asia Pacific Shaving Cream Market by End User
- 7.3.4.7.2Rest of Asia Pacific Shaving Cream Market by Distribution Channel
- 7.3.4.7.3Rest of Asia Pacific Shaving Cream Market by Price Point
- 7.4LAMEA Shaving Cream Market
- 7.4.1LAMEA Shaving Cream Market by End User
- 7.4.1.1LAMEA Men Market by Country
- 7.4.1.2LAMEA Women Market by Country
- 7.4.2LAMEA Shaving Cream Market by Distribution Channel
- 7.4.2.1LAMEA Specialty Stores Market by Country
- 7.4.2.2LAMEA Hypermarkets & Supermarkets Market by Country
- 7.4.2.3LAMEA Online Sales Channel Market by Country
- 7.4.2.4LAMEA Others Market by Country
- 7.4.3LAMEA Shaving Cream Market by Price Point
- 7.4.3.1LAMEA Low Market by Country
- 7.4.3.2LAMEA Medium Market by Country
- 7.4.3.3LAMEA High Market by Country
- 7.4.4LAMEA Shaving Cream Market by Country
- 7.4.4.1Brazil Shaving Cream Market
- 7.4.4.1.1Brazil Shaving Cream Market by End User
- 7.4.4.1.2Brazil Shaving Cream Market by Distribution Channel
- 7.4.4.1.3Brazil Shaving Cream Market by Price Point
- 7.4.4.2Argentina Shaving Cream Market
- 7.4.4.2.1Argentina Shaving Cream Market by End User
- 7.4.4.2.2Argentina Shaving Cream Market by Distribution Channel
- 7.4.4.2.3Argentina Shaving Cream Market by Price Point
- 7.4.4.3UAE Shaving Cream Market
- 7.4.4.3.1UAE Shaving Cream Market by End User
- 7.4.4.3.2UAE Shaving Cream Market by Distribution Channel
- 7.4.4.3.3UAE Shaving Cream Market by Price Point
- 7.4.4.4Saudi Arabia Shaving Cream Market
- 7.4.4.4.1Saudi Arabia Shaving Cream Market by End User
- 7.4.4.4.2Saudi Arabia Shaving Cream Market by Distribution Channel
- 7.4.4.4.3Saudi Arabia Shaving Cream Market by Price Point
- 7.4.4.5South Africa Shaving Cream Market
- 7.4.4.5.1South Africa Shaving Cream Market by End User
- 7.4.4.5.2South Africa Shaving Cream Market by Distribution Channel
- 7.4.4.5.3South Africa Shaving Cream Market by Price Point
- 7.4.4.6Nigeria Shaving Cream Market
- 7.4.4.6.1Nigeria Shaving Cream Market by End User
- 7.4.4.6.2Nigeria Shaving Cream Market by Distribution Channel
- 7.4.4.6.3Nigeria Shaving Cream Market by Price Point
- 7.4.4.7Rest of LAMEA Shaving Cream Market
- 7.4.4.7.1Rest of LAMEA Shaving Cream Market by End User
- 7.4.4.7.2Rest of LAMEA Shaving Cream Market by Distribution Channel
- 7.4.4.7.3Rest of LAMEA Shaving Cream Market by Price Point
Chapter 8.Company Profiles
- 8.1Beiersdorf AG
- 8.1.1Company Overview
- 8.1.2Financial Analysis
- 8.1.3Segmental and Regional Analysis
- 8.1.4Research & Development Expenses
- 8.1.5SWOT Analysis
- 8.2The Colgate Palmolive Company
- 8.2.1Company Overview
- 8.2.2Financial Analysis
- 8.2.3Segmental and Regional Analysis
- 8.2.4Research & Development Expenses
- 8.2.5SWOT Analysis
- 8.3ArtNaturals
- 8.3.1Company Overview
- 8.3.2SWOT Analysis
- 8.4The Procter & Gamble Company
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental and Regional Analysis
- 8.4.4Research & Development Expense
- 8.4.5SWOT Analysis
- 8.5L'Oreal S.A.
- 8.5.1Company Overview
- 8.5.2Financial Analysis
- 8.5.3Segmental and Regional Analysis
- 8.5.4SWOT Analysis
- 8.6Billy Jealousy, LLC.
- 8.6.1Company Overview
- 8.6.2SWOT Analysis
- 8.7Pacific Shaving Company
- 8.7.1Company Overview
- 8.7.2SWOT Analysis
- 8.8Castle Forbes Collection Limited
- 8.8.1Company Overview
- 8.8.2SWOT Analysis
- 8.9Edgewell Personal Care Company
- 8.9.1Company overview
- 8.9.2Financial Analysis
- 8.9.3Segmental and Regional Analysis
- 8.9.4Research & Development Expenses
- 8.9.5SWOT Analysis
- 8.10.Dollar Shave Club, Inc. (Nexus Capital Management)
- 8.10.1Company Overview
- 8.10.2SWOT Analysis
Chapter 9.Winning Imperatives of Shaving Cream Market