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ライブコマース・プラットフォームの世界市場

Live Commerce Platforms

出版日
ページ情報
英文 116 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.90円
ライブコマース・プラットフォームの世界市場
出版日: 2025年08月15日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 116 Pages
納期: 即日から翌営業日
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概要

ライブコマース・プラットフォームの世界市場は2030年までに72億米ドルに達する

2024年に24億米ドルと推定されるライブコマース・プラットフォームの世界市場は、2024年から2030年にかけてCAGR 19.9%で成長し、2030年には72億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるアパレル＆ファッションは、CAGR 22.8％を記録し、分析期間終了時には22億米ドルに達すると予想されます。化粧品＆パーソナルケア分野の成長率は、分析期間中CAGR17.1％と推定されます。

米国市場は推定6億3,220万米ドル、中国はCAGR18.7%で成長予測

米国のライブコマース・プラットフォーム市場は、2024年には6億3,220万米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに11億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは18.7%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ18.6%と16.8%と予測されています。欧州では、ドイツがCAGR約13.3%で成長すると予測されています。

世界のライブコマース・プラットフォーム市場- 主要動向と促進要因のまとめ

なぜライブコマース・プラットフォームがオンライン小売を形成しているのか？

ライブコマース・プラットフォームは、リアルタイムのビデオストリーミングとインタラクティブなショッピング体験を組み合わせることで、eコマースに革命をもたらしています。このモデルにより、ブランドや小売業者は消費者と直接関わることができ、より没入感のあるダイナミックな購買プロセスを提供することができます。ソーシャルメディアの利用が急増し、デジタルクリエイターの影響力が高まったことで、ブランドはインフルエンサーマーケティングを活用して消費者の信頼とエンゲージメントを高め、ライブコマースの導入に大きく貢献しています。さらに、AIを活用したパーソナライゼーションとリアルタイム分析の進歩により、顧客とのインタラクションが最適化され、コンバージョン率の向上につながっています。COVID-19の流行はライブコマースへのシフトを加速させ、小売業者は店舗閉鎖の中で顧客にリーチする新たな方法を模索しました。モバイルコマースの継続的な成長とデジタル決済インフラの改善は、市場をさらに強化し、ライブショッピングを主流の販売チャネルにしています。

どのようなイノベーションがライブコマース・プラットフォームの成長を牽引しているのか？

技術の進歩は、ライブコマース体験を強化し、ユーザビリティとスケーラビリティの両方を向上させる上で重要な役割を果たしています。AIを搭載したレコメンデーション・エンジンは、ユーザーの行動や嗜好をリアルタイムで分析することで、パーソナライズされたショッピング体験を可能にしています。拡張現実（AR）やバーチャル試着機能もますます普及しており、消費者は購入前に商品を視覚化できます。ライブ・ショッピング・イベントをeコマース・プラットフォームやソーシャル・メディア・チャンネルとシームレスに統合することで、アクセシビリティとエンゲージメントが向上しています。さらに、5G技術によってビデオストリーミングの品質が向上し、スムーズで中断のないショッピング体験が保証されています。ユーザーがライブ・ストリームに表示された商品を直接クリックできるショッパブル・ビデオ・コンテンツを取り入れることで、エンゲージメントとコンバージョン率が大幅に向上しています。テクノロジーが進化し続ける中、ライブコマース・プラットフォームはさらにインタラクティブで魅力的なショッピング体験を提供することが期待されています。

消費者の嗜好はライブコマースの導入にどのような影響を与えているか？

消費者の行動や嗜好の変化は、ライブコマース導入の重要な促進要因です。現代の買い物客、特にミレニアル世代とZ世代は、従来のeコマースの手法よりも、インタラクティブで体験主導型の小売との関わりを好みます。リアルタイムでブランドと対話し、質問し、即座に回答を得ることができるため、購買決定に対する信頼と確信が高まります。消費者は、ライブ・ショッピング・イベントで他の人が積極的に参加しているのを見ると、商品を購入する可能性が高くなるため、ソーシャル検証は重要な役割を果たしています。消費者がスマートフォンで買い物をする機会が増えているため、ライブコマースは簡単にアクセスでき、便利な選択肢となっています。さらに、エンターテインメントとショッピングの融合は、しばしば「ショッパーエンターテインメント」と呼ばれ、デジタル小売と魅力的なコンテンツ形式を融合させることで、消費者のエンゲージメントを強化しています。消費者の期待が没入的でインタラクティブなショッピングへとシフトし続ける中、ライブ・コマースを取り入れる企業は、より高いエンゲージメントと売上成長を実現する可能性が高いです。

ライブコマースの成長を加速させる市場促進要因とは？

ライブコマース市場の成長は、技術の進歩、消費者行動の進化、業界の戦略的投資など、複数の要因によって促進されます。高速インターネットと5G接続の普及により、ライブコマースはより身近なものとなり、シームレスなインタラクションのための高品質ビデオストリーミングがサポートされています。ソーシャルメディアやデジタルコンテンツクリエイターの影響力が増していることも大きな推進力となっており、ブランドはインフルエンサーと協力してエンゲージメントと信頼を高めています。さらに、小売企業はライブ・コマースを競争上の差別化要因として活用し、従来のeコマース・プラットフォームにはないユニークで魅力的なショッピング体験を提供しています。また、安全なデジタル決済ソリューションと合理化されたチェックアウトプロセスの拡大も、消費者にとって取引がより迅速かつ便利になり、普及を後押ししています。さらに、国境を越えたeコマースの台頭は、世界ブランドがライブショッピングイベントを通じて新たな市場を開拓する機会を提供しています。企業がプラットフォーム開拓とマーケティング戦略への投資を続ける中、ライブコマースは、消費者にシームレスでインタラクティブ、かつ魅力的なショッピング体験を提供し、デジタル小売の未来を再構築すると期待されています。

セグメント

カテゴリー（アパレル＆ファッション、化粧品＆パーソナルケア、家電、家具、エンターテインメント、その他）

調査対象企業の例

  • Amazon.com, Inc.
  • Bambuser AB
  • CommentSold
  • Firework（Loop Now Technologies, Inc.）
  • GhostRetail Inc.
  • JD.com Inc.
  • Klarna Bank AB（publ）
  • Kuaishou Technology Inc.
  • Livescale Technologies Inc.
  • Meta Platforms Inc.
  • NTWRK
  • Pinduoduo Inc.
  • Rakuten Group Inc.
  • ShopShops
  • Suning.com
  • TalkShopLive
  • Taobao（Alibaba Group）
  • TikTok（ByteDance Ltd.）
  • Weibo Corporation
  • Whatnot

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP31869

Global Live Commerce Platforms Market to Reach US$7.2 Billion by 2030

The global market for Live Commerce Platforms estimated at US$2.4 Billion in the year 2024, is expected to reach US$7.2 Billion by 2030, growing at a CAGR of 19.9% over the analysis period 2024-2030. Apparel & Fashion, one of the segments analyzed in the report, is expected to record a 22.8% CAGR and reach US$2.2 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care segment is estimated at 17.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$632.2 Million While China is Forecast to Grow at 18.7% CAGR

The Live Commerce Platforms market in the U.S. is estimated at US$632.2 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 18.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.6% and 16.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.3% CAGR.

Global Live Commerce Platforms Market - Key Trends & Drivers Summarized

Why Are Live Commerce Platforms Reshaping Online Retail?

Live commerce platforms are revolutionizing e-commerce by combining real-time video streaming with interactive shopping experiences. This model enables brands and retailers to engage directly with consumers, providing a more immersive and dynamic purchasing process. The surge in social media usage and the growing influence of digital creators have significantly contributed to live commerce adoption, as brands leverage influencer marketing to enhance consumer trust and engagement. Additionally, advancements in AI-driven personalization and real-time analytics are optimizing customer interactions, leading to increased conversion rates. The COVID-19 pandemic accelerated the shift toward live commerce, as retailers sought new ways to reach customers amid store closures. The continued growth of mobile commerce and improvements in digital payment infrastructure are further strengthening the market, making live shopping a mainstream sales channel.

What Innovations Are Driving the Growth of Live Commerce Platforms?

Technological advancements are playing a crucial role in enhancing live commerce experiences, improving both usability and scalability. AI-powered recommendation engines are enabling personalized shopping experiences by analyzing user behavior and preferences in real time. Augmented reality (AR) and virtual try-on features are also becoming increasingly prevalent, allowing consumers to visualize products before making purchases. Seamless integration of live shopping events with e-commerce platforms and social media channels is improving accessibility and engagement. Additionally, improvements in video streaming quality, facilitated by 5G technology, are ensuring smooth and uninterrupted shopping experiences. The incorporation of shoppable video content, where users can directly click on products displayed in live streams, is significantly boosting engagement and conversion rates. As technology continues to evolve, live commerce platforms are expected to offer even more interactive and engaging shopping experiences.

How Are Consumer Preferences Influencing the Adoption of Live Commerce?

Shifting consumer behaviors and preferences are key drivers of live commerce adoption. Modern shoppers, particularly Millennials and Gen Z, prefer interactive and experience-driven retail engagements over traditional e-commerce methods. The ability to interact with brands in real-time, ask questions, and receive instant responses enhances trust and confidence in purchasing decisions. Social validation plays a crucial role, as consumers are more likely to buy products when they see others actively engaging in a live shopping event. Mobile commerce is also a driving factor, as consumers increasingly use smartphones for shopping, making live commerce an easily accessible and convenient option. Furthermore, the integration of entertainment with shopping, often referred to as "shoppertainment," is reinforcing consumer engagement, blending digital retail with engaging content formats. As consumer expectations continue to shift toward immersive and interactive shopping, businesses that embrace live commerce are likely to see higher engagement and sales growth.

What Are the Key Market Drivers Accelerating Live Commerce Growth?

The growth of the live commerce market is fueled by multiple factors, including technological advancements, evolving consumer behaviors, and strategic industry investments. The widespread availability of high-speed internet and 5G connectivity has made live commerce more accessible, supporting high-quality video streaming for seamless interactions. The increasing influence of social media and digital content creators is another significant driver, as brands collaborate with influencers to enhance engagement and trust. Additionally, retailers are leveraging live commerce as a competitive differentiator, offering unique and engaging shopping experiences that traditional e-commerce platforms cannot match. The expansion of secure digital payment solutions and streamlined checkout processes is also driving adoption, making transactions quicker and more convenient for consumers. Furthermore, the rise of cross-border e-commerce is providing opportunities for global brands to tap into new markets through live shopping events. As businesses continue to invest in platform development and marketing strategies, live commerce is expected to reshape the future of digital retail, offering consumers a seamless, interactive, and highly engaging shopping experience.

SCOPE OF STUDY:

The report analyzes the Live Commerce Platforms market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, Others)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Amazon.com, Inc.
  • Bambuser AB
  • CommentSold
  • Firework (Loop Now Technologies, Inc.)
  • GhostRetail Inc.
  • JD.com Inc.
  • Klarna Bank AB (publ)
  • Kuaishou Technology Inc.
  • Livescale Technologies Inc.
  • Meta Platforms Inc.
  • NTWRK
  • Pinduoduo Inc.
  • Rakuten Group Inc.
  • ShopShops
  • Suning.com
  • TalkShopLive
  • Taobao (Alibaba Group)
  • TikTok (ByteDance Ltd.)
  • Weibo Corporation
  • Whatnot

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Live Commerce Platforms - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rapid Expansion of Social Commerce Ecosystems Throws the Spotlight on Live Commerce Platform Monetization
    • Rising Integration of Influencer Marketing With Real-Time Shopping Drives Consumer Engagement and Conversion
    • OEM Investment in AI-Powered Moderation, Personalization, and Voice Commerce Tools Enhances Platform Stickiness
    • Growth in Fashion, Beauty, and FMCG Vertical Adoption Spurs Brand-Influencer Collaborations on Live Commerce Channels
    • Increasing Preference for Interactive, Story-Driven Product Demonstrations Drives Demand for Shoppable Video Formats
    • OEM Focus on Seamless Checkout Integration and Payment Gateways Strengthens Purchase Completion Rates
    • Expansion of Mobile-First Consumer Behavior in Asia-Pacific Drives Live Commerce Platform Penetration
    • Rising Investment in Creator Ecosystems and Monetization Tools Spurs Platform Loyalty and Content Diversification
    • OEM Development of Data-Driven Audience Segmentation Enhances Targeted Live Stream Campaigns
    • Surge in Gen Z and Millennial Shopping Via Social Apps Strengthens Cross-Platform Channel Strategies
    • OEM Partnerships With Logistics Providers and D2C Brands Support Real-Time Fulfillment Capabilities
    • Increased Adoption in Tier II and III Markets Expands Reach Through Localized and Language-Specific Streaming
    • Growth in AI Avatars and Virtual Hosts Creates New Engagement Models for Live Product Discovery
    • OEM Focus on Real-Time Analytics and Performance Metrics Enables Adaptive Marketing During Broadcasts
    • Expansion of Brand-Owned Streaming Platforms Challenges Traditional Marketplace-Centric Live Commerce Models
    • Regulatory Clarity on Consumer Protection and Transparent Pricing Supports Platform Governance and Scalability
    • OEM Innovation in AR Filters and Interactive Polls Drives Entertainment-Driven Shopping Experiences
    • Growth in Cross-Border Live Streaming Drives Localization, Translation, and Global Fulfillment Features
    • Increasing Use of Live Commerce in B2B Product Demonstrations Opens Opportunities Beyond Consumer Retail
    • Focus on Short-Form Integration and Embedded Live Stream Content Fuels Omnichannel Commerce Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Live Commerce Platforms Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Live Commerce Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Live Commerce Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Apparel & Fashion by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Apparel & Fashion by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Cosmetics & Personal Care by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Cosmetics & Personal Care by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Consumer Electronics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Consumer Electronics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Furnishing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Furnishing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Others by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Others by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 16: USA Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 17: USA 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • CANADA
    • TABLE 18: Canada Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Canada 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • JAPAN
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Japan 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • CHINA
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 22: China Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 23: China 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • EUROPE
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 24: Europe Recent Past, Current & Future Analysis for Live Commerce Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 25: Europe 6-Year Perspective for Live Commerce Platforms by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • FRANCE
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 28: France Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 29: France 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • GERMANY
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 30: Germany Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Germany 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • ITALY
    • TABLE 32: Italy Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Italy 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • UNITED KINGDOM
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 34: UK Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 35: UK 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 36: Rest of Europe Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Rest of Europe 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Live Commerce Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 38: Asia-Pacific Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Asia-Pacific 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 40: Rest of World Recent Past, Current & Future Analysis for Live Commerce Platforms by Category - Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Rest of World 6-Year Perspective for Live Commerce Platforms by Category - Percentage Breakdown of Value Sales for Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment and Others for the Years 2025 & 2030

IV. COMPETITION