ライブストリーミング市場- 世界の産業規模、シェア、動向、機会、予測、ストリーミングタイプ別（オーディオ、ビデオ）、用途別（メディア＆エンターテイメント、eスポーツ、イベント、教育）、地域別、競合別、2020～2030年

ライブストリーミングの世界市場規模は2024年に901億2,000万米ドル、予測期間中のCAGRは21.89%で2030年には2,955億4,000万米ドルに成長すると予測されます。

世界のライブストリーミング市場は、インターネット普及率の上昇、スマートフォン普及率の上昇、オンラインコンテンツ消費の人気の高まりに牽引され、急速な成長を遂げています。需要を促進している主な分野は、ゲーム、エンターテインメント、教育、スポーツ、eコマースなどです。人工知能、5G技術、クラウドベースのソリューションの統合は、ストリーミングの品質とユーザーエンゲージメントを向上させる。YouTube Live、Twitch、Facebook Live、TikTokなどのプラットフォームが市場をリードしており、企業はマーケティングや仮想イベントにライブストリーミングを活用しています。

市場促進要因

インターネット普及率とスマートフォン普及率の上昇

主な市場課題

帯域幅の制限とインフラの制約

主な市場動向

ライブコマースとソーシャルショッピングの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のライブストリーミング市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • ストリーミングタイプ別（オーディオ、ビデオ）
  • 用途別（メディア＆エンターテイメント、eスポーツ、イベント、教育）
  • 地域別
  • 上位5社、その他（2024）
• 世界のライブストリーミング市場マッピング＆機会評価
  • ストリーミングタイプ別
  • 用途別
  • 地域別

第5章 北米のライブストリーミング市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • ストリーミングタイプ別
  • 用途別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 アジア太平洋地域のライブストリーミング市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • インドネシア

第7章 欧州のライブストリーミング市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • 英国
  • イタリア
  • ドイツ
  • スペイン

第8章 南米のライブストリーミング市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • アルゼンチン
  • コロンビア
  • ブラジル

第9章 中東・アフリカのライブストリーミング市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 市場力学

• 促進要因
• 課題

第11章 COVID-19が世界のライブストリーミング市場に与える影響

• 影響評価モデル
  • 影響を受ける主要セグメント
  • 影響を受ける主な地域
  • 影響を受ける主要国

第12章 市場動向と発展

第13章 競合情勢

• 企業プロファイル
  • Dacast, Inc.
  • Empire Video Productions LLC
  • Flux Broadcast Ltd.
  • Huya Inc.
  • International Business Machines Corporation
  • Meta Platform, Inc.
  • Pluto Inc.
  • TikTok Inc.
  • Twitch Interactive, Inc.
  • Vimeo, Inc.

第14章 戦略的提言・アクションプラン

• 主要な重点分野
• ストリーミングタイプ別ターゲット
• 用途別ターゲット

第15章 調査会社について・免責事項

Global Live Streaming Market was valued at USD 90.12 Billion in 2024 and is expected to grow to USD 295.54 Billion by 2030 with a CAGR of 21.89% during the forecast period. The global live streaming market is experiencing rapid growth, driven by increasing internet penetration, rising smartphone adoption, and the growing popularity of online content consumption. Key sectors fueling demand include gaming, entertainment, education, sports, and e-commerce. The integration of artificial intelligence, 5G technology, and cloud-based solutions enhances streaming quality and user engagement. Platforms like YouTube Live, Twitch, Facebook Live, and TikTok are leading the market, while businesses leverage live streaming for marketing and virtual events.

Key Market Drivers

Rising Internet Penetration and Smartphone Adoption

The rapid expansion of internet connectivity, coupled with the proliferation of smartphones, has significantly fueled the growth of the global live streaming market.The affordability of mobile data plans and the increasing availability of 4G and 5G networks have further accelerated live streaming adoption, enabling seamless content delivery with minimal buffering. Smartphone manufacturers continue to integrate high-resolution cameras and advanced video processing capabilities, enhancing the quality of live streaming experiences. Markets such as Asia-Pacific, particularly China and India, lead in mobile internet adoption, contributing significantly to live streaming's expansion. In 2024, India has smartphone user base of approximately 650 million, representing a penetration rate of around 46% of the total population. With consumers spending more time on digital platforms, businesses and influencers capitalize on the trend by utilizing live video for marketing, e-commerce, education, and entertainment, driving sustained market growth.

Key Market Challenges

Bandwidth Limitations and Infrastructure Constraints

One of the biggest challenges in the live streaming market is the dependency on high-speed internet and robust network infrastructure to deliver seamless, high-quality content. While 5G and fiber-optic networks are expanding, many regions, especially in developing countries, still suffer from inconsistent internet speeds, latency issues, and bandwidth limitations. According to the Speedtest Global Index, as of 2023, the average global mobile internet speed was 42.92 Mbps, which can be insufficient for uninterrupted high-resolution live streaming. Streaming high-definition (HD) and 4K content requires stable, high-bandwidth networks, but network congestion, throttling, and poor internet coverage often result in buffering, lower resolutions, and lag. Additionally, live streaming places significant pressure on data centers and cloud service providers, requiring advanced infrastructure to handle real-time encoding, transcoding, and content delivery. This challenge is particularly evident in large-scale events where thousands or millions of concurrent viewers strain existing systems. Content delivery networks (CDNs) help mitigate some issues, but infrastructure gaps still limit the full potential of live streaming, especially in rural and emerging markets.

Key Market Trends

Rise of Live Commerce and Social Shopping

Live commerce, which combines live streaming with real-time shopping experiences, is one of the fastest-growing trends in the market. This trend originated in China and has gained global traction, with platforms such as TikTok Shop, Instagram Live Shopping, and Amazon Live driving consumer engagement. The format allows influencers, brands, and retailers to showcase products, answer audience questions, and offer limited-time deals, creating an interactive shopping experience. Social shopping is particularly effective in fashion, beauty, and electronics, where real-time demonstrations and influencer endorsements drive purchase decisions. With AI-powered personalization and seamless payment integration, live commerce is expected to expand significantly in markets such as North America and Europe, reshaping the future of digital retail.

Key Market Players

• Dacast, Inc.
• Empire Video Productions LLC
• Flux Broadcast Ltd.
• Huya Inc.
• International Business Machines Corporation
• Meta Platform, Inc.
• Pluto Inc.
• TikTok Inc.
• Twitch Interactive, Inc.
• Vimeo, Inc.

Report Scope:

In this report, the Global Live Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live Streaming Market, By Streaming Type:

• Audio
• Video

Live Streaming Market, By Application:

• Media & Entertainment
• E-sports
• Events
• Education

Live Streaming Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Live Streaming Market.

Available Customizations:

Global Live Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Global Live Streaming Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Streaming Type Market Share Analysis (Audio, Video)
  • 4.2.2. By Application Market Share Analysis (Media & Entertainment, E-sports, Events, Education)
  • 4.2.3. By Regional Market Share Analysis
    • 4.2.3.1. North America Market Share Analysis
    • 4.2.3.2. Europe Market Share Analysis
    • 4.2.3.3. Asia Pacific Market Share Analysis
    • 4.2.3.4. Middle East & Africa Market Share Analysis
    • 4.2.3.5. South America Market Share Analysis
  • 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 4.3. Global Live Streaming Market Mapping & Opportunity Assessment
  • 4.3.1. By Streaming Type Market Mapping & Opportunity Assessment
  • 4.3.2. By Application Market Mapping & Opportunity Assessment
  • 4.3.3. By Regional Market Mapping & Opportunity Assessment

5. North America Live Streaming Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Streaming Type Market Share Analysis
  • 5.2.2. By Application Market Share Analysis
  • 5.2.3. By Country Market Share Analysis
• 5.3. North America: Country Analysis
  • 5.3.1. United States Live Streaming Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Streaming Type Market Share Analysis
      • 5.3.1.2.2. By Application Market Share Analysis
  • 5.3.2. Canada Live Streaming Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Streaming Type Market Share Analysis
      • 5.3.2.2.2. By Application Market Share Analysis
  • 5.3.3. Mexico Live Streaming Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Streaming Type Market Share Analysis
      • 5.3.3.2.2. By Application Market Share Analysis

6. Asia Pacific Live Streaming Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Streaming Type Market Share Analysis
  • 6.2.2. By Application Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. Asia Pacific: Country Analysis
  • 6.3.1. China Live Streaming Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Streaming Type Market Share Analysis
      • 6.3.1.2.2. By Application Market Share Analysis
  • 6.3.2. Japan Live Streaming Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Streaming Type Market Share Analysis
      • 6.3.2.2.2. By Application Market Share Analysis
  • 6.3.3. India Live Streaming Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Streaming Type Market Share Analysis
      • 6.3.3.2.2. By Application Market Share Analysis
  • 6.3.4. Australia Live Streaming Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Streaming Type Market Share Analysis
      • 6.3.4.2.2. By Application Market Share Analysis
  • 6.3.5. South Korea Live Streaming Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Streaming Type Market Share Analysis
      • 6.3.5.2.2. By Application Market Share Analysis
  • 6.3.6. Indonesia Live Streaming Market Outlook
    • 6.3.6.1. Market Size & Forecast
      • 6.3.6.1.1. By Value
    • 6.3.6.2. Market Share & Forecast
      • 6.3.6.2.1. By Streaming Type Market Share Analysis
      • 6.3.6.2.2. By Application Market Share Analysis

7. Europe Live Streaming Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Streaming Type Market Share Analysis
  • 7.2.2. By Application Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Europe: Country Analysis
  • 7.3.1. France Live Streaming Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Streaming Type Market Share Analysis
      • 7.3.1.2.2. By Application Market Share Analysis
  • 7.3.2. United Kingdom Live Streaming Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Streaming Type Market Share Analysis
      • 7.3.2.2.2. By Application Market Share Analysis
  • 7.3.3. Italy Live Streaming Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Streaming Type Market Share Analysis
      • 7.3.3.2.2. By Application Market Share Analysis
  • 7.3.4. Germany Live Streaming Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Streaming Type Market Share Analysis
      • 7.3.4.2.2. By Application Market Share Analysis
  • 7.3.5. Spain Live Streaming Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Streaming Type Market Share Analysis
      • 7.3.5.2.2. By Application Market Share Analysis

8. South America Live Streaming Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Streaming Type Market Share Analysis
  • 8.2.2. By Application Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. South America: Country Analysis
  • 8.3.1. Argentina Live Streaming Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Streaming Type Market Share Analysis
      • 8.3.1.2.2. By Application Market Share Analysis
  • 8.3.2. Colombia Live Streaming Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Streaming Type Market Share Analysis
      • 8.3.2.2.2. By Application Market Share Analysis
  • 8.3.3. Brazil Live Streaming Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Streaming Type Market Share Analysis
      • 8.3.3.2.2. By Application Market Share Analysis

9. Middle East & Africa Live Streaming Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Streaming Type Market Share Analysis
  • 9.2.2. By Application Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. South Africa Live Streaming Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Streaming Type Market Share Analysis
      • 9.3.1.2.2. By Application Market Share Analysis
  • 9.3.2. Saudi Arabia Live Streaming Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Streaming Type Market Share Analysis
      • 9.3.2.2.2. By Application Market Share Analysis
  • 9.3.3. UAE Live Streaming Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Streaming Type Market Share Analysis
      • 9.3.3.2.2. By Application Market Share Analysis
  • 9.3.4. Turkey Live Streaming Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Streaming Type Market Share Analysis
      • 9.3.4.2.2. By Application Market Share Analysis

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Impact of COVID-19 on Global Live Streaming Market

• 11.1. Impact Assessment Model
  • 11.1.1. Key Segments Impacted
  • 11.1.2. Key Region Impacted
  • 11.1.3. Key Countries Impacted

12. Market Trends & Developments

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Dacast, Inc.
    • 13.1.1.1. Company Details
    • 13.1.1.2. Products
    • 13.1.1.3. Financials (As Per Availability)
    • 13.1.1.4. Key Market Focus & Geographical Presence
    • 13.1.1.5. Recent Developments
    • 13.1.1.6. Key Management Personnel
  • 13.1.2. Empire Video Productions LLC
    • 13.1.2.1. Company Details
    • 13.1.2.2. Products
    • 13.1.2.3. Financials (As Per Availability)
    • 13.1.2.4. Key Market Focus & Geographical Presence
    • 13.1.2.5. Recent Developments
    • 13.1.2.6. Key Management Personnel
  • 13.1.3. Flux Broadcast Ltd.
    • 13.1.3.1. Company Details
    • 13.1.3.2. Products
    • 13.1.3.3. Financials (As Per Availability)
    • 13.1.3.4. Key Market Focus & Geographical Presence
    • 13.1.3.5. Recent Developments
    • 13.1.3.6. Key Management Personnel
  • 13.1.4. Huya Inc.
    • 13.1.4.1. Company Details
    • 13.1.4.2. Products
    • 13.1.4.3. Financials (As Per Availability)
    • 13.1.4.4. Key Market Focus & Geographical Presence
    • 13.1.4.5. Recent Developments
    • 13.1.4.6. Key Management Personnel
  • 13.1.5. International Business Machines Corporation
    • 13.1.5.1. Company Details
    • 13.1.5.2. Products
    • 13.1.5.3. Financials (As Per Availability)
    • 13.1.5.4. Key Market Focus & Geographical Presence
    • 13.1.5.5. Recent Developments
    • 13.1.5.6. Key Management Personnel
  • 13.1.6. Meta Platform, Inc.
    • 13.1.6.1. Company Details
    • 13.1.6.2. Products
    • 13.1.6.3. Financials (As Per Availability)
    • 13.1.6.4. Key Market Focus & Geographical Presence
    • 13.1.6.5. Recent Developments
    • 13.1.6.6. Key Management Personnel
  • 13.1.7. Pluto Inc.
    • 13.1.7.1. Company Details
    • 13.1.7.2. Products
    • 13.1.7.3. Financials (As Per Availability)
    • 13.1.7.4. Key Market Focus & Geographical Presence
    • 13.1.7.5. Recent Developments
    • 13.1.7.6. Key Management Personnel
  • 13.1.8. TikTok Inc.
    • 13.1.8.1. Company Details
    • 13.1.8.2. Products
    • 13.1.8.3. Financials (As Per Availability)
    • 13.1.8.4. Key Market Focus & Geographical Presence
    • 13.1.8.5. Recent Developments
    • 13.1.8.6. Key Management Personnel
  • 13.1.9. Twitch Interactive, Inc.
    • 13.1.9.1. Company Details
    • 13.1.9.2. Products
    • 13.1.9.3. Financials (As Per Availability)
    • 13.1.9.4. Key Market Focus & Geographical Presence
    • 13.1.9.5. Recent Developments
    • 13.1.9.6. Key Management Personnel
  • 13.1.10. Vimeo, Inc.
    • 13.1.10.1. Company Details
    • 13.1.10.2. Products
    • 13.1.10.3. Financials (As Per Availability)
    • 13.1.10.4. Key Market Focus & Geographical Presence
    • 13.1.10.5. Recent Developments
    • 13.1.10.6. Key Management Personnel

14. Strategic Recommendations/Action Plan

• 14.1. Key Focus Areas
• 14.2. Target By Streaming Type
• 14.3. Target By Application

15. About Us & Disclaimer