メイクアップ市場- 世界の産業規模、シェア、動向、機会、予測、製品別、用途分野別、販売チャネル別、地域別、市場競合、2020-2030F

メイクアップの世界市場規模は2024年に429億7,000万米ドルで、2030年には617億2,000万米ドルに達すると予測され、予測期間中にCAGR6.28％で拡大すると予測されています。

美容意識の高まり、ソーシャルメディアの影響、可処分所得の増加などが市場成長の原動力となっています。消費者は革新的で多機能かつクリーンな美容製品を強く好み、オーガニック、ヴィーガン、無添加処方への需要拡大につながっています。パーソナライゼーションとAIを活用した製品推奨の統合は顧客エンゲージメントを強化し、eコマースとデジタル・マーケティング・チャネルの拡大は売上を加速し続けています。

プレミアム化、有名ブランドの推薦、インフルエンサーとのコラボレーションなどの動向は、消費者行動とブランドのポジショニングを再構築しています。

市場促進要因

美容意識の高まりとソーシャルメディアの役割

主な市場課題

競争の激化と市場の飽和化

競争力を維持するためには、ブランドは独自の価値提案、強固なブランドストーリーテリング、従来のマーケティングを超えたパーソナライズされた顧客体験に注力しなければならないです。

主な市場動向

デジタルとAIを活用した美容技術の採用

デジタルトランスフォーメーションが美容情勢の再構築を続ける中、イノベーションとデータ主導のパーソナライゼーションを取り入れる企業が競争優位に立つ可能性が高いです。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のメイクアップ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別（パウダー、ジェル、ローション、その他）
  • 適用部位別（唇、目、顔、爪）
  • 販売チャネル別（ハイパーマーケット/スーパーマーケット、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のメイクアップ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別
  • 応用分野別
  • 販売チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のメイクアップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のメイクアップ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第8章 中東・アフリカのメイクアップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のメイクアップ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • L'Oreal S.A.
  • Unilever plc
  • Avon Products, Inc.
  • Revlon Consumer Products LLC
  • Coty Inc.
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Benefit Cosmetics LLC
  • The Estee Lauder Companies Inc.

第14章 戦略的提言

第15章 調査会社について・免責事項

Global makeup market was valued at USD 42.97 billion in 2024 and is projected to reach USD 61.72 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.28% over the forecast period.

Market growth is being driven by rising beauty consciousness, the influence of social media, and increasing disposable incomes. Consumers are showing a strong preference for innovative, multifunctional, and clean beauty products, leading to greater demand for organic, vegan, and cruelty-free formulations. The integration of personalization and AI-powered product recommendations is enhancing customer engagement, while the expansion of e-commerce and digital marketing channels continues to accelerate sales.

Trends such as premiumization, celebrity brand endorsements, and influencer collaborations are reshaping consumer behavior and brand positioning.

Key Market Drivers

Increasing Beauty Awareness and the Role of Social Media

A major driver of market expansion is the growing emphasis on beauty and self-care across diverse consumer segments. Social media platforms such as Instagram, TikTok, and YouTube have transformed how beauty trends are introduced and disseminated globally. Influencers, content creators, and celebrity endorsements significantly shape consumer preferences, often spurring viral demand for trending products.

The widespread availability of beauty tutorials, product reviews, and user-generated content empowers consumers to explore and adopt new products and techniques with ease. According to recent data, 68% of consumers actively seek skincare and cosmetic products with clean, non-toxic ingredients, and 41% cite social media as a key influence in their purchase decisions.

Additionally, makeup is increasingly viewed not only as a cosmetic tool but also as a form of self-expression and a means to boost confidence and mental well-being. Gen Z and millennial consumers, in particular, are drawn to innovative, high-quality products that align with their personal values and aesthetic preferences. As a result, brands are frequently launching limited-edition collections, trend-based product lines, and influencer collaborations to stay relevant and drive customer engagement.

Key Market Challenges

Intensifying Competition and Market Saturation

The makeup industry is experiencing heightened competition, with a proliferation of both legacy brands and emerging players competing for market share. The growth of indie and direct-to-consumer (DTC) beauty brands has disrupted traditional business models, compelling established players to innovate and differentiate.

Digital platforms and e-commerce have lowered barriers to entry, enabling smaller brands to penetrate niche markets with targeted marketing and influencer partnerships. However, the abundance of options has led to reduced brand loyalty, with consumers frequently switching between brands based on new trends, social endorsements, and product innovations.

The fast-paced nature of beauty trends, largely driven by social media algorithms and short-form content platforms like TikTok, puts pressure on brands to continually introduce new offerings. This constant demand for innovation can stretch R&D budgets and challenge product development timelines.

To remain competitive, brands must focus on unique value propositions, robust brand storytelling, and personalized customer experiences that go beyond traditional marketing.

Key Market Trends

Adoption of Digital and AI-Powered Beauty Technologies

Technological innovation is playing a transformative role in reshaping the consumer makeup experience. The integration of artificial intelligence (AI), augmented reality (AR), and digital beauty tools is revolutionizing how customers discover, test, and purchase makeup products.

AR-enabled virtual try-on solutions allow users to experiment with different makeup looks via smartphones or online platforms, reducing hesitation and increasing purchase confidence. At the same time, AI-powered apps can analyze individual skin tones, textures, and preferences to recommend tailored product options, significantly improving customer satisfaction.

Leading beauty brands are increasingly investing in smart shade matching technologies, helping customers find ideal foundation or lipstick shades that align with their unique features. These advancements are not only enhancing convenience but also supporting inclusivity and personalization in the shopping journey.

As digital transformation continues to reshape the beauty landscape, companies that embrace innovation and data-driven personalization are likely to gain a competitive edge.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• Avon Products, Inc.
• Revlon Consumer Products LLC
• Coty Inc.
• The Procter & Gamble Company
• Kao Corporation
• Shiseido Co., Ltd.
• Benefit Cosmetics LLC
• The Estee Lauder Companies Inc.

Report Scope:

In this report, the Global Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Market, By Product:

• Powders
• Gels
• Lotions
• Others

Makeup Market, By Application Area:

• Lips
• Eyes
• Face
• Nails

Makeup Market, By Sales Channel:

• Hypermarket/Supermarket
• Specialty Store
• Online
• Others

Makeup Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Makeup Market.

Available Customizations:

Global Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Makeup Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product (Powders, Gels, Lotions, Others)
  • 4.2.2. By Application Area (Lips, Eyes, Face, Nails)
  • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others)
  • 4.2.4. By Region
  • 4.2.5. By Company (2024)
• 4.3. Market Map

5. North America Makeup Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product
  • 5.2.2. By Application Area
  • 5.2.3. By Sales Channel
  • 5.2.4. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Makeup Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product
      • 5.3.1.2.2. By Application Area
      • 5.3.1.2.3. By Sales Channel
  • 5.3.2. Canada Makeup Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product
      • 5.3.2.2.2. By Application Area
      • 5.3.2.2.3. By Sales Channel
  • 5.3.3. Mexico Makeup Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product
      • 5.3.3.2.2. By Application Area
      • 5.3.3.2.3. By Sales Channel

6. Europe Makeup Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application Area
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Makeup Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application Area
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Germany Makeup Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application Area
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Spain Makeup Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application Area
      • 6.3.3.2.3. By Sales Channel
  • 6.3.4. Italy Makeup Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product
      • 6.3.4.2.2. By Application Area
      • 6.3.4.2.3. By Sales Channel
  • 6.3.5. United Kingdom Makeup Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product
      • 6.3.5.2.2. By Application Area
      • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Makeup Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application Area By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Makeup Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application Area
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2.Japan Makeup Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application Area
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. India Makeup Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application Area
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. South Korea Makeup Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application Area
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Indonesia Makeup Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application Area
      • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Makeup Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application Area
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Makeup Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application Area
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Saudi Arabia Makeup Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application Area
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. UAE Makeup Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application Area
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Turkey Makeup Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application Area
      • 8.3.4.2.3. By Sales Channel

9. South America Makeup Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application Area
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Makeup Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application Area
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Argentina Makeup Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application Area
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. Colombia Makeup Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application Area
      • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever plc
  • 13.1.3. Avon Products, Inc.
  • 13.1.4. Revlon Consumer Products LLC
  • 13.1.5. Coty Inc.
  • 13.1.6. The Procter & Gamble Company
  • 13.1.7. Kao Corporation
  • 13.1.8. Shiseido Co., Ltd.
  • 13.1.9. Benefit Cosmetics LLC
  • 13.1.10. The Estee Lauder Companies Inc.

14. Strategic Recommendations

15. About Us & Disclaimer