マーケティングオートメーションの世界市場レポート 2025

ビッグデータとデータ分析ソリューションの拡大が、今後のマーケティングオートメーション市場の成長を促進すると予測されています。これらの技術は、顧客の行動や嗜好に対する深い洞察を可能にし、ターゲットを絞ったオファーの提供や効果的なリード育成を促進するため、マーケティングオートメーション企業にとって不可欠なものとなっています。ビッグデータとデータサイエンスの実践を活用することで、マーケティングオートメーション企業は顧客の行動にダイナミックに対応し、個々のニーズに合わせた戦略を立てることができます。例えば、Tech Juryによると、ビッグデータ分析市場は2023年までに1,030億米ドルに達すると予測されており、データ作成量は2025年までに180ゼタバイトを超えると予想されています。さらに、2019年のビッグデータ・バンキングアナリティクス市場は298億7,000万米ドルで、2020年から2025年にかけてCAGR 12.97%で成長し、2025年には621億米ドルに達すると予測されています。これらの統計は、ビッグデータとデータ分析がマーケティングオートメーション業界の成長を促進する上で重要な役割を担っていることを浮き彫りにしています。

eコマース産業の急速な拡大が、今後数年間のマーケティングオートメーション市場の成長を促進すると予測されています。オンラインで商品やサービスを売買するeコマース業界は、マーケティングオートメーションから大きな恩恵を受けています。これは、自動化されたツールやワークフローを活用し、Eメールキャンペーン、パーソナライズされた商品レコメンデーション、顧客セグメンテーションなどのマーケティングプロセスを合理化・最適化することで、顧客エンゲージメントを強化し、売上を向上させることを目的としています。例えば、2024年5月、米国の政府機関である国勢調査局は、2024年第1四半期のeコマース売上高が前年同期比8.5％増となり、小売売上高全体の15.6％を占め、前年同期比2.8％増となったと報告しました。このように、eコマース産業の拡大がマーケティングオートメーション市場の成長を後押ししています。

マーケティングオートメーション市場の主要企業は、ユーザーエクスペリエンスを向上させ、キャンペーン効果を高め、意思決定を改善するためにデータ分析を活用する、先進的なマーケティングオートメーションプラットフォームの構築に注力しています。これらのプラットフォームは、Shopifyのようなオンラインストアとの統合を容易にし、企業が効率的にプロモーションを管理し、収益を監視することを可能にします。例えば、2023年10月、インドを拠点とするZoho Corporation Pvt Ltdは、包括的なマーケティングオートメーションプラットフォームであるZohoマーケティングオートメーション2.0を発表しました。この新バージョンは、既存のZohoアプリケーションから堅牢なリード生成ツールを組み込み、異なるプラットフォーム間でのシームレスな顧客体験を促進します。Zoho Socialとの統合により、FacebookやInstagramのような著名なプラットフォームでターゲットを絞ったキャンペーンが可能になりました。PageSenseの機能を活用することで、顧客獲得を追跡し、訪問者の行動に基づいてウェブページを最適化することができます。さらに、ドラッグ＆ドロップでランディングページを作成できるランディングページビルダー機能が搭載されているため、ユーザーはビジュアルエディターを使って簡単にランディングページを作成することができます。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場- マクロ経済シナリオ金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界マーケティングオートメーションPESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のマーケティングオートメーション市場：成長率分析
• 世界マーケティングオートメーション市場規模実績と成長, 2019-2024
• 世界マーケティングオートメーション市場規模と成長予測, 2024-2029, 2034F
• 世界マーケティングオートメーション総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のマーケティングオートメーション市場：コンポーネント別、実績と予測, 2019-2024, 2024-2029F, 2034F
• ソフトウェア
• サービス
• 世界のマーケティングオートメーション市場：展開別、実績と予測, 2019-2024, 2024-2029F, 2034F
• オンプレミス
• クラウド
• 世界のマーケティングオートメーション市場：組織規模別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 中小企業
• 大企業
• 世界のマーケティングオートメーション市場：用途別、実績と予測, 2019-2024, 2024-2029F, 2034F
• デジタルマーケティング
• Eメールマーケティング
• モバイルマーケティング
• インバウンドマーケティング
• ソーシャルメディアマーケティング
• キャンペーン管理
• その他の用途
• 世界のマーケティングオートメーション市場：最終用途別、実績と予測, 2019-2024, 2024-2029F, 2034F
• BFSI
• 小売り
• ヘルスケア
• 通信とIT
• 個別製造業
• 政府と教育
• その他のエンドユーザー
• 世界のマーケティングオートメーション市場、ソフトウェアのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• メールマーケティングソフトウェア
• ソーシャルメディアマーケティングソフトウェア
• リード管理ソフトウェア
• 世界のマーケティングオートメーション市場、サービスの種類別の細分化、実績と予測, 2019-2024, 2024-2029F, 2034F
• コンサルティングサービス
• 実装サービス
• サポートおよびメンテナンスサービス
• 研修・教育サービス

第7章 地域別・国別分析

• 世界のマーケティングオートメーション市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界のマーケティングオートメーション市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• マーケティングオートメーション市場：競合情勢
• マーケティングオートメーション市場：企業プロファイル
  • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • SAP SE Overview, Products and Services, Strategy and Financial Analysis
  • Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Adobe Inc.
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Thryv Holdings Inc.
• ActiveCampaign Inc.
• Keap Inc.
• Act-On Software Inc.
• SharpSpring
• Inc.
• Infusionsoft Inc.
• Ontraport Inc.
• Autopilot HQ Inc.
• Greenrope Inc.
• eTrigue Corporation

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• マーケティングオートメーション市場2029：新たな機会を提供する国
• マーケティングオートメーション市場2029：新たな機会を提供するセグメント
• マーケティングオートメーション市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown strongly in recent years. It will grow from $6.79 billion in 2024 to $7.44 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to rise of account-based marketing (ABM), AI and machine learning applications, focus on multichannel marketing, emphasis on customer retention and loyalty. Major trends in the forecast period include focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, integration with customer relationship management (CRM) systems.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The rapid expansion of the e-commerce industry is anticipated to drive growth in the marketing automation market in the coming years. The e-commerce industry, which encompasses the buying and selling of goods and services online, benefits significantly from marketing automation. This involves utilizing automated tools and workflows to streamline and optimize marketing processes, including email campaigns, personalized product recommendations, and customer segmentation, all aimed at enhancing customer engagement and boosting sales. For instance, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Thus, the expanding e-commerce industry is propelling the growth of the marketing automation market.

Leading companies in the marketing automation market are concentrating on creating advanced marketing automation platforms to enhance user experience, boost campaign effectiveness, and utilize data analytics for improved decision-making. These platforms facilitate integration with online stores such as Shopify, enabling businesses to efficiently manage promotions and monitor revenue. For instance, in October 2023, Zoho Corporation Pvt Ltd, an India-based firm, introduced Zoho Marketing Automation 2.0, a comprehensive marketing automation platform. This new version incorporates robust lead generation tools from existing Zoho applications, facilitating seamless customer experiences across different platforms. Its integration with Zoho Social allows for targeted campaigns on prominent platforms like Facebook and Instagram. By leveraging the capabilities of PageSense, users can track customer acquisition and optimize web pages based on visitor behavior. Additionally, the built-in Drag-and-Drop Landing Page Builder feature enables users to effortlessly create landing pages using a visual editor.

Key players in the marketing automation market are focusing on creating advanced marketing automation applications designed to streamline marketing processes, facilitate personalized customer engagement, and deliver actionable insights through data analysis. Performance tracking refers to the systematic approach of monitoring, measuring, and analyzing the effectiveness and outcomes of specific activities, campaigns, or projects in relation to established goals and objectives. For example, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. This platform automates marketing actions based on customer behaviors, such as adding items to a shopping cart or responding to email promotions, enabling timely and relevant communications. It allows businesses to assess campaign effectiveness and make data-driven decisions to improve marketing ROI. Flywheel B2B also offers actionable insights and predictive analytics, empowering businesses to adjust their strategies in response to current market trends and customer behaviors.

In August 2022, Shopify Inc., a Canada-based e-commerce company, formed a partnership with Klaviyo. This collaboration allows Shopify to enhance its offerings by integrating Klaviyo's expertise in marketing automation, specifically for email marketing and SMS. Klaviyo Inc. is a US-based company that specializes in marketing automation solutions.

Major companies operating in the marketing automation market include Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., ActiveCampaign Inc., Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Software; Services
• 2) By Deployment: On-Premises; Cloud
• 3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
• 4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
• 5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
• Subsegments:
• 1) By Software: Email Marketing Software; Social Media Marketing Software; Lead Management Software; Customer Relationship Management (CRM) Integration; Analytics and Reporting Tools
• 2) By Services: Consulting Services; Implementation Services; Support and Maintenance Services; Training and Education Services
• Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Marketing Automation Growth Analysis And Strategic Analysis Framework

• 5.1. Global Marketing Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Marketing Automation Market Growth Rate Analysis
• 5.4. Global Marketing Automation Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Marketing Automation Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Marketing Automation Total Addressable Market (TAM)

6. Marketing Automation Market Segmentation

• 6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Software
• Services
• 6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• On-Premise
• Cloud
• 6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Small and Medium-Sized Enterprises
• Large Enterprises
• 6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Digital Marketing
• E-Mail Marketing
• Mobile Marketing
• Inbound Marketing
• Social Media Marketing
• Campaign Management
• Other Applications
• 6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• BFSI
• Retail
• Healthcare
• Telecom And IT
• Discrete Manufacturing
• Government And Education
• Other End-Users
• 6.6. Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Email Marketing Software
• Social Media Marketing Software
• Lead Management Software
• 6.7. Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Consulting Services
• Implementation Services
• Support and Maintenance Services
• Training and Education Services

7. Marketing Automation Market Regional And Country Analysis

• 7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Automation Market

• 8.1. Asia-Pacific Marketing Automation Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Automation Market

• 9.1. China Marketing Automation Market Overview
• 9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Automation Market

• 10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Automation Market

• 11.1. Japan Marketing Automation Market Overview
• 11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Automation Market

• 12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Automation Market

• 13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Automation Market

• 14.1. South Korea Marketing Automation Market Overview
• 14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Automation Market

• 15.1. Western Europe Marketing Automation Market Overview
• 15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Automation Market

• 16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Automation Market

• 17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Automation Market

• 18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Automation Market

• 19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Automation Market

• 20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Automation Market

• 21.1. Eastern Europe Marketing Automation Market Overview
• 21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Automation Market

• 22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Automation Market

• 23.1. North America Marketing Automation Market Overview
• 23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Automation Market

• 24.1. USA Marketing Automation Market Overview
• 24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Automation Market

• 25.1. Canada Marketing Automation Market Overview
• 25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Automation Market

• 26.1. South America Marketing Automation Market Overview
• 26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Automation Market

• 27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Automation Market

• 28.1. Middle East Marketing Automation Market Overview
• 28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Automation Market

• 29.1. Africa Marketing Automation Market Overview
• 29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

• 30.1. Marketing Automation Market Competitive Landscape
• 30.2. Marketing Automation Market Company Profiles
  • 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. SAP SE Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Automation Market Other Major And Innovative Companies

• 31.1. Adobe Inc.
• 31.2. SAS Institute Inc.
• 31.3. Teradata Corporation
• 31.4. HubSpot Inc.
• 31.5. Thryv Holdings Inc.
• 31.6. ActiveCampaign Inc.
• 31.7. Keap Inc.
• 31.8. Act-On Software Inc.
• 31.9. SharpSpring
• 31.10. Inc.
• 31.11. Infusionsoft Inc.
• 31.12. Ontraport Inc.
• 31.13. Autopilot HQ Inc.
• 31.14. Greenrope Inc.
• 31.15. eTrigue Corporation

32. Global Marketing Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Automation Market

34. Recent Developments In The Marketing Automation Market

35. Marketing Automation Market High Potential Countries, Segments and Strategies

• 35.1 Marketing Automation Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Marketing Automation Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Marketing Automation Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer