スポーツウェアの市場規模、シェア、動向、予測：製品別、流通チャネル別、エンドユーザー別、地域別、2025～2033年

スポーツウェアの世界市場規模は2024年に1,980億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに2,770億米ドルに達し、2025～2033年にかけて3.8%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には33.2%を超える大きな市場シェアを占めています。このリーダーシップは、高い消費支出、フィットネス意識の普及、世界と国内ブランドの強い存在感によるものです。先進的な小売インフラ、アスレジャーの動向の早期導入、頻繁な製品革新が需要の持続に寄与し、有名人の推薦やソーシャルメディアを通じたマーケティングが地域の優位性をさらに高めています。

スポーツウェア市場は、消費者のライフスタイルの変化を利用しようとするファッションブランドによるアスレジャー製品ラインへの投資の増加によって進展しています。エコフレンドリー材料やリサイクル材料への関心の高まりも、企業にサステイナブル製造方法の採用を促しています。アスリートやインフルエンサーによる戦略的な支持は、ブランドの知名度と消費者へのリーチを高めています。その顕著な例が、2025年春夏シーズンにヘイリービーバーとコラボしたFilaの13ピース・カプセル・コレクションです。このコレクションは、ブランドのアスレチックな伝統とビーバーの現代的なスタイルを融合させたもので、Tシャツ、スウェットパンツ、スポーツブラなど、着回しのきくワードローブアイテムを特徴としています。また、プリーツスカートやオーバーサイズのニットなど、テニスからインスパイアされたデザインも発表されており、すべて黒、白、緑、黄色のパレットで作られ、着心地と実用性に重点を置いています。さらに、デジタル小売インフラが拡大し、物流網が整備されたことで、ブランドは新興国をより効率的に開拓できるようになりました。例えば、日本のスポーツウェアブランドのアシックスは、2025年までに50店舗を新規出店し、インドでのプレゼンスを拡大する計画です。この構想は、国内の様々な地域で高まるスポーツ需要を取り込むことを目的としています。さらに、吸湿発散性、軽量性、持続可能性、人間工学に基づいたデザインなど、頻繁な製品革新が消費者の関心を強め、多様な層でリピート購入を維持しています。

米国では、スポーツウェア市場が、日常着における快適性と機能性を優先する消費者の増加によって牽引されています。ハイブリッドな職場環境の人気は、アクティブな環境とカジュアルな環境の両方に対応する衣服の需要を高めています。Z世代やミレニアル世代の消費者層の増加を含む人口動態の変化は、ブランドに動向主導の技術統合デザインを採用するよう影響を与えています。カスタマイズや限定商品の発売は、ブランドの独占性を高め、顧客ロイヤリティを高めるのに役立っています。さらに、持続可能性に対する意識の高まりは、責任ある生産に対する消費者の期待に沿い、循環型経済モデルやエコフレンドリー材料への投資を企業に促しています。例えば、2025年3月、PUMAはRE& UP Recycling Technologiesとの複数年にわたるパートナーシップを発表し、循環型繊維イニシアチブを拡大しました。この提携は、繊維廃棄物を次世代リサイクル綿繊維とポリエステルチップに変えることに重点を置き、2030年までにアパレル製品に含まれるポリエステルの30％を繊維間リサイクルから調達するというPUMAのビジョン2030の目標に沿ったものです。RE& UPの先進的リサイクル技術は、従来リサイクルが難しかったポリコットンやポリエステル・エラスタンのような複雑な混紡材料にも対応できます。このパートナーシップは、PUMAのRE：FIBREプログラムをサポートし、南北アメリカに拡大することで、ボトルベースのポリエステルへの依存を減らし、世界サプライチェーンにおける循環性を促進することを目指しています。

スポーツウェア市場動向

健康・フィットネス意識の高まり

スポーツウェアの世界市場を牽引する主要因のひとつは、健康、フィットネス、一般的な福利厚生への注目が高まっていることです。活動的であることを優先する個人の増加に伴い、フィットネスウェアの人気が高まっています。この背景には、精神的健康の向上、体重管理、疾病予防など、継続的な身体活動の利点に対する意識の高まりがあります。肥満、糖尿病、心血管疾患などの慢性疾患が世界的に増加しているため、個人はより多くの身体活動を行うようになり、スポーツウェアの需要が高まっています。アウトドアアクティビティやスポーツイベント、スポーツジムの会員権の人気が高まっているのは、健康とウェルネスを重視する傾向が強いことを反映しています。IHRSA Global Reportによると、ジムオーナーの約80%は、2023年に会員数と収益が5%以上増加すると予想しています。フィットネストラッキング技術とソーシャルメディアも、グループ指向の活動としてのエクササイズを提唱する上で極めて重要です。健康的な生活を推奨するフィットネスインフルエンサーやオンラインプラットフォームの台頭は、ヨガや高強度ワークアウトなど、さまざまなタイプのエクササイズに対応するウェアの大きなニーズにつながっています。スポーツウェア企業は、吸湿発散材料やコンプレッション技術など、パフォーマンスを高める材料を取り入れることで、スタイリッシュで機能的な製品を生み出しています。

eコマースとデジタルプラットフォームの拡大

最新のスポーツウェア市場分析によると、eコマースの拡大が世界の売上を牽引する主要因となっています。IMARC Groupによると、世界のeコマース市場は2024年に26兆8,000億米ドルに達し、2033年には214兆5,000億米ドルに達すると予想され、2025～2033年のCAGRは25.83%です。消費者によるオンラインショッピングの増加に伴い、スポーツウェアセクタは強力なオンライン小売システムにリソースを投入することで、この動向を活用しています。eコマースは、スポーツウェアを自宅で簡単に購入できること、有利な返品施策、競合価格、豊富な品揃えのため、市場拡大には欠かせない要因となっています。数多くのスポーツウェア企業がオムニチャネル戦術を採用し、オンラインとオフラインの体験を組み合わせることで、進化する消費者の習慣に対応しています。データ分析やAIを活用したパーソナライズドマーケティングにより、個人の買い物習慣や嗜好に合わせたレコメンデーションや広告が可能になります。さらに、信頼とブランド認知は、オンラインレビュー、インフルエンサーの支持、ソーシャルメディアエンゲージメントによって育まれます。InstagramやTikTokのようなソーシャルメディアプラットフォームは、新しいファッションコレクション、エクササイズの課題、アスレチックウェアの動向を宣伝する影響力のあるチャネルとして台頭し、ブランドと消費者の直接的なつながりを確立しています。

スポーツや身体活動への参加の増加

スポーツウェア市場の成長に寄与するもう1つの重要な要因は、体系化されたスポーツや身体活動への参加が増加していることです。過去10年間で、プロスポーツやアマチュアスポーツに参加する個人の数は明らかに増加しています。Sports & Fitness Industry AssociationとSports Marketing Surveys USAが発表した第15回State of the Industry Reportによると、2023年には米国のスポーツとフィットネスへの参加者数が過去最高の2億4,200万人に達することが明らかになりました。スポーツ参加者の増加は、フィットネスを奨励する政府プログラム、スポーツイベントの人気の高まり、身体活動や競合を重視する文化的変化など、さまざまな要因によるものです。世界中の政府や保健機関は、肥満、心血管疾患、精神疾患などの公衆衛生問題に取り組む上で、身体活動の重要性をより強く意識するようになっています。その結果、多くの国が、小学生から成人まで、さまざまな年齢層にわたってスポーツへの参加を促進するための施策や取り組みを実施しています。オリンピック、FIFAワールドカップ、地域のマラソン大会などの取り組みが、スポーツ参加への関心を高めています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のスポーツウェア市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 靴
• 服

第7章 市場内訳：流通チャネル別

• オンラインストア
• 小売店

第8章 市場内訳：エンドユーザー別

• 男性
• 女性
• 幼児

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Adidas AG
  • Anta Sports Products Limited
  • ASICS Corporation
  • Columbia Sportswear Company
  • Fila Inc.
  • Lululemon Athletica Inc.
  • New Balance Athletics Inc.
  • Nike Inc.
  • Patagonia Inc.
  • Puma SE
  • Under Armour Inc.

List of Figures

• Figure 1: Global: Sportswear Market: Major Drivers and Challenges
• Figure 2: Global: Sportswear Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Sportswear Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Sportswear Market: Breakup by Product (in %), 2024
• Figure 5: Global: Sportswear Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Sportswear Market: Breakup by End User (in %), 2024
• Figure 7: Global: Sportswear Market: Breakup by Region (in %), 2024
• Figure 8: Global: Sportswear (Shoes) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Sportswear (Shoes) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Sportswear (Clothes) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Sportswear (Clothes) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Sportswear (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Sportswear (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Sportswear (Retail Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Sportswear (Retail Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Sportswear (Men) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Sportswear (Men) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Sportswear (Women) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Sportswear (Women) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Sportswear (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Sportswear (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: North America: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: North America: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: United States: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: United States: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Canada: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Canada: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Asia-Pacific: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Asia-Pacific: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: China: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: China: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Japan: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Japan: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: India: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: India: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: South Korea: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: South Korea: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Australia: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Australia: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Indonesia: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Indonesia: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Others: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Others: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Europe: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Europe: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Germany: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Germany: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: France: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: France: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: United Kingdom: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: United Kingdom: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Italy: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Italy: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Spain: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Spain: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Russia: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Russia: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Others: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Others: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Latin America: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Latin America: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Brazil: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Brazil: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Mexico: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Mexico: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Others: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Others: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Middle East and Africa: Sportswear Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Middle East and Africa: Sportswear Market: Breakup by Country (in %), 2024
• Figure 70: Middle East and Africa: Sportswear Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Global: Sportswear Industry: SWOT Analysis
• Figure 72: Global: Sportswear Industry: Value Chain Analysis
• Figure 73: Global: Sportswear Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Sportswear Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Sportswear Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Sportswear Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Sportswear Market Forecast: Breakup by End User (in Million USD), 2025-2033
• Table 5: Global: Sportswear Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Sportswear Market: Competitive Structure
• Table 7: Global: Sportswear Market: Key Players

The global sportswear market size was valued at USD 198 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 277 Billion by 2033, exhibiting a CAGR of 3.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 33.2% in 2024. This leadership is due to high consumer spending, widespread fitness awareness, and strong presence of global and domestic brands. Advanced retail infrastructure, early adoption of athleisure trends, and frequent product innovation contribute to sustained demand, while marketing through celebrity endorsements and social media further boosts regional dominance.

The sportswear market is advancing due to rising investments in athleisure product lines by fashion brands seeking to capitalize on shifting consumer lifestyles. Increased interest in eco-friendly and recycled materials is also prompting companies to adopt sustainable manufacturing practices. Strategic endorsements by athletes and influencers are amplifying brand visibility and consumer reach. A prominent example is Fila's 13-piece capsule collection created in collaboration with Hailey Bieber for Spring/Summer 2025. The range merges the brand's athletic legacy with Bieber's contemporary style, featuring adaptable wardrobe items such as T-shirts, sweatpants, and sports bras. It also showcases tennis-inspired designs, including pleated skirts and oversized knits, all crafted in a palette of black, white, green, and yellow, with a focus on comfort and practicality. Additionally, expanding digital retail infrastructure, combined with improved logistics networks, is allowing brands to tap into emerging economies more efficiently. For instance, Japanese sportswear brand ASICS plans to expand its presence in India by opening 50 new stores by 2025. This initiative aims to tap into the growing demand for sports across various regions in the country. Moreover, frequent product innovation in moisture-wicking, lightweight, sustainable, and ergonomic designs is reinforcing consumer interest and maintaining repeat purchases across diverse demographic segments.

In the United States, the sportswear market is driven by consumers' increasing prioritization of comfort and functionality in everyday wear. The popularity of hybrid work environments has elevated demand for clothing that accommodates both active and casual settings. Demographic shifts, including a growing Gen Z and millennial consumer base, are influencing brands to adopt trend-driven, tech-integrated designs. Customization and limited-edition drops are helping brands create exclusivity and enhance customer loyalty. Additionally, rising awareness of sustainability is pushing companies to invest in circular economy models and eco-friendly materials, aligning with consumer expectations for responsible production. For instance, in March 2025, PUMA announced a multi-year partnership with RE&UP Recycling Technologies to scale its circular textile initiatives. The collaboration focuses on turning textile waste into next-gen recycled cotton fibers and polyester chips, aligning with PUMA's Vision 2030 goal of having 30% of polyester in apparel sourced from fibre-to-fibre recycling by 2030. RE&UP's advanced recycling tech can handle complex blends like polycotton and polyester-elastane, traditionally hard to recycle. The partnership supports PUMA's RE:FIBRE program and expands into the Americas, aiming to reduce reliance on bottle-based polyester and promote circularity in its global supply chain.

Sportswear Market Trends:

Rising Health and Fitness Awareness

One of the major factors driving the global sportswear market is the increasing focus on health, fitness, and general well-being. With an increasing number of individuals prioritizing staying active, there is a rise in the popularity of fitness clothing. This pattern is driven by growing awareness about the advantages of consistent physical activity, including better mental health, weight control, and disease prevention. The increase in chronic diseases such as obesity, diabetes, and cardiovascular conditions worldwide has motivated individuals to engage in more physical activities, leading to a higher demand for sports clothing. The increasing popularity of outdoor activities, sports events, and gym memberships reflects a strong emphasis on health and wellness. According to IHRSA Global Report, about 80% of gym owners expect membership and revenue to increase by more than 5% in 2023. Fitness tracking technology and social media have also been crucial in advocating for exercise as a group-oriented activity. The rise of fitness influencers and online platforms endorsing healthy living has led to a significant need for clothing that caters to different types of exercises, such as yoga and high-intensity workouts. Sportswear companies are creating stylish and functional products by incorporating performance-enhancing fabrics such as moisture-wicking materials and compression technology.

Expansion of E-Commerce and Digital Platforms

As per the latest sportswear market analysis, e-commerce expansion is a major factor driving global sales. According to IMARC Group, the global e-commerce market reached USD 26.8 Trillion in 2024, and is expecting to reach USD 214.5 Trillion by 2033, exhibiting a CAGR of 25.83% during 2025-2033. With the rise in online shopping by consumers, the sportswear sector has taken advantage of this trend by putting resources into strong online retail systems. E-commerce has become a necessary factor in market expansion due to the ease of buying sportswear from home, along with favorable return policies, competitive prices, and a larger product selection. Numerous sportswear companies have adopted omnichannel tactics, combining online and offline experiences to meet evolving consumer habits. Tailoring recommendations and ads based on individual shopping habits and preferences is possible through personalized marketing, which is driven by data analytics and AI. Furthermore, trust and brand awareness are fostered by online reviews, influencer endorsements, and social media engagement. Social media platforms such as Instagram and TikTok have emerged as influential channels for promoting new fashion collections, exercise challenges, and athletic wear trends, establishing a direct connection between brands and consumers.

Increased Participation in Sports and Physical Activities

Another key factor contributing to the sportswear market growth is the increasing involvement in structured sports and physical activities. In the last ten years, there has been a clear rise in the number of individuals participating in professional and amateur sports. The 15th annual State of the Industry Report from the Sports & Fitness Industry Association and Sports Marketing Surveys USA, highlights that in 2023, U.S. sports and fitness participation hit a record 242 million. The increase in sports involvement is due to various factors such as government programs encouraging physical fitness, the growing popularity of sports events, and a cultural change toward valuing physical activity and competition. Governments and health organizations worldwide are becoming more conscious of the significance of physical activity in addressing public health issues such as obesity, cardiovascular diseases, and mental health disorders. Consequently, numerous nations have implemented policies and initiatives to promote involvement in sports across various age groups, including schoolchildren and adults. Efforts such as the Olympics, FIFA World Cup, and local marathons have increased interest in sports participation.

Sportswear Industry Segmentation:

Analysis by Product:

• Shoes
• Clothes

Shoes stand as the largest component in 2024, holding around 55.7% of the market. The shoes segment dominates the sportswear market due to its essential role in both performance and lifestyle applications. Athletic footwear is considered a fundamental requirement for various sports and fitness activities, driving consistent demand across age groups. The segment benefits from continuous innovation in cushioning, arch support, and materials tailored for specific sports. Additionally, sneakers have become a fashion statement, often worn beyond athletic settings, further expanding their consumer base. Collaborations with athletes, designers, and pop culture icons also enhance brand appeal and fuel sales. The high replacement cycle, especially for performance shoes, ensures steady revenue generation and market leadership within the sportswear industry. For instance, StockX's Q3 2024 trend report highlighted a surge in performance shoes on the resale market. Puma and Asics led growth, with Puma topping brand searches (+2,022%) and the Asics Gel-1130 seeing over 1,000% YoY trade growth. Nike continued to dominate high-value collaborations, with its Air Force 1 and Jordan models leading resale premiums. Adidas AE 1, Nike P-6000, and On Running also saw strong performance

Analysis by Distribution Channel:

• Online Stores
• Retail Stores

Retail leads the market with around 35.2% of market share in 2024. The retail segment dominates the sportswear market owing to its extensive reach, diverse product availability, and established consumer trust. Brick-and-mortar stores offer the advantage of in-person product trials, immediate purchases, and tailored customer service, enhancing the overall shopping experience. Many global brands maintain strong retail footprints through exclusive outlets, department stores, and specialty chains, ensuring widespread visibility. Retail locations also serve as experiential hubs, integrating interactive displays and fitness events to attract and retain customers. Additionally, strategic placement in high-footfall areas and integration with digital platforms for omnichannel engagement further strengthen the retail segment's position in driving sportswear sales globally. For instance, in February 2025, Performance sportswear brand Castore expanded its partnership with GXO Logistics to enhance warehousing and transportation operations across the UK, Europe, and the US. Building on this success, GXO will now oversee operations in the Netherlands, with plans for further expansion into the US. This collaboration aims to optimize Castore's supply chain, ensuring seamless distribution to wholesale customers, retail stores, and e-commerce channels globally.

Analysis by End User:

• Men
• Women
• Kids

Men lead the market with around 59.8% of market share in 2024. The men's segment dominates the sportswear market due to consistently high participation in sports, fitness routines, and outdoor activities across various age groups. Men also tend to prioritize functionality and durability, driving demand for performance-oriented apparel and footwear. Established brand loyalty, combined with higher average spending per purchase, strengthens this segment's market share. The continuous launch of new product lines tailored to male consumers-ranging from compression wear to specialized training gear-further reinforces growth. Marketing campaigns often target male audiences through sports sponsorships and athlete partnerships, enhancing visibility. Moreover, cultural emphasis on strength and athleticism supports steady demand within this segment globally. For instance, in December 2024, Liverpool-based athleisure brand Red Run expanded into menswear with the launch of its debut collection, 'Drop 1', featuring 10 essential wardrobe pieces. The expansion follows strong growth in womenswear and comes ahead of Red Run's planned wholesale growth in 2025.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 33.2%. North America dominates the sportswear market due to a combination of high disposable income, a well-established fitness culture, and strong brand penetration across urban and suburban regions. The region's consumers demonstrate a consistent preference for performance-driven, comfortable apparel suited for both athletic and everyday use. Leading global and local brands maintain extensive retail networks and leverage advanced e-commerce capabilities to cater to evolving consumer expectations. Frequent collaborations with celebrities and influencers enhance market visibility, while continuous innovation in materials and design sustains consumer engagement. For instance, in February 2025, US-based Wilson Sporting Goods launched its first women's-only tennis shoe, Intrigue, developed in collaboration with professional player Marta Kostyuk. Designed specifically for women's feet, the shoe focuses on responsiveness, comfort, and agility. It features three technologies: UltraShield for breathable durability, FootFrame for customizable fit, and SwiftStep for enhanced responsiveness. Additionally, the popularity of home workouts, wellness trends, and hybrid work lifestyles further supports sustained demand for sportswear products.

Key Regional Takeaways:

United States Sportswear Market Analysis

In 2024, the United States held over 87.8% of the market share in North America. The United States sportswear market is primarily driven by the growing emphasis on health and fitness. In line with this, the rise in consumers prioritizing active lifestyles is also propelling the market growth. Additionally, the emergence of athleisure trends, where sportswear is worn beyond fitness activities, is significantly expanding the market scope. Furthermore, continual advancements in fabric technology, such as moisture-wicking and breathable materials, enhance the performance and comfort of sportswear, further driving consumer interest and product sales. The widespread influence of social media and celebrity endorsements, shaping consumer preferences and creating brand visibility, is supporting market demand. Similarly, the growth of e-commerce, with online sales reaching new heights, is impelling the market. Moreover, an ongoing shift toward sustainability, with eco-friendly and ethical production practices, is appealing to environmentally conscious consumers, thereby encouraging higher product adoption. Besides this, the inclusion of gender-neutral and diverse offerings ensures broad market appeal, driving further expansion of the sportswear market.

Europe Sportswear Market Analysis

The European sportswear market is experiencing significant growth, propelled by the increasing popularity of fitness-focused lifestyles. The 2024 European Health & Fitness Market Report showed a rise by 7.5% in memberships and a 14% increase in revenues to EUR 31.8 billion in 2023. The number of fitness clubs saw a modest increase of 1.4%, reaching nearly 65,000. Similarly, the popularity of major sporting events, such as the UEFA Champions League and the Olympics, is stimulating consumer interest and market appeal. Furthermore, the expansion of retail partnerships, especially with premium and boutique stores, is enhancing product accessibility. The continual technological advancements, such as smart textiles and wearables, appeal to the tech-savvy consumer, further supporting market demand. Additionally, rapid urbanization and active city living driving more people toward outdoor activities, is encouraging the widespread uptake of the product. The growing focus on mental well-being, including yoga and mindfulness, is augmenting sales of athleisure. The favorable environmental sustainability initiatives, such as the use of recycled materials, resonating with eco-conscious consumers is impelling the market. Moreover, the emerging trend of personalized sportswear is strengthening brand loyalty and ensuring sustained market growth.

Asia Pacific Sportswear Market Analysis

The market in Asia-Pacific (APAC) is expanding due to the rising popularity of athleisure as a mainstream fashion trend. In accordance with this, increasing disposable incomes, particularly in emerging economies, enabling consumers to invest in premium and performance-driven sportswear is impelling the market. Similarly, growth in sustainability, with brands incorporating recycled polyester and organic cotton to cater to environmentally conscious consumers, is fostering market expansion. The rise in e-commerce, supported by digital marketing and social media, is stimulating market appeal. Apart from this, strategic partnerships with regional celebrities and influencers are enhancing brand loyalty and positively impacting the market. Moreover, favorable government initiatives promoting sports participation and physical activities are bolstering a supportive environment for sustained market development.

Latin America Sportswear Market Analysis

In Latin America, the sportswear market is propelled by the changing consumer preferences and economic shifts. Similarly, the increasing popularity of local and international sporting events, such as the Copa Libertadores and regional marathons, is fueling demand for performance-oriented sports apparel in the market. Furthermore, the rise in international sports brands is expanding their presence through strategic retail investments, enhancing product availability across the region. In addition to this, growing middle-class income levels are driving premium sportswear purchases, thereby impelling the market. Besides this, continual advancements in fabric technologies, including moisture-wicking and temperature-regulating materials, are further attracting health-conscious consumers to the market.

Middle East and Africa Sportswear Market Analysis

The market in the Middle East and Africa is experiencing growth, due to the rising influence of fitness culture, driven by government initiatives promoting active lifestyles. In line with this, the rapid expansion of shopping malls and retail infrastructure enhancing consumer access to global brands is bolstering the market demand. Furthermore, a growing youth population with a strong inclination toward fashion and fitness is also propelling the market. Moreover, the increasing presence of international sporting events, such as the FIFA World Cup in Qatar, driving regional sports enthusiasm is expanding the market. The ongoing advancements in lightweight and breathable fabric technologies catering to hot and arid climates are further impacting the market trends.

Competitive Landscape:

The sportswear market is highly competitive, dominated by global players such as Nike, Adidas, and Puma, alongside rising brands like Under Armour, ASICS, and New Balance. These companies compete on performance innovation, brand visibility, pricing, and sustainability. Collaborations with athletes, designers, and cultural influencers are key strategies to capture consumer interest. The rise of niche and direct-to-consumer labels, particularly in athleisure and eco-friendly segments, is intensifying competition. E-commerce expansion and digital marketing are reshaping customer engagement, while regional players are gaining ground in specific markets. Continuous investment in technology, customization, and fast product turnaround is critical to maintaining market share. For instance, in March 2025, Under Armour signed a long-term agreement with the NFL to serve as the official provider of footwear and gloves. This renewed partnership reinforces Under Armour's commitment to high-performance sportswear innovation, with products designed to enhance speed, grip, and overall athlete performance on the field. The deal also grants the brand access to NFL media platforms for increased visibility. Additionally, it supports grassroots programs and youth development through initiatives focused on advancing the future of athletic apparel and gear in football.

The report provides a comprehensive analysis of the competitive landscape in the sportswear market with detailed profiles of all major companies, including:

• Adidas AG
• Anta Sports Products Limited
• ASICS Corporation
• Columbia Sportswear Company
• Fila Inc.
• Lululemon Athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• Patagonia Inc.
• Puma SE
• Under Armour Inc.

Key Questions Answered in This Report

• 1.How big is the sportswear market?
• 2.What is the future outlook of sportswear market?
• 3.What are the key factors driving the sportswear market?
• 4.Which region accounts for the largest sportswear market share?
• 5.Which are the leading companies in the global sportswear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sportswear Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Shoes
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Clothes
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Online Stores
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Retail Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End User

• 8.1 Men
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Women
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Kids
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Adidas AG
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Anta Sports Products Limited
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 ASICS Corporation
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
  • 14.3.4 Columbia Sportswear Company
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Fila Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
  • 14.3.6 Lululemon Athletica Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 New Balance Athletics Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Nike Inc.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Patagonia Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Puma SE
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 Under Armour Inc.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis