報奨旅行市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、旅行期間別、旅行目的別、地域別、競合：2020-2030F

報奨旅行の世界市場規模は2024年に535億6,000万米ドルとなり、2030年には612億3,000万米ドルに達すると予測され、予測期間中のCAGRは5.23%で成長すると予測されます。

市場成長の原動力は、従業員のエンゲージメント、モチベーション、リテンションに焦点を当てた企業戦略の進化です。報奨旅行は、現代の従業員の期待に応えるパーソナライズされた体験的価値を提供し、従来の報酬よりもますます支持されています。企業は、旅行ベースのインセンティブを利用して、チームダイナミクスを強化し、トップクラスの業績を評価し、従業員を企業文化に適合させています。予約システムの技術的進歩がプログラム管理を合理化し、世界化と従業員の分散化が出張報奨の採用をさらに後押ししています。オーダーメイドの没入型体験に対する需要の高まりや、こうしたプログラムをより広範な組織表彰戦略に統合する動きが、引き続き世界の報奨旅行市場の拡大を後押ししています。

市場促進要因

企業部門の増加

主な市場課題

旅行コストの上昇

主な市場動向

企業の社会的責任（CSR）の統合

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の報奨旅行市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（個人旅行、団体旅行）
  • 旅行期間別（週末の短期旅行、1週間の旅行、長期休暇）
  • 出張目的別（報酬・表彰プログラム、業績インセンティブ、モチベーション・エンゲージメント）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の報奨旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の報奨旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の報奨旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの報奨旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の報奨旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • American Express Company
  • MCI Group Holding SA
  • Kintetsu International
  • SOTC Travel Limited
  • ConferenceDirect
  • ATPI
  • Incentive Travel Ltd
  • Travel Leaders
  • ITA Group, Inc.
  • BI Worldwide

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Incentive Travel Market was valued at USD 53.56 billion in 2024 and is projected to reach USD 61.23 billion by 2030, growing at a CAGR of 5.23% during the forecast period. Market growth is fueled by evolving corporate strategies focused on employee engagement, motivation, and retention. Incentive travel is increasingly favored over traditional rewards, offering personalized and experiential value that resonates with modern workforce expectations. Businesses are using travel-based incentives to enhance team dynamics, recognize top performance, and align employees with corporate culture. Technological advancements in booking systems have streamlined program management, while globalization and a dispersed workforce have further encouraged the adoption of travel rewards. The rising demand for tailored, immersive experiences and the integration of such programs into broader organizational recognition strategies continue to drive expansion in the global incentive travel market.

Key Market Drivers

Rising Corporate Sector

The expanding corporate sector is playing a pivotal role in propelling the global incentive travel market. As businesses grow and compete for top-tier talent, there is an increasing focus on engagement and employee satisfaction. According to recent data, the global number of businesses rose by approximately 3.3% in 2023, following a 4.2% increase in 2022. Companies are turning to incentive travel programs as effective tools to reward top performers, cultivate team cohesion, and reinforce organizational values. These programs deliver unique and memorable travel experiences that go beyond conventional rewards. With the rise of multinational operations and remote teams, such initiatives also serve as essential opportunities for face-to-face collaboration and cultural alignment. The popularity of "bleisure" travel, which blends business and leisure, adds further appeal by enhancing work-life balance. Innovations in travel logistics and planning platforms are making it easier for companies to offer personalized, meaningful, and impactful incentive trips-fueling sustained growth in the sector.

Key Market Challenges

Rising Travel Cost

Increasing travel expenses pose a significant hurdle for the global incentive travel market. Escalating costs related to airfare, accommodations, and transportation make it challenging for companies to offer comprehensive travel rewards while maintaining budgetary balance. Influencing factors include inflation, fluctuating fuel prices, and heightened demand for premium services. As a result, many businesses are reevaluating their incentive travel offerings, potentially opting for shorter trips, more budget-friendly destinations, or even virtual alternatives. The challenge lies in providing impactful travel experiences that align with cost constraints. Organizations must strike a balance between delivering high-value incentives and managing expenditures. To address this issue, companies and travel providers are working together to optimize logistics, negotiate competitive pricing, and design creative yet cost-effective programs that maintain the motivational power of incentive travel.

Key Market Trends

Integration of Corporate Social Responsibility (CSR)

The incorporation of Corporate Social Responsibility (CSR) into incentive travel programs is becoming a prominent trend in the global market. Businesses are increasingly embedding CSR components-such as sustainability initiatives, environmental conservation, and community service-into travel rewards to foster a deeper sense of purpose. This evolution is in response to rising expectations from employees, especially younger generations, who prioritize ethical and socially responsible practices. By including volunteer work, eco-conscious activities, or support for local communities within travel experiences, companies not only enrich participant engagement but also enhance their brand image as values-driven organizations. CSR-integrated incentive travel offers a meaningful blend of leisure and impact, helping employees feel more connected to the company's mission while contributing to broader social and environmental goals. This trend reflects a shift toward more holistic and purpose-led employee rewards.

Key Market Players

• American Express Company
• MCI Group Holding SA
• Kintetsu International
• SOTC Travel Limited
• ConferenceDirect
• ATPI
• Incentive Travel Ltd
• Travel Leaders
• ITA Group, Inc.
• BI Worldwide

Report Scope:

In this report, the Global Incentive Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Incentive Travel Market, By Type:

• Individual Travel
• Group Travel

Incentive Travel Market, By Duration of Travel:

• Weekend Gateway
• Week-Long Trips
• Extended Vacation

Incentive Travel Market, By Purpose of Travel:

• Reward & Recognition Program
• Performance Incentives
• Motivation & Engagement

Incentive Travel Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Incentive Travel Market.

Available Customizations:

Global Incentive Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Incentive Travel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Individual Travel, Group Travel)
  • 5.2.2. By Duration of Travel (Weekend Gateway, Week-Long Trips, Extended Vacation)
  • 5.2.3. By Purpose of Travel (Reward & Recognition Program, Performance Incentives, Motivation & Engagement)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Incentive Travel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Duration of Travel
  • 6.2.3. By Purpose of Travel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Incentive Travel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Duration of Travel
      • 6.3.1.2.3. By Purpose of Travel
  • 6.3.2. Canada Incentive Travel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Duration of Travel
      • 6.3.2.2.3. By Purpose of Travel
  • 6.3.3. Mexico Incentive Travel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Duration of Travel
      • 6.3.3.2.3. By Purpose of Travel

7. Europe Incentive Travel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Duration of Travel
  • 7.2.3. By Purpose of Travel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Incentive Travel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Duration of Travel
      • 7.3.1.2.3. By Purpose of Travel
  • 7.3.2. Germany Incentive Travel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Duration of Travel
      • 7.3.2.2.3. By Purpose of Travel
  • 7.3.3. Spain Incentive Travel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Duration of Travel
      • 7.3.3.2.3. By Purpose of Travel
  • 7.3.4. Italy Incentive Travel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Duration of Travel
      • 7.3.4.2.3. By Purpose of Travel
  • 7.3.5. United Kingdom Incentive Travel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Duration of Travel
      • 7.3.5.2.3. By Purpose of Travel

8. Asia-Pacific Incentive Travel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Duration of Travel
  • 8.2.3. By Purpose of Travel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Incentive Travel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Duration of Travel
      • 8.3.1.2.3. By Purpose of Travel
  • 8.3.2. Japan Incentive Travel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Duration of Travel
      • 8.3.2.2.3. By Purpose of Travel
  • 8.3.3. India Incentive Travel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Duration of Travel
      • 8.3.3.2.3. By Purpose of Travel
  • 8.3.4. Australia Incentive Travel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Duration of Travel
      • 8.3.4.2.3. By Purpose of Travel
  • 8.3.5. South Korea Incentive Travel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Duration of Travel
      • 8.3.5.2.3. By Purpose of Travel

9. Middle East & Africa Incentive Travel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Duration of Travel
  • 9.2.3. By Purpose of Travel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Incentive Travel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Duration of Travel
      • 9.3.1.2.3. By Purpose of Travel
  • 9.3.2. Saudi Arabia Incentive Travel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Duration of Travel
      • 9.3.2.2.3. By Purpose of Travel
  • 9.3.3. UAE Incentive Travel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Duration of Travel
      • 9.3.3.2.3. By Purpose of Travel
  • 9.3.4. Turkey Incentive Travel Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Duration of Travel
      • 9.3.4.2.3. By Purpose of Travel

10. South America Incentive Travel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Duration of Travel
  • 10.2.3. By Purpose of Travel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Incentive Travel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Duration of Travel
      • 10.3.1.2.3. By Purpose of Travel
  • 10.3.2. Argentina Incentive Travel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Duration of Travel
      • 10.3.2.2.3. By Purpose of Travel
  • 10.3.3. Colombia Incentive Travel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Duration of Travel
      • 10.3.3.2.3. By Purpose of Travel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. American Express Company
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. MCI Group Holding SA
  • 14.1.3. Kintetsu International
  • 14.1.4. SOTC Travel Limited
  • 14.1.5. ConferenceDirect
  • 14.1.6. ATPI
  • 14.1.7. Incentive Travel Ltd
  • 14.1.8. Travel Leaders
  • 14.1.9. ITA Group, Inc.
  • 14.1.10. BI Worldwide

15. Strategic Recommendations

16. About Us & Disclaimer